@AndrewGrillGlobal Managing Partner@IBM Social Consulting

Brand2Global London30th September 2015

Connect …Collaborate

Engage

Who is @AndrewGrill?

6 Startups,12 Years

#SocialSerendipity

Before Social

social.bz/wayback

Connect …

“Thanks to social ….you are no

longer in controlown your own brand”

@AndrewGrill

social.bz/writing

social.bz/bmf

The Consumer of the future

social.bz/buying

“online social networks play a vital role in the purchase process of 84% of the most

senior B2B buyers”

social.bz/buying

Social media is the best pieceof market research you NEVER commissioned

@AndrewGrill

The PsychologyOf Sharing

WIFI

BATTERY

social.bz/sharing

social.bz/sharing

“To bring valuable and entertaining content to others”

49% say sharing allows them to inform others of products they care about and potentially change opinions or encourage action

social.bz/sharing

“To define ourselves to others”

68% share to give people a better sense of who they are and what they care about

social.bz/oshare

Profile of a “global sharer”

social.bz/oshare

They share humorous & informational content

social.bz/oshare

They share because they want to promote a cause & stay in touch with their

fans & followers

social.bz/oshare

What gets the most reaction:humorous content

social.bz/oshare

They view branded content as low or average quality,

but still view it

Understanding the language of social

Collaborate

Social Media

Social Business

A social business is an organization

whose culture and systems

encourage networks of people to

create business value@AndrewGrill

Social is the new production line for the knowledge age

Your value will no longer be

what you know, it will be

what you share.

Gamifying a culture

Max Black

very proud

very proud

it makes a difference

thanks for speaking up & sharing

we can get perspectives very quickly

Engage

“Ask a #Millennial”

@HarrietRuff&

@AndrewGrill

Questions?