Connect 360 - Making Connections that Matter

Marketing Program for Driving Demand

Business Healthcare Technology Connect www.bhtconnect.com

Key Goals for Connect 360 Lead Generation Efforts

Business Healthcare Technology Connect - Confidential: 2015

1) More OI (Opportunity Identification) from existing partners

2) More OI from New Partners

3) Improve partner participation in demand generation activities

Barriers to Achieving these Goals:

Resources: Limited partner marketing /

sales / nurturing resources

Marketing Execution: Too much work

and too complex to execute multi-touch

nurture marketing

Measurability / Reporting: Too difficult

to isolate the impact and ROI of coop

marketing investmentsSolution:

+

Connect 360 Executed Marketing System for Business Partners

3

How it Works: All Steps of a Multi-Touch Marketing Process is Executed for Partners

Recommendation for targeted list purchases

Learn how analyzing big data could make your business smarter. Read the white paper.

Big data. Deeper analytics. Better decisions. Smarter business.

Hello Gary: Today, many companies are seeing dramatic growth in the variety, velocity and volume of data being generated by their businesses. Yet they're struggling with how best to harness this big data to glean the insights necessary to take their business to the next level. The solution? IBM® InfoSphere® BigInsights. This enterprise-ready solution combines Apache Hadoop with unique IBM innovations to deliver massive data processing and fast analytics for better and deeper insights —insights never before possible. Learn what IBM can do for you in the white paper "Using Big Data for Smarter Decision Making." It covers new developments in business analytics and discusses the benefits that analyzing big data can bring to your business. In addition, the paper examines different types of big data workloads and offers suggestions on how to optimize systems to handle different workloads — all to help drive fast, clear and nuanced decision making throughout your enterprise.

Using Big Data for Smarter Decision Making Learn how Hadoop-based IBM InfoSphere BigInsights can help you use big data to provide deeper insights and to drive fast, clear and more-nuanced decision making.

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Learn how analyzing big data could make your business smarter. Read the white paper.

IBM, the IBM logo, ibm.com, the IBM Business Partner Emblem, Smarter Planet and the planet icons are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. Other company, product and service names may be trademarks or service marks of others. The IBM product and/or services described herein are provided by an IBM Business Partner who is an independent reseller/dealer. The fulfil lment of any conditions or of fers described herein are sole responsibility of the IBM Business Partner. IBM is not responsible for the actions or performance of IBM Business Partners. IBM Business Partner special offers, products and prices may be withdrawn or modified at any time without prior notice.

The originator of this e-mail is Marketing Advocate Inc. at 1600 Falmouth Road, Suite 17 Centerv ille, MA 02632 If you wish not to receive further e-mails, please click here. You may also send a written request to Marketing Advocate Inc. at 1600 Falmouth Road Suite 17, Centerv ille, MA 02632

Read Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data. Learn how to use big data to drive revenue and growth.

Dear Gary: Thank you for your interest in IBM®. Did you know that 90% of the data in the world today has been created in the last two years alone? Yet, an IBM survey found that over half of business leaders today realize they don't have access to the insights they need to do their jobs. That's a big data challenge. Big data applies to information that can't be analyzed with traditional processes or tools. Without the right platform, companies simply can't derive value from the exploding volumes and varieties of structured and unstructured data. Read the ebook to find out more about big data, and see how IBM can help you harness its potential by offering:

A platform that delivers the best of open-source Hadoop Enterprise-class functionality and integration A cost-effective way to turn large data into valuable insight

You'll also learn that, with the right big data platform, you can gain insight to business opportunities that were once beyond reach.

Read Understanding Big Data: Analytics for Enterprise Class Hadoop and Streaming Data. Learn how to use big data to drive revenue and growth.

IBM, the IBM logo, ibm.com, the IBM Business Partner Emblem, Smarter Planet and the planet icons are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. A current l ist of IBM trademarks is available on the Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. Other company, product and service names may be trademarks or service marks of others. The IBM product and/or services described herein are provided by an IBM Business Partner who is an independent reseller/dealer. The fulfil lment of any conditions or offers described herein are sole responsibil ity of the IBM Business Partner. IBM is not responsible for the actions or performance of IBM Business Partners. IBM Business Partner special offers, products and prices may be withdrawn or modified at any time without prior notice.

The originator of this e-mail is Marketing Adv ocate Inc. at 1600 Falmouth Road, Suite 17 Centerv ille, MA 02632 If you wish not to receive further e-mails, please click here. You may also send a written request to Marketing Adv ocate Inc. at 1600 Falmouth Road Suite 17, Centerv ille, MA 02632

Read about how big data has been a catalyst for smarter organizations

Dear Gary: The world creates 2.5 quintillion bytes of data daily. It's hard to imagine what we can do with so much information, which is why we've compiled a list of success stories to help you understand and unleash the power of Big Data. You'll read about how Vestas Wind Systems, a leader in the development of wind energy technology, uses their IBM solution to analyze and accurately predict weather patterns in minutes, instead of weeks. You'll also read about how:

[x+1] helps their clients realize a 20% growth in digital sales KTH Royal Institute of Technology reduces traffic in Stockholm by 20% University of Ontario — Institute of Technology predicts the onset of potentially fatal

infections

And if you're looking into improving customer service with Big Data, please read about Hertz's success story. See how the company captured customer experiences daily and transformed this insight into actionable intelligence.

Read about how big data has been a catalyst for smarter organizations

IBM, the IBM logo, ibm.com, the IBM Business Partner Emblem, Smarter Planet and the planet icons are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. Other company, product and service names may be trademarks or service marks of others. The IBM product and/or services described herein are provided by an IBM Business Partner who is an independent reseller/dealer. The fulfil lment of any conditions or offers described herein are sole responsibility of the IBM Business Partner. IBM is not responsible for the actions or performance of IBM Business Partners. IBM Business Partner special offers, products and prices may be withdrawn or modified at any time without prior notice.

The originator of this e-mail is Marketing Advocate Inc. at 1600 Falmouth Road, Suite 17 Centerv ille, MA 02632 If you wish not to receive further e-mails, please click here. You may also send a written request to Marketing Advocate Inc. at 1600 Falmouth Road Suite 17, Centerv ille, MA 02632

Read "The Forrester Wave: Enterprise Hadoop Solutions Q1 2012" and learn how to choose a top Hadoop solution provider.

Dear Gary: Up until now, harnessing the full potential of big data has been a challenge for many organizations. By bringing the power of Hadoop to the enterprise, businesses can leverage affordable data management and analysis tools at a completely different level of scalability and efficiency. Read the analyst report to learn:

The advantages and shortcomings of Hadoop Why Hadoop is regarded as the reinvention of enterprise data warehousing in the cloud How IBM stacks up against other Hadoop providers

This report is the first major assessment of all the technology options available to the enterprise—based on Hadoop vendors' current offerings, strategies and market presence.

Read "The Forrester Wave: Enterprise Hadoop Solutions Q1 2012" and learn how to choose a top Hadoop solution provider

IBM, the IBM logo, ibm.com, the IBM Business Partner Emblem, Smarter Planet and the planet icons are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. Other company, product and service names may be trademarks or service marks of others. The IBM product and/or services described herein are provided by an IBM Business Partner who is an independent reseller/dealer. The fulfil lment of any conditions or offers described herein are sole responsibility of the IBM Business Partner. IBM is not responsible for the actions or performance of IBM Business Partners. IBM Business Partner special offers, products and prices may be withdrawn or modified at any time without prior notice.

The originator of this e-mail is Marketing Advocate Inc. at 1600 Falmouth Road, Suite 17 Centerv ille, MA 02632 If you wish not to receive further e-mails, please click here. You may also send a written request to Marketing Advocate Inc. at 1600 Falmouth Road Suite 17, Centerv ille, MA 02632

Learn how in-motion analytics can deliver insight almost instantaneously. Read the report.

Act on key business data just in time. In no time. All the time.

Dear Gary: With so much information whizzing by at breakneck speed, how can you possibly analyze it for valuable insight — before it's stored on disk? IBM® has the solution: InfoSphere® Streams. This remarkable solution delivers sophisticated analytics with near-zero latency. You simply can't get any faster. In fact, InfoSphere Streams can analyze big data in motion and apply complex analytics at up to terabytes per second. Translation: insight in mere microseconds. Read the report and learn how IBM InfoSphere Streams can help your business:

Perform complex real-time analytics on data in motion

Turn huge data volumes into actionable information and business insights

Continuously analyze a massive volume and variety of structured and unstructured data

Extend existing apps with data-mining capabilities on virtually any size computing cluster

IBM InfoSphere Streams Learn how IBM can help you analyze big data in motion and apply complex analytics at up to terabytes per second. Extract valuable insights in mere microseconds.

Read

Learn how in-motion analytics can deliver insight almost instantaneously. Read the report.

IBM, the IBM logo, ibm.com, the IBM Business Partner Emblem, Smarter Planet and the planet icons are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at ibm.com/legal/copytrade.shtml. Other company, product and service names may be trademarks or service marks of others. The IBM product and/or services described herein are provided by an IBM Business Partner who is an independent reseller/dealer. The fulfil lment of any conditions or offers described herein are sole responsibility of the IBM Business Partner. IBM is not responsible for the actions or performance of IBM Business Partners. IBM Business Partner special offers, products and prices may be withdrawn or modified at any time without prior notice.

The originator of this e-mail is Marketing Advocate Inc. at 1600 Falmouth Road, Suite 17 Centerv ille, MA 02632 If you wish not to receive further e-mails, please click here. You may also send a written request to Marketing Advocate Inc. at 1600 Falmouth Road Suite 17, Centerv ille, MA 02632

Select Target Contacts

Select & customize

appropriate emails

Select Appropriate

Assets / Offers

Multi-Touch Program Automatically Executed, Tracked, Scored and Nurtured by

BHTConnect and related to Business Partner

By Capability Business analytics

software Big data platform Content Analytics

software IT infrastructure

for analytics Information

integration and governance

Optimization Services

By Role: CMO – Know

Customers CFO –Manage

Performance CRO –

Manage Risk COO –

Manage Operations

By Industry: Healthcare Life Science Technology

Setup in 2 weeks for Business Partners

Elements to Help Recruit New Business Analytics-Focused Partners

High ROI: No WorkFully-ExecutedSetup in 1 weekStreamlined

Processformatted lead

report

Affordable$10,000 for

6 months

PromotionFree 1,000

target contacts if signed up by

May 31/2015

Multi-touch plus new contacts

Total Program Cost: $10,000First 3 Months: $6,000Second 3 Months: $4,000 5 emails per quarter Sent to partner contacts 2,000 new contacts

Automated Multi-Touch

Nurture

Marketing Analytics Reports

Very Affordable

1,000 New

Contacts

Effective / No Work

Easy Reimbursement

Low Cost Act Now

Raise AwarenessMake SalesGenerate

RevenueTurn-key Solution

Seamlessly Incorporate elements into Business Partner’s campaign

5

Step 3 Continued: Configure Other a la Carte Elements of Multi-Touch Campaign

Telemarketing

Incorporate In-person & Virtual

Events recruiting, registration and reminder system

White papers and articles,

positioned to get you maximum exposure and

leads

Integrate all plug and play Social Media

Strategies (Facebook, Twitter integration, page

and collateral bookmarking, RSS, etc.)

Social Media

ContentEvents

Focus telemarketing on nurtured leads only

For a more information, or a consultation ….

Contact: Bob Croce, President & CEO

bob.croce@bhtconnect

978-771-2365

www.bhtconnect.com

Making Connections that Matter

Connect360