Confidential—For Internal Use Only

Millennial & InVEST Survey AnalysisNovember 2015

Confidential—For Internal Use Only

How do you purchase auto insurance?

In Person Online Via Phone I don't currently have this type of insurance

0%

10%

20%

30%

40%

50%

60%

70%

20%

10%

5%

65%

33% 32%

25%

11%

InVEST Millennials

Confidential—For Internal Use Only

How did you (or would you) find your current insurance provider?

Online search engine

Online review site

Referral from family / friends

Advertisement not including an online ad

Online ad Storefront Other0%

10%

20%

30%

40%

50%

60%

30%

16%

51%

11%8% 9%

7%

26%

11%

54%

15%

9% 9%

5%

InVEST Millennials

Confidential—For Internal Use Only

Which communication channels do you use to interact with your current insurance provider?

Calling

a 1-8

00 num

ber a

nd sp

eakin

g with

a ca

ll cen

ter

Online

chat

Via web

site

Calling

direc

t to yo

ur age

nt

Meetin

g in pe

rson

Mobile

applic

ation (

app)

Textin

g with

your

agent

None o

f these

0%

10%

20%

30%

40%

50%

28%

6%

16%

35%29%

8% 5%

35%34%

11%

36%

44%

27%

11%7% 4%

InVEST Millennials

Confidential—For Internal Use Only

Which of the following communication channels would you prefer to use when interacting with an insurance provider?

Calling

a 1-8

00 nu

mber a

nd spea

king w

ith a

call c

enter

Online

chat

Via web

site

Calling

dire

ct to yo

ur age

nt

Meetin

g in p

erso

n

Mobile

appli

catio

n (app

)

Texting w

ith yo

ur ag

ent0%

10%

20%

30%

40%

50%

60%

25%

13%18%

53% 55%

16% 18%27% 25%

37%

51%

34%

19% 18%

InVEST Millennials

Confidential—For Internal Use Only

When thinking about purchasing insurance, how important would this be in your decision: 24/7 customer service

InVEST Millennials0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

76%70%

22%27%

2% 3%1% 1%

Very Important Somewhat Important Not Very Important Not At All Important

Confidential—For Internal Use Only

When thinking about purchasing insurance, how important would this be in your decision: Providing access to information & service through a mobile app

InVEST Millennials0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

46%38%

42%

39%

10%

17%

2%7%

Very Important Somewhat Important Not Very Important Not At All Important

Confidential—For Internal Use Only

When thinking about purchasing insurance, how important would this be in your decision: Other options

Getting

a pr

ice quo

te with

in 24

hours

Talking t

o a liv

e insu

ranc

e age

nt

Obtaini

ng a qu

ote on

line

Textin

g dire

ct with

an in

sura

nce ag

ent

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

59%75%

36% 33%

36%21%

46%36%

5% 3%15%

25%

1% 1% 3% 6%

Very Important Somewhat Important Not Very Important Not At All ImportantNote: These options were only asked on the InVEST survey.