Complete, Correct, and Current Addresses

Complete the address Leverage software and data to provide the missing information

ZIP + 4®, street name, city, state, directional

Correct the address Is the address deliverable? Misspellings and approved abbreviations (Publication 28) Make sure the city, state, and ZIP Code™ are correct

Keep the address current Has the person, family, or business moved? Are there municipality introduced changes? This is an ongoing process

StandardizeStandardizeStandardizeStandardize

Address Quality Foundation

CASS-Certified SoftwareCASS-Certified SoftwareTMTM

ValidateValidate

LACSLinkLACSLink TMTM

DPVDPV TMTM

AEC / AEC IIAEC / AEC II TMTM

UpdateUpdateNCOALinkNCOALink TMTM

ANKLinkANKLink TMTM

ACSACSTMTM

New Address Quality Tools and Initiatives

Identification of “vacant” addresses Leverages the no-stat and vacant files as part of DPV Are available via CASS-certified software

Not officially required at this time, though

SuiteLink – secondary addresses for businesses Optional under CASS cycle L Required for vendors under CASS cycle M

Move Update – November 23, 2008 Required for First Class and Standard Must use USPS approved method every 95 days USPS has implemented Move Update compliance validation

CASS Cycle M

August 1, 2009 implementation date Software implementation in April / May of 2009

We’re not too busy then, right?

Preferred alias addresses Validate secondary addresses of “0” DPV Tie Breaking Firm matching 30 character abbreviation 13 character city names and abbreviations

Going Beyond CASS

Address quality can impact do-not-mail How do you think “Forest Ethics” will leverage 6 billion

pieces of mail “thrown away” every year?

Leveraging USPS and industry data services AEC and AEC II

Leveraging OneCodeACS returns Sending them back to the source database

Establishing a “next best step” approach based on the software return codes

What If We Didn’t Have CASS/MASS?

This was the question raised by the NCSC Is a certified product important for the industry? Could this cause an increase in UAA?

No longer care how you get to a ZIP + 4 Would this improve address assignments?

“No holds barred” approach to assignment Would it put the mailers in a potentially dangerous

and liable situation? The USPS could use the IMB to automatically levy a rate

correction on a given mailpiece

Future Approach to Address Quality

NAVS: Just-in-time access to the latest addresses Provides a Method for the Mailing Community to Validate the

Existence of Newly-Created Addresses in the USPS Master Addressing Database Prior to the Availability of These Addresses in the Normal Monthly Products Such as ZIP+4, DPV, and DSF2

Compares Submitted Addresses Against DPFNOW Data Accepts Electronic Transactions Via the Internet

Return Transactions Contain the Results of the Query Standardized Address Format Applicable Return Codes

DPV transactional file update Weekly updates at less than 1% of the original file size