Comparison of the news release systems in China and UK:

strengths and weakness

＊ The news release system includes laws, rules and regulations. ＊ There a great number of related laws. Such as ： 《 Freedom of information act 》 《 Defamation law 》 《 Guarding State Secrets 》

.

Ⅰ. The News Release System of UK

1. Background UK is one of countries who established the

governmental news release system early.

2. Some principles

＊ truth

＊ timeliness

＊ security

＊ ready

3. Response to Sudden Events

Once emergency happen, the most important thing isn’t event itself but how to respond properly.

The media can play an important role in calming the public down and keeping the society in stability.

4. Application of New Media

With the appearance of new technology, the new media developed rapidly.

Dealing with new media in a transparent and open manner, instead of trying to control and manipulate.

Ⅱ. Present Status of Chinese News Release System

The news release system of China has been developed for over 30 years. It has achieved some development, however it has some shortcomings.

Qian Qichen

1. The basic concept

the traditional culture → all-round government

aren’t familiar with

the media → don’t

know how to

deal with them

2. Main defects limitation of contents shortage of system strategy shortage of effective interaction

Ⅲ. Analysis of Two Events

1. Guo Meimei Scandal

＊ Timeliness＊ Method ＊ Content＊ Channel＊ Attitude＊ Focus

2. PS Event

Huili County

＊ release the truth and the original photo in the first time

＊ climb down and apologize frankly ＊ resolve it using a humorous way

＊ Truth ＊ Timeliness ＊ Sincerity ＊ Humor

Thanks!