Company Profile

The History About Aroma

The relentless summer heat beats down on allWith parched throat, Mother Earth awaits some respite

Her prayers are answered with the first droplets of waterAnd the aroma of moist mud she gives off

Is her way of saying ‘Thank You’

As you are aware, most growing economies are predominantly agricultural in nature. And our country, India, is no exception. In fact, 63 % of our revenue comes from farming. The unequal distribution of a scarce natural resource like water, makes it necessary to draw and transport it to places where it can be put to best use.

Unfortunately, the pump industry had always been an unorganized one that manufactured sub-standard products. But when Aroma came on the scene in 1968,  all that changed. We started manufacturing quality products, and that too at down-to-earth prices. Today, three-and-a-half decades later, we still continue to do the same.

 And with the support and co-operation of our well-wishers, we shall continue to do so in the years to come........

The Aroma Group of Companies Arihant Pump Pvt. Ltd.

(Submersible Pump sets, Sub-Mono Pump and Domestic Pumps Neelkamal Cables Pvt. Ltd. 

(uPVC Winding Wire and Three Core Flat Cables) Duke Plastotechnic

(Casing Pipes, Column Pipes and Plumbing Pipes) Aroma Switchgear 

(Fuse, Main Switches, Panels and Starters) Prime Pressmatics

(All type of Stamping) Ankur Foundry

(All type of Fastners)

The Aroma Network

Though our marketing network is very wide, we have taken care to retain a simple two-tier structure. This way, all those who deal with us are ensured of prompt, speedy and effective service. Our Consumers contact our Dealers (the second level), who deal with our Distributors, C&F Agents or Branch Offices (the first level). All three are in constant touch with our Head Office

Our MissionWe shall always strive to:

• Provide quality products at affordable prices

• Ensure that our organization is ethically managed

• See that nobody is exploited

• Create an environment of openness and trust

Our Values & Beliefs To be ethical and fair in our dealings with one and all To be honest and open with all our stakeholders ; to adopt a You-Win-I-Win philosophy To ensure the welfare of over 25,000 people who depend on us To enable our staff to work with us – not for us To provide value-for-money To focus on R&D – be it in product or process To use the best available raw materials To be a stickler for quality, at all costs To give people what they need, and not what we want To see to it that when a client comes to us, he stays with us To deploy our expertise and experience, wherever and whenever needed To strive to do better than our best, and not rest on our laurels To maintain a clean and healthy environment – no matter what it costs the Company To do our bit for the less-fortunate, and society at large

  Our Marketing Strategy

Majority of the 5000+ manufacturers in the Agricultural Product Industry, work in unoganized sectors. Which is why pumpset manufacturers purchase unwound motors from varied sources, and wind them with poor-quality wires. These sub-standard pumps do not work well or have a long life. For this reason, Aroma decided to produce quality pumpsets by:

• Sourcing the best available raw material

• Using the latest technology

• Marketing them at an affordable price, so that more people could benefit from them

Our Vision

To become the market leader in the Agricultural Product industry, and set an example for others to follow. To remain a model Company that:

Harbours an open work culture Motivates its employees

Ensures customer satisfaction at all costs