Company profile

Vesta’s main goal is to provide an exemplary quality of service and to give

our clients a chance to experience a higher standard of

living.

OUR GOAL

Vesta was founded in 2005 and has developed an outstanding reputation; we

offer high-end brands and are dedicated to each of our brands regarding sales,

promotion, marketing as well as communication with our partners and clients.

VESTA INTERNATIONAL

Premium Vodka

Russian Standard Exclusive chinaware

Gianni Versace by RosenthallBernardaud Spring Water

EvianBadoit

Premium TunaJohn West

PRESENT PORTFOLIO

Company structure

General Manager

Marketing and Development Department

Sales Department

Finance and Administration

Department

•Sales Manager•On-trade Sales Representative•Off-trade Sales Representative•Distribution Unit

•Brand Manager•Market Development Unit•Market Analyst•BTL Promotion Unit•ATL Promotion Unit•Promo Team

•Finance and Administration Manager•Accountants•Administrative Assistant•Analysis/Statistics Unit

Sales – distribution channels

Vesta Intl.

Reg. agents

Wholesale

HoReCa/Retail

Consumers

Type DDistribution

through regional agents

Vesta Intl.

Wholesale

HoReCa/Retail

Consumers

Type CDistribution

through wholesale

Vesta Intl.

HoReCa

Consumers

Type B

Direct HoReCa and retail sales –

top 20 outletsVesta Intl.

Consumers

Type A

Direct sales – event supplies

Company structureDIRECTOR

VESTA INTERNATIONAL

CLUB JELENA VILLA JELENA

•Event Planning

•Weddings•Birthdays•Promotions•Cocktails

General agent for brands :•Evian•Russian standard•Badoit•Bernardaud•Rosenthal•John West

Boutique Hotel, member of ‘Epoque Hotels’ luxurious rooms divided into three categories:•Premium•Deluxe •Superior

Distributors D City Well done Marox Goty Autopromet s vinoteka 24

SALES DISTRIBUTION GRID

SCB Put Distribal Sun TradeInter sin Beer Commerce Nis Dexon Kraljevo

Bjelakovic Commerce Zeremski Novi Sad NT Bolero Čačak

Majski Tim 99 Leveris doo Hercegovina STR

Key Accounts

Mercator Delta M Rodic M&B Idea

SALES DISTRIBUTION GRID 

Exclusive Retail D trade – Hedonist Compania de Vinos ADS Wine shop Audiotekst Bonico Matex system Wonderland Bizzare Hyatt Julieta Wines & Cigars Enoteka

Nightclubs

Teatro Blay watch Vanilla lounge Ambis Mistique Amsterdam

Restaurants

Amsterdam Dorian Gray El barrill Pietro del oro President Langouste – školjka Balzak – Silen

SALES DISTRIBUTION GRID Bella Napolli Eklektika Tasos Pastis – Wasabi Mag Kolling Opera – alvema Teatar Tribeca Buongiorno

Hotels

Hotel Hyatt Regency Hotel Intercontinental Hotel Alexandar Palace Hotel Balkan Hotel Babe Hotel Mona Hotel Park

Absinth Colonial sun Zvezdara teatarDel Mar

Yearly Champagne sales figures (December 2005 – December 2006:

Total Champagne (Moët & Chandon and Dom Perignon) – 15 500 bottles (0.75 bottle).

Yearly sales of previous distributors amounted to a total of 3,600 bottles.

Past product placement – Moët & Chandon 2005/2006

Yearly Cognac sales figures (December 2005 – December 2006:

Total Cognac (complete Hennessy range) – 1050 cases (8.4lt cases).

Yearly sales or previous distributors amounted to a total of 380 cases.

Past product placement – Hennessy 2005/2006

Evian Water sales figures November 2006 – September 2007

Total Evian (complete Evian range) – 120 000 Litres

Yearly sales of previous distributor PINKI amounted to a total of 36 000 Litres

Product sales – 2006/2007

We have in a true sense, developed all our premium brands, introducing them to people and

making them a standard part of their lives!

Product placement

Comparative sales overview

Total Champagne (in 0.75 L bott...0

2000

4000

6000

8000

10000

12000

14000

16000

Vesta Intl.

DiLine

Feroglas

Total Cognac (in 8.4 L cases)

0

200

400

600

800

1000

1200

Total Water (in Litres)

0

10000

20000

30000

40000

50000

60000

70000

Vesta Intl.

PINKI

OUR MARKETING ACTIVITIES REFLECT OUR

PREMIUM LUXURY BRANDS. WE CAREFULLY CHOOSE WHERE WE MARKET OUR

PRODUCTS.

MARKETING

Duran Duran held a concert in Belgrade and we were honoured to brand the Lime Light Club for the exclusive VIP after-party.

Various Events – Zvonko Markovic fashion show, Elite Model Look 2006, – Vesta promoted three products at the 50 Cent concert held

in the Belgrade Arena

Various Evian events held at the following locations – Casa De Habanos Cigar Shop, Vila Jelena, and 50 Cent concert.

Russian Standard

ROSENTHAL & BERNARDAUD

Our rooms are divided into three categories:

premium,deluxe and superior.The rooms in Villa

Jelena each differ in colour and style but are all equal in comfort

and luxury.

VILA JELENA EPOQUE HOTEL MEMBER

Our signature A-La-Carte restaurant offers culinary specialities prepared by finest Serbian chefs.Depending on personal likes and dislikes,our guest can choose to sample carefully selected international cuisine dishes or our traditional menu. Our team of professionals can help you to organize any type of celebrations.

BUSINESS CLUB JELENA

ORGANISATIONAL CHART

Promotions

Promotions

Promotions

Press