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Axis Group International Company Profile Q1 2021 Global Markets. Connected

Company Profile Q1 2021 - axisgroupinternational.com

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Page 1: Company Profile Q1 2021 - axisgroupinternational.com

Axis Group International

Company Profile

Q1 2021

Global Markets. Connected

Page 2: Company Profile Q1 2021 - axisgroupinternational.com

1. Level 11, 125 St Georges Terrace

Brookfield Place

Perth 6000 Australia

T +86 138 0111 2112

E [email protected]

Dubai | Beijing | Shanghai | Singapore | Perth | Bangkok | Mumbai | Johannesburg

Axis Group provides market access solutions. For clients that compete

in complex international markets, our deep capabilities, expertise and

commitment translate into business performance and profitability

• Global Procurement & Supply

• Market Expansion

• Corporate Advisory

www.axisgroupinternational.com

Global Markets. Connected

Page 3: Company Profile Q1 2021 - axisgroupinternational.com

1. Axis Group International - Overview

2. Our Businesses

• Global Procurement & Supply

• Market Expansion

• Corporate Advisory

3. Key Clients & Case Studies

4. Key People

5. Appendices

Agenda

Page 4: Company Profile Q1 2021 - axisgroupinternational.com

4

Axis Group solves our clients’ complex globally connected supply chains through our specialised capabilities in Global Procurement & Supply, Market Expansion & Corporate Advisory

Overview of Axis Group’s Business Units

Axis Group Client

Suppliers Global Procurement & Supply

Better buying from global markets

• Integrated Sourcing & Supply• Global Procurement Services• Capital Project Procurement Solutions• Professional Resourcing

CustomersInternational Market Expansion

Business growth in international markets

• Market Insight, Planning & Decision Support

• Marketing & Brand Management• Business Development & Sales• On-the-ground Support & Execution

Cross-Border Corporate Advisory

• Strategic Advisory

Strategic Insight & Implementation Solutions

• Transaction Advisory

Insight and action despite cross-border complexity

Global Markets. Connected

Inbound Supply Chain Solutions Outbound Supply Chain Solutions

Page 5: Company Profile Q1 2021 - axisgroupinternational.com

5

Comprehensive global procurement & supply solutions thatdrive down cost, assure quality, expedite schedules andmitigate risk

Integrated Sourcing & Supply• Global sourcing• International logistics• Supply to site / distribution / delivery

Global Procurement Services• Procurement advisory• Strategic sourcing• Transactional procurement• Outsourced & managed procurement solutions

Capital Project Procurement Solutions• CAPEX procurement project management• Sourcing & transaction management• Quality management (QA/QC), inspection, testing &

expediting• Project logistics

Professional Resourcing• Skills & resource gap analysis• Talent & skills identification• Placement & on-boarding management• Ongoing management and interaction

Global Procurement & Supply

We deliver solutions for China and selected key markets:

we take products, brands, technologies, services and raw

materials to market, build brand reputation and accelerate

sales & market share

Market Insight, Planning & Decision Support• Market scoping & competitive landscape• Channels to market & key stakeholder identification• Commercial & regulatory environment• Partner due diligence

Marketing & Brand Management• Marketing strategy, planning & communications• Brand activation & management• Digital & social marketing services• In-country product / service representation

Business Development & Sales• Client / partner engagement strategy• Route-to-market & channel partner management• Sales management (lead development to final pursuit)• Negotiation, contracting & order management

On-the-ground Support & Execution• Distribution & logistics• E-commerce solutions & support• Asia team recruitment & training• 3PSP management (legal, registration agency, etc.)

Market Expansion

Trusted niche cross-border strategic and transactionadvice, with implementation support to underpingrowth and performance

Strategic AdvisoryStrategy formulation & implementation support todrive decision making, growth & profitability

• Research & analytics• Strategy formulation• Strategy implementation

Transaction AdvisoryIndependent corporate finance advisory& transaction origination services

• Origination services• Financial advisory• Due diligence• Transaction project management

Corporate Advisory

International Inbound

Supply Chain Solved

International Outbound

Supply Chain Solved

International Market

Complexities Solved

Global Markets. Connected

Our Global Procurement & Supply, Market Expansion and Corporate Advisory solutions in more detail

Page 6: Company Profile Q1 2021 - axisgroupinternational.com

6

Axis Group International• Thrives in dynamic and challenging environment,

with focus on emerging and frontier markets• Emphasizes ‘actions and transactions’ through

strategy implementation• Collaborates with clients and provides integrated

solutions across their value chain• Has successfully driven cost down solutions and

mitigated supply chain complexities within several Chinese and international MNCs across various sectors and industries i.e. mining and energy, agri and agri-processing, power & infrastructure, transport, construction, manufacturing, engineering, packaging and healthcare

We leverage deep capabilities across our clients’ value chains – we have developed a unique experience curve

Extensive Supplier DatabaseMore than 8,000 identified suppliers, with over 1,800 pre-qualified

Comprehensive Quality ManagementComprehensive quality planning, Quality Assurance and Quality Control

Enable Cost-down SolutionsEnable cost-down and average savings of approximately 25% for customers (within a savings-range of 5-45%)

CAPEX Projects and OPEX/MRO SupplyExperienced in transacting in over 80 product categories across CAPEX projects and OPEX/MRO

Leader in Global Sourcing & ProcurementIndustries include mining and resources, industrial and engineering sectors, chemicals, packaging, healthcare, FMCG and general merchandise

ApproachesSophisticated methodologies, systems, processes and practices in place with an 18-year experience curve

Global ReachIntegrated, on-the-ground supply-hubs and infrastructure across China, the rest of Asia and Africa

Sourcing & Procurement• Global supply chain strategic

intelligence• Supplier identification, selection

and management• Contract terms management• Quality management and

expediting• Project and risk management

Logistics• Control towers• Logistics, supply chain and 3rd party management• Transportation, warehousing• Inventory management• Supply chain finance

Distribution & Supply• Distributor identification, selection and

management• Order management and processing• Kitting – product assembly,

repackaging, etc.• Demand management and

warehousing

• Global market intelligence• Decision support • Digital solutions for international supply chain

• Capital advisory• Team skills and resource augmentation

Suppliers Buyers

International Trading Capabilities

Client Value Chain and Our Capabilities

International Advisory Capabilities

Page 7: Company Profile Q1 2021 - axisgroupinternational.com

7

Vision, Mission & Objectives

Mission

Vision Objectives

Global Markets. Connected

To be a leader in providing global market access for our clients

Shareholder & Stakeholder value

Operational Excellence

Customer Value

Financial Value

People / Community

Shareholder &

Stakeholder Value

Strategic Intent

Page 8: Company Profile Q1 2021 - axisgroupinternational.com

8

Guiding Principles & Values

Axis Group operates in a manner consistent with the highest international professional and corporate

governance standards, and we respect the environment to assure sustainability

Having or showing insight and sensitivity, especially with respect to another’s beliefs and traditions

The way we carry ourselves, our attitude and etiquette form the way in which we engage with our clients

By developing strong relationships with our clients, our business is a brand they know and trust

An active approach in problem solving and thought leadership

The quality of bending easily without breaking

Ensuring that all aspects of the company put its customers' satisfaction first

Sustainable organizations strive to balance the triple bottom line of people, planet, and profit to achieve long-term success and viability

Quality is doing the right things right to meet or exceed the expectations of our clients

We believe in honesty, truthfulness and accountability for one's actions

Our Principles Our Values

Relationships

SolutionsProfessionalism

Cultural

Astuteness

Integrity & Ethics

Quality & Adding Value

Safety & Sustainability

Client Focus

Flexibility

Page 9: Company Profile Q1 2021 - axisgroupinternational.com

9

Axis Group Sector Focus

Industry & Sector Experience

Extractive

• Agriculture and agri-processing

• Mining and energy

• Raw materials processing and beneficiation

Industrial and manufacturing

• FMCG/general merchandise (retail, apparel and footwear)

• Automotive, robotics, packaging and chemicals

• Power, infrastructure, transport, construction and renewables

• Heavy engineering, machinery, and light industrial manufacturing

Services

• Banking, insurance and other financial services

• Logistics and supply chain

• Information technology and communications

• Consulting, engineering and professional services

Page 10: Company Profile Q1 2021 - axisgroupinternational.com

10

Axis Group is a subsidiary of Imperial

• Integrated freight management & contract logistics provider with significant scale, offering end-to-end solutions in key industries using technology as a differentiator

• Reduce time-to-market, improve customer service& mitigate risk

Logistics AfricaMarket Access

• Take ownership of inventory & responsibilityfor the full order to cash function

• Build complex route-to-market solutions that provide our clients & principals’ access to consumers across Southern, East & West Africa -mainly in healthcare & consumer industries

Logistics International

• Partner with clients to integrate logistics functionsinto their end-to-end supply chain

• Leading capabilities in chemical & automotive industries

• Specialised express distribution capabilities

Imperial at a glance

www.imperiallogistics.com

USD3 billion in revenue in 2020

Leading provider of market access & logistics solutions

Key industries -healthcare, consumer, automotive, chemicals

and industrial

25,000+ employees in 26 countries

Ranked amongtop 30 global

logistics providers

Page 11: Company Profile Q1 2021 - axisgroupinternational.com

11

Johannesburg

Singapore

Shanghai

Mumbai

Dubai

Bangkok

Beijing

Delhi

Perth

Axis Group presence

Imperial presence & partnership network

Axis Group offices

Imperial and Axis Group have significant international presence, with focused solutions in our chosen markets, where Africa and Asia play central roles

Page 12: Company Profile Q1 2021 - axisgroupinternational.com

1. Axis Group International - Overview

2. Our Businesses

• Global Procurement & Supply

• Market Expansion

• Corporate Advisory

3. Key Clients & Case Studies

4. Key People

5. Appendices

Agenda

Page 13: Company Profile Q1 2021 - axisgroupinternational.com

13

Comprehensive global procurement & supply solutions thatdrive down cost, assure quality, expedite schedules andmitigate risk

Integrated Sourcing & Supply• Global sourcing• International logistics• Supply to site / distribution / delivery

Global Procurement Services• Procurement advisory• Strategic sourcing• Transactional procurement• Outsourced & managed procurement solutions

Capital Project Procurement Solutions• CAPEX procurement project management• Sourcing & transaction management• Quality management (QA/QC), inspection, testing &

expediting• Project logistics

Professional Resourcing• Skills & resource gap analysis• Talent & skills identification• Placement & on-boarding management• Ongoing management and interaction

Global Procurement & Supply

We deliver solutions for China and selected key markets:

we take products, brands, technologies, services and raw

materials to market, build brand reputation and accelerate

sales & market share

Market Insight, Planning & Decision Support• Market scoping & competitive landscape• Channels to market & key stakeholder identification• Commercial & regulatory environment• Partner due diligence

Marketing & Brand Management• Marketing strategy, planning & communications• Brand activation & management• Digital & social marketing services• In-country product / service representation

Business Development & Sales• Client / partner engagement strategy• Route-to-market & channel partner management• Sales management (lead development to final pursuit)• Negotiation, contracting & order management

On-the-ground Support & Execution• Distribution & logistics• E-commerce solutions & support• Asia team recruitment & training• 3PSP management (legal, registration agency, etc.)

Market Expansion

Trusted niche cross-border strategic and transactionadvice, with implementation support to underpingrowth and performance

Strategic AdvisoryStrategy formulation & implementation support todrive decision making, growth & profitability

• Research & analytics• Strategy formulation• Strategy implementation

Transaction AdvisoryIndependent corporate finance advisory& transaction origination services

• Origination services• Financial advisory• Due diligence• Transaction project management

Corporate Advisory

International Inbound

Supply Chain Solved

International Outbound

Supply Chain Solved

International Market

Complexities Solved

Global Markets. Connected

Our Global Procurement & Supply, Market Expansion and Corporate Advisory solutions in more detail

Page 14: Company Profile Q1 2021 - axisgroupinternational.com

14

Axis Group Global Procurement & Supply supports our clients’ end-to-end supply chain

Where we play

Cost Reduction Diagnostics

Supply Country Selection

Market Studies

Spend Analysis

Price Benchmark

Supplier Shortlisting

Technical Evaluation

Negotiating

& Contracting

RFx Plant Audit

Sample Arrangement

CSR / Modern Slavery Audit

Buying Trips

Quality Management

3rd Party Management

Inspection Expediting

QA/QC Buy & SellExports / Imports

Consolidation / Deconsolidation

Inventory Management

Delivery / Distribution

Professional Resourcing

Global Supply

• China & Northeast Asia

• India & South Asia• Thailand & South

East Asia• South Africa &

Africa• Turkey, Poland &

Eastern Europe• Mexico & Latin

America

Our interventions

Client

WarehousesDe-consolidation

Bonded

Warehouse

End User

Port/Airport

Bonded

Warehouse

International Freight

Bonded

Warehouse Port/AirportPort/Airport

Raw Materials

Packaging

Air & ocean;sourcing &

procurement

ComponentsSupplier /

Manufacturer ConsolidationQuality

Management

Capital Equipment

Finished Product

End-to-End Integrated Solutions

Global Procurement & Supply

Page 15: Company Profile Q1 2021 - axisgroupinternational.com

15

We supply you - Our Integrated Sourcing & Supply offering in more detail

Global Sourcing1

• Global supply chain strategic intelligence

• Strategic sourcing

• Supplier identification, selection and management

• Contract terms management

• Demand and specification management

• Quality management and expediting

• Sourcing support

• Supplier relationship management

• Project and risk management

International Logistics2Supply to Site / Delivery / Distribution

3

• Order delivery and processing

• Kitting – product assembly, repackaging, etc. within origin country

• Supply management and warehousing

• Control towers overseeing integrated supply networks

• Inventory management

• Logistics, supply chain and 3rd party management

• Transportation, warehousing

• Warehouse management and control

• Customs clearance management

• Supply chain finance

Provide integrated buying solutions for a variety of

different industries

Improve logistics management across value

chains

Manage & identify qualified global suppliers from best

cost countries

Global Procurement & Supply

Page 16: Company Profile Q1 2021 - axisgroupinternational.com

16

We optimise your procurement - Our Global Procurement Services offering in more detail

Procurement Advisory

• BCC opportunity assessment (savings potential diagnostic)

• Market intelligence and supply market analysis

• Benchmarking analysis

• Procurement maturity assessment

• Improve procurement processes

• Enhance procurement capabilities

• Procurement process tender support

Strategic SourcingTransactional Procurement

3

• Contract management

• Supplier relationship management

• Supplier risk management

• Site visits and supplier audits (commercial, technical, CSR and HSE)

• Quality management, QA/QC and expediting

• Installation and commissioning support

• Logistics management

• After-sales service support

Outsourced & managed procurement solutions

4

• Strategic sourcing and transactional procurement (Outsourced International Procurement Office)

• Productisation (i.e. cost reduction programmes)

• CAPEX project procurement

• Global sourcing strategy formulation

• Category strategy development

• Supplier identification

• Supplier evaluation

• Supplier pre-qualification

• RFx process management

• Supply chain and logistics mapping

• Negotiation and contracting

• Rapid sourcing programmes

• Buying trips

Realise cost savings, on-time delivery & ensuring

quality

Benefit from BCC sourcing with minimal

upfront investment

Enhance procurement capability & performance

1 2

Global Procurement & Supply

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17

We support your projects - Our Capital Project Procurement Solutions offering in more detail

Capex Procurement Project Management

• Project and risk management

• Global supply chain strategic intelligence

• Supply market analysis

• Contracting strategy

• Supplier performance evaluation process design

• Demand and specification management

Sourcing & Transaction Management

Quality Management (QA/QC), Inspecting, Testing & Expediting

3

• Sample collection and testing

• Site visits and supplier audits (commercial, technical, CSR and HSE)

• Quality management and expediting; Fabrication quality assurance and control

• Inspection and testing

• 3rd Party, subcontractor and sub-supplier management

• Installation and commissioning support

• Warranty Claims

• After-sales service support

Project Logistics4

• Control towers overseeing project supply networks

• Logistics, supply chain and 3rd party management

• International freight management and customs clearance

• Transportation, Warehouse management and control

• Inventory management

• Supply chain finance

• Document preparation

• Supplier identification, selection and management

• Negotiations; Sourcing optimization

• Contract terms management

• Supplier relationship management

• Operational purchasing management

• Supplier financial compliance monitoring

• Accounts payable processing

1 2

Provide strategic solutions to unique project

requirements

Improve project management across the

value chain

Effectively manage the project from sourcing to

logistics process

Global Procurement & Supply

Page 18: Company Profile Q1 2021 - axisgroupinternational.com

18

We strengthen your team - Our Professional Resourcing offering in more detail

Global Procurement & Supply

Skills & Resource Gap Analysis

Talent & Skills Identification

Placement & Onboarding Management

3Ongoing Management& Interaction

41 2

• Client needs analysis

• Essential skills identification

• Resource gap analysis

• Resourcing strategy development

• Job description development (as needed)

• Selection and formal offer

• Placement and onboarding facilitation management

• Flexibility

• Payroll management

• Management of compliance and administrative issues

• Continuous support and management throughout the engagement process

• Strong relationship building to ensure continuity

• Identification, filtering and preliminary engagement of potential candidates

• Expectation and role clarification

• Compatibility assessment

• Candidate shortlisting for ‘best hire’ potential

• Client interviews

• Quick and effective turn-around time

Locate ‘gap’ areas & develop strategies to fulfill

needs

Achieve a shortlist of ‘best hire’ candidates

Place professional talent in key roles

Management & support throughout the end-to-

end process

Page 19: Company Profile Q1 2021 - axisgroupinternational.com

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Axis Group’s comprehensive Market Expansion solutions address our clients’ complex challenges in their international outbound supply chain

International Freight

Retail

Bonded

Warehouse

Distributors

Port/Airport Bonded

Warehouse

Port/Airport

Principle / Manufacturer / Brand Owner Consumer

Retail services demand generation

Customs Clearance

Regular

Warehouse

Raw Materials

Packaging

Market Insight, Planning & Decision

Support

Marketing & Brand Management

Business Development & Sales

On-the-ground Support & Execution

Semi Finished / Other Inputs

Wholesale

On Trade

Off Trade

E-Channels

Where we play

Our interventions

Market Expansion

Page 20: Company Profile Q1 2021 - axisgroupinternational.com

20

Our Market Expansion offering in more detail

Market Insight, Planning & Decision Support

• Market scoping

• Key stakeholder identification

• Competitive landscape

• Channels to market

• Commercial environment

• Regulatory framework

• Partner due diligence

• Opportunity assessment and prioritization

• Business / action plan development

Marketing & Brand Management

Business Development & Sales

3

• Client/partner engagement strategy

• Route-to-market and channel partners management

• Lead development to opportunity management

• Sales management including pursuit management / final pursuit; first client acquisition

• Negotiation, contracting and order management

• Ongoing client and/or distributor relationship management (CRM)

On-the-ground Support & Execution

4

• Export/import formalities

• Distribution and logistics

• Company and product registration and certification

• Legal (IP, dispute resolutions, etc.)

• OEM solutions

• Asia team recruitment and training

• Third party management and interventions

• E-commerce support

• Marketing strategy and planning

• Marketing communications

• Brand activation and management

• Corporate communications

• Events management

• Digital and social media services

• Product education and representation

1 2

Grow brand, BD capacity and acquire clients in new markets that

significantly impact revenue

Ensure effective implementation and

execution

Enhance market knowledge and planning

Market Expansion

Page 21: Company Profile Q1 2021 - axisgroupinternational.com

21

Our Strategic Advisory service offering in more detail

Research and Analytics1

• Regional/country macro assessment (macroeconomic, socio-political, entry and exit barriers, risk, outlook, etc.)

• Industry assessment (market dynamics, competitive landscape, channels to market, regulatory framework and policy investigation, key client attributes, etc.)

• Global market studies and supply market assessment

• Partner/competitor due diligence

• Assessment of Chinese/Asian outbound engagement

Strategy Formulation2 Strategy Implementation3

• Stakeholder prioritisation and engagement

• Partner negotiation and management

• Business/action plan development

• Organisation change management

• Tender facilitation and support

• Company operational set-up support

• China/Asia/Africa field investigation

• International growth strategy, models and strategic positioning

• Stakeholder/strategic partner/client identification, filtering and selection

• Operational due diligence and optimisation strategy

• Asia/Africa market entry strategy

• China/Asia/Africa inbound and outbound opportunity assessment and prioritisation

• China/Asia/Global sourcing (and supply) opportunity scoping

Successfully implement strategies to drive

performance & impact

Identify & analyse growth opportunities & evaluate

how to capture them

Develop a deeper strategic understanding of markets &

industry dynamics

Corporate Advisory

Page 22: Company Profile Q1 2021 - axisgroupinternational.com

22

Our Transaction Advisory service offering

Origination Services

• Opportunity scoping

• Target / project identification, filtering and selection

• Strategy formulation

• Stakeholder relationship development and management

Financial Advisory Due Diligence3

• Operational

• Financial

• Technical

• Legal & regulatory

• Taxation

• Shareholders

Transaction Project Management

4

• Negotiation and communications assistance

• Documentation

• Risk identification and mitigation

• Relationship and scheduling management

• Modeling and model evaluation

• Valuation and pricing assessment

• Terms and structure establishment

• Funding solutions

1 2

Identify the opportunity, select target companies

for engagement & determine strategy

Establish project / company / commodity

reality, viability & potential

Establish asset value & funding solutions - or

commodity transactions structure

Assist in transaction management & completion

Corporate Advisory

Page 23: Company Profile Q1 2021 - axisgroupinternational.com

1. Axis Group International - Overview

2. Our Businesses

• Global Procurement & Supply

• Market Expansion

• Corporate Advisory

3. Key Clients & Case Studies

4. Key People

5. Appendices

Agenda

Page 24: Company Profile Q1 2021 - axisgroupinternational.com

24

Selected Clients

R. G. Maintenance

Services

Page 25: Company Profile Q1 2021 - axisgroupinternational.com

25

Selected Clients across our Businesses and Sectors

Global Procurement & Supply Market Expansion Corporate Advisory

Mining & Resources

Construction & Engineering

Manufacturing

Other

Page 26: Company Profile Q1 2021 - axisgroupinternational.com

26

Selected Clients around the World

• We have served small-med-large size companies, that are local, regional and global

• Our primary focus is mid-market or regional players –listed or large privately held enterprises

• Secondary - global players where Axis Group can address opportunity

• We started in SA and China, expanded to Asia, Australia, then Latin America and now the US/EU

Solid China position:• Substantial networks/relationships• Strong brand equity• Systematic methodologies and approach• Extensive supplier database and

supplier relationships• Category management knowledge• Mining, energy, EPC, industrial, steel,

chemical, packaging, healthcare category knowledge

Deep brand recognition and client community formation in core markets

Significant scope in new markets for development

Page 27: Company Profile Q1 2021 - axisgroupinternational.com

27

Selected Case Studies: Global Procurement & Supply

Leading Global Gold Mining Company Mining• Supplying a strategic category of raw materials to

the client as a principal trader with a global supply chain set up from China to North America

• Provided strategic solutions including specification development, supplier identification, evaluation and selection, tendering, plant audit, contract negotiation, sample arrangement, lab testing, QA/QC, payment management, logistics optimization and supplier performance management

Australian Electricity Distribution CompanyUtility• Conducted comprehensive spend

analysis and assess global/bcc sourcing potential for total spend information to determine categories and commodity likely to be shifted to BCCs. Identified annual cost reduction of ~USD 20 million

• Selected, defined and mapped 15 focus categories/commodities in 3 distinct waves based on cost saving potential, complexity and risk

Leading Australian EPCM for the Oil & Gas IndustryPetrochemical/Engineering• Identification, evaluation and selection of key Chinese

manufactures for Modular LNG Plants• Managed and coordinated tendering by multiple

manufacturers and service provided (engineering consultants, 3rd party inspection companies, logistics services providers) to supply custom-designed equipment with complex delivery requirements.

Leading Multinational RetailerRetail• Currently assisting the Group in analysing its

existing procurement practices• Developing a more integrated and appropriate

approach to group strategic sourcing, while integrating China and other low-cost countries into the system

Global Procurement & Supply

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28

Selected Case Studies: Market Expansion

Leading International Wine and Spirits CompanyConsumer• Developing and growing key accounts and

distributors within on- and off-trade channels and e-commerce platforms in the Chinese market

Leading Manufacturer of Port Handling and Wharf EquipmentIndustrial• Performed a comprehensive study of our client’s

competitiveness in the Chinese as well as Russian/CIS loading arms, valves, furnaces and electric motors markets

• Developed a comprehensive market entry strategy and assisted the client in establishing a sales network in the Russian/CIS markets

Global Insurance Technology Platform CompanyTechnology• Assisted the company in developing key Chinese

clients and formally established an on-the-ground China team and office

• Assisted the company with market profiling and potential client engagement

Leading Offshore Mining CompanyMining• Conducted an in-depth analysis and

assessment of viable commercial and corporate vehicles that will facilitate the best possible presence and customer engagement in ChinaLeading African Insurance Player

Services• Performed a comprehensive study on the Asian insurance

and financial services sector landscape, and identified the scope of the overall opportunity

• Developed a strategic framework and possible strategic options that integrate and match the client’s core competencies with the landscape and opportunity

Market Expansion

Page 29: Company Profile Q1 2021 - axisgroupinternational.com

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Selected Case Studies: Corporate Advisory

Large Diversified Global Mining GroupMining• Provided supply chain team enhancement

solutions via the placement of a team of professionals into their company, i.e. contract managers, category managers, commodity specialists and senior category specialists

Leading Global Seaborne Iron Ore Supplier

Industrial• Performed a comprehensive study of China’s iron and

steel industries, and developed in-depth strategic frameworks for our client's China initiatives

• Forecasted China's steel production over the next 5 years in order to hone the current strategic framework

• Provided insight through a comprehensive study of China’s iron ore industry with a specific focus on domestic production costs

Private Investment Consulting FirmServices• Conducted an in-depth analysis and assessment of the

global and China quartz and fluorspar market dynamics in the context of moving the commodity from Mongolia to China and through China to international markets

• Conducted an in-depth review of key fluorspar markets in order to gain a clearer picture of demand patterns in selected markets (key countries are in Asia) and identify potential customers for the client’s stock of the commodity

Leading Gold MinerMining• Advised the company in the disposal of

a strategic mining interest

Leading Metals and Minerals Trading CompanyMining• Identified, evaluated, selected and engaged with key Chinese

aluminium stakeholders to obtain a comprehensive understanding of the current situation and long-term outlook of China’s bauxite, alumina and aluminium environment

• The project also included the development of a detailed report on the aluminum industry with a particular focus on the outlook and implications for the company

Global Information Technology CompanyTechnology• Conducted a China acquisition

target identification, selection and strategic support project, which led to the successful acquisition of a Chinese software company

Corporate Advisory

Page 30: Company Profile Q1 2021 - axisgroupinternational.com

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Selected Cases: Global Procurement & Supply and Market Expansion

No. Project Client

1 China/Asia Sourcing Support for Healthcare Products A top private hospital in South Africa

2 Supplier Identification, Engagement, Shortlisting and Indicative Price Collection A top global mining player

3 Low Cost Country (LCC) Sourcing Facilitation A top coal mining player in Australia

4Global Sourcing Proposal for Cost Reduction – Spend Analysis and Selection of Focus Categories/Commodities

A leading energy player in Australia

5 China Strategic Procurement Services A leading global mining player

6 China Strategic Procurement Services A top steel distributor in Southern Africa

7 Raw Materials Sourcing Support A top washing powder manufacturer in Africa8 Cost Reduction Programme A top gold mining player in Africa9 China/Asia Strategic Procurement Services A top aluminium smelter in Africa

10 China/Asia Strategic Procurement ServicesA global technology, product and service provider for metal and mining industries

11 China/Asia Strategic Procurement Services for Structural Steel A leading EPC player in Africa

12 China/Asia Strategic Procurement Services for Mining Equipment A top diversified mining player

13 China/Asia Sourcing Opportunity Scoping and Manufacturer/Supplier Engagement A leading chemical distributor in Africa

14 China/Asia Strategic Procurement Services A leading FMCG supplier in Africa15 China/Asia Strategic Procurement Services A top diversified supplier of engineered support solutions16 China/Asia Strategic Procurement Services A top packaging supplier in Africa17 China/Asia Strategic Procurement Services A top aluminium products manufacturer in Africa

18China/Asia Supplier Identification, Pre-qualification and Audit for Structural Steel, Vessels and Piping Spools

A leading global EPC company

19 China/Asia Supplier Evaluation and Engagement Trip A leading global EPC company

20 China/Asia Strategic Procurement Services An international manufacturing and engineering company21 China/Asia Strategic Procurement Services for Cables A leading Australian EPC player22 Tendering Support for Steel Structures and Stackers A leading Australian EPC player

23China/Asia Sourcing Opportunity Scoping and Supplier Pre-qualification for Food Packaging Materials

A top food packaging supplier in Australia

24 China Supplier Engagement Trip Support A leading sliding door solutions provider in Africa

25 China/Asia Strategic Procurement Services A top marine service provider in Asia Pacific

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Selected Cases: Global Procurement & Supply and Market Expansion

No. Project Client

26China/LCC Sourcing: Selection of Focus Categories/Products, Supplier Pre-qualification, RFQ Support and Facilitation of First Orders

A top coal mining player in Asia Pacific

27 China Strategic Procurement Services A top cement player in Africa

28 Cross-Industry Spend Benchmarking Study A top global diversified mining company

29 China/Asia Strategic Procurement Service for Steel and Equipment A top steel products manufacturer in Africa

30 China/Asia Strategic Procurement Services for Chemical A leading chemical trader in Africa

31 China/Asia Strategic Procurement Services for Various Categories A leading EPC company in Africa

32 Project Procurement RFT Facilitation A global diversified mining player33 China/Asia Strategic Procurement Services for Trailers A top trailer supplier in Africa34 Asian Strategic Procurement Services for Conveyor Belts and Grinding Media A leading gold mining player in Africa35 Asian Strategic Procurement Services for Mining Consumables A leading platinum mining player in Africa36 Supplier Auditing Services – CSR and Quality Management A leading airline in Asia Pacific 37 China/Asia Strategic Procurement Services for Belts and Hoists A leading materials handling solution provider in Africa38 China/Asia Strategic Procurement Services for Mining Consumables A leading mining player in South America39 China/Asia Strategic Procurement Services for Various Categories A top player in metallurgical industry in South America40 China/Asia Strategic Procurement Services for Food Packages A top food producer in Russia41 China Route-to-Market for Wines and Spirits A leading wines and spirits company from South Africa42 China/Asia Sales Development Services for Engineering Services A leading engineering company in Africa

43 China Sales Development Services for Explosives A top chemicals company in South Africa

44 Asia Market Development Services for a Seafood Restaurant A leading Mediterranean seafood restaurant in Africa45 China Sales Development Services for Lumber A leading, private lumber company in South Africa

46 China Sales Development Services for Medical DevicesA top medical imaging device manufacturer in South Africa

47 China Sales Development Services for Medical DevicesA leading mammography technology company in South Africa

48 China On-the-Ground Support for Trademark Issue Resolution A leading pet food manufacturer in South Africa

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Selected Cases: Corporate Advisory

No. Project Client

1 China Explosives Market Study International industrial explosives player2 Due Diligence on a Potential Partner International industrial explosives player3 Potential Partner Identification and Engagement Options International industrial explosives player

4International Growth Strategy: International Explosives Market Analysis, Orientation and Strategic Options

International industrial explosives player

5 Africa Cement Market Analysis and RTM Strategy A large African cement player

6China Outbound Opportunity Scoping, Strategy Formulation and Implementation Support

Global EPC/M with a focus on mining and oil and gas

7 China Outbound Opportunity Scoping and Stakeholder Engagement A top provider of soil stabilization services8 Study on China's Political System A national trade and investment promotion agency9 China Strategic Partner Identification, Selection and Direct Engagement A diversified mining and minerals player10 Potential Partner Due Diligence and Global Market Study A diversified mining and minerals player11 Competitive Landscape Assessment and Formulation of Engagement Strategy Construction, mining and property development player12 China Competitive Landscape for Mining Engineering Market A leading mining player13 China Heavy Machinery Industry Overview and Competitive Landscape Analysis A leading manufacturing player14 China Strategic Orientation and Key Chinese Stakeholder Engagement A leading infrastructure development player15 China Procurement Strategy Formulation Global mining player with diverse natural resources16 China Market Entry for Baby Products An African manufacturer of baby seats17 RUSSIA RTM Strategy Formulation High-technology products specialist

18Africa Market Assessment, Opportunity Assessment and High-level Conclusions and Recommendations

A leading marine surveyor and consultancy

19 Strategic Intelligence and China Railway Engineering Contractor Landscape Analysis A leading Canadian coal producer and distributor20 Russia & Ukraine RTM for Steel Products Leading global steel producer21 Asia Procurement and Supply-Strategic Options and Engagement Support Australian mining player22 China Opportunity Scoping and Logistics Assessment for Quartz Leading Regional Private Equity 23 China Fluorspar Stakeholders Engagement Trip Leading Regional Private Equity 24 Chinese EPC Selection for Fluorspar Processing Plant Leading Regional Private Equity 25 Russia Logistics Assessment for Fluorspar Leading Regional Private Equity 26 Marketing Assessment & Client Identification and Global Market Study Leading Regional Private Equity 27 Strategic Sourcing Landscape in Selected Asian Countries A SA-based Railroad Contractor28 China Paper Cup Sourcing A supplier of engineering support solutions29 Railroad Equipment RTM Russian manufacturer of systems and units for vehicles

30China Mining Equipment Landscape, Partner Identification and Stakeholder Engagement

Global Private Mining Equipment Rental Player

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Selected Cases: Corporate Advisory

No. Project Client

31 Internalisation Strategy, Stakeholder Identification and Engagement Large-scale engineering specialities SOE32 China Office Strategic Considerations and Options Major coal and heavy minerals mining company33 Asia Manufacturing Competitiveness Analysis Railway freight car manufacturer

34 Asia RTM Strategy and Global Market Study Diversified construction and infrastructure firm

35 China Marketing Strategy Implementation Support Leading back-end Software publisher

36 Due Diligence on China Partner Real estate services provider

37 China/Asia/LCC Scrap Aluminium Market Study International supplier of aluminium products38 Opportunities and Strategic Options in Asia's Logistics Sector Leading global logistics company39 Due Diligence of Existing Supplier Base Leading global logistics company40 China Aluminium Industry Field Investigation A metals and minerals player

41Global EPC Services Opportunity Assessment, Internal Change, and Potential Client/Partner Engagement

Leading Chinese oilfield services provider

42 China Platinum Market Analysis and Global Market Study Major global platinum producer43 Asian Insurance Market Analysis, Orientation and Strategic Options in/with Asia Comprehensive insurance provider44 China Capability, Risk Assessment and Project Execution Strategy Major global goldmining company45 China Strategic Engagement Options and Implementation Support Leading mining exploration company46 China Market Entry Strategy and Implementation Leading mining equipment manufacturer47 Legal Opportunities with Chinese Companies Operating in Africa Leading global law firm

48 Integrated Global Sourcing Strategy Formulation Major global retailer

49 Asia Cement Market Partnering Strategy and Global Market Study Leading global cement manufacturer50 Asia Procurement Strategy for Cement Plants Leading global cement manufacturer51 Asia Project Financiers Identification and Engagement Facilitation Leading global cement manufacturer52 Scoping, Engagement and Selection of Potential Asian EPC/M Partners Leading global cement manufacturer53 China Strategic Orientation and Implementation Support Leading global gold miner54 China Sourcing Opportunities and Strategy Global steel pipe manufacturer55 China Partner Engagement Strategy and Identification Global steel pipe manufacturer

56China Opportunity Scoping, Engagement Strategy and Implementation for Snowden Group

Mining consultancy

57 China Business Development for Car Care Products Lubricant and chemicals manufacturer58 Strategic Considerations, Options and Recommendations on China Procurement Diversified mining company59 Asia-China Partner Opportunity Assessment Leading mining technology provider60 China Market Opportunity Scoping, Strategy Formulation and Partner Identification Global furnace manufacturer

Page 34: Company Profile Q1 2021 - axisgroupinternational.com

1. Axis Group International - Overview

2. Our Businesses

• Global Procurement & Supply

• Market Expansion

• Corporate Advisory

3. Key Clients & Case Studies

4. Key People

5. Appendices

Agenda

Page 35: Company Profile Q1 2021 - axisgroupinternational.com

35

Key People (1/2)

Kobus van der WathFounder & CEO

Previous Experience

• Current: Founder, Axis Group International; Adjunct Professor: UCT GSB, SA

• Senior Consultant: BCG, Asia• Head of Investment Strategy, Asia Pacific (Singapore) & Emerging Market Strategist (UK): Standard Chartered Bank

• Strategist: Standard Merchant Bank, SA

• Economist: SA Reserve Bank

Education• MBA (INSEAD, France)• MSc (Curtin, Australia)• BCom (Hons) Finance & Investments (Unisa, SA)

• BCom (Hons) Econ & Ind Psy (UJ, SA)

• Fluent in English, Afrikaans and Dutch. Basic Mandarin

Rachel WuManaging Director: AsiaHead: Global Procurement & Supply

Previous Experience

• Sr. Project Manager, Consultant, Procurement Specialist: The Beijing Axis, China

• Consultant, CRM: Foreign Airlines Service Corporation (FASCO), China

• Analyst: Marbridge Consulting, China

Education• MBA (University of Western

Australia, Australia)• BCom (Hons), Economics

(University of Economics and Business, China)

• BA (UEB, China)

• Fluent in Mandarin and English

Gerrie de JongeManaging Director: South Africa & Africa

Previous Experience

• Group Managing Director, Southern and East Africa: Imperial Logistics

• Executive Director Africa (SADC): Imperial Logistics

• National Logistics Manager: Xstrata

Education• BCom (Hons) Logistics Management (University of Pretoria, SA)

• Fluent in English and Afrikaans

Page 36: Company Profile Q1 2021 - axisgroupinternational.com

36

Key People (2/2)

Bruce MilneChief Financial Officer

Previous Experience

• General Manager of Finance: Imperial Health Sciences

• Financial Director: ProCard• Financial Director: Coin Security• Financial Director: BBR Security

Education• BCompt (Hons) Accounting Science (UNISA, SA)

• BCom (University of Witwatersrand, SA)

• Fluent in English and Afrikaans

Haiwei HuangDirector

Previous Experience

• Associate Director, Senior Manager, Consultant: The Beijing Axis, China

• Team Leader, Project Manager: CHINT, China

• Sales and Marketing Consultant: HuaQi Telecom, China

Education• BA (Hons) Business

Administration (London South Bank University, United Kingdom)

• Fluent in Mandarin, English and Shanghainese

Barbie CoDirector

Previous Experience

• Sr. Manager, Consultant, Analyst: The Beijing Axis, China

• Project Assistant: TravelPeopleMagsaysay Group, Philippines

• Events and Marketing Consultant, Philippines

Education• BA (Hons) International Relations (Ateneo de Manila University, Philippines)

• Chinese Language (Beijing Normal University, China)

• International Business (ESSCA, France)

• Fluent in English, Mandarin and Filipino. Basic French and Minnan

Page 37: Company Profile Q1 2021 - axisgroupinternational.com

Jumeirah Lakes Towers, Plot No. JLT-PH2-X2A, Unit No. 1406-B

Jumeirah Bay 2

Dubai, United Arab Emirates

T +61 (0) 483 386 118 / +86 138 0111 2112

E [email protected]

Dubai | Beijing | Shanghai | Singapore | Perth | Bangkok | Mumbai | Johannesburg

www.axisgroupinternational.com

Global Markets. Connected

Page 38: Company Profile Q1 2021 - axisgroupinternational.com

1. Axis Group International - Overview

2. Our Businesses

• Global Procurement & Supply

• Market Expansion

• Corporate Advisory

3. Key Clients & Case Studies

4. Key People

5. Appendices

Agenda

Page 39: Company Profile Q1 2021 - axisgroupinternational.com

39

Research & Publications

DOING BUSINESS IN CHINA:The System and The Strategies

Written by Kobus van der Wath & Commissioned by China Ministry of Foreign Affairs

INVEST IN SOUTH AFRICA

Written by The Beijing Axis & Commissioned by China Ministry of Commerce

THE CHINA ANALYST

By The Beijing Axis

A comprehensive guide to conducting business in China

A knowledge tool by TBA for executives with a China agenda

A detailed manual for Chinese companies entering and investing in South Africa

A dynamic presentation of the latest macroeconomic data for a wide range of indicators, for China as well as the other major world economies

THE CHINA COMPASS

By The Beijing Axis

Page 40: Company Profile Q1 2021 - axisgroupinternational.com

40

Thought Leadership – Selected Engagements (I)

Date City Event Name Axis Group Participation

21 Jan 2021 PerthAxis Group Roundtable Discussion: Global Supply Chain Shift

‘International Dynamics, Risk & Supply Chain Shift – Challenges, Strategic Choices & Practical Considerations for Resource Sector Supply Chains’ - Kobus van der Wath and Rachel Wu, Managing Director: Asia hosted this event and shared their perspectives on the same

17 Dec 2020 Webinar SourcingShift Summit‘Global Sourcing in 2021 – Supply Chain Shift, Strategic Choices and Practical Considerations’ - Kobus van der Wath delivered a presentation on this topic

26 Nov 2020 Webinar CIPS ANZ Webinar‘Shifts in Global Supply Chains Post-Covid: Revisiting the Strategic Choices and Practical Issues in Global Sourcing’ - Kobus van der Wath and Rachel Wu, Managing Director: Asia delivered a presentation on this topic

24-25 Nov 2020 Webinar Smart Procurement World Indaba‘What has the Coronavirus taught us about Supplier Management and Global Sourcing?’ - Kobus van der Wathdelivered a presentation on this topic

17 Nov 2020 WebinarProcurement & Supply Chain Summit MENA

‘Shifts in Global Supply Chains Post-Covid: Revisiting the Strategic Choices and Practical Issues in Global Procurement & Supply’ - Kobus van der Wath and Rachel Wu, Managing Director: Asia delivered a presentationon this topic

24 Sep 2020 PerthWAMC September 2020 Luncheon –Explorers on the Move Panel Discussion

Axis Group was one of key sponsors of the Sep 2020 Western Australia Mining Club (WAMC) event

16 Sep 2020 Nairobi SAPICS Webinar‘Modern Slavery in Global Supply Chains and how do we tackle this scourge?’ - Rachel Wu, Managing Director: Asia delivered a presentation on this topic

19-20 Aug 2020 Webinar Africa Supply Chain in Action‘New World of Risk: Getting Global Procurement & Supply Right’ - Kobus van der Wath delivered a presentation on this topic, and participated in a panel discussion on ‘Management – Leading Through Black Swan Events’

7 Apr 2020 WebinarIs it Mexico’s Turn? Alternative Supply to China

Kobus van der Wath participated in a webinar discussion hosted by Procurious on the effects of COVID-19 on global supply chains and how it can affect China’s position as a world manufacturing hub

11 Mar 2020 Nairobi CIPS Dinner Session‘Risks in Global Supply Chains’ - Kobus van der Wath and Rachel Wu, Managing Director: China & Asia, delivered a presentation on this topic. Axis Group was the headline sponsor of this event

Page 41: Company Profile Q1 2021 - axisgroupinternational.com

41

Thought Leadership – Selected Engagements (II)

Date City Event Name Axis Group Participation

26 Feb 2020 Johannesburg CIPS Africa Executive Summit‘Managing Risks in Global Supply Chains’ - Kobus van der Wath delivered a presentation on this topic. Axis Group is the headline sponsor of this event

13 Feb 2020 Johannesburg African Mining Network Axis Group was the sponsor of the Feb 2020 African Mining Network event

5 Feb 2020 Cape TownMining Indaba 2020 Reception with Mergence and Axis Group

Axis Group and Mergence Corporate Solutions hosted their annual cocktail hour event during the week of Mining Indaba

4 Feb 2020 Cape Town Investing in African Mining Indaba 2020‘Examining China’s Electrification Strategy & its Subsidies in African Mining’ - Kobus van der Wath participated in a panel discussion on battery metals specifically focused on this topic

30 Jan 2020 Johannesburg First Thursday Club Axis Group was the sponsor of the Jan 2020 First Thursday Club event

5-10 Nov 2019 Shanghai China International Import Expo Axis Group participated at the China International Import Expo

2 Nov 2019 Shanghai South Africa – China Business ForumKobus van der Wath participated in a roundtable discussion, speaking on behalf of the South Africa China Business Association, outlining areas essential to the success of South Africa-China business relations

17 Oct 2019 Johannesburg GIBS Open Programme Masterclass‘Africa-China Masterclass – Strategic Imperatives and Opportunities for South African and African Businesses’ -Kobus van der Wath conducted a masterclass on this topic

19 Sep 2019 JohannesburgSmart Procurement World Indaba | Senior Procurement Executive Programme

‘Getting Global Procurement Right – a Strategy and Implementation Workshop’ - Kobus van der Wath conducted a workshop on this topic

17 Sep 2019 Johannesburg Smart Procurement World Indaba‘Global Sourcing in a Complex World – Strategic Imperatives for Unlocking Value via International Supply Chain’ - Kobus van der Wath delivered a presentation on this topic

Page 42: Company Profile Q1 2021 - axisgroupinternational.com

Jumeirah Lakes Towers, Plot No. JLT-PH2-X2A, Unit No. 1406-B

Jumeirah Bay 2

Dubai, United Arab Emirates

T +61 (0) 483 386 118 / +86 138 0111 2112

E [email protected]

Dubai | Beijing | Shanghai | Singapore | Perth | Bangkok | Mumbai | Johannesburg

www.axisgroupinternational.com

Global Markets. Connected