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Company Profile
May 2018 InnoPharm Co., Ltd.
01 Introduction • Company
• Core Value and History
• Representatives
• Patents and Licenses
Contents
02 Brand and Products
• Brand Introduction
• Brand Story
• Products Introduction
03 Marketing
• Channels
• Marketing Activities
01 Introduction
Worldwide R&D technology
Develop worldwide products
Contribute to the beauty
InnoPharm’s goal is to contribute to the skin health for every human being by developing worldwide products manufactured based on the worldwide research results on skin science.
Vision
- 4 -
Company Profile
Contents Details
Name InnoPharm Co., Ltd.
Foundation 01 Sep. 2003
Address 1 401-1 ho, 361, Chungjang-ro, Jinhae-gu, Changwon-si, Gyeongsangnam-do, Republic of Korea
Address 2 16th Fl., 5, Seocho-daero 78-gil, Seocho-gu, Seoul, Republic of Korea
Phone 02-590-2941
Homepage http://www.innopharm.co.kr
Business Cosmetics Manufacturer
Company
2016.11 2016.04 2015.07 2003.09
3-Step Care released
Seoul office open
Begin marketing
Brightening Phytoliser® Essence
released
Foundation
First export to China(3 Step Care)
2016.12
Mela Therapy released
- 5 -
Core Value History
Missions and History
InnoPharm is leading the market with highly effective products since July 2015.
Phytochemical
Products with
Phytochemical Ingredients
Science
Products with
Scientific background
- 6 -
Representatives
Joint Representative: Dermatology specialist majored in bio-science and representative lawyer who has specialty in corporate consulting
Jaeyoung Lim, M.S., M.D.
• Born in 1962 • Major: BD in bio-science at Yonsei Univ.,
MD in microbiology at SNU • Medical: Intern and resident at Busan Univ. • Dermatology specialist: Rep. of Hansen Hospital,
Rep. of InnoPharm Dermatology Clinic
Jaecheol Lim
• Born in 1965 • BD in Business Administration at SNU • Bar exam(38th) • The Judicial Research and Training Institute(28th) • Open up a lawyer office (1999) • Outside director of Korea Holdings, Korea
Investment and Securities Co., Ltd. (2009) • Rep. Lawyer at JP Law Group (1999~2017)
Patents and Licenses
<Certificate of Venture Company> <Cert. of R&D Dep.> <Cert. of Export Promising Company> <Trade Mark License>
<Patents>
- 7 -
<China FDA Certificate>
<Hi-Seoul Brand Licenses>
- 8 -
Patents and Licenses
02 Brand and Products
Dermatology Specialist +
Bio-Science Major
= Cosmetics with Science
林: Forest where phytochemicals
are abundant
= Natural ingredients which are
good for the skin
- 10 -
R&D skin problems by bio-science technology
Dr+ Lim’s delivers cosmetics based on the skin mechanism which is revealed from study of bio-science.
Develop cosmetics with really effective ingredients
Among the phytochemicals found in plants, we extract ingredients that help skin health and has a definite effect, and apply to highly functional cosmetics.
Realize innovative changes with deeply penetrating ingredients You can experience amazing changes by stimulating deep in your skin. Existing cosmetics cannot be penetrated into skin crevices but phytochemicals of fine particles can be reached to deep inside.
Reliable efficacy through clinical studies in dermatology
Every product is developed to solve skin problems and really improved skin problems of customers..
Brand Introduction
Brand Logo and Motto
Dr. Lim Jae-young, a dermatologist who majored in biotechnology, began his career at Hansen's hospital and was concerned about the beauty of the world. It was because he realized the value of returning beauty to people while treating patients suffering from Hansen's disease(so called a leprosy) day and night for 7 years and 3 months.
After opening the dermatology clinic, Dr. Lim Jae - young developed Phytoliser® for whitening the skin, having time for the patient at the hospital in the daytime and the plants at the laboratory in the evening, Dr. Lim’s dream is being realized with Dr+ Lim’s.
Embracing the heart of Dr. Lim Jaeyoung, who wants to reveal the world beautifully, Dr+ Lim’s cares for beautiful skin.
- 11 -
Brand Story
- 12 -
Products
Products Images
Dr+ Lim’s Aβ Phytox Eyeserum • Volume : 20ml • Price : 52,000 won • Great wrinkle care by Aβ and high quality peptides • Fuctional eyeserum filling up from inside with wrinkle care and
recovery effect
Dr+ Lim’s Aβ Recovery Cream
• Volume : 50ml • Price : 28,000 won • Recovery Cream adding up relieving effect through
Aβ ingredients • Great effect on troubled skin
- 13 -
Aβ Line
Products
Dr+ Lim’s Brightening Phytoliser® Essence • Volume : 50ml • Price : 65,000 won • Contains Phytoliser ® • Whitening/Soothing/
Moisturizing/Wrikle care
Dr+ Lim’s 3-STEP CARE
• Volume : 27ml x 10pcs • Price : 39,000 won • Whitening/Soothing
/Moisturizing/Wrinkle care • Essence + Mask + Cream
Dr+ Lim’s Phytox Cream
• Volume : 50ml • Price : 78,000 won • Moisturizing/Lifting
/Wrinkle care
Dr+ Lim’s Phytoliser ® Toner
• Volume : 300ml • Price : 24,000 won • Keratin control/Soothing • Aquilaria extracts softly soothe
the skin.
Dr+ Lim’s Aquilaria Soothing Mask • Volume : 27ml x 10pcs • Price : 30,000 won • Whitening/Soothing
/Moisturizing/Wrinkle care • Aquilaria extracts softly soothe
the skin.
- 14 -
Products
Skin Care Line
Dr+ Lim’s Sun Screen • Volume : 60ml • Price : 28,000 won • Mild Sun block used in the
dermatology • UV block(SPF50+/PA+++)
Dr+ Lim’s Foaming Cleanser • Volume : 150ml • Price : 28,000 won • Peony, mushroom extract • Antibacterial/Moisturizing
/Oil and moisture balance
Dr+ Lim’s Facial Soap • Volume : 100g • Price : 14,000 won • Peony, mushroom extract • Antibacterial/Moisturizing
/Oil and moisture balance
Dr+ Lim’s Spot Clear
• Volume : 30ml • Price : 18,000 won • Sebum control/Inflammation relief
/Trouble care • Excellent for acne skin improvement
Dr+ Lim’s Aβ Gel
• Volume : 25g • Price : 40,000 won • EGF, beta-glucan • Recovery both epidermis and
dermis
- 15 -
Cosmeceuticals and cleansers
Products
Dr+ Lim’s Mela Therapy • Volume : 5ml + 5ml x2ea + EGF Forte 5g • Price : 198,000 won • Removing melasma, black spots, freckles, etc. • High-function whitening cosmetics that block melanin production and emit melanin pigment • Must be applied only to the pigmented area
- 16 -
Products
Mela Therapy
Mela Therapy
http://v.youku.com/v_show/id_XMTg1Mjg2Njk3Ng==.html
Spot Clear
- 17 -
Products
Before & After Exceptional product technology shows definite clinical results
03 Marketing
Dealers
Direct sales(BioSkin)
Lotte duty free shop, HQ 11th fl.
Hanhwa Galleria duty free shop
LOHB’s
• Major 10 stores
Brand mall(www.innopharm.co.kr)
SSG.com
• Linked to open market such as
Gmarket, 11st, Action, emart mall.
Lotte
•Lotte duty free on-line shop,
Lotte.com, Lotte i-mall
Others
• Naver, TPS mall, Interpark, SkinRx, etc.
China
•Exports to vendors
•CFDA license: 6 products
Vietnam
•Exports to the exclusive contractor
Japan
•Exports to the exclusive contractor
America
•Exports to the exclusive contractor
Off-Line On-Line Global market
- 19 -
Expanding customer contacts through various distribution channels
Channels
Lotte Duty Free Shop LOHB’s
- 20 -
Major off-line channels
Channels
To promote brand awareness, we are conducting customized marketing activities for target customers (women over 30)
PR
PPL
Blog marketing
Celebrity Sponsorship
Power Blogger Sponsorship
- 21 -
Marketing Activities
Model: Chaeyoung Han
- 22 -
Marketing Activities
Title Mut Sister season 2
Date 04 Jan 2017
Channel MBC Every1, TRENDY
MC Clara, Narae Park, etc.
Product Dr+Lim’s 3-Step Care
Title Like by Yewon Kang and Brian
Date 13 Feb 2017
Channel Dong-A TV
MC Yewon Kang, Brian
Product Dr+Lim’s 3-Step Care
- 23 -
PPL
PPL on the beauty TV program
Marketing Activities
Blog marketing PR Celebrities Sponsership
- 24 -
Viral marketing through efficient channels
Marketing Activities
- 25 -
Aβ Launching Show and Beauty Class
Marketing Activities
- 26 -
Online Marketing Contents
Video Power Blogger Event
Marketing Activities
- 27 -
Online Marketing Contents
Vertical Media Reviewers GDN Retargeting
Marketing Activities
- 28 -
Online Marketing Contents
Instagram Facebook
Marketing Activities
- 29 -
SEO BBS
Online Marketing Contents
Marketing Activities
- 30 -
E-PR
Online Marketing Contents
Marketing Activities
- 31 -
WeChat Marketing Weibo Marketing
WeChat Weibo
Online Marketing Contents
Marketing Activities
T h a n k y o u