Community Gains Investment FundFrances TonerIASE communications officer

IASE Communications

IASE Communications

The fund provides for a digital media officer and a communications officer

Community Gains Investment Fund

IASE Communications

Actions within these roles include:

~ Extensive media relations for the launch and build-up to the European Union of Supported Employment (EUSE) conference

IASE Communications

Actions include:

~ Circulation of a monthly EUSE conference ezine and a monthly IASE ezine

~ A new logo, branding and promotional material was developed for Job Shadow Day

IASE Communications

Actions include:

~ Development of website, including compliance with new regulations and update of content

~ Introduction of a structured social media plan

IASE Communications

Actions include:

~ Invitation to some high profile professionals to take part in Job Shadow Day

~ Job Shadow Day photo-call with Ray D’Arcy and Neven Maguire

~ Other high profile Job Shadows included Derek Mooney, Richard Crowley and Brendan O’Connor

IASE Communications

Actions include:

~ Worked with PR Wise to secure national TV, radio and newspaper coverage and extensive, regional radio and newspaper coverage across the country for Job Shadow Day 2013

~ Strong social media campaign for #JobShadow2013

Total value of publicity was more than €325,000

IASE Communications

Actions include:

~ Google Ad Words grant secured. It has providing Google pay-per-click advertising worth $49,000 to date

~ Youtube channel with more than 50 videos and 18,300 views

~ Developed the Open Door logo, tag line and publicity material

IASE Communications

Actions include:

~ Development of Employers Resource Pack

~ Media relations for Open Door events