Communication Design Portfolio | João Policarpo

1 | JOÃO POLICARPO | PORTFOLIO

PRESENTATION

I AM A 23 YEAR OLD PORTUGUESE STUDENT whO GRADUTED ThIS YEAR IN COMMUNICATION DESIGN AT UNIVERSIDADE DE ÉVORA.I’M LOOKING FOR NEw ChALLENGES AND EXPERIENCES. DESIGN ThINKING IS whERE MY wORK METhOD bEGINS AND MY hANDS ARE ThE MAIN TOOL AND ThE wAY TO MATERIALIzE IT. whAT YOU wILL SEE AhEAD IS A ShOwCASE OF MY wORK ThAT I hAVE CREATED IN ThE PAST TwO AND A hALF YEARS.

JOÃO POLICARPO

ThE DESIGN’S PROCESS COMES -TO LIFE- whEN IT IS bASED IN ThE LITTLE ThINGS wE hAVE IN COMMON. DOESN’T MATTER IF IT IS FOCUSED ON A GLObAL SCALE OR ON A SMALLER TARGET GROUP. ThE VALUES TAGGED ON DAILY EXPERIENCES, whEN APPLIED TO ThE PROJECT’S PROCESS, ALLOwS US TO GIVE ShAPE, ChARACTER, PERSONALITY AND EVEN SOUL TO whAT wE wANT TO PRODUCE.MORE ThAN bEING CREATED FOR PEOPLE, DESIGN REPRESENTS ThEM.


inde

x

bRANDING CONTENTS4PRINT CONTENTS19EDITORIAL CONTENT24wEb APP LAYOUT FOR PORTAbLE DEVICES28


bRAN

DING C

ONTE

NTS

CORPORATE IDENTITIESACADEMIC PROJECTSCONTEST ENTRY


“ENFANT” FESTIVAL

DESIGN AND DEVELOP A NEw KIND OF A SUMMER FESTIVAL.

“ENFANT” wAS bORN AS A wAY TO INPROVE CULTURAL ACTIVITIES AND wORKShOPS IN ThE POOREST REGIONS OF PORTUGAL. IT wAS CREATED FOR ChILDREN IN A SUMMER CAMP FORMAT. ThE COUNSELORS wERE REPLACED bY ARTISTS wITh ThE ROLE OF, TEAChING AND DIRECTING ThE ChILDREN IN ThE DIFFERENT ARTISTC AREAS, EMbRACING SCULPTURE, MUSIC, DANCE, SCENIC ARTS, OR PAINTING.

PROJECT CONCEPT

ACADEMIC PROJECT


ThE KEY-wORDS OF ThIS PROJECT ARE: ART, IMAGINATION, CURIOSITY AND CREATIVITY. ThE MAIN INSPIRATION TO ThE CREATION OF ThIS LOGO wAS ThE ChILDREN’S NATURAL AbILITY TO DISCOVER, INTERACT AND DEVELOP ThEMSELVES bY hAVING FUN. ThE bASIC COLOURS (RED, bLUE, GREEN AND YELLOw) wERE ChOOSEN AS REPRESENTATION OF ThE ChILDhOOD.

“ENFANT” LOGO


105103

festival de arte infantilenfant

105103


105103


105103 festival de arte infantil

enfant

ENTRANCE bRACELETS

PATRÍCIA I. SANTANA PATÃO


enfant

festival

de

SEGURANÇAPATRÍCIA I. SANTANA PATÃOPATRÍCIA I. SANTANA PATÃO


enfant

festival

de

STAFFPATRÍCIA I. SANTANA PATÃO


enfant

festival

de

ARTISTA /

ORIENTADORPATRÍCIA I. SANTANA PATÃO


enfant

festival

de

PARTICIPANTE

CREDENTIALS

GREEN | ATTENDANT bLUE | ARTIST/ADVISOR RED | STAFF YELLOw | SECURITY


8 a 14 de agosto

2011 alto alentejo

MARVÃO

ESCULTURA PINTURA MÚSICA TEATRO DANÇA

WWW.enfant-festival.pt964337289

inscrições a partir de 4 de julho

8 a 14 de agosto

2011 alto alentejo

MARVÃO




8 a 14 de agosto

2011 alto alentejo

MARVÃO




8 a 14 de agosto

2011 alto alentejo

MARVÃO




FLYERS

festival dearte infantil

8 a 14 de agosto

MARVÃO

DANÇAMÚSICAA

TEATROPINTURA

ESCULTURA

POSTER


art’s school identity

DEVELOPMENT OF A GRAPhIC IDENTITY FOR UNIVERSIDADE DE ÉVORA’S SChOOL OF ARTS.

INTEGRATED IN AN UNIVERSITY FOUNDED 500 YEARS AGO, ThE SChOOL OF ARTS IS MARKED bY TRADITIONAL VALUES bUT IS ALSO DIRECTED TOwARDS INNOVATION. IT DEFINES ITSELF AS AN LIbERAL AND OPEN SChOOL, ThAT INVESTS IN A COhESIVE AND STRUCTED DEVELOPMENT OF ThE STUDENTS GIVING ThEM ThEIR OwN SPACE TO GROw, LEARN AND TRY.IT’S DIVIDED IN FOUR DEPARTMENTS ChARACTERIzED bY ThEIR UNION: ThE ARChITECTURE, SCENIC ARTS, VISUAL ARTS/DESIGN, AND MUSIC DEPARTMENTS.

PROJECT CONCEPT

ACADEMIC PROJECT


colourgeometry

art

CREATIVE PROCESS FINAL LOGO


Escola de ArtesUniversidade de Évora

Código: 142Bolonha

6 semestres 180 ECTS

03 Desenho10 Geometria Descritiva

ou03 Desenho

12 História da Cultura e Artes

Último colocado | 137,5 valores

Multimédia / Pintura / Escultura

Artes visuais

Departamento de Artes VisuaisFábrica dos Leões, 7003-554 Évora

Tel 266 757 300/ 266 757 301 | Fax: 266 703 300www.artesvisuais.uevora.pt | [email protected]

[email protected] ou [email protected]

Multimédia / Pintura / Escultura

VISIT CARDS

design department cenic arts department

music department architecture department

visual arts department


POSTER PINS


wEbSITE


wEbSITE


PORTUGUESE SOLAR ENERGY INSTITUTE IDENTITY

ThE wORK ShOULD REPRESENT ThE MISSION OF ThIS PRIVATE NONPROFIT ASSOCIATION, wITh AN ANSwER IN A POSITIVE, EFICIENT AND COhESIVE wAY. ThIS INSTITUTE wILL hELP DEFINE, INVEST AND DEVELOP ThE NATIONAL INTENTIONS AND EFFORTS IN ENERGY POLITICS. ThEIR ACTIONS ARE bASED IN SOLUTIONS, TEChNOLOGY AND PRODUCT’S EXPORTATION CAPAbILITIES OF ThE PARTNERS. ThE PARTNERS ARE ThE MAIN ACTORS INSIDE OF ThE INSTITUTE, INCLUDING ENTREPRISES, UNIVERSITIES, FINANCIAL ENTITIES AND OThER ENERGY ASSOCIATIONS.

CONTEST bRIEFING

NATIONAL’S DESIGN PROJECT ENTRY


ThE SUN wAS ThE STARTING POINT OF ThIS PROJECT. ThE SOLAR ENERGY, LIGhT AND hEAT SERVED AS INSPIRATION FOR ThIS bRAND SUGGESTION. IT SIMULATED ThE VISUAL LIGhT EFFECT IN ThE ACRONYM MAKING ThE SOLAR ENERGY AS ThE VISUAL PERSONALITY OF ThE INSTITUTE.

“IPES” LOGOINSTITUTO PORTUGUESDE ENERGIA SOLAR


VISIT CARD POSTER


wEbSITE


PRINT CONTENTS


PROPOSED POSTER FOR A CINEMA SEASON IN SOCIEDADE hARMONIA EbORENSE. ThIS POSTER wAS CREATED whILE I wAS PART OF ThE TRYGO COLLECTIVE, whICh wAS CONSTITUTED bY A GROUP OF DESIGN STUDENTS OF UNIVERSIDADE DE ÉVORA, IN OCTObER 2011.

poster for a cinema season(cinema at monday)


PROPOSED POSTER FOR A PLAY bASED IN ThE ORIGINAL “TwELFTh NIGhT, OR whAT YOU wILL“ FROM wILLIAM ShAKESPEARE. ThIS PLAY AND INTERPRETATION wAS MADE bY ThE SECOND YEAR OF ThEATRE GRADUATION CLASS IN UNIVERSIDADE DE ÉVORA

poster for a play(he, she or whatever they want...)


POSTER AND PLAYbILL FOR A PLAY, CREATED AND DEVELOPED bASED IN ThE LOVE ThEME, bY A GROUP OF STUDENTS FROM ThE ThIRD YEAR OF ThEATRE GRADUATION CLASS IN UNIVERSIDADE DE ÉVORA.

poster and playbill for a playJ’AI EU EN RêVE



edit

oria

l co

nten

t


“ÍCONE” MAGAzINE

CREATE AND DEVELOP A DIFFERENT KIND OF MUSIC MAGAzINE FROM ThE EXISTING ONES IN ThE MARKET.

A MONThLY MAGAzINE wAS CREATED COVERING ALL MUSICAL GENRES wITh A SPECIAL ThEME SELECTED FOR EACh EDITION. FOR ThIS SPECIFIC ONE I ChOSE ThE EUROPEAN ICONS OF ThE 20Th CENTURY.

PROJECT PRESENTATION

ACADEMIC PROJECT


I ChOSE A TwO COLUMN GRID SYSTEM TO STRUCTURE ThE INFORMATION. ThE CONTENTS wERE ORGANIzED bY ThEMES INCLUDING qUICK NEwS, AN INTERVIEw AND A SELECTION OF PERSONALITIES ThAT hAVE MARKED EACh DECADE OF ThE CENTURY.

MAGAzINE ORGANIzATION



PORTAbLE DEVICES

LAYOUT FORwEb APP


“SKETChY” APP

SKETChY IS AN APP SUGGESTION AND AN IDEA FOR A DIGITAL NOTEbOOK, whERE IT’S POSSIbLE TO DEVELOP CREATIVE APROAChES AND INTERPRETATIONS wITh A MObILE DEVICE. IT IS POSSIbLE TO MIX NOTES, SKETChES AND IDEAS wITh MEDIA CONTENTS LIKE PhOTOS, VIDEOS OR VOICE RECORDINGS. ThE USER CAN CREATE ThEIR OwN LIbRARY AND ShARE IT ONLINE.

PROJECT PRESENTATION

ACADEMIC PROJECT




JOÃO POLICARPO | PORTFOLIO

Documents

Communication Design Portfolio | João Policarpo