Communication and Education: Are Your Employees Getting The
Most From Their Benefits?
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Agenda Why Communication is Important How We Receive
Information What Do Employees Want? How Employers Communicate
Survey Says... Bridging the Gap: Communication Strategies 2
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Why Communication is Important 3 MetLifes 13 th Annual Study
shows that employers and employees value workplace benefits 73%
employees say that having insurance/benefits gives them peace of
mind for unexpected health and financial issues Benefits continue
to be a key driving force in employee loyalty and satisfaction
Employers spend at least 20% atop salary for benefits and taxes,
with health insurance being the largest portion And Yet.
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4 More than half of employees (53%) agree and 30% strongly
agree that they need more help understanding how their benefits
work and how they help meet their needs. Why Communication is
Important
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5 Baby Boomers Ages 51-69 Gen X Ages 35-50 Gen Y Ages 20-34
Traditionalists Ages 50-90 19451965199519801920 What Employees
Want
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6 Benefits Handbook 1:1 In-Person Meetings HR Assistance
Provider Websites Group In-Person Meetings What Employees Want
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7 Meet by phone or face to face Treat as equals Include them;
hear their input Offer flexible work schedules Value teamwork B ABY
B OOMERS What Employees Want Benefits Handbook 1:1 In-Person
Meetings HR Assistance Provider Websites Employer Website
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8 What Employees Want 1:1 In-Person Meetings Benefits Handbook
Employer Website HR Assistance Online Decision Support Tools
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9 What Employees Want Gen Y 1:1 In-Person Meetings Benefits
Handbook Provider Website HR Assistance Employer Website
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Multiple options for communications materials. --- ones that
appeal to all different types of learners. Communications need to
be simple and straightforward. 10 What Employees Want
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When employees receive educational information at least three
weeks prior to enrollment they have enough time to: Take materials
home to share with spouse Evaluate their personal situations 11
Attend informational meetings, if offered Consult with trusted
relatives or friends Do some additional research What Employees
Want
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Most employers enroll their core and voluntary benefits at the
same time and use the same platform/method of enrollment. 12 How
Employers Communicate Core Products and Voluntary Enrollments
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Self enroll via a website or paper and one-on-one in person
meetings are the most commonly used enrollment methods 13
Enrollment Methods How Employers Communicate
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Enrollment methods vary somewhat by public sector segment
Schools, state and city governments use self enroll via website
most frequently. County governments use one- on-one meetings the
most, whereas hospitals and universities use paper most frequently.
14 Enrollment Methods How Employers Communicate
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Public sector employers still rely on and value printed
materials to communicate benefits- but the importance of the
Internet is increasing. 15 How Employers Communicate Interest and
Use of Communication Tools
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Schools, state, and city employers make greater use of web
pages, whereas schools and hospitals offer the most variety of ways
to communicate with their employees. 16 How Employers Communicate
Importance of Communication Tools (by Segment)
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17 Communication Strategies How Employees Prefer to Learn About
Benefits Tools Employers Use and Consider Important One-On-One
In-Person Printed Materials Group In-Person Meetings Benefits
Website Benefits Handbook Videos Benefits Website Webinars Benefits
Fairs Interactive PDFs
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Targeted Communication Campaigns Actives Retirees Change in
Status LOA 18 Communication Strategies
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Themed Enrollment Materials 19 Communication Strategies
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Standard Communications Flyers Post cards Posters Reference
Guides Emails Direct Mail 20 Communication Strategies
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Communication Materials 21 Communication Strategies
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Cutting Edge Communication Videos Interactive Games Interactive
Benefit Guides Info graphics Social Media Custom Microsites Text
Message Campaigns Apps 22 Communication Strategies
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Communication Samples Mobile Apps and Videos VideoMobile App
http://www.fbmclearningcenter.com/vide
os/vision-insurance-see-better-live-better 23 Communication
Strategies
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Communication Samples - Interactive Game and Infographics
Interactive GameInf ographic 24 Communication Strategies
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Communication Samples - Microsite and Social Media
MicrositeSocial Media 25 Communication Strategies
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Choices Are Important One Size Does Not Fit All Communicate,
communicate and communicate again Employees need your help to
understand their benefits Pay attention to how different
generations prefer to learn Create a strategic, themed enrollment
message that supports your goals Use traditional methods and new
technology Create interactivity to engage employees 26
Takeaways
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Thank You! David Faulkenberry FBMC President
[email protected] Michelle Robleto FBMC Chief Operating
Officer [email protected] (850) 425-6200 27