COMMUNICATION AND DISSEMINATION PLAN - VISUAL IDENTITY

COMMUNICATION AND DISSEMINATION PLAN

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VISUAL IDENTITY

INTRODUCTION

The Communication and Dissemination Plan (CDP) summarizes the objectives and main communication tools of the DRINKADRIA project, through specific interventions developed for the communication and dissemination of the activities and of the project results.

The CDP has a strong focus on new technologies and aims to maximize the tools available to the media and communication.

Meeting NEUM – 20-21-22.5.14 - NEUM

INTRODUCTION

DRINKADRIA is an international project. Therefore, the communication strategy will have to take into account different cultural variables against which the project will be assessed: the cultural framework of the project is set in the Adriatic basin.

Specific groups of stakeholders will be identified in the project. To understand the specificity and diversity of the countries involved, the process of identification of stakeholders should be done both at country level and at regional level.


OBJECTIVES

The general objectives of the CDP can be summarized as follows: giving adequate communication support to the activities of DRINKADRIA, as well as contributing to the achievement of the project objectives, in particular through activities aimed at communicating and disseminating the project results.

The main purpose is to make available and accessible to the interested public every output of the DRINKADRIA project. In addition, the CDP foresees that the work done in the DRINKADRIA project will be a useful tool for decision makers and authorities.


OBJECTIVES

In order to foster the build-up of a strong partnership and to overcome distance between partners, the CDP envisages communication tools which will facilitate the development of working groups in the various WPs. To this end, the set-up of an internet platform specifically designed for this purpose will be essential.

Furthermore it was developed a Visual Identity, a specific tool that enables a coordinated vision of the project. This will include the creation of a logo, graphic templates for each process, a paper letterhead, presentation and report templates


THE KEYWORDS

Adriatic basin: the belonging to the Adriatic basin is the most important trait d'union between the project partners, a cultural affiliation but mainly a geographical affiliation. It means many common themes on which share solutions and innovations.


THE KEYWORDS

Network of Knowledge: One of the aims of the project is to create a permanent network infrastructure that connect the operators of the water sector, to foster a collective knowledge on the best strategies for water resource management.


THE KEYWORDS

Shared Know How: the network of knowledge is necessary to realize a shared knowledge base between all actors in the process of management of water resources, in a homogeneous context both geographically and culturally as the Adriatic basin. The sharing of solutions, ideas and best practices can promote a general optimization of the process in terms of sustainability.


THE KEYWORDS

Best Practices: The project aims to identify some significant best practices to be used as an example to solve similar problems in other contexts. The final phase of the project involves the construction of some masterplans,: the results of these masterplans will be shared across the network of operators.


THE KEYWORDS

Creating the Brand: to transmit the values that describe the project DRINKADRIA is useful to create a recognizable and identifiable brand . The brand must communicate the belonging to a group of subjects that looks up at a future dimension of resource management. This brand must be the interpreter of the values of sustainability, reliability and safety of the service


THE KEYWORDS

New Media: a project with partners that come from different countries cannot work without using all that technology available for working in team, even from remote locations. The new media also help to make more accessible the outputs of the project


TARGET AUDIENCES AND POSITIONING

A good communication require a clearly identification of target audiences. The DRINKADRIA communication is aimed to different audiences and involves different levels of complexity of the message. In a first analysis, communication DRINKADRIA has three target audiences:

DRINKADRIA partnersStakeholdersGeneral public



DRINKADRIA is an innovative worktable that involve all roles engaged in the management of water resources:

the authorities that place the needsthe research that identifies the toolsthe handlers/operators that implement the solutions



To improve the penetration of the message in the communication and dissemination, and for a detailed analysis of the positioning will then be commissioned a marketing study/analysis.


THE INSTRUMENTS OF COMMUNICATION

MeetingReserved for beneficiaries and associated, the meetings are for teamwork and internal communication.

Workshop and roundtablesExternal communication activities: workshops and roundtables are addressed to different categories of stakeholders.



Final ConferenceFinal Act of the project is the communication of the results to the outside

Media RelationsThe most important steps of the project are explained to the public with communication to the media through press conferences or press releases



LogoThe beneficiaries have adopted the logo DRINKADRIA between 4 proposals drawn from the designate graphic company. The logo represent the symbol of the core values of the project, to "make a team", working with a significant sustainable approach.



Web SiteThe website is the main source of information about the project and an important tool for the workgroup. The site is divided into two sections, one public for free access and one private access, reserved for beneficiaries and associated.The public section provides general information about the project; outputs and documents produced by the various partners are also available with all the information related to the performance of the work, including meetings, workshops and roundtables.



Web SiteIn the private section, which is accessed only after logging in, there are some tools that enable teamwork between partners also from physically distant locations.



MonographAt the end of the project, a monography that described the results achieved, the outputs and deliverables documents will be published.

Layman ReportA Layman report, a summary document intended for a non-specialist audience, will be spread over.



BrochuresBrochures and information leaflets about the project will be published during the project: the publications will be write with different level of complexity, one with a view on non-specialist audience about the general meanings of the project and other oriented to more technical interlocutors. Brochures and leaflets will be implemented initially in English language and then translated into the various languages of the project.



Teaching MaterialTo develop the educational potential of the project, materials aimed at the dissemination in an educational context of the values of sustainability and proper management of cross-border resources will be prepared.

Folders and gadgetsFor events associated with the project, folders with logo DRINKADRIA and gadgets to be distributed to the guests, will be made available.



Banners, rollup, postersTo ensure adequate visibility of the brand in any events, will be made available banners, rollup, posters with the logotype and the most importante information of the project.

Conferences and seminarsDRINKADRIA will ensure his partecipation in conferences and seminars related to to the project’s topics.



Informational and promotional videoDRINKADRIA will make promotional and informative videos to support public disclosure. A DVD that contains all the videos of the project can become a good gadget to be distributed to guests


RESULTS MEASUREMENT

The results of communication activities should be monitored, measured and evaluated in the various phases of the project and for this is very important the collaboration of all partners.


RESULTS MEASUREMENT

WebsiteAccess to the website will be continuously monitored: all the indicators made available by the real time analytics tools (geographical origin, referrers, number of downloads, etc) will be analyzed.


RESULTS MEASUREMENT

The partners will provide periodic reports on:

quantity of material produced and distributed (brochures, folders, banners, posters, etc.. etc.);

quantity and type of events in which the material is exposed and distributed, with photographic support of the places where the units are sold or where they are installed;


RESULTS MEASUREMENT


press conferences and meetings with the press. The report shall contain a list of the media in attendance and a copy of the information material distributed;

press releases; The report should include a copy of the material submitted and the list of recipients;


RESULTS MEASUREMENT


daily press review of all media that can detect the presence of the DIRNKADRIA project (newspaper, radio, tv, etc)

public events: the report must contain the agenda, the material distributed, the list of participants and some photos of the event.


FINANCIAL RESOURCES

development of the plan 53,870.11 EUR

external communication 446,765.15 EUR

website 116,282.77 EUR


VISUAL IDENTITY

DRINKADRIA Logotype

is the core element of visual identity system. The logo must not be altered or used together with other elements,except in the cases as provided herein.


VISUAL IDENTITY

Construction of logotype"DRINKADRIA" logotype consists of anupper part and a lower part, bothcontained in a rectangle. The upper part consists of eight elements that are regularly repeated around the same vertex. The lower part is centred with respect to that overlying. The logo must neither be altered nor used together with other elements, except in the cases as provided herein.


VISUAL IDENTITY

Clearspace The logotype legibility is clearer if the logo is surrounded by sufficiently large space. The minimum space to be kept between the logotype and other possible elements (such as the text, photos, etc.) is defined by the height of the vertical bar of character “A”, as shown in the figure. Such space is considered to be minimum and, therefore, when possible, it can beincreased. A unit of measure


VISUAL IDENTITY

Alignment and logotype minimumdistanceThe alignment may be horizontal(alignment on the base on right or left) or vertically centred, but the minimumdistance is always defined by the height of the vertical bar of the character “A”. It is recommended to use the horizontal rightaligned version.


VISUAL IDENTITY

The positive version The coloured version is the most used.The black and white version is used ifblack is the only printable colour (fax,white-and-black printers) or else if thelogotype in colours is not clearly readable..


VISUAL IDENTITY

The reversed version The coloured version is the most used.The black and white version is used ifblack is the only printable colour (fax,white-and-black printers) or else if thelogotype in colours is not clearly readable


VISUAL IDENTITY

Typographic alignment Logotype can be located on a colour-painted background or else on an image, using the reversed version. The possible cases and the use of the logotype appropriate version are shown in short below. If the logotype is reproduced on a photographic background, it must be located in a position which ensures the maximum legibility


VISUAL IDENTITY

Combination with other brands The best legibility is when the logo is surrounded by sufficiently large space. The minimum space to be kept between the logotype and other possible elements (such as the text, photos, etc.) is defined by the height of the vertical bar ofcharacter “A”, as shown in the figure. Such space is considered to be minimum and, therefore, when possible, it can be increased.


VISUAL IDENTITY

Legibility

"DRINKADRIA" logotype must be legiblealso when it appears in the minimum size format. It is recommended not to use thelogo smaller than the minimum size allowed.


VISUAL IDENTITY

What not to do

A change logotype proportions orcompositionB modify or distort the logotypeC change the colours or the fonts of the logotypeD minimize the visibility using the version not appropriate for the situation


VISUAL IDENTITY

Corporate colours

The logotype can be reproduced using the CMYK color model in accordance with the percentage given, pantone colour andthree-colour.


VISUAL IDENTITY

Arial

The fonts to be used are Arial Regular and Arial Bold. These fonts have been chosen, because they are easy to find and available in many languages, both on Macintosh and Windows systems.


VISUAL IDENTITY

Specific applicationsThe upper figure consisting of eight drops can become a decorative pattern for banners, covers and so on, but this never replaces the logo itself. It can be cut and used but only in half, except as provided intables herein.


VISUAL IDENTITY

Logo application

Corporate image



Documents

COMMUNICATION AND DISSEMINATION PLAN - VISUAL IDENTITY