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Communicating your research
Sam Martin – Media Relations Sheila Perry – Research Marketing Manager
Holly Squire – Commissioning Editor, The Conversation
Why communicate your research?
Pathways to Impact:
• Spark debate and discussion; open up new dialogues with policy-makers, research councils
• Showcase your expertise to a mass audience; social value; REF
Reputation: personal/institution; inspire people
Open up your research to scrutiny
Generate new research ideas
• Your research is newsworthy! Get in touch but give us as much warning as possible
• Think about a top line - headline bullet points/facts and figures
• Quotes - what is the possible impact of your research?
• Images! Great pictures can really lift a piece of research
• Be available. Make sure you are free to talk to journalists
https://www.youtube.com/watch?v=c-EU-rKkNRg
Events
Over 1,000 tickets downloaded for YorkTalks 2017 32,000 attended the Festival of Ideas in 2017 15,000 attend open lectures every year
Keep in touch!
Alistair Keely – Head of Media Relations [email protected] (Press releases, expert reaction, media handling) Sheila Perry – Research Marketing Manager [email protected] (Articles for the University research site, Conversation articles)
Holly Squire from The Conversation
(Click Prezi logo to play)