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Communicating data: Reporting user research

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  • COMMUNICATING DATAReporting User Research Findings

    Puja ParakhSr. UX Designer @ Avvo


    I am here because I like to give presentations and I like UX.

    You can find me at:


  • People react positively when things are clear and understandable.

    - Dieter Rams, Industrial Designer @ Braun

  • Conveying findings so people can understand, believe, and

    know how to act on your recommendations

  • Conveying user research findings so people can understand, believe, and know how to act on your recommendations can be challenging.

  • So why provide any deliverables at all?

  • Your brain will hurt

  • Dont lose that knowledge when the researcher leaves

  • Ok...

    So how to deliver research data & findings?

  • Consider two things...

    Whos the audience?

    How soon do they need the reporting?

  • Ideally, you should tailor your deliverables to the needs and interests of your audience

    But a common problem is that you often have to serve a variety of audiences.

  • Types of Research Deliverables

  • Types of Research Deliverables

    Quick findings

    Detailed reports


    Findings/recommendations matrix

    Other deliverables (scenario, workflow, etc)

  • Quick FindingsIf time is a consideration, the absolute quickest format is an email message or informal Word Doc with bullet points describing your

    overall findings and proposed design changes

  • Quick FindingsAnother option is to annotate the designs, pointing to the

    problems and describing recommended changes.

    3 out of 5 participants were unable to find the phone number

    All participants understood and appreciated this beautiful headshot

  • Detailed ReportsThis provides the freedom to describe recommendations

    comprehensively and in as much detail as needed.

  • PresentationsGood for most audiences but youll walk the line between providing enough

    explanatory info and overwhelming the audience with too much info

  • Findings & Recs MatrixAn additional deliverable that gathers all the recommendations together in a

    table format with a brief summary of findings and issue severity rating

  • Other deliverablesOther ways to visualize and bring life to your research, including customer

    journey maps, task analysis diagrams, or personas.

  • No matter what delivery method...

    It needs to be effective

  • No matter what delivery method...

    It needs to be effectiveSo people can understand, believe, and know how to act on your recommendations

  • Effective WritingIts important to clearly describe your findings and accurately convey your

    recommendations. Your audience needs to know what youre talking about without getting bored by your providing too much information.

  • Screenshots, Diagrams, and ChartsIts difficult to convey findings through text alone.

    Visualizations are great for breaking up the text, making the report more interesting and approachable.

  • Mockups and ExamplesWhen it is appropriate, illustrate recommendations with examples.

    Recommendation: Try adding a headshot to the page.

  • PhotosGreat way of sharing the environment, docs, tools, signage, and other

    aspects to provide context of the research.

  • QuotesQuotes from the participant are much more impactful than just describing the

    problem or general user opinions.

  • Audio & Video ClipsEven more effective than reading a quote is hearing/seeing participants

    making comments themselves.

  • While we are at it...

    Dont forget the obvious

  • Explain Your MethodsAlways give a brief summary of the goals of your research and the methods

    you used.

    From previous HCDE student research

  • Always Show the Positive Because our goal is to improve the UX, research tends to focus on the

    negative and take the positive for granted.

  • Focus on Problem StatementsThis is our power. Storytelling requires good details and important for

    engaging and sharing.

    Good ExampleParticipant clicked on Lawyer Directory link instead of Talk to a Lawyer

    Bad ExampleParticipant clicked on the wrong link

  • Guide Audience on What To Do NextSome audiences become overwhelmed by seeing a long list of problems and


    From previous HCDE student research

  • Lets do this.

  • Quick Recap

    Choose the right deliverable format based on your audience.

    Ensure that your deliverables are well written.

    Supplement with screenshots, diagrams, and other visualizations.

    Use photos, audio and/or video clips to allow audience to experience directly.

    Dont forget to explain your methods, mention the positive aspects, and make sure the audience knows what to do next with findings.

  • THANKS!Any questions?

    You can find me at:@pujaparakh