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Audience The public (potential door openers) Journalists Policymakers Funders Practitioners and providers
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Communicating Connected by 25Lessons from Florida
Purpose of Communications Effort in Hillsborough County:
• Inspire community members to step forward as “door openers”
• Create a “buzz” around Connected by 25 in order to:– Encourage replication of program by other
Florida Communities– Encourage better state policies
Audience
• The public (potential door openers)• Journalists• Policymakers• Funders• Practitioners and providers
Strengths
• Showcase inspiring youth stories• Compelling messages:
– 18 is too early to be on your own– Current system is not working– Would you open a door for me?
Strengths (cont.)
• Provide specific ways public can help• Stress role of communities – not just
government• Sympathy for foster care population• Part of a national initiative • Manageable population – “can make a real
difference”
Strategy
• Develop communications plan• Create Connected by 25 “identity”• Produce compelling outreach materials
(brochure, video, and website)• Conduct intensive outreach to media
(reporters, columnists, and ed. boards)• Capitalize on event with Governor
Jeb Bush
Creating the Connected by 25 Identity
• Logo– Attractive and compelling– Accessible to multiple age groups
Outreach Materials: Brochure and Video
Outreach Materials: Website
Outreach Materials: One Page Overview
Media Outreach
• Creating a Buzz through Captain Schupay
Coverage
Media and Kick-Off Event
Media Advisory for Kick-Off Event Press Release about Event
Media and Kick-Off Event
These kids are aged out, but not grown upSt. Petersburg Times columnist ERNEST HOOPERPublished: October 21, 2005
Columnists
Reporters
Kathy Fountain, WTVT, Your Turn Sheri Ackerman,
Social Services Reporter
Curtis Kreuger, Social Services Writer, St. Petersburg Times
Businesses Step Up for Foster KidsPublished: Nov 2, 2005
Pushed Out at 18Published: Nov 12, 2005
Editorial Board Visits
The payoff:
• Donations• Offers by 2 local
hospitals to provide paid internships
• Offer by real estate developer to provide housing
• Gov. Bush is now a pledged “door opener”
Future strategies:
• Continue to promote Connected by 25 through the media and other outreach strategies
• Document lessons learned and make available to other potential Florida sites
• Conduct outreach to policymakers on how they can better serve this population