Upload
others
View
0
Download
0
Embed Size (px)
Citation preview
FJ-
Report Committee of Council
A Standing Committee of Council The Corporation of the City of Brampton
BRAMPTON Report from the Office of the CAO and
Senior Management TeamLmptonca Flower City Date February 18 2013
laquo yoc n( 0 COMMITTEE OF COUNCILFile M25-Office of the Central Area bull Xdatf- March 2o 2n
Contact John Corbett CAO (Tel 905-874-2525)
Subject Forward Plan - Office of the Central Area
OVERVIEW
bull Established as a 2013 Council priority this report discusses an approach for the establishment of a new Office of the Central Area
bull The vision is to transform existing resources and processes into desired service levels and results with the goal of creating and delivering value to customers
bull The proposed mandate of the new Office of the Central Area is two-fold (1) to be a strategic office responsible for coordinating the planning and delivery of intra and inter-jurisdictional regulatory and non-regulatory services in the Central Area and (2) to provide a one-stop client experience for start-up businesses micro-business small and medium sized enterprises (SMEs) investors developers and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
bull Within this context this report highlights the proposed mandate functions services conceptual organizational design governance resources and implementation requirements associated with a new Office of the Central Area
bull Staff recommends establishing the Office of the Central Area in keeping with the principles contained in this report and that the CAO be authorized to implement the plan in conjunction with the Corporate Realignment project
RECOMMENDATIONS
1 That the report prepared by John Corbett CAO dated February 18 2013 to the Committee of Council meeting of March 20 2013 re Forward Plan shyOffice of the Central Area (File M25) be received and
2 That Council approve the creation of the Office of the Central Area as proposed in the report titled Forward Plan - Office of the Central Area herein and
Fl-7
3 That the CAO be authorized to undertake the Implementation Plan contained in this report in conjunction with the Corporate Realignment project and to report any budget implications during the 2014 Committee of Council shyBudget meetings and
4 That to avoid duplication of services and as required by Paragraph 24 of the Memorandum of Understanding between the City of Brampton and the Brampton Downtown Development Corporation (BDDC) the CAO and Senior Management Team be authorized to initiate a review and evaluation of the mandate and services of the BDDC the provision of grants and assistance to the BDDC and the role of the Brampton Downtown Business Association (BIA-Business Improvement Area) further the findings of the review and evaluation shall be reported to Council when completed
BACKGROUND
Origin of Report
On December 12 2012 Council approved the following staff recommendation
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 12 2012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
The above resolution represents the origin of this report A full copy of the December 12 2012 report can be found in Appendix 1
DISCUSSION
Frame of Reference
In 2005 the City of Brampton established a steering committee to oversee the recruitment and work program of a new economic development advisor (Manager Central Area Economic Development) dedicated to coordinating attraction retention and competitive policy initiatives associated with the Downtown and Queen Street corridor
Since that time the City of Brampton also established two dedicated positions in the Planning Design and Development Department to manage policy and development application matters related to the Central Area geography and two
Famp-3
additional economic development positions to coordinate research business development and marketing activities (one position is currently vacant)
Over the past seven years the activities that emerged from these four dedicated staff positions have positively raised the profile of the Central Area as an attractive business location for investment and employment
During its next phase of growth the Central Area will experience significant population and employment increases In order for the municipality to catalyze and support this anticipated growth Council believes it is necessary to create a municipal service delivery model focused on (1) a coordinated strategic approach to the planning and delivery of City services in this jurisdiction and (2) providing a one-stop experience for micro-businesses small and medium sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
The creation of this Office represents a major transformational shift whereby municipal services for the Central Area are coordinated in a horizontal manner rather than the traditional vertical organization The next section of the report highlights the proposed mandate functions services organization and governance associated with a new Office of the Central Area
Proposed Mandate Office of the Central Area
The proposed mandate of the Office of the Central Area is two-fold (1) to be the strategic Office responsible for coordinating the planning and delivery of intra and inter-jurisdictional regulatory and non-regulatory City services in the Central Area and (2) to provide a one-stop client experience for start-up businesses micro-businesses small and medium-sized enterprises (SMEs) investors developers and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
Geographic Jurisdiction
The geographic jurisdiction of the Central Area shall align with the boundaries identified in the Official Plan that is Queen Street from Bramalea Road (in the east) to McLaughlin Road (in the west)
However it is recognized that the area shall be expanded in the future to reflect Queen Street from Mississauga Road to Highway 50
Fi-q
Proposed Functions
The primary municipal service functions of the Office of the Central Area are illustrated in Figure 1
This illustration of a radial cycle is intended to show the functional relationships to the core proposition of an Office of the Central Area The diagram emphasizes how municipal functions in the outer ring of circles (Strategy Operations Transactions and Customer Care) relate and contribute to the new Office
Figure 1 Functions Supporting the New Office of the Central Area
Office of
Operations the Central Transactions
Area
bull
m
Customer
Care
Below is a description of these functions
Strategy The new Office shall be responsible for determining the long term municipal planning and economic development goals and objectives of the Central Area adopting courses of action and allocating staff and budget resources necessary for carrying out these goals including infrastructure and capital planning municipal asset facilities strategic marketing and communications business development sector strategies such as creative industries long range land-use planning and development policy financial and non-financial incentives
Operations The new Office shall have the responsibility to coordinate multi-jurisdictional municipal services (operations and maintenance) performed on a daily basis in the Central Area The operations function shall be focused on transforming existing resources and processes into desired service levels and results with the goal of creating and delivering value to customers Examples
Fi-5
include seasonal maintenance of municipal assets clean and green services security parking operations property standards and By-law enforcement
Transactions The new Office shall have the responsibility to be the one-stop location for municipal service transactions experienced by customers in the Central Area Functionally the Office shall serve as a single-window to the municipality for statutoryregulatory and non-regulatory services required by businesses in the Central Area While the administration of a transaction shall reside with the respective Department responsible for the applicable service the Office shall serve the important role of facilitator and account manager on behalf of a client Examples of municipal transactions include business licences approvals required by the Ontario Planning Act (including OPA SPA Zoning and Site Plan Control) and permits regulated by the Ontario Building Code Examples of non-regulatory services are small business counselling on BizPal and market-demographic-land-use research on location choices
Customer Care As a core underpinning of this strategy the new Office shall be responsible for establishing standards and the desired level of customer service as related to municipal processes experienced before during and after a transaction The goal is to develop a series of activities and process improvements designed to enhance the level of customer satisfaction - that is the feeling that a municipal service has met the customer expectation The Office shall be responsible for developing customer service levels provided by a person (eg account manager or service representative) and by automated technology applying self-service approaches such as telephone and the internet
Municipal Services
For illustrative purposes Figure 2 highlights the range and breadth of municipal services that would be included in the Offices portfolio
While this list is not intended to be exhaustive or inclusive it does provide an indication of the transformation and capacity required to align services under the mandate and responsibility of a single administrative unit
Figure 2 Typology of Municipal Services Office of the Central Area STRATEGIC OPERATIONAL TRANSACTIONAL CUSTOMER CARE
SERVICES SERVICES SERVICES
Long Range Policy Seasonal maintenance of Permits regulated by Account Management Planning roadways sidewalks open the Ontario Building Process Facilitation
spaces parks laneways Code Services
parking facilities Strategic Branding and Waste Requirements of the Inquiry Handling and Marketing ManagementEnvironmental Ontario Planning Act Fulfillment
(including OPA SPA Zoning Site Plan Control) Development applications bull Site plan
applications
FS-fc
Strategic Communications amp
Media Relations (Web Content Management Newsletters Social Media Videos other Collateral Materials Communication
Toolkits) Issues Management
Business Development (Lead Generation)
Operating and Capital Service and Financial
Planning
Infrastructure Planning PMO - Special Projects
Inter-Government
Relations
Asset Portfolio
Management
Community and Industry Relations and Engagement bull Brampton Board of
Trade
bull Brampton Arts Council
bull Brampton Sale City bull Brampton Real
Estate Board
MP amp MPPs
BDDC
bull Regional Staff (PAMA Development Services)
bull Business Owners
(Small Medium
Property Standards Associated with Municipal Assets
Specialized Security and Emergency Operations
Facility Management Booking and Reservations Parking Control
Bylaw Enforcement Repair and Construction Services including business notification
Tree cutting Flower Baskets
Events Management (operations)
bull Heritage requirements
bull Beautification
initiatives
bull Sign consultation bull Incentive policies
(CIP) bull Facade Building
Improvement DCIP
bull Sign Subsidy bull Display of Wares bull New incentive
opportunities bull Mapping GIS bull Legal Services Business Licences
Administration of
Municipal Incentive Applications Tracking and Reporting Central Booking of City Facilities
Business Counselling amp Advisory Services
Service Standards and
Service Levels
Customer Relationship Management Contact Management Administration
Counter Services
Issues Complaints Management Administration
Customer Service
Technology
Customer Service
Training and Development
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fl-7
3 That the CAO be authorized to undertake the Implementation Plan contained in this report in conjunction with the Corporate Realignment project and to report any budget implications during the 2014 Committee of Council shyBudget meetings and
4 That to avoid duplication of services and as required by Paragraph 24 of the Memorandum of Understanding between the City of Brampton and the Brampton Downtown Development Corporation (BDDC) the CAO and Senior Management Team be authorized to initiate a review and evaluation of the mandate and services of the BDDC the provision of grants and assistance to the BDDC and the role of the Brampton Downtown Business Association (BIA-Business Improvement Area) further the findings of the review and evaluation shall be reported to Council when completed
BACKGROUND
Origin of Report
On December 12 2012 Council approved the following staff recommendation
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 12 2012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
The above resolution represents the origin of this report A full copy of the December 12 2012 report can be found in Appendix 1
DISCUSSION
Frame of Reference
In 2005 the City of Brampton established a steering committee to oversee the recruitment and work program of a new economic development advisor (Manager Central Area Economic Development) dedicated to coordinating attraction retention and competitive policy initiatives associated with the Downtown and Queen Street corridor
Since that time the City of Brampton also established two dedicated positions in the Planning Design and Development Department to manage policy and development application matters related to the Central Area geography and two
Famp-3
additional economic development positions to coordinate research business development and marketing activities (one position is currently vacant)
Over the past seven years the activities that emerged from these four dedicated staff positions have positively raised the profile of the Central Area as an attractive business location for investment and employment
During its next phase of growth the Central Area will experience significant population and employment increases In order for the municipality to catalyze and support this anticipated growth Council believes it is necessary to create a municipal service delivery model focused on (1) a coordinated strategic approach to the planning and delivery of City services in this jurisdiction and (2) providing a one-stop experience for micro-businesses small and medium sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
The creation of this Office represents a major transformational shift whereby municipal services for the Central Area are coordinated in a horizontal manner rather than the traditional vertical organization The next section of the report highlights the proposed mandate functions services organization and governance associated with a new Office of the Central Area
Proposed Mandate Office of the Central Area
The proposed mandate of the Office of the Central Area is two-fold (1) to be the strategic Office responsible for coordinating the planning and delivery of intra and inter-jurisdictional regulatory and non-regulatory City services in the Central Area and (2) to provide a one-stop client experience for start-up businesses micro-businesses small and medium-sized enterprises (SMEs) investors developers and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
Geographic Jurisdiction
The geographic jurisdiction of the Central Area shall align with the boundaries identified in the Official Plan that is Queen Street from Bramalea Road (in the east) to McLaughlin Road (in the west)
However it is recognized that the area shall be expanded in the future to reflect Queen Street from Mississauga Road to Highway 50
Fi-q
Proposed Functions
The primary municipal service functions of the Office of the Central Area are illustrated in Figure 1
This illustration of a radial cycle is intended to show the functional relationships to the core proposition of an Office of the Central Area The diagram emphasizes how municipal functions in the outer ring of circles (Strategy Operations Transactions and Customer Care) relate and contribute to the new Office
Figure 1 Functions Supporting the New Office of the Central Area
Office of
Operations the Central Transactions
Area
bull
m
Customer
Care
Below is a description of these functions
Strategy The new Office shall be responsible for determining the long term municipal planning and economic development goals and objectives of the Central Area adopting courses of action and allocating staff and budget resources necessary for carrying out these goals including infrastructure and capital planning municipal asset facilities strategic marketing and communications business development sector strategies such as creative industries long range land-use planning and development policy financial and non-financial incentives
Operations The new Office shall have the responsibility to coordinate multi-jurisdictional municipal services (operations and maintenance) performed on a daily basis in the Central Area The operations function shall be focused on transforming existing resources and processes into desired service levels and results with the goal of creating and delivering value to customers Examples
Fi-5
include seasonal maintenance of municipal assets clean and green services security parking operations property standards and By-law enforcement
Transactions The new Office shall have the responsibility to be the one-stop location for municipal service transactions experienced by customers in the Central Area Functionally the Office shall serve as a single-window to the municipality for statutoryregulatory and non-regulatory services required by businesses in the Central Area While the administration of a transaction shall reside with the respective Department responsible for the applicable service the Office shall serve the important role of facilitator and account manager on behalf of a client Examples of municipal transactions include business licences approvals required by the Ontario Planning Act (including OPA SPA Zoning and Site Plan Control) and permits regulated by the Ontario Building Code Examples of non-regulatory services are small business counselling on BizPal and market-demographic-land-use research on location choices
Customer Care As a core underpinning of this strategy the new Office shall be responsible for establishing standards and the desired level of customer service as related to municipal processes experienced before during and after a transaction The goal is to develop a series of activities and process improvements designed to enhance the level of customer satisfaction - that is the feeling that a municipal service has met the customer expectation The Office shall be responsible for developing customer service levels provided by a person (eg account manager or service representative) and by automated technology applying self-service approaches such as telephone and the internet
Municipal Services
For illustrative purposes Figure 2 highlights the range and breadth of municipal services that would be included in the Offices portfolio
While this list is not intended to be exhaustive or inclusive it does provide an indication of the transformation and capacity required to align services under the mandate and responsibility of a single administrative unit
Figure 2 Typology of Municipal Services Office of the Central Area STRATEGIC OPERATIONAL TRANSACTIONAL CUSTOMER CARE
SERVICES SERVICES SERVICES
Long Range Policy Seasonal maintenance of Permits regulated by Account Management Planning roadways sidewalks open the Ontario Building Process Facilitation
spaces parks laneways Code Services
parking facilities Strategic Branding and Waste Requirements of the Inquiry Handling and Marketing ManagementEnvironmental Ontario Planning Act Fulfillment
(including OPA SPA Zoning Site Plan Control) Development applications bull Site plan
applications
FS-fc
Strategic Communications amp
Media Relations (Web Content Management Newsletters Social Media Videos other Collateral Materials Communication
Toolkits) Issues Management
Business Development (Lead Generation)
Operating and Capital Service and Financial
Planning
Infrastructure Planning PMO - Special Projects
Inter-Government
Relations
Asset Portfolio
Management
Community and Industry Relations and Engagement bull Brampton Board of
Trade
bull Brampton Arts Council
bull Brampton Sale City bull Brampton Real
Estate Board
MP amp MPPs
BDDC
bull Regional Staff (PAMA Development Services)
bull Business Owners
(Small Medium
Property Standards Associated with Municipal Assets
Specialized Security and Emergency Operations
Facility Management Booking and Reservations Parking Control
Bylaw Enforcement Repair and Construction Services including business notification
Tree cutting Flower Baskets
Events Management (operations)
bull Heritage requirements
bull Beautification
initiatives
bull Sign consultation bull Incentive policies
(CIP) bull Facade Building
Improvement DCIP
bull Sign Subsidy bull Display of Wares bull New incentive
opportunities bull Mapping GIS bull Legal Services Business Licences
Administration of
Municipal Incentive Applications Tracking and Reporting Central Booking of City Facilities
Business Counselling amp Advisory Services
Service Standards and
Service Levels
Customer Relationship Management Contact Management Administration
Counter Services
Issues Complaints Management Administration
Customer Service
Technology
Customer Service
Training and Development
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Famp-3
additional economic development positions to coordinate research business development and marketing activities (one position is currently vacant)
Over the past seven years the activities that emerged from these four dedicated staff positions have positively raised the profile of the Central Area as an attractive business location for investment and employment
During its next phase of growth the Central Area will experience significant population and employment increases In order for the municipality to catalyze and support this anticipated growth Council believes it is necessary to create a municipal service delivery model focused on (1) a coordinated strategic approach to the planning and delivery of City services in this jurisdiction and (2) providing a one-stop experience for micro-businesses small and medium sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
The creation of this Office represents a major transformational shift whereby municipal services for the Central Area are coordinated in a horizontal manner rather than the traditional vertical organization The next section of the report highlights the proposed mandate functions services organization and governance associated with a new Office of the Central Area
Proposed Mandate Office of the Central Area
The proposed mandate of the Office of the Central Area is two-fold (1) to be the strategic Office responsible for coordinating the planning and delivery of intra and inter-jurisdictional regulatory and non-regulatory City services in the Central Area and (2) to provide a one-stop client experience for start-up businesses micro-businesses small and medium-sized enterprises (SMEs) investors developers and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area
Geographic Jurisdiction
The geographic jurisdiction of the Central Area shall align with the boundaries identified in the Official Plan that is Queen Street from Bramalea Road (in the east) to McLaughlin Road (in the west)
However it is recognized that the area shall be expanded in the future to reflect Queen Street from Mississauga Road to Highway 50
Fi-q
Proposed Functions
The primary municipal service functions of the Office of the Central Area are illustrated in Figure 1
This illustration of a radial cycle is intended to show the functional relationships to the core proposition of an Office of the Central Area The diagram emphasizes how municipal functions in the outer ring of circles (Strategy Operations Transactions and Customer Care) relate and contribute to the new Office
Figure 1 Functions Supporting the New Office of the Central Area
Office of
Operations the Central Transactions
Area
bull
m
Customer
Care
Below is a description of these functions
Strategy The new Office shall be responsible for determining the long term municipal planning and economic development goals and objectives of the Central Area adopting courses of action and allocating staff and budget resources necessary for carrying out these goals including infrastructure and capital planning municipal asset facilities strategic marketing and communications business development sector strategies such as creative industries long range land-use planning and development policy financial and non-financial incentives
Operations The new Office shall have the responsibility to coordinate multi-jurisdictional municipal services (operations and maintenance) performed on a daily basis in the Central Area The operations function shall be focused on transforming existing resources and processes into desired service levels and results with the goal of creating and delivering value to customers Examples
Fi-5
include seasonal maintenance of municipal assets clean and green services security parking operations property standards and By-law enforcement
Transactions The new Office shall have the responsibility to be the one-stop location for municipal service transactions experienced by customers in the Central Area Functionally the Office shall serve as a single-window to the municipality for statutoryregulatory and non-regulatory services required by businesses in the Central Area While the administration of a transaction shall reside with the respective Department responsible for the applicable service the Office shall serve the important role of facilitator and account manager on behalf of a client Examples of municipal transactions include business licences approvals required by the Ontario Planning Act (including OPA SPA Zoning and Site Plan Control) and permits regulated by the Ontario Building Code Examples of non-regulatory services are small business counselling on BizPal and market-demographic-land-use research on location choices
Customer Care As a core underpinning of this strategy the new Office shall be responsible for establishing standards and the desired level of customer service as related to municipal processes experienced before during and after a transaction The goal is to develop a series of activities and process improvements designed to enhance the level of customer satisfaction - that is the feeling that a municipal service has met the customer expectation The Office shall be responsible for developing customer service levels provided by a person (eg account manager or service representative) and by automated technology applying self-service approaches such as telephone and the internet
Municipal Services
For illustrative purposes Figure 2 highlights the range and breadth of municipal services that would be included in the Offices portfolio
While this list is not intended to be exhaustive or inclusive it does provide an indication of the transformation and capacity required to align services under the mandate and responsibility of a single administrative unit
Figure 2 Typology of Municipal Services Office of the Central Area STRATEGIC OPERATIONAL TRANSACTIONAL CUSTOMER CARE
SERVICES SERVICES SERVICES
Long Range Policy Seasonal maintenance of Permits regulated by Account Management Planning roadways sidewalks open the Ontario Building Process Facilitation
spaces parks laneways Code Services
parking facilities Strategic Branding and Waste Requirements of the Inquiry Handling and Marketing ManagementEnvironmental Ontario Planning Act Fulfillment
(including OPA SPA Zoning Site Plan Control) Development applications bull Site plan
applications
FS-fc
Strategic Communications amp
Media Relations (Web Content Management Newsletters Social Media Videos other Collateral Materials Communication
Toolkits) Issues Management
Business Development (Lead Generation)
Operating and Capital Service and Financial
Planning
Infrastructure Planning PMO - Special Projects
Inter-Government
Relations
Asset Portfolio
Management
Community and Industry Relations and Engagement bull Brampton Board of
Trade
bull Brampton Arts Council
bull Brampton Sale City bull Brampton Real
Estate Board
MP amp MPPs
BDDC
bull Regional Staff (PAMA Development Services)
bull Business Owners
(Small Medium
Property Standards Associated with Municipal Assets
Specialized Security and Emergency Operations
Facility Management Booking and Reservations Parking Control
Bylaw Enforcement Repair and Construction Services including business notification
Tree cutting Flower Baskets
Events Management (operations)
bull Heritage requirements
bull Beautification
initiatives
bull Sign consultation bull Incentive policies
(CIP) bull Facade Building
Improvement DCIP
bull Sign Subsidy bull Display of Wares bull New incentive
opportunities bull Mapping GIS bull Legal Services Business Licences
Administration of
Municipal Incentive Applications Tracking and Reporting Central Booking of City Facilities
Business Counselling amp Advisory Services
Service Standards and
Service Levels
Customer Relationship Management Contact Management Administration
Counter Services
Issues Complaints Management Administration
Customer Service
Technology
Customer Service
Training and Development
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fi-q
Proposed Functions
The primary municipal service functions of the Office of the Central Area are illustrated in Figure 1
This illustration of a radial cycle is intended to show the functional relationships to the core proposition of an Office of the Central Area The diagram emphasizes how municipal functions in the outer ring of circles (Strategy Operations Transactions and Customer Care) relate and contribute to the new Office
Figure 1 Functions Supporting the New Office of the Central Area
Office of
Operations the Central Transactions
Area
bull
m
Customer
Care
Below is a description of these functions
Strategy The new Office shall be responsible for determining the long term municipal planning and economic development goals and objectives of the Central Area adopting courses of action and allocating staff and budget resources necessary for carrying out these goals including infrastructure and capital planning municipal asset facilities strategic marketing and communications business development sector strategies such as creative industries long range land-use planning and development policy financial and non-financial incentives
Operations The new Office shall have the responsibility to coordinate multi-jurisdictional municipal services (operations and maintenance) performed on a daily basis in the Central Area The operations function shall be focused on transforming existing resources and processes into desired service levels and results with the goal of creating and delivering value to customers Examples
Fi-5
include seasonal maintenance of municipal assets clean and green services security parking operations property standards and By-law enforcement
Transactions The new Office shall have the responsibility to be the one-stop location for municipal service transactions experienced by customers in the Central Area Functionally the Office shall serve as a single-window to the municipality for statutoryregulatory and non-regulatory services required by businesses in the Central Area While the administration of a transaction shall reside with the respective Department responsible for the applicable service the Office shall serve the important role of facilitator and account manager on behalf of a client Examples of municipal transactions include business licences approvals required by the Ontario Planning Act (including OPA SPA Zoning and Site Plan Control) and permits regulated by the Ontario Building Code Examples of non-regulatory services are small business counselling on BizPal and market-demographic-land-use research on location choices
Customer Care As a core underpinning of this strategy the new Office shall be responsible for establishing standards and the desired level of customer service as related to municipal processes experienced before during and after a transaction The goal is to develop a series of activities and process improvements designed to enhance the level of customer satisfaction - that is the feeling that a municipal service has met the customer expectation The Office shall be responsible for developing customer service levels provided by a person (eg account manager or service representative) and by automated technology applying self-service approaches such as telephone and the internet
Municipal Services
For illustrative purposes Figure 2 highlights the range and breadth of municipal services that would be included in the Offices portfolio
While this list is not intended to be exhaustive or inclusive it does provide an indication of the transformation and capacity required to align services under the mandate and responsibility of a single administrative unit
Figure 2 Typology of Municipal Services Office of the Central Area STRATEGIC OPERATIONAL TRANSACTIONAL CUSTOMER CARE
SERVICES SERVICES SERVICES
Long Range Policy Seasonal maintenance of Permits regulated by Account Management Planning roadways sidewalks open the Ontario Building Process Facilitation
spaces parks laneways Code Services
parking facilities Strategic Branding and Waste Requirements of the Inquiry Handling and Marketing ManagementEnvironmental Ontario Planning Act Fulfillment
(including OPA SPA Zoning Site Plan Control) Development applications bull Site plan
applications
FS-fc
Strategic Communications amp
Media Relations (Web Content Management Newsletters Social Media Videos other Collateral Materials Communication
Toolkits) Issues Management
Business Development (Lead Generation)
Operating and Capital Service and Financial
Planning
Infrastructure Planning PMO - Special Projects
Inter-Government
Relations
Asset Portfolio
Management
Community and Industry Relations and Engagement bull Brampton Board of
Trade
bull Brampton Arts Council
bull Brampton Sale City bull Brampton Real
Estate Board
MP amp MPPs
BDDC
bull Regional Staff (PAMA Development Services)
bull Business Owners
(Small Medium
Property Standards Associated with Municipal Assets
Specialized Security and Emergency Operations
Facility Management Booking and Reservations Parking Control
Bylaw Enforcement Repair and Construction Services including business notification
Tree cutting Flower Baskets
Events Management (operations)
bull Heritage requirements
bull Beautification
initiatives
bull Sign consultation bull Incentive policies
(CIP) bull Facade Building
Improvement DCIP
bull Sign Subsidy bull Display of Wares bull New incentive
opportunities bull Mapping GIS bull Legal Services Business Licences
Administration of
Municipal Incentive Applications Tracking and Reporting Central Booking of City Facilities
Business Counselling amp Advisory Services
Service Standards and
Service Levels
Customer Relationship Management Contact Management Administration
Counter Services
Issues Complaints Management Administration
Customer Service
Technology
Customer Service
Training and Development
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fi-5
include seasonal maintenance of municipal assets clean and green services security parking operations property standards and By-law enforcement
Transactions The new Office shall have the responsibility to be the one-stop location for municipal service transactions experienced by customers in the Central Area Functionally the Office shall serve as a single-window to the municipality for statutoryregulatory and non-regulatory services required by businesses in the Central Area While the administration of a transaction shall reside with the respective Department responsible for the applicable service the Office shall serve the important role of facilitator and account manager on behalf of a client Examples of municipal transactions include business licences approvals required by the Ontario Planning Act (including OPA SPA Zoning and Site Plan Control) and permits regulated by the Ontario Building Code Examples of non-regulatory services are small business counselling on BizPal and market-demographic-land-use research on location choices
Customer Care As a core underpinning of this strategy the new Office shall be responsible for establishing standards and the desired level of customer service as related to municipal processes experienced before during and after a transaction The goal is to develop a series of activities and process improvements designed to enhance the level of customer satisfaction - that is the feeling that a municipal service has met the customer expectation The Office shall be responsible for developing customer service levels provided by a person (eg account manager or service representative) and by automated technology applying self-service approaches such as telephone and the internet
Municipal Services
For illustrative purposes Figure 2 highlights the range and breadth of municipal services that would be included in the Offices portfolio
While this list is not intended to be exhaustive or inclusive it does provide an indication of the transformation and capacity required to align services under the mandate and responsibility of a single administrative unit
Figure 2 Typology of Municipal Services Office of the Central Area STRATEGIC OPERATIONAL TRANSACTIONAL CUSTOMER CARE
SERVICES SERVICES SERVICES
Long Range Policy Seasonal maintenance of Permits regulated by Account Management Planning roadways sidewalks open the Ontario Building Process Facilitation
spaces parks laneways Code Services
parking facilities Strategic Branding and Waste Requirements of the Inquiry Handling and Marketing ManagementEnvironmental Ontario Planning Act Fulfillment
(including OPA SPA Zoning Site Plan Control) Development applications bull Site plan
applications
FS-fc
Strategic Communications amp
Media Relations (Web Content Management Newsletters Social Media Videos other Collateral Materials Communication
Toolkits) Issues Management
Business Development (Lead Generation)
Operating and Capital Service and Financial
Planning
Infrastructure Planning PMO - Special Projects
Inter-Government
Relations
Asset Portfolio
Management
Community and Industry Relations and Engagement bull Brampton Board of
Trade
bull Brampton Arts Council
bull Brampton Sale City bull Brampton Real
Estate Board
MP amp MPPs
BDDC
bull Regional Staff (PAMA Development Services)
bull Business Owners
(Small Medium
Property Standards Associated with Municipal Assets
Specialized Security and Emergency Operations
Facility Management Booking and Reservations Parking Control
Bylaw Enforcement Repair and Construction Services including business notification
Tree cutting Flower Baskets
Events Management (operations)
bull Heritage requirements
bull Beautification
initiatives
bull Sign consultation bull Incentive policies
(CIP) bull Facade Building
Improvement DCIP
bull Sign Subsidy bull Display of Wares bull New incentive
opportunities bull Mapping GIS bull Legal Services Business Licences
Administration of
Municipal Incentive Applications Tracking and Reporting Central Booking of City Facilities
Business Counselling amp Advisory Services
Service Standards and
Service Levels
Customer Relationship Management Contact Management Administration
Counter Services
Issues Complaints Management Administration
Customer Service
Technology
Customer Service
Training and Development
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
FS-fc
Strategic Communications amp
Media Relations (Web Content Management Newsletters Social Media Videos other Collateral Materials Communication
Toolkits) Issues Management
Business Development (Lead Generation)
Operating and Capital Service and Financial
Planning
Infrastructure Planning PMO - Special Projects
Inter-Government
Relations
Asset Portfolio
Management
Community and Industry Relations and Engagement bull Brampton Board of
Trade
bull Brampton Arts Council
bull Brampton Sale City bull Brampton Real
Estate Board
MP amp MPPs
BDDC
bull Regional Staff (PAMA Development Services)
bull Business Owners
(Small Medium
Property Standards Associated with Municipal Assets
Specialized Security and Emergency Operations
Facility Management Booking and Reservations Parking Control
Bylaw Enforcement Repair and Construction Services including business notification
Tree cutting Flower Baskets
Events Management (operations)
bull Heritage requirements
bull Beautification
initiatives
bull Sign consultation bull Incentive policies
(CIP) bull Facade Building
Improvement DCIP
bull Sign Subsidy bull Display of Wares bull New incentive
opportunities bull Mapping GIS bull Legal Services Business Licences
Administration of
Municipal Incentive Applications Tracking and Reporting Central Booking of City Facilities
Business Counselling amp Advisory Services
Service Standards and
Service Levels
Customer Relationship Management Contact Management Administration
Counter Services
Issues Complaints Management Administration
Customer Service
Technology
Customer Service
Training and Development
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
n-n
Large) bull Corporations bull Property Owners bull Realtors
bull ORHMA (Ontario Restaurant Hotel Motel Association)
Industry Sector Strategy (HACE) Management of Community Improvement Plan (Rnancial and Non-Financial Incentives) Process Engineering amp Continuous
Improvement Research Monitoring of Economic Base and
Market Conditions
Competitive Policy Analysis Reporting to CAO SMT and Council Committees
BDDC and Liaison with External Agencies
As noted in Figure 2 the Office of the Central Area shall be a liaison with external agencies such as the Brampton Downtown Development Corporation (BDDC) Brampton Arts Council (BAC) Brampton Board of Trade and other organizations related to the municipal services planned and delivered by the Office of the Central Area
In order to avoid duplication of respective mandates and services this report recommends that the Citys obligation to review the BDDC organization within 10-years of its incorporation be undertaken (ie as outlined in the Memorandum of Understanding [paragraph 24] between the City of Brampton and the BDDC) The BDDC was incorporated in December 2005
Organizational Design
Purpose of Organizational Design
To create an organization that aligns and supports the strategic management and implementation of the Citys vision for a consolidated one-stop service Office dedicated exclusively to the Central Area
Design Principles
1 An Office directed by the CAO (or a Senior Executive from the CAOs Office) with multi-department jurisdictional authority Given the magnitude of this
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fpound-8
transformation and the related complex processes the Office shall be established as a special purpose Division from the Office of the Chief Administrative Officer
2 A one-stop experience for micro-business small and medium-sized enterprises (SMEs) investors and other intermediaries interacting with the City of Brampton to conduct business in the Downtown and Central Area This includes a fully supported customer service location (physical space) for clients to visit
3 Structured to coordinate the planning and delivery of City services in the Central Area jurisdiction
4 Structured to identify opportunities and implement change management methods that increase efficiency and effectiveness of municipal service operations processes and costs of doing business in the Central Area
5 A design that utilizes existing resources to build strategic and operational capacity and the intended expertise to launch the new Office Upon start-up the Office should be designed to be sustainable for a period of three to five years
6 To create a culture of empowerment related to service delivery One that facilitates more horizontal collaboration between Departments
7 Minimal budget impact
8 A flat hierarchical structure reporting to a single management leader with the opportunity to pool skills and resources from other departments on special assignments projects or processes in the Central Area
Organizational Structure Concept
Figure 3 conceptualizes reporting relationships in a proposed Central Area organization The design reflects principles described in the previous section including a flat hierarchical structure that encourages collaboration and consistent effective decision-making within one reporting relationship
The concept also reflects the reporting relationship between Central Area management and pooled skills and resources from various departments This matrix structure recognizes that staff with similar skills can join-together on key Central Area projects assignments and processes While working on these Central Area assignments staff shall report to the project manager responsible for the assignment In these situations the Supervisor may be the Leader of the Central Area for example
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fl-|
This design concept includes a new complement for the position of Leader The leader is proposed to carry a title of Executive Director or Director reporting directly to the CAO This structure proposes accommodating all (five) of the existing staff positions with accountabilities for (1) Planning and Economic Development - Strategic Services including the HACE Program (2) Operations and Maintenance Coordination and (3) Customer Care Services including transactional services described in Figure 2
The Office leader shall have the following accountabilities Manage Service Planning Staffing and Budgeting for the Office Communications (internally and externally) SMTCouncil Reporting Direct strategic services Develop and implement a customer care and transactions plan and be responsible for coordinating departments on operational and maintenance services
Figure 3 Organization Concept
Senire Planning Budgeting Strategic Services Customer Care ltS Transactions Plan
Coordination of Operations and Maintenance
Pooled Resources from
City Departments
r
Governance Structure
On matters of policy and budget the new Office shall report to the Committee of Council In the new term of Council commencing in 2015 Council should consider establishing a Steering Committee comprised of elected officials with the responsibility of governing the municipal services of the new Office
CORPORATE IMPLICATIONS
The CAOs Office has hired a management firm to undertake a corporate-wide organizational review Staff has recommended in this report that the strategy outlined in the Discussion Section be submitted to the firm for consideration of the following implementation details
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Pi-10
Organizational Design
The Consulting firm will be asked to review and assess the mandate functions services principles and conceptual organizational design to provide the CAO with advice on a final recommended structure
Financial Impact
The Current 2013 budget includes dedicated labour expenditures related to Downtown Brampton and Central Area services namely five (5) full-time complement (ie 2 in EDO 2 in PDD and 1 new vacant complement HACE Program Coordinator approved in the 2013 EDO budget)
In addition non-labour expenditures exist in the PDD Department EDC Department and Non-department budgets (2013) that are dedicated to Downtown Brampton and Central Area services
Existing approved capital budgets shall be used to support the creation of the physical office space for the new administrative unit
The most complex factor in a financial analysis relates to City-wide municipal service expenditures that include the Central Area as a proportionate share These costs are reported on a City-wide basis not specifically to the Central Area jurisdiction
The following course of action shall be undertaken
1 A budget impact analysis of services dedicated to the Downtown and the rest of the Central Area shall be undertaken by the CAO and the consulting firm in relation to the preferred organizational design This analysis shall also include the financial impact of creating a new complement for the leader position
2 Any budget impacts shall be reported to Committee of Council - Budget by the CAO during the deliberation of the 2014 budget cycle
3 Budget administration including the creation of new cost centers and corresponding accounts shall be undertaken by the Finance Department and the new leader of the Office
HR Impact
The CAO (and HR Division) incorporating advice from the Consulting firm shall undertake the following activities
10
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fi-n
1 Complete job evaluations with a job grade and salary band assigned to each position
2 Prepare Job Descriptions related to each position in the preferred organizational structure
3 Assess HR implications and support Implementation Plan
4 Recruit leader position
Communication Impact
A communication plan shall be approved by the CAO that considers the following
1 Key Messages Background and FAQs related to the creation and next steps of the Office of the Central Area
2 Internal and external audiences such as staff involved with the new Office of the Central Area Council SMT all staff media Central Area stakeholder community and general public
3 Specific communication tactics to support each phase of the implementation plan
Office Location
In order to achieve the one-stop service vision it is imperative that the new Office of the Central Area be housed in a highly visible and accessible location for clients to visit The preferred location for a new Office of the Central Area is the ground floor of City Hall
BPM staff shall be authorized to design space requirements when the CAO approves the final organizational structure supporting the new Office This phase will provide key inputs to the BPM designers including number of staff proposed positions and space needs including internal and public facing services
Implementation Team
The following team shall oversee the implementation program
bull John Corbett CAO bull Ian Smith MNP LLP bull Dan Kraszewski Commissioner (Acting) Planning Design and Development bull Rick Conard Acting CBO Building Division PDD bull Sohail Saeed Director Economic Development Office
n
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fb-tZ
bull Dennis Cutajar Commissioner of Economic Development amp Communications bull Sherry Adams Executive Director Human Resources
Implementation Plan
The activities and timeframes outlined in Figure 4 are proposed to advance this initiative
Figure 4 Implementation Plan - Major Activities ACTIVITY DEADLINE (est)
1 Council Approval of Forward Plan March 20 2013
2 Develop Final Organization Structure with Consulting Firm 2naQ2013
3 Staffing Budget Office SpaceLocation Analysis 2nd Q 2013
4 Develop HR Communication Framework Based on Confirmed Information 2nd Q 2013
5 Roll-out New Office with Corporate Realignment 2nd Q 2013
6 HR Implementation Phase (including hiring a Leader of the new Office) 3rd Q 2013
7 Office Space Construction Commences 4th Q 2013
8 New 2014 Service Plan amp Budget Estimates to Budget Committee 4trade Q 2013
9 Move-In Phase 1s Q 2014
10 Prepare 2014-2017 Strategy and Work Plan 1sQ 2014
Communications shall roll out concurrently with key activities identified in this Implementation Plan most notably actions 1567 and 9
CONCLUSION
In conclusion this report serves as a forward plan for the formalization of a new Office of the Central Area This management report provides scope and direction on a key project identified by Council and the CAO
It is recommended that the CAO along with the Implementation Team proceed with the Imjalfiijientation Plan identified in this report
Jdrtn Co ett
r^ ChiefAd iinistrative Officer
1 Dennis Cutajar Dan Kraszewski
Commissioner Commissioner (Acting) Economic Development amp Planning Design amp Communications Development
Appendix A Recommendation Report- Office of the Central Area dated December 3 2012 adopted by Committee of Council - Budget December 12 18-20 2012
12
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Ffc-13
Appendix A
13
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
F-raquo4 Report
Committee of Council - Budget Committee of the Council of
The Corporation of the City of Bramptonbromplonca flOWer City
Report from the Office of the CAO and
Senior Management Team
Date December 3 2012 COMMITTEE OF COUNCIL
Subject RECOMMENDATION REPORT Office of the Central Area
File E8
Contact John Corbett Chief Administrative Officer 905-874-2614
Dennis Cutajar Commissioner
Economic Development amp Communications 905-874-2698
Dan Kraszewski Commissioner
Planning Design and Development (Acting) 905-874-2082
Overview
bull Downtown Brampton and the Central Area are a strategic focus for Bramptons next phase of growth This area will be the civic economic cultural and institutional heart of the City as it transforms into a major urban destination
bull The current service structure of the Corporation needs to respond to investmentbusiness traffic by directing clients to one customer service provider In fact the current structure encourages interactions with dozens of internal service providers and many external approval agencies at various stages of the business development
bull The aspiring entrepreneurs that are attempting to navigate the approvals processes on their own generally have expertise in areas that are not related to development approvals and will be juggling a variety of applications administered by the City and external approval authorities The City has the potential to be a significant resource for the applicants
bull An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central
Area would provide a single source of contact for potential investorsbusiness owners that would allow account management from the time of inception to the opening of the business
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fi-15
The Office for the Central Area would also ultimately be responsible for coordinating and implementing the full range of operational and maintenance practices for the Downtown in conjunction with the Brampton Downtown Development Corporation In this regard an implementation Team will be required to fulfill all of these responsibilities
Recommendations
1 THAT the report from the Office of the Chief Administrative Officer and Senior Management Team dated December 32012 to the Council meeting of December 122012 re (File E8) be received and
2 THAT staff be directed to report back to Committee with recommendations including a proposed Implementation Team structure organizational structure corporate and financial implications for the creation of a coordinated account management office for applicants within Bramptons Central Area the Office of the Central Area
Background
Economic Development of the Central Area
It is a goal of the City of Bramptons Council to position the City as a premier highly sought-after business location with an open for business attitude and dedication to supporting the innovation and strategic growth of our business community
The Downtown and Central Area will be the civic economic cultural and institutional heart of the City and will be transformed over the next 20 years into a major urban destination During the next phase of growth this area will experience significant population and employment increases and should be a strategic focus for Brampton to ensure that good governance and excellence in customer service creates a prosperous local economy
Current Situation
Service Providers
The nature of Ontarios regulatory system creates a multi faceted challenge for investorsbusiness owners who may be navigating the approvals process for the first time and often on their own or who need critical information to determine their interest in investing in the downtowncentral area
The internal service providers regulating business development and operating within Brampton may include and are not limited to any one or all of the following
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
FVlt
Economic Development (Business attraction retention and expansion) Urban Design (development approval) Site Plan Approval (development approval) Development Permitting (development approval) Building Permitting (construction approval) Sign Permitting (construction approval) Heritage Approval (development approval) Committee of Adjustment Approval (development approval) Business Licensing (operations approval) Road Operations (construction approval) Financial Services (incentives and development charges)
The external authorities regulating business development and operating within Brampton may include any one or all of the following
bull Conservation Approval (development approval) bull Regional Approvals (development and construction approval) and bull Ministry Approvals (development approval)
Appendix 1 outlines the various departmentsagenciesinitiatives that can influence the decision making process for a prospective investorbusiness when they are considering the downtowncentral area as a place to be These are important facets in guiding the emergence of a great downtown however there needs to be a single source of contact that understands these various facets how to leverage their involvement how to maximize their contribution to the client and guide the investorbusiness in navigating the approvals process
Organizational Structure
Core service providers are dispersed throughout various divisions and geographic locations of the corporation creating many avenues by which an applicant may enter the approvals process None of the avenues currently provide a turnkey service for an applicant
A potential investor business owner will find themselves interacting with several different people about several different approvals at any given time
Geography of Jurisdiction
The office of the Central Area will focus their efforts in Downtown Brampton and the Central Area including Queen Street from McLaughlin Road to Bramalea Road as identified in the Official Plan
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Fi-n
Opportunity
The corporations current staff compliment possesses the knowledge required to manage guide or direct investorsbusiness owners through the various internal and external approvals processes With a proper account management structure and some minor realignment of the appropriate staff the corporation has the opportunity to provide a world class resource to the investmentbusiness community
Conclusion
An enhanced customer experience and an increase in the efficiency of the delivery of our services could be achieved through the positioning and consolidation of various core services The creation of an Office of the Central Area would provide a single source of contact for potential business owners that would allow account management from inception to the opening of the business
RespectfjjJIySubmitted Original Signed By
Original Signed By
JohnC^ Dennis Cutajar Chief Administrative Officer Commissioner Economic
Development amp Communications Original Signed By
Dan Kraszewski
Commissioner (Acting) Planning Design amp Development
Appendix 1 - Influencing Agencies
Report authored by Rick Conard
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media
Flrtt Influencing Agencies
Internal Groups
Mayor amp Council Members
Planning
bull Central Area planners bull Heritage staff bull Urban Design
Building Division
bull Zoning bull Plans amp Permits
Public Works
bull Road Operations bull Traffic
bull Parking
Corporate Services
bull By-laws bull Property Standards bull Accessibility bull Legal
Financial Services
bull Incentive programs bull Development charges
Community Services
bull Parks Maintenance
bull Rose Theatre
bull Event Staff
EDO and Corporate Communications
bull SBEC
bull Communications Advisors
bull Media Advisors
bull Event Staff
Committees amp Initiatives
BARAC
HACE
Hot Study Display ofWares CIP Incentive Programs Downtown Beautification
Heritage Theatre Parking Strategy Social Media
Directory Signs Franchise Show
External Groups
BDDC
Go Transit
Brampton Board ofTrade Brampton Arts Council Brampton Safe City
Brampton Real Estate Board
MPampMPPs
Regional Staff (PAMA Development Services) Business Owners (Small Medium Large) Property Owners
Realtors
ORHMA (Ontario Restaurant Hotel Motel Association)
Ministry of Natural Resources Ministry ofMunicipal Affairs and Housing Ministry ofTransportation Toronto Region Conservation Authority Credit Valley Conservation Authority
Media
Brampton Guardian Brampton Business Times Trade Talks
SNAP Brampton
Ethnic Media