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Colorado Assisted Living Association, (800) 866-3142, [email protected] Colorado Assisted Living Association January 2010 Volume 2 Issue 1 INSIDE THIS ISSUE 1 Letter From the President 2 CALA Member Information 3 Managing a Mission- Based Business 4 A Tale of Three Nurses 5 Get the Most from Internet Marketing 6 Facilities Pandemic Planning Checklist 6 Regulatory Update 7 Training the Brain A Letter from the President Why do we need CALA, what’s in it for me? –by Thomas Kinrade, President That’s a question that I asked myself six months ago. CALA had been around since 1982, it was conceived by a group of small as- sisted living providers on the Western Slope to “Assist, Promote, Inform and Educate” the assisted living community. CALA has had its moments of great- ness, hosting some great conferences and working for the betterment of the assisted living community. During 2009 something exciting started to happen. A few providers and some associate members looking for a catalyst for pro- moting the assisted living community discovered CALA again. I was a member of CALA in the past and when I was approached to become a member again I asked myself this question: “What’s in it for me?” I’m sure that’s a question that we all have asked and that’s okay because I won’t expect anyone to join an organization or invest in a project that didn’t have a return. With that in mind, I ask you these questions: Have you ever wondered? Why is the CDPHE doing what it is? Do you know what really happened at the state ALF advisory meeting? Do you know what the surveyors are looking for this month, week or year? Have you ever wondered when that rule was changed? Do you know what is happening in the State and/or Federal Government and how it affects you? Do you know why Medicaid rates are being cut? Have you wondered how or when a rule got passed and why you weren’t aware of it? Maybe you’re just looking for answers to questions like: Where can I get more training for my staff? How can I get more residents? How do I get a web site? What’s the latest technology available for assisted living homes? What are Facebook, Twitter and Linkedin and how can I use them? What other ideas are out there that could help my business? How can I cut cost and save money? Who can I call for advice or just to bounce some ideas off of? Are you frustrated with what you see as problems with the assisted liv- ing communities? Continued on page 3 WELCOME NEW MEMBERS Associate: John H Licht, Attorney Choice Screening Seniors Blue Book Consulting & Education Limited (renewal) Good Day Pharmacy (renewal) Provider: Cinnamon Park I Marycrest Assisted Living Lincoln Meadows Senior Living Assisted Living at Mayfair Golden Pond LLC Meadowlark Assisted Living Terry Lake Assisted Living Forgetmenot Care Home Inglenook at Brighton Lighthouse Assisted Living Inc Elk Run Assisted Living Monument Assisted Living

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Page 1: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

Colorado Assisted Living Association, (800) 866-3142, [email protected]

Colorado Assisted Living Association

January 2010Volume 2 Issue 1

INSIDE THIS ISSUE

1 Letter From the President

2 CALA Member Information

3 Managing a Mission- Based Business

4 A Tale of Three Nurses

5 Get the Most from Internet Marketing

6 Facilities Pandemic Planning Checklist 6 Regulatory Update

7 Training the Brain

A Letter from the PresidentWhy do we need CALA, what’s in it for me?–by Thomas Kinrade, President

That’s a question that I asked myself six months ago.

CALA had been around since 1982, it was conceived by a group of small as-sisted living providers on the Western Slope to “Assist, Promote, Inform and Educate” the assisted living community. CALA has had its moments of great-ness, hosting some great conferences and working for the betterment of the assisted living community. During 2009 something exciting started to happen. A few providers and some associate members looking for a catalyst for pro-moting the assisted living community discovered CALA again.

I was a member of CALA in the past and when I was approached to become a member again I asked myself this question: “What’s in it for me?” I’m sure that’s a question that we all have asked and that’s okay because I won’t expect anyone to join an organization or invest in a project that didn’t have a return. With that in mind, I ask you these questions:

Have you ever wondered? Why is the CDPHE doing what it is?Do you know what really happened at the state ALF advisory meeting?Do you know what the surveyors are looking for this month, week or year?Have you ever wondered when that rule was changed?Do you know what is happening in the State and/or Federal Government and how it affects you?Do you know why Medicaid rates are being cut?Have you wondered how or when a rule got passed and why you weren’t aware of it?

Maybe you’re just looking for answers to questions like:Where can I get more training for my staff?How can I get more residents?How do I get a web site?What’s the latest technology available for assisted living homes?What are Facebook, Twitter and Linkedin and how can I use them?What other ideas are out there that could help my business?How can I cut cost and save money?Who can I call for advice or just to bounce some ideas off of?

Are you frustrated with what you see as problems with the assisted liv-ing communities?

•••••

••

••••••••

Continued on page 3

WELCOME NEW MEMBERSAssociate:

John H Licht, AttorneyChoice ScreeningSeniors Blue Book

Consulting & Education Limited (renewal)

Good Day Pharmacy (renewal)

Provider: Cinnamon Park I

Marycrest Assisted LivingLincoln Meadows Senior Living

Assisted Living at MayfairGolden Pond LLC

Meadowlark Assisted LivingTerry Lake Assisted LivingForgetmenot Care Home

Inglenook at BrightonLighthouse Assisted Living Inc

Elk Run Assisted LivingMonument Assisted Living

Page 2: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

Page � January �010

CALA Member BenefitsThe Colorado Assisted Living Association is a member driven association which provides a unified voice for our members for the betterment of the profession and the residents they serve. This is done through an engaged membership that drives quality, standard of care, and delivery of services to residents. We provide our membership with innovation, knowledge, tools for economic success, and the public policy to support their work; building our influence in Colorado and beyond.

The NEW CALA is a strong, unified, professional organization exclusively dedicated to professionally operated assisted living communities in Colorado. In today’s world every professional must have an advocate that promotes the interests and goals of its members and that serves as a watchdog for initiatives that run contrary to the mission and goals of its members. CALA works to influence public policy by advocating for informed choice, quality care, and accessibility for all Coloradoans seeking assistance with long-term care. CALA’s member-driven programs promote busi-ness and operational excellence through conferences, research, publications, and executive networks. Assisted living is what CALA is all about. Who we represent is crystal clear. Our membership is comprised of facilities ranging in size from those who care for a few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living community operated in Colorado. When you join CALA you are joining a professional network of assisted living providers

Community Membership BenefitsA forum for networking with providers statewide. A source of referrals.A unifed front to represent the Assisted Living Resi-dence industry in the community, state and local gov-ernments.A source of advice and counsel.A newsletter for Assisted Living Residences. Educational opportunities.Updates of issues, legislation, education, rules and regulations, research and items of interest regarding the industry.A link from our website to yours.Member discounts on web design.

•••

••••

••

IT PAYS TO ADVERTISE!Reach nearly 500 Assisted Living

Residences and partners with your ad in CALA Newsletter.

We offer a variety of rates and sizes for almost any budget. Plus

Associate Members get up to 20% off.

Contact Marketing Committee Member, Sonja Wood at (303) 667-

8030 or [email protected]

CALA WEBSITE:Visit the CALA website at www.cala-co.org

for more industry resources and information. We are in the process of making revisions,

so please check back often!

CALA BLOGStay connected and get your issues

addressed and questions answered by others in the industry.

LOG ON TODAYwww.cala-co.org/wordpress/

CALA Board Member DirectoryThe volunteer board of directors was created to promote the philosophy of assisted living through education and communication.

PresidentThomas Kinrade, Colorado Assisted Living Homes, LLC

[email protected] Vice President

Chris Butler, Timberline [email protected]

2nd Vice President Sonja Wood, Above All Realty Group, LLC

[email protected]

Becky Seville, The Site [email protected]

SecretaryJohn Stewart, Garden Square

[email protected] Committee

Maggie Sparks, Monarch ManorRepresentative

Education Coordinator William Boles, Assisted Living Mayfair

[email protected] Region RepresentativeJane Chess, Florence Care Home

[email protected] Region Representative

Megan Hart, Heritage [email protected]

Colorado Assisted Living Association1330 E. 1st St.

Loveland, CO 80537Ph: (800) 866-3142Fax: (866) 402-1722

[email protected]

An organization is only as strong as its Membership Base, please join us in letting our voices be heard,

JOIN CALA TODAY!

Opinion Disclaimer: The opinions expressed herein are those of the author(s) and may not necessarily reflect those of Colorado Assisted Living Association (CALA). The information contained herein was obtained from sources believed to be reliable, but no representation, or warranty, express or implied, is made by the author(s) or by CALA, or any other person as to its ac-curacy, completeness or correctness.

ASSISTED LIVING HOME INSURANCELiability-Property-Vehicles-Workman’s Comp

Servicing the State of ColoradoGAEDDERT INSURANCE AGENCY

Menno Gaeddert

2345 Vance StreetLakewood, CO 80214

Office (303) 233-1908Fax (303) 233-7209

Email: [email protected]

8 Companies to Choose From

CALA CLASSIFIEDS:Need to buy, sell or trade something?

Try our new classifieds section at www.cala-co.org/classifieds/

Page 3: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

January 2010 Page �

President’s Letter from page 1

Do you have new ideas that would make all of our communities better?Are you driven to make life better for our aging popula-tion? Do you have skills and talents that are going un-tapped?

If any of those questions or other questions like them have ever crossed your mind then, at the risk of sound-ing pushy, you need CALA. CALA is a community that is coming together to help each other to Assist, Inform, Promote and Educate.CALA needs you:We at CALA continue to ask “How do we deliver more value and how do we show the value we currently of-fer to our members?” CALA represents only assisted living communities and associates that serve those communities; we have no paid employees. Everything that CALA does for your community is done by folks just like you. We know that you have talents, skills and ideas that we can use, become a member and if you’re a member become a leader.

Managing a Mission-Based Business: Core Competencies–by Bill Boles

There are many challenges facing those of us who run and manage a mission-based business. I am sure most of us who operate assisted living facilities would agree regardless of the number of beds, it is a delicate proposition to balance keeping our sense of mission intact while doing our best to maximize profits. Personally I cringe when the assisted living community is referred to as a market or as an industry, but for all intents and purposes that is exactly what it is. The main question becomes, how and where can I cut my operating budget while continuing with best practices and providing the high level of care I have established? I don’t think there is a uniform answer that applies across the assisted living industry because our fixed costs and overhead are all different. However, there are two areas I believe that individually we can make a difference in how we operate and affect revenue. Recently I toured a large assisted living facility in the Denver metro area and as the marketing director pointed out each feature of the facility, I considered the concept of core competencies. Contrary to popular belief, a core competency is not something that you have printed on your marketing brochures or that you have listed on your website. Most every assisted living facility has the same list of services in their market-ing materials: 3 meals a day with snacks, assistance with ADLs, activities, medication management and so on. Core competencies are not what an organization simply does well, a core competency is an organiza-tional specialty that is unique from their competitors, it provides customer benefit and it applies across other aspects of the assisted living industry (cringe). While core competencies may indeed be competitive advantages, not all competitive advantages are core competencies. Here is what that means, some facilities may have benefits such as movie theaters, gift shops, beauty shops, exercise rooms, outdoor courtyards, well appointed libraries, and private dining rooms. These are all competitive advantages over smaller facilities that do not have these amenities, but they are not core competencies. So the question becomes, how do I develop a core competency, how do I take advantage of a core com-petency, and what effect does it have on the mission and revenue of my facility? The key to developing or

determining your core competency is realizing they are based on the specialized and unique aspects of collective talents, skills, abilities, education, programs, operations, mission, perspectives, etc., associated with you and your facility. Not only that, but you can begin to build your reputation based on core competencies as you conduct marketing and networking efforts. In order to develop a core competency, it is necessary not only to know the state of the industry (cringe) but to empower yourself to collaborate on best clinical and operational practices, to get involved from a legislative perspective, and to absorb as much education and training as possible on topics that relate directly and indirectly to your operation. I submit that joining the Colorado Assisted Living As-sociation is a first step in the process of developing a core competency. You will have an opportunity to get involved in the community to affect the real change that will eventually lead to operational and financial efficiencies in running your facility. Get involved in CALA today, we are only as strong as our membership allows us to be. If you have any questions or comments to this article, please email [email protected].

Page 4: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

Page � January 2010

“I Want My Own Assisted Living Home” ~ A Tale of Three Nursesby Chris Butler

“Hi Chris, my name is Kim. I have been to Timberline Lodge with our church several times. Two of my friends and I are all nurses and would like to open our own senior care homes like Timberline Lodge. Would you be willing to get together with us soon?”I met Kim and her friends just after a Longmont network meeting, Folks in Aging, and before driving to Canon City to assess a potential resident. It was a busy day. I was a little late for our ten o’clock meeting. I grabbed a few folding chairs and led them into a currently empty resident room. They had pens, pads and several questions.The first one spoke of her orientation to care homes in Cali-fornia helping a friend place her mother in a small home. The owner had built three new care homes at the end of a cul de sac. They were nicer than other smaller homes in the area complete with granite counters. It was a word of mouth connection; a friend’s Father was there and was happy with the care and service; it was more expensive than other smaller homes, but nicer. I told them of the advantages of buying an existing home due to the instant cash flow and the disadvantages of modifying an existing ranch home due to all the life safety regulations. We went on to talk about building a new home with a half bath in each room. I told them of my idea of having quality factory built homes with all the life safety requirements, without having contractor, weather and cost/time over-run problems. They could add more homes without constant construction next door. This sounded attractive to them. We then discussed the high demand for memory care homes. I told them about a ten-bedroom memory care home in Boulder charging $8,400 per month—that was two years ago. You could start with an assisted living home then add a memory care home next door. I spoke about the recent concerns over Medicaid funding. They wanted to know about the level of care they could provide and the differ-ent licensing and the role of Medicaid, Hospice and Home Care. I told them about surveys and the constant concern for deficiencies and how this affects your marketing and liability insurance. I went on to discuss staffing and the need for quality reli-able staff: ...most likely, your staff will cause you more headaches than your residents. Your sense of fairness will always be tested. I told them of the twenty-four-seven, on call requirements and that staff frequently call in sick. I told them about my attempts to have a self-directed work team. This works well for professional responsible individuals, yet there are some that need to be supervised—they have difficulty managing themselves.

We spoke about the quality of food and service the smaller home can provide and the importance of having good rela-tions with families. When I worked at Presbyterian/St. Luke’s a memo came out from the legal department stating the best way to avoid litigation is to have a good relationship with the family. I related the importance of volunteers. We socialize in our day-to-day lives with several people between work, school, church, associations, and neighbors. The only socializing our residents receive is with who comes through the door, and each other. Volunteers help decrease feelings of alien-ation and loneliness; they add variety to their social world. Affect precedes abilities: an emotionally healthy elder will be at their physical best. Depression takes its toll on so many elders presenting like dementia. This needs to be ad-dressed with elder care. Keep them happy! The knowledge and understanding of psychotropic medications and their side effects is essential for elder care.Two of the nurses were concerned about how much was involved. The third was serious and wanted to get started in the next six months. She asked: “What are the first three things I should do.” I told them they should start by joining CALA and start spending time with a current owner/operator to be sure this is what you want to do. It’s a big commitment. This person could serve as a mentor. CALA will help you network, get referrals and have people to call when you have questions or just need support. Next, find a physical location. Where do you want your home? Where is there demand? I rec-ommended that they contact a Realtor/Business Broker that specializes in Assisted Living Residences for they will know the process and what to watch out for. A Buyer should be cautious about buying a home needing several costly life safety modifications or with a poor reputation. I recommended Above All Realty Group (a CALA Associate Member) to them and gave them their phone number. Lastly, they should be figuring their financial situation. They might look into an SBA loan, or an investor/partner. I told them a good Assisted Living Realtor is familiar with these issues and can help. They asked me if I would be willing to answer other questions. I told them that I was involved with CALA and our goal is to help people own and operate quality assisted living homes. I reassured them I would help them in anyway I could and not to hesitate to call. If I can’t help, I will find a CALA member who can.We met for about an hour and a half, longer than I expected. I enjoyed helping them out and hoped I did not discourage them. I gave them much to think about. I was soon en route to Canon City for my assessment. After all—we can’t have an empty room!

Page 5: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

January 2010 Page �

Residential Commercial /BusinessSpecializing in Selling Senior

Housing Facilities

Senior Real Estate SpecialistResidential

Helping Your Future Residents Sell Their Homes

CALL US FOR

ALL OF YOUR REAL ESTATE

NEEDS!(303) 667-8030

Experienced in the sale of existing Assisted Living Facilities and change of ownership (CHOW) licensing.

Certified Business Intermediary (CBI) providing business brokerage services.

We use a high level of discretion & privacy.

Call us today if you are interested in selling or acquiring an Assisted Living Facility.

Help your prospects by engaging profes-sionals to provide resources to assist them in all stages of the home sale process.

By utilizing a Senior Real Estate Specialist (SRES) you can trust that your residents will be treated professionally by agents who are sensitive to their needs during, what can be, a difficult time of transition.

www.AboveAllRealtyGroup.com(303) 667-8030

Sonja Wood & Mary Salmon

Land Acquisition Commercial New ConstructionBusiness

Get the Most from Internet MarketingSimple tips to help ensure your company rises to the top–by Dan Hobin

In effort to reach local and regional customers, U.S. compa-nies spend more than $100 billion annualy on advertising in local newspapers and magazines, local TV, and direct mail. But according to a November 2008 report by research firm Sterling Market Intelligence, 86 percent of Internet users now search for local products and services online, with 90 percent of those searchers purchasing those products or services offline.As consumers shift from traditional media consumption to the online world, senior living providers will find significant opportunities to both measure and improve the efficiency of their local advertising. If you were trying to reach local customers in 1969, your op-tions were limited to only a handful of media formats. Today, consumers have access to more than 30 different types of media—from satellite TV to text messaging to YouTube to Facebook. With the multitude of ways consumers access information, advertisers must more carefully quantify mar-keting and advertising expenditures. Fortunately, because much of the new media is digital, it’s fairly easy to track and measure. Continued on page 6

To achieve success in an online marketing program, you have to pay close attention to what is working and what isn’t. A simple five-step process can help ensure success and provide a solid picture of what you need to do to cap-ture consumer attention and increase occupancy in your communities:Step 1. DriveThe first step in a successful online marketing program is to drive prospects to your Web site. The most effective methods for making this happen are search engine marketing (SEM) and search engine optimization (SEO). When someone searches for “assisted living” in the city where you have a community, does your community appear in the search re-sults? In a well-managed program, that community should appear on the first page of search results, making it easy for consumers to find and get directly to your Web page:

Sponsored listings (pay per click, or PC ). These are usually the top three listings along with the listing down the right-hand side of the search results page. These ads are how Google grosses more than $5 billion a quarter in revenue.Maps. This is, as it sounds, the map with flags indicating local businesses and their locations in Google results. It is important that your community is listed within the top 10 map results.

Page 6: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

Page � January 2010

Internet Marketing from page 5

Continued on page 7

Organic (free listings). These are the results that appear below maps and can include thousands of results. In order to achieve success, you should be on the first page of results. Data shows that 60 percent of searchers still consistently click in the organic search results.

Step 2. EngageOnce you’ve attracted prospects to your site, you must then engage them to take action and move the transac-tion forward offline. Because the Internet is becoming the de facto first source of reference for many consumers, a professionally designed site with pertinent information and appealing photos of your community is paramount. Once you have their attention, you have to make it easy for them to take the next step. If your goal is to get them to pick up the phone and call you, your site needs to push them to do so with a large, prominent phone number. If you want them to schedule a tour of your community, the “schedule a tour” option should be front and center. Whatever step you want consumers to take, an appropriate call to action is incredibly important.Step 3. TrackTrackability is where Internet marketing separates itself from traditional media by providing the data needed to form an accurate analysis of your return on investment. To leverage these benefits, your site needs to be designed and devel-oped to track the origin of each of your visitors and leads, as well as each of your calls to action. The easiest way to do this is using unique call-tracking numbers so you know exactly the ad source of each call. If you are also capturing Web forms (such as for scheduling a tour), the forms must be tagged to easily recognize the visitor’s origin.Step 4. MeasureOnce you are tracking the source of your leads, it becomes possible to measure which leads are increasing occupancy. This is beneficial for many reasons, not the least of which is money savings. Simply put, without measurement, you’ll waste money. Tracking move-ins back to where they originate enables you to measure the cost-per-customer acquisition (CPA) for each of your marketing and advertising initiatives. From there, it becomes a simple math problem to measure the cost-per-resident rate and the source(s) of the highest quality leads (and subsequent residents). This tells you exactly what is working and what isn’t.Step 5. OptimizeThe final step is probably the most simple, given the correct information. Once you have tracked, measured, and ranked your advertising and marketing efforts, push your budgets toward the efforts that will give you the best bang for the buck. With many senior living providers looking to add ac-countability to their marketing programs, it is increasingly important to optimize budgets. By knowing exactly which of your marketing sources is working the best, you can easily

optimize and focus those waning dollars and efforts.The traditional model for developing local, qualified leads has worked to date. But with prospects doing their research online 16 percent more than they did just two years ago, there is an undeniable shift from traditional media to online. Being aware of this shift allows savvy senior living providers to leap ahead of the competition by efficiently and cost-effectively measuring and managing local advertising efforts.

Dan Hobin is CEO of G5 Search Marketing, based in Bend, OR. His company, G5 provides comprehensive services to many CALA Members, you can reach him at 800-505-1862.

Regulatory Update

Latest Revisions and Updates from the State Department of HealthRevisions to Chapter II proposed changes released December 23rd.The State released a revision to the draft of the Proposed Changes to Chapter II. A copy of the new revisions can be found on our web site at www.cala-co.org or by emailing me at [email protected]. The revisions include some new plan review language, which details the plan review process and sets deadlines and penalties for not complying. There have also been revisions to Part 2 - Licensure Pro-cess. This includes section 2.3.5, which is the section on names and signage. Section “A” the area, which addresses signage, has been changed to read: “Exterior signage shall conform with the applicable local zoning require-ments”. There have also been some changes, from the first draft, in the section on duplication of names, which is now allowed for facilities within the same company.There has been new language added requiring facility owners to give the Department at least 30 days notice be-fore a facility can change its name. The Department may, however, disapprove the name if it believes that the name would cause confusion to the public.We recommend that everyone get a copy of these updates and give CALA or the Department your feed back, these are the regulations that you have to live by.QMAP Re-qualification guidelinesGuidelines for the new QMAP regulations were released on the State Web Portal on the 18th of December. This Regulation is effective January 1st, 2010. These can also be found on the CALA web site at www.cala-co.org.

If the QMAP qualification is over 5 years old the student will need to re-qualify. Qualified medication managers must continue to re-qualify every 4 years.Because these students have previous experience they have the option of taking the “Exams Only”.

1.

2.

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Page 7: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

January 2010 Page �

Regulatory Update from page 6

Long-Term Care and Other Residential Facilities Pandemic Influenza Planning ChecklistThis information is provided as a resource to ALR providers and was reproduced from the www. flu.gov website.Planning for pandemic influ-enza is critical for ensuring a sustainable healthcare response. The Depart-ment of Health and Human Services (HHS) and the Centers for Disease Con-trol and Prevention (CDC) have developed a checklist to help long-term care and other residential facilities assess and improve their preparedness for responding to pandemic influenza. Based on differences among facilities (e.g., patient/resident characteristics, facility size, scope of services, hospital affiliation), each facility will need to adapt the checklist to meet its unique needs and circumstances. The checklist should be used as one tool in developing a comprehensive pandemic influenza plan. Additional informa-tion can be found at www.pandemicflu.gov. Information from state, regional, and local health departments, emergency management agencies/authorities, and trade organizations should be incorporated into the facility’s pandemic influenza plan. Comprehensive pandemic influenza planning can also help facilities plan for other emergency situations.The checklist identifies key areas for pandemic influenza planning. Long-term care and other residential facilities can use this tool to self-assess the strengths and weaknesses of current planning efforts. Links to websites with helpful information are provided throughout the online document. However, it will be necessary to actively obtain information from state and local resources to ensure that the facility’s plan complements other community and regional planning efforts.The Planning checklist can be found at:https://www.cala-co.org/resources.htm

Training the BrainMental stimulation and social interaction are key to cognitive wellness–by Taylor Moss, Spectrum Retirement CommunitiesMany people are concerned about developing dementia as they age and want to know what they can do to prevent it. While there are not yet any specific medical treatments available, there are many lifestyle factors known to signifi-cantly reduce the risk of developing dementia. Three such factors are a healthy diet, physical exercise and mentally stimulating activity.Many chronic conditions such as diabetes, heart disease, and some cancers show lower frequency among people who eat a diet of vegetables, fruit, nuts, lean meats and seafood. Dementia is also less common among people who eat a healthy, balanced diet.Numerous studies also demonstrate a strong link between physical exercise and cognitive health. One study found regular exercise correlated with a 30 percent reduced risk of developing dementia. Another study found benefits from as little as 90 minutes of leisurely walking per week. So you don’t have to be a marathon runner to enjoy the mental benefits of exercise. Keep it fresh…not all mental exercise is created equal, however, any mental activity will show diminishing returns after year of repetition. Assisted living communities need to design innovative activity programs to promote all three areas of wellness. Nutritious meals, exercise equipment and fitness programs that meet the physical goals of any resident and Brain Fitness programs that include brain teasers, word games, fun facts and continuous social inter-action with friends. All of this added with a whole lot of fun will increase resident participation and continue to promote cognitive wellness.

www.denverelderlaw.net (303)306-9400

John H. Licht, ESQ.

Member, National Academy of Elder Law AttorneysElder Law

Wills and Trusts Medicaid PlanningProbate and Estate AdministrationGuardianship Conservatorship

Advance Directives Asset Protection

Counseling for seniors wishing to control medical decisions,live with independence and leave more than memories.

Available to meet clients in thier homes.

Leetsdale at Mississippi

The employer has two options: 4.a. Require re-qualifying students to take the entire class and exams b. Exams only. The students are required to pass the written exam (minimum 85%) and pass the hands on practicum (100% minimum). The fees will remain at $55.00 for the “Class & Exam” and $30.00 for “Exams Only”.

Expired QMAP Timeline:10+ years have until December 31, 2010 to re-qualify as QMAP5-9 years have until December 31, 2011 to re-qualify as QMAP

Questions regarding QMAPs should be addressed to Val Peake at 303-692-2992

5.

6.

Page 8: Colorado Assisted Living Association · few individuals to those that care for hundreds. Big, small, for-profit and not-for profit there is a place for every type of assisted living

PRSRT STDU.S. POSTAGE PAID

DENVER, COPERMIT NO. 3361330 E. 1st Street

Loveland, CO 80537

Colorado Assisted Living Association

Your Source for Valuable Assisted Living Industry Resources

CAL A’SNew Monthly Newsletter

ASSISTING PROMOTING INFORMING EDUCATING

For further Informationcall (800) 866-3142

or visit www.cala-co.org.

News & Updates

Service & Product Providers

Association & Industry Events

Educational Opportunities

Interesting & Informative Articles

More Great Resources Coming Soon!

NORTHERN REGION: JANUARY 14, 2010Caring For Residents With DiabetesThursday ~ January 14, 201011:00 AM - 1:30 PM (New Member Meeting ~10-11)

Hosted By Park Regency Assisted Living1875 Fall River Dr.Loveland, CO 80538

Presented by: Presented by Patty Heib, RNPreferred Home Health Care

Understanding Diabetes

Connection between diabetes and insulin Types of insulin How can you help your diabetic clients Nutritional training on carbohydrates and sugars

UPCOMING EVENTS

April 2010CALA 2 Day Annual Conference

REGIONAL CHAPTER MEETINGS

When: prior to Lunch N Learn

Where: typically at the Lunch N Learn location

Who: All CALA MEMBERS, New & Prospective Members

Why should YOU attend?:

If there are topics you would like to see addressed in our Education Program, please contact Education Coordinator, Bill Boles at [email protected] .

Please visit www.cala-co.org frequently for upcoming events in your area.

2010 Western Slope EventsCOMING SOON - to suggest topics or for more information, contact [email protected] .

DENVER REGION: JANUARY 8, 2010

Caring for Residents with Alzheimer's or a Related Dementia Friday ~ January 8, 201011:00 AM - 1:00 PM (New Member Meeting ~10-11)

Hosted by: Long Term Care Options4500 Cherry Creek South Drive, Suite 500Denver, CO 80246

Presented by: Patricia Holley - Alzheimer’s Association

Caring for a person with Alzheimer's disease or a related dementia can be a challenge for both professional sta� and family members. Successful communication and interaction between sta�, family members and the person with dementia can enhance the quality of life for all involved. Pat Holley, Family Services Director at the Alzheimer's Association Colorado Chapter, will share tips and resources that can ease the challenges of caring for residents with dementia.

When Words Fail: How to Connect with Residents with Dementia

Develop a better understanding of dement Understand how communication and behaviors are related Learn how e�ective communication between sta�, families and residents can prevent or reduce challenging reactions Become familiar with Alzheimer’s Association programs

SOUTHERN REGION: JANUARY 14, 2010

Infection Prevention: Current Concerns In Your Assisted Living FacilityThursday ~ January 14, 201011:00 AM - 1:30 PM

Hosted by: Chateau at Sharmar1201 W. Abriendo AvePueblo, CO 81004

Presented by: Margaret Ray, RN ~ Consulting & Education Unlimited

Presentation addresses what must be done in an Assisted Living Residence in order to properly implement “Universal (Standard) Precautions For Health Care Worker’s” and brie�y describe how these precautions can be carried out.

ESSENTIAL ELEMENTS NECESSARY FOR THE SPREAD OF INFECTIONS.

Discuss the means by which microorganisms are transmitted. Explain why residents are susceptible hosts. Identify ways by which we stop the spread of infection. Identify “current concerns” in infection prevention and brie�y describe how to deal with these “current concerns.” . Bloodborne Pathogens, C-Di�, H1N1, MRSA, TB, and VRE)

NEW MEMBER MEETING10:00 AM- 11:00 AM

BEFORE LUNCH N LEARN

PRE- REGISTRATION REQUIREDwww.cala-co.org/registration.htm

CALA Members ~ $10Non Members ~ $15

Meet other ALR providers and Senior Industry Product & Service Providers

Discuss relevant industry topics

Find out what to expect from CALA in 2010 and how your membership can bene�t your company

Join a Committee ~ have valuable input and contribute your skills for the bene�t of the ALR Industry

JANUARY LUNCH~ N~ LEARN SCHEDULEJANUARY LUNCH~ N~ LEARN SCHEDULE

LUNCH~ N~ LEARN LUNCH~ N~ LEARN