Colombia Workshop 2 Dft 4

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    David Osbo rneThe Public Strategies Grou p

    [email protected] www.psg.us

    Gestin Pblica EfectivaMdulo II

    Gustavo Mutis Ru izCenter for Leadership and Governance

    Bogota, [email protected]

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    Agenda

    Modulo II: Review Homework Report La Estrategia de las Consecuencias La Estrategia del Cliente

    Modulo III: La Estrategia de Control La Estrategia de Cultura

    Modulo IV: Liderando y Gestionando la Transformacin

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    Liderazgo vs. administracin

    Este taller tiene que ver ms con el liderazgo quecon la administracin.

    It is about how to lead a transition from 20 th century bureaucracy to 21 st centurygovernance how to create a post-bureaucraticorganization.

    Ustedes pueden ser lderes en cualquier nivel dela organizacin!

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    Principios of 21st CenturyGovernance

    Gobierno descentralizado

    Gobierno cataltico

    Gobierno propiedad de la comunidad

    Gobierno competitivo

    Gobierno manejado por misiones (Desregulado)

    Gobierno orientado a los resultados

    Gobierno dirigido por el clienteGobierno empresarial

    Gobierno anticipatorio

    Gobierno orientado al mercado

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    How Do We Make the

    Change? Not by commanding people to change.

    We have to find levers that change the system

    sinternal incentives and dynamics.

    The Goal: Create a system in which every employeewants to improve performance and is empowered todo so.

    That requires tremendous leverage!

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    El ADN de lasOrganizaciones y Systemas

    Publicas Propsito Incentivos Rendicin de cuentas Poder Cultura

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    Cinco estrategias paracambiar el gobierno

    burocrtico Claridad Consecuencias Cliente

    Control Cultura

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    The First Rule ofReinvention

    No New DNA;No Transformation

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    I: THE CLARITY STRATEGY:

    Clarity of Direction, Purpose, & Role

    Approaches:

    Clarity of direction : Improving your aim Clarity of purpose : Clearing the decks

    Clarity of role : Uncoupling steering and rowing

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    Preguntas y comentarios

    Reprogramando el ADN

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    LA ESTRATEGIA DE LAS

    CONSECUENCIAS:Using Incentives to CreateConsecuencias

    Gestin empresarial

    Competencia administrada Gestin por resultados

    Procedimientos:

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    EntrepreneurialManagement: A Definition

    Entrepreneurial Management forces some publicorganizations to function as business enterprises,

    with financial bottom lines. They remain publiclyowned, but they must earn their budgets byselling services to their customers. Theirsuccess depends on how well they meet those

    customers

    needs, often in competition withprivate providers.

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    Entrepreneurial Management:The Most Powerful Approach

    in the Toolkit

    Corporatization

    Enterprise or revolving funds Internal entrepreneurial management

    Tools:

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    Nueva Zelandia

    Incluy actividades comerciales enempresas propiedad del gobierno

    Elimin monopolios y forz lacompetencia

    Aisl a las empresas estatales delcontrol poltico

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    Nueva Zelandia (2)

    Otorg a las empresas de gobierno lalibertad de las reglas del servicio civil

    Otorg a las empresas de gobierno lalibertad del presupuesto pblico,sistemas de procuradura

    Luego, privatiz muchas empresas degobierno

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    Nueva Zelandia: Resultados

    Aumentaron sus recursos el 15% Aumentaron sus ganancias el 400%

    Redujeron empleos en ms del 50% Vendieron $13 mil millones en activos pblicos

    En los primeros cinco aos, las empresasestatales:

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    Gestin Empresarial por losServicios Internos

    1. Separa las funciones de la poltica, elcumplimiento y el servicio

    2. Leave policy and compliance functions, whichserve collective interests, as leadership services, with general fund appropriations

    3. Organiza la mayora de los servicios comoempresas publicas

    4. Deregulate empresas: give them managerialflexibility

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    Gestin Empresarial por losServicios Internas (2)

    5. For those that do not need monopolies losservicios del mercado --elimina el monopolio

    6. Organize services that should remainmonopolies as enterprises ( utilities ), but donot open up competition

    7. Deja de otorgar fondos a los servicios y losobliga a obtener sus ingresos de sus clientes

    8. Give customers a role in setting utility prices

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    History of Gestin Empresarial por los Servicios Internas

    Early adopters, in the 1980s:

    Minnesota Department of Administration (USA): 5%de aumento en productividad anual en los primeros5 aos

    Edmonton, Alberta, School System (Canada)

    Australia: 30% de mejora en productividad en 5aos en 13 empresas inter

    Since then: Steady increase in adoption, including U.S.federal government, Canada, U.K., New Zealand

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    Advantages of Gestin Empresarial por los Servicios Internas

    Highly competitive: competition is constant

    More customer-oriented: marketplace

    enterprises must respond to customers

    needs Makes buyers sensitive to costs and drives

    prices down; hence saves money

    Makes enterprises truly accountable forperformance; forces continuous improvement

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    Advantages of Gestin Empresarial por los Servicios Internas (2)

    More business-like: enterprises can makelong-term financial decisions

    Administratively simpler than contracting out:no bidding process

    Politically simpler than contracting out: novote to eliminate or downsize organizations

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    Leadership Functions:Examples

    Policy and Compliance functions

    Legal services

    Measurement and evaluation

    Negotiating performance agreements

    Information technology policy

    Personnel and procurement compliance functions

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    Utility Services: Examples

    Telecommunications services

    Records Center

    Transportation

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    Utility Services

    Monopolies, due to higher efficiency with oneprovider or need for standardization or privacy

    Earn their revenues from their customers

    Customers have choice of volume they want topurchase, but not source

    Customer councils help negotiate rates Utilities make profits, return some to general

    fund

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    Marketplace Services:Examples

    Building maintenance Custodial services

    Food services

    Personnel service functions Printing

    Purchasing Vehicle fleets

    Training and professional development

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    Marketplace Services Earn their revenues from their customers

    Face competition

    Customers have choice of volume and source

    Market pricing, set by providers, who aredisciplined by competition

    Make profit, return some to general fund

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    When Not To Create an InternalEnterprise: Rules of Thumb

    When services serve a broad public purposedistinct from the interests of their customers;eg. compliance with purchasing laws.

    When legal requirements such as laws, courtorders, or privacy issues give agencies nochoice but to use them.

    When there is no practical way to measure theservice in finite units, making it impossible tocharge specific users.

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    Creating Financial Integrity forInternal enterprises

    Normally, no general fund subsidies

    Full allocation of direct & indirect costs;activity based costing

    Accrual accounting

    Profit and loss statements

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    Integrity of Entrepreneurial Funds(2)

    Business plans & quarterly financial statements

    Managers have personnel, budget, &

    procurement flexibility Enterprises can borrow; they pay interest and

    earn interest

    Enterprises can carry over funds from one yearto the next

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    Steps to EntrepreneurialManagement

    1. Separate policy, compliance, and servicefunctions

    2. Organize marketplace services and utilities as

    enterprises and give them a timetable for loss ofappropriations & monopolies

    3. Free those enterprises from restrictive rules(personnel, purchasing, etc.)

    4. Help managers develop business skills: Providethe support (consulting, training, etc.) they need

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    Steps to EntrepreneurialManagement (2)

    5. Create customer councils for utility services, tonegotiate rates and provide feedback

    6. Withdraw appropriations from enterprises;gives the funds to their customers

    7. Provide initial capital for enterprises

    8. Withdraw the monopoly from marketplaceservices

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    Help Entrepreneurial ManagersPrepare for Competition

    Help them learn to listen to their customers.

    Help them create business plans with measurable

    objectives. Help them use the tools of process redesign: Lean,

    Total Quality Management, Business ProcessReengineering, Customer-Oriented Restructuring.

    Fund the consulting help they need.

    Fund the training they and their employees need.

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    Internal EntrepreneurialManagement: Lessons Learned

    Give enterprises the flexibility to manage in abusinesslike way.

    Give enterprises full control over theirbusinesses.

    Dont expect overnight success.

    Make sure the elected officials commit to theidea.

    Keep the elected officials informed.

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    Lessons Learned (2)

    Dont let elected officials set the prices.

    Be prepared to close down internal enterprises

    that cant compete. In deciding which units should be leadership,

    marketplace, and utilities, be pragmatic.

    Reexamine these decisions over time.

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    What Happened?

    A single train track runs through a tunnel,

    which goes from east to west. One afternoontwo trains run along the track at the samespeed and enter the tunnel, one going eastand the other going west. Neither stops orchanges speed, yet they do not crash. Whynot?

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    Preguntas y comentarios

    How can you apply these conceptsin your organizations?

    Reprogramando el ADN

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    Action Planning: Creating InternalService Enterprises (2)

    5. Share your lists with your table-mates; add anytheir lists bring to mind.

    6. Together, pick the first internal service you want

    to make a marketplace enterprise.

    7. List the management flexibilities you need togive the enterprise, so it can succeed.

    8. Develop a timetable for implementation steps(see Workbook, p. X), and write it up on aflipchart so you can share it with the largergroup.

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    What Are They?

    Two common objects carry out the same

    function. One of the objects has manythousands of moving parts while the otherobject has no moving parts. What are theobjects?

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    Competencia administrada

    Licitaciones competitivas Competencia privada contra privada (contratacin

    externa)

    Competencia pblica contra privada

    Competencia pblica contra pblica Comparaciones en materia de competencia

    Herramientas:

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    The UKs Market TestingInitiative in 1990s

    Compulsory public vs. private bidding for manylocal government services

    Annual targets for volume of competitive biddingfor national government services

    Average savings per contract: 21 percent Public sector won two thirds of contracts

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    Indianpolis, USA

    Licitacin competitiva de servicios totales:Ms de 30

    Ahorro promedio: 25% por contrato Ahorro total: Ms de $200 millones en 7 aos Keys to success:

    No lay-off deal with union (downsized throughattrition and other methods)

    Gainsharing

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    San Diego: Bid to Goal

    Process Independent consultant established a benchmarkprivate bid price.

    Labor-Management Partnership Committee

    Union had to offer greater savings without riskingstandards, safety, or service levels.

    Memorandum of Agreement: If union failed todeliver, city manager could issue RFP the nextday. (

    The shark in the tank.

    ) Union got flexibilities, plus gainsharing

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    San Diego Bid to GoalProcess: Results

    Results in first effort (wastewater treatment): $109million savings over 6 years

    Grievances down by 75 percent

    Absenteeism and overtime down

    Employees earned gainsharing checks

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    Preguntas y comentarios

    How can you apply these conceptsin your organizations?

    Reprogramando el ADN

    P f M

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    Performance Management:Doing Things Right

    Set Goals for Departments& Work Units

    Distribute Rewards

    Based on Data

    Include Data in PerformanceAppraisals

    Review Performance Data& Plan Improvements

    Negotiate PerformanceAgreements

    Measure Performance

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    The Architecture ofPerformance Measurement

    Inputs

    Activities

    Processes Outputs

    Program Outcomes

    Intermediate (Strategy) Outcomes

    Long-term Policy Outcomes

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    Outcomes and Outputs

    Theres a big difference between outcomes and outputs,between what matters to citizens and what you do everyday.

    Outcomes are results that make a difference to the public,

    such as:

    The crime rate

    Mobility

    Outputs are measures of the work people do, such as:

    Arrest rates

    Miles of streets paved

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    You Need to Measure Both

    If you only focus on outputs, you wont knowwhether you are achieving what the publicwants.

    If you only focus on outcomes, you wont knowwhy you are succeeding or failing. Youmeasure outputs because you believe they willcontribute to improving outcomes.

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    Avoid Arbitrary Targets

    Be careful about setting arbitrary targets, likereduce violent crime by 30%.

    Since theyre pulled out of thin air, employees

    get cynical about them real quick. A better way: Develop a baseline (where you

    are this year on the measure), then set a goalof improvement.

    Only set stretch goals when you want dramaticimprovement and you have the resources andcapacity to deliver it.

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    You Can Build PerformanceMeasures At All Levels

    Policy Outcomes:

    Program Outcomes

    Outputs

    Processes/Activities

    Inputs

    Clean streets

    Cleanliness after sweeping

    Miles swept/week

    Streets swept

    Money spent; full-timeemployees; vehicles

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    A Balanced Scorecard Mission Perspective:

    Effectiveness: Percent of desired outputs or outcomesachieved

    Cost-Effectiveness: Cost per unit of outcome

    Business Perspective : Quantity produced

    Efficiency/Productivity: Cost per unit of work or output

    Customer Perspective: quality, timeliness, accuracy,customer satisfaction, error rate, accessibility

    Employee Perspective: learning, skills, attitude,engagement, innovation

    f

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    A Matrix of Possible IndicatorsMeasuresof

    BusinessPerspective:Quantity

    BusinessPerspective--Efficiency

    MissionPerspective--Effective-ness

    MissionPerspective:Cost-Effectivenes

    CustomerPerspective

    EmployeePerspective

    OutcomeGoal:ImprovePublicSafety

    NA NA

    Crime rates Crimerate/cost

    Publicperceptions ofsafety incommunity

    Nivel decompromisode los oficialesde policacomunitaria,en la encuesta

    Program/StrategyOutcomeGoal:Community Policing

    NA NAPerceptionsof safety incommunity

    Perception ofsafety/cost ofcommunitypolicing

    Publicsatisfactionwithcommunitypolicing effort

    Nivel decompromisode los oficialesde policacomunitaria,en la encuesta

    Outputs:Arrests

    Number ofarrests

    Cost perarrest

    % ofconvictions NA

    % of casesprosecuted

    Actitudes delos oficial

    sobre lacalidad de lasdetenciones

    Processes:Investigations

    Number ofinvestigations

    Cost perinvestigation

    % of casescleared NA

    Number ofcomplaintsabout process

    das deformacin paralosinvestigadores

    Inputs:equipment Number ofactive police % of autodowntime Ratio ofautos to Cost pervehicle mile Employeeratings of

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    Using This Matrix

    Consider the audience: is it the public, thecommission, the mayor or governor, theagency director, or your supervisor?

    Create a Balanced Scorecard relevant to thataudience.

    But dont try to measure everything. Keep itmanageable.

    Measure at your level those elements you willuse to make decisions.

    Create a dashboard , not an airplane cockpit.

    P f G l L l Diff

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    Performance Goal Levels: DifferentInformation for Different Audiences

    Ideally they are intentionally aligned

    highest level outcomes affecting the entire community bigger than the City governmentCommunity

    the major outcomes the City seeks to deliver for the communityCity or Department

    Government

    the major outputs & outcomes an agency commits to deliver insupport of City or Department goals Agency

    the major outputs & outcomes a program is designed to deliverin support of agency outcomesProgram orService

    the specific outputs an individual (usually a manager) or a workunit intends to produce to support organizational goals

    Individual or WorkUnit

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    The Key: Use PerformanceData to IMPROVE

    58

    Data should be reported at least quarterly.

    If you measure at each level, you will have datathat tells you whether you are achieving youroutcome goals--and if not, where your logic modelis breaking down.

    Hold regular sessions to review data (Statsessions); discuss what it means and how toimprove it.

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    Preguntas y Commentarios

    How can you apply these conceptsin your organizations?

    Reprogramando el ADN

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    Qu Pas ?

    Al final de una larga y dura pelea, un

    boxeador fue noqueado por el otro. Los jueces estuvieron de acuerdo en que era unavictoria totalmente adecuada. Sin embargo,durante el transcurso de la pelea, ningnhombre se lanz un puetazo. Qu pas?

    Gestin del Rendimiento? Hacer a sus

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    empleados responsables de la entregaen los Objetivos Especficos

    Sabemos que la rendicin de cuentases importante, pero qu es?

    Nuestra definicin: Ser responsables deldesempeo, y experimentar las

    consecuencias de su actuacin.

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    Ejemplos de Consecuencias

    Gain or loss of business Gain or loss of income Gain or loss of a contract

    A requirement to provide redress to customers Performance awards Performance bonuses

    Loss of privileges Loss of autonomy Loss of a job

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    Who Should Be Accountablefor What?

    Dr. Michael Quinn Patton:

    Demand to produce outcome- control over outcome

    + high stakes

    _______________________= corruption of measures

    A R l f Th b

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    A Rule of Thumb:

    The higher the level, the more you should focus onoutcomes, because outcomes are what citizens expect.

    But hold people accountable primarily for what they controlor have significant influence over:

    Elected officials -- Long-term outcomes Department heads Strategy and program outcomes

    Division managers Program/service outputs andoutcomes

    Units below divisions Unit outputs

    Work teams -- Processes and outputs

    f

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    Performance Management:Keys to Success

    Written performance agreements that lay outresults expected

    Direct, immediate, personal feedback onperformance

    Forums in which key managers can discussperformance data and decide on improvement

    strategies

    Meaningful rewards and consequences, basedlargely on objective measures of performance, notsubjective evaluations

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    Gestin por Resultados

    Employee evaluations

    Performance scorecards

    Premios por buen desempeo Celebraciones y reconocimientos Bonos Gratificacin psicolgica Ganancias y ahorros compartidos Ahorros compartidos con la organizacin Acuerdos y contratos de desempeo

    Herramientas:

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    Performance Management:

    Lessons Learned Tie consequences primarily to objective measures

    of performance, not subjective evaluations

    Dont attach consequences too soon; wait until theperformance measurement system is mature andaccepted

    Use both financial and non-financial rewards Make bonuses big enough to get people

    s attention

    P f M

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    Performance ManagementLessons (2)

    Reward groups more than individuals

    Reward collaborative, cross-agency efforts to

    improve key outcomes

    Don

    t make reward formulas too complex

    Watch out for perverse incentives

    Dont limit the number of winners

    Create a culture of learning, not fear

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    Tarea:

    This evening, think and talk with yourcolleagues about your plan. Thinkalso about entrepreneurialmanagement and managedcompetition. Try to refine your ideas,flesh out your plans. Tomorrowmorning, report back to us on yourprogress.

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    Lo positivo y deseable

    Dnos el regalo de suretroalimentacin!

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    LA ESTRATEGIA DEL

    CLIENTE In traditional public bureaucracies, no one

    even knows who their customers are. Theconcept is foreign. Employees are accountable only up a chain

    of command. No one is accountable to thecustomers.

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    Sus Clientes: una Definicin

    Los principales beneficiarios de su trabajo.

    Ejemplos: Escuelas: estudiantes y sus padres Hospitales: pacientes

    HR training office: city or departmental agencies Polica: la comunidad en general

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    Competitive Customer Choice

    Sistema de eleccin Pblico Competitivo Vouchers y programas de rembolso

    Sistema de informacin

    Herramientas :

    Un Ejemplo: Public School

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    Un Ejemplo: Public SchoolChoice in Many U.S. States

    Students can leave their school and take their publicdollars to a new school and/or district.

    High school juniors and seniors can take their public

    dollars to any college in the state and earn dual credit. Organizations can create new charter schools, to

    create more choices for different kinds of students

    Many states also have alternative schools for drop -outs and other at -risk students

    The competition for students and money forceseveryone to continuously improve.

    Customer Quality Assurance

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    Customer Quality AssuranceTools

    Customer surveys

    311complaint systems

    Estndares de servicio al cliente

    Customer Service

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    Customer ServiceStandards: Examples

    Bromley (London borough): Will repair paving problemswithin 2 hours of notice.

    Minneapolis Public Schools: Any order of supplies willbe delivered within 48 hours (down from 6 weeks)

    Social Security Administration: 90% of calls to 800number will be answered on the first call; 95% will be

    answered within 5 minutes. Chiles Tax Collection Agency: You will be helped within

    30 minutes.

    Consequences and Publicity

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    Consequences and Publicity Are Critical

    Garantas de calidad

    Compensacin al cliente

    Consejos y juntas de clientes

    Quality ratings by clients

    Acuerdos de servicio al cliente

    Mas Herramientas:

    Redress to Customers:

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    Examples Development permits in some cities and states: If deadline

    is not met, the permit fee is waived.

    Some commuter rail systems issue vouchers for freeround-trips or cash when trains arrive 30 minutes late ormore.

    Minneapolis Public Schools: If a school bus was late, theschool received a credit of $100 toward school buses for a

    field trip. Chiles Tax Collection Agency: If you are not seen within

    30 minutes, the agency will collect your documents,process them, and mail them back free.

    Client Ratings: Examples

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    Client Ratings: Examples

    In El Salvadors Procuraduria (legal assistance for thepoor), each customer signs a contract defining qualityservice. Afterward, auditors ask them to rate the qualityof service they received.

    India: In six cities, NGOs do customer surveys andpublish

    report cards

    on local services, comparing thecities.

    In New York City, customers volunteer to rate the qualityof city streets & other services.

    In the UK, the national government publishes qualitycomparisons of schools, local services, and healthservices.

    El Estatuto del Ciudadano

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    del Reino Unido

    Estndares de servicio al cliente

    Reparacin al cliente

    Sistema de quejas del cliente

    Tablas comparativas de desempeo paraservicios, hospitales y escuelas locales

    Premios Charter Mark (otorgados por cumplir lasnormas de calidad en el servicio al pblico)

    Fragmentos del Estatuto

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    del Pasajero (1) Si sufre una demora de ms de una hora, los trenes

    britnicos le darn un comprobante por un valor del20% o ms del precio de su boleto.

    Si su servicio de tren no cumpli con sus metas depuntualidad o de confiabilidad, los trenes britnicos leharn un descuento del 5 al 10% cuando renueve suabono.

    Metas tpicas de puntualidad y confiabilidad: El 90% de los trenes debe llegar a ms tardar diez minutos

    despus de la hora programada.

    El 99 por ciento de los trenes programados debe operar.

    El Estatuto del Ciudadano

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    El Estatuto del Ciudadanodel Reino Unido: Resultados

    Servicio Nacional de Salud: el tiempo de espera seredujo de hasta 2 horas a menos de 30 minutos.

    Correo Real: el porcentaje de correo de primera claseentregado al da hbil siguiente aument del 85% (1991)al 92% (1995).

    Oficina de Pasaportes: el tiempo para tramitar un

    pasaporte se redujo de hasta 95 das a menos de 15. La satisfaccin del cliente con los servicios locales de

    gobierno aument del 51% (1991) al 61% (1995)

    Customer Quality Assurance:

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    Customer Quality Assurance: A Few Pointers

    Involve customers in the creation of standards,guarantees, and redress policies.

    Make sure you publicize your service standards.

    Use guarantees & redress to create consequences

    Make service standards part of organizations

    balanced scorecards

    of performance goals.

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    Preguntas y Commentarios

    How can you apply these conceptsin your organizations?

    Reprogramando el ADN

    Ejercicio: Dar Poder a Sus

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    Ejercicio: Dar Poder a SusClientes

    Pasen a la pgina 58

    Auto servicio para el cliente

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    Auto servicio para el cliente

    The internet opens up the opportunity to offer trulydramatic improvements in customer service

    In the U.S., people can renew drivers licenses andauto registrations online, apply for health insurance,apply for permits, pay their taxes, and perform manyother services.

    By 1999, Chile already had 88% of businesses and25% of citizens using the internet to report, process,correct, and settle their tax obligations.

    In Boston, you can take a photo of a pothole andemail it to the city, which will repair it and report back

    C S lf S i (2)

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    Customer Self-Service (2)

    You can also use the Internet to give customersinformation about the quality of service providers, sothey can make informed choices (between schools,training providers, and other service providers, aswell as between communities)

    Some cities in the US use the Internet to ask familiesto rank their preferred schools, then match familiesto schools

    All of this is not only more convenient for thecustomer, it saves money for the government.

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    Preguntas y Commentarios

    How can you apply these conceptsin your organizations?

    Reprogramando el ADN

    Wh I It?

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    Who Is It?

    A man stands looking at a portrait and says,Sons and brothers have I none, but thispersons father is my fathers son. Who is inthe portrait?

    Ej i i

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    Ejercicio

    Negotiating a Customer Service Agreement

    Pasen a la pgina 59

    Negociaciones Posibles

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    Negociaciones Posibles

    1. Personnel office and management team in an agency: re.hiring

    2. Personnel office training group and management team inagency that uses training

    3. ESAP and a city or department

    4. The print shop and a management team in an agency

    5. A road construction contractor and a transportation agency

    6. The vehicle pool and a management team in an agency

    7. Parents of high school students and principal & staff of highschool

    Negotiating

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    g ga Performance Agreement

    Resultsexpected bycustomers

    Measures ofsuccess(Indicators)

    Supplierneeds

    Rewards formeeting/exceedingexpectations

    Penalties orredress fornot meetingexpectations

    Negotiating

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    g g A Customer Service Agreement

    1. List what you think are the 3 most important results that thiscustomer expects from this supplier.

    2. Develop 1-2 indicators/measures you could use to frequentlyassess how the supplier is doing in producing results for this

    customer.3. List needs that you think this supplier may have of this

    customer flexibilities, performance expectations, etc.

    4. Brainstorm ways to make the suppliers performance

    consequential: Rewards for meeting or exceeding expectations penalties;

    Penalties or redress for not meeting expectations.

    5. Prepare a flipchart page for each row of the chart.

    Negociacin de Acuerdos Basadosl D Li i t

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    en el Desempeo: Lineamientos

    Su facilitador es la persona cuyo cumpleaos sea elsiguiente

    Su grabador/reportero es el participante en esteseminario que ha viajado a los lugares ms lejanos

    Trabajen en una fila a la vez y preparen una hoja derotafolios por cada fila

    Tomen en serio su papel Las necesidades del proveedor pueden significar

    flexibilidades, recursos o compromisos por parte delcliente

    Lineamientos para sus

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    pnegociaciones

    1. Now get together with your opposite (customer or supplier)group and negotiate a customer service agreement, using thetemplate you have developed.

    2. Su facilitador es la persona cuyo cumpleaos es el ms lejano.

    3. Su grabador/reportero es la persona que menos kilmetros haviajado para llegar aqu.

    4. Start with the top row and work across. Then move to thesecond row and work across. Then the third row, and so on.

    5. Write your agreement up, so you can share it with the largegroup.

    6. Appoint someone as your spokesperson, to explain it to thegroup.

    Cumplimiento y servicio

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    Funciones de servicio Funciones dedirecto cumplimiento

    Sirve a individuos Sirve a intereses o grupos colectivos

    Presta un servicio Cumple una obligacin

    Los individuos, grupos La sociedad es ely organizaciones son clienteclientes

    Cumplimiento y serviciodirecto

    Enfoque Burocrtico del

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    qCumplimento

    Dictar una regla

    Inspeccionar Aplicar sanciones

    Prosecution and punishment

    Limitations of the Command-

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    Limitations of the Commandand-Control Model

    Its adversarial

    Its expensive

    It moves slowly & creates legal challengesthat go on for years

    It doesnt change the underlying economic

    incentives Its penalties cannot always be assessed, for

    political reasons

    Enfoque Postburocrtico delC li i

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    Cumplimiento(Ganar Cumplimiento)

    1. Hacer sentir a la gente que la regla es suya

    2. Usar regulaciones basadas en el desempeo

    3. Educar a los cumplidores

    4. Facilitar el cumplimiento

    5. Crear consecuencias para la calidad delservicio a los cumplidores

    Ganar Cumplimiento (2)

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    Ganar Cumplimiento (2)

    6. Informar sobre el cumplimiento

    7. Tratar de forma diferente a cumplidores diferentes

    8. Crear un continuo de consecuencias yrecompensas pblicas por el cumplimiento

    9. Crear incentivos de mercado para fomentar elcumplimiento

    Build Support for Compliance by

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    Involving Compliers Let them help modify the rules, standards, and compliance

    process to produce better results.

    For example, at the U.S. Environmental Protection Agency, inthe 1990s:

    The Common Sense Initiative

    Project XL

    The ground has shifted. We are ready for a new approach,

    finding common ground to achieve shared goals. Project XL proves EPA is ready to move from command and control tocooperation and accomplishment.

    --Christine Todd WhitmanEPA Administrator

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    Ed C li

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    Educate Compliers

    Minnesota discovered that 50 percent ofnoncompliance with taxes was either simple

    errors or lack of understanding of the rules.

    M k C li E

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    Make Compliance Easy

    So change the rules!

    Minnesota cut its income tax form from 50 lines to 9and rewrote each one in plain language.

    Compliance shot up. Other examples:

    One-stop permitting

    Consolidating forms

    Waiving rules for high performers

    Make Service to Compliers

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    ConsequentialService standards

    Permits will be processed within 60 days. Appointments will take place within 15

    minutes of their scheduled time.Guarantees

    If we miss the deadline, you get your permit

    fee back.Redress

    If your appointment is more than 15 minuteslate, we will refund 10% of your permit fee

    Give Compliers Feedback

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    pand Report to the Public

    When told they have failed to comply, most peopleand businesses (but not all) will rectify theproblem.

    When given regular feedback on theirperformance, most compliers (but not all) willimprove it.

    It given information, the public can sometimes helpyou bring pressure to bear on noncompliers.

    Treat Different Compliers

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    pDifferently

    If Grandma made a mistake on her taxes,

    should we treat her like Enron?

    Create a Continuum ofR d d C q

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    Rewards and Consequences

    for Performance

    Have a series of carrots and sticks at yourdisposal.

    Eg.: Oregon s Green EnvironmentalManagement Permit Program has three tiers.

    Create Economic Incentives

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    to Comply

    Examples already in wide use:

    Bottle bills

    --five cent fees on bottles and cans,which are recaptured when they are turned in afteruse.

    Green taxes (eg. gasoline taxes)

    Emissions trading

    ReprogramandoelADN

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    Preguntas y Commentarios

    How can you apply these conceptsin your organizations?

    Reprogramando el ADN

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    Tarea

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    Tarea

    Pick any tool we have discussed in the first twoworkshops, and begin to implement it in yourgovernment.

    Do something even if its only a pilot project ora test.

    Report back to us next time on your experience.

    E VA LUA CIN DEL TALLER

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    Su retroalimentacin es importantepara nosotros!

    Por favor diligencie la encuesta dela pgina 63.

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