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David Osbo rneThe Public Strategies Grou p
[email protected] www.psg.us
Gestin Pblica EfectivaMdulo II
Gustavo Mutis Ru izCenter for Leadership and Governance
Bogota, [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]8/12/2019 Colombia Workshop 2 Dft 4
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Agenda
Modulo II: Review Homework Report La Estrategia de las Consecuencias La Estrategia del Cliente
Modulo III: La Estrategia de Control La Estrategia de Cultura
Modulo IV: Liderando y Gestionando la Transformacin
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Liderazgo vs. administracin
Este taller tiene que ver ms con el liderazgo quecon la administracin.
It is about how to lead a transition from 20 th century bureaucracy to 21 st centurygovernance how to create a post-bureaucraticorganization.
Ustedes pueden ser lderes en cualquier nivel dela organizacin!
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Principios of 21st CenturyGovernance
Gobierno descentralizado
Gobierno cataltico
Gobierno propiedad de la comunidad
Gobierno competitivo
Gobierno manejado por misiones (Desregulado)
Gobierno orientado a los resultados
Gobierno dirigido por el clienteGobierno empresarial
Gobierno anticipatorio
Gobierno orientado al mercado
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How Do We Make the
Change? Not by commanding people to change.
We have to find levers that change the system
sinternal incentives and dynamics.
The Goal: Create a system in which every employeewants to improve performance and is empowered todo so.
That requires tremendous leverage!
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El ADN de lasOrganizaciones y Systemas
Publicas Propsito Incentivos Rendicin de cuentas Poder Cultura
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Cinco estrategias paracambiar el gobierno
burocrtico Claridad Consecuencias Cliente
Control Cultura
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The First Rule ofReinvention
No New DNA;No Transformation
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I: THE CLARITY STRATEGY:
Clarity of Direction, Purpose, & Role
Approaches:
Clarity of direction : Improving your aim Clarity of purpose : Clearing the decks
Clarity of role : Uncoupling steering and rowing
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Preguntas y comentarios
Reprogramando el ADN
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LA ESTRATEGIA DE LAS
CONSECUENCIAS:Using Incentives to CreateConsecuencias
Gestin empresarial
Competencia administrada Gestin por resultados
Procedimientos:
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EntrepreneurialManagement: A Definition
Entrepreneurial Management forces some publicorganizations to function as business enterprises,
with financial bottom lines. They remain publiclyowned, but they must earn their budgets byselling services to their customers. Theirsuccess depends on how well they meet those
customers
needs, often in competition withprivate providers.
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Entrepreneurial Management:The Most Powerful Approach
in the Toolkit
Corporatization
Enterprise or revolving funds Internal entrepreneurial management
Tools:
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Nueva Zelandia
Incluy actividades comerciales enempresas propiedad del gobierno
Elimin monopolios y forz lacompetencia
Aisl a las empresas estatales delcontrol poltico
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Nueva Zelandia (2)
Otorg a las empresas de gobierno lalibertad de las reglas del servicio civil
Otorg a las empresas de gobierno lalibertad del presupuesto pblico,sistemas de procuradura
Luego, privatiz muchas empresas degobierno
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Nueva Zelandia: Resultados
Aumentaron sus recursos el 15% Aumentaron sus ganancias el 400%
Redujeron empleos en ms del 50% Vendieron $13 mil millones en activos pblicos
En los primeros cinco aos, las empresasestatales:
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Gestin Empresarial por losServicios Internos
1. Separa las funciones de la poltica, elcumplimiento y el servicio
2. Leave policy and compliance functions, whichserve collective interests, as leadership services, with general fund appropriations
3. Organiza la mayora de los servicios comoempresas publicas
4. Deregulate empresas: give them managerialflexibility
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Gestin Empresarial por losServicios Internas (2)
5. For those that do not need monopolies losservicios del mercado --elimina el monopolio
6. Organize services that should remainmonopolies as enterprises ( utilities ), but donot open up competition
7. Deja de otorgar fondos a los servicios y losobliga a obtener sus ingresos de sus clientes
8. Give customers a role in setting utility prices
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History of Gestin Empresarial por los Servicios Internas
Early adopters, in the 1980s:
Minnesota Department of Administration (USA): 5%de aumento en productividad anual en los primeros5 aos
Edmonton, Alberta, School System (Canada)
Australia: 30% de mejora en productividad en 5aos en 13 empresas inter
Since then: Steady increase in adoption, including U.S.federal government, Canada, U.K., New Zealand
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Advantages of Gestin Empresarial por los Servicios Internas
Highly competitive: competition is constant
More customer-oriented: marketplace
enterprises must respond to customers
needs Makes buyers sensitive to costs and drives
prices down; hence saves money
Makes enterprises truly accountable forperformance; forces continuous improvement
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Advantages of Gestin Empresarial por los Servicios Internas (2)
More business-like: enterprises can makelong-term financial decisions
Administratively simpler than contracting out:no bidding process
Politically simpler than contracting out: novote to eliminate or downsize organizations
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Leadership Functions:Examples
Policy and Compliance functions
Legal services
Measurement and evaluation
Negotiating performance agreements
Information technology policy
Personnel and procurement compliance functions
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Utility Services: Examples
Telecommunications services
Records Center
Transportation
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Utility Services
Monopolies, due to higher efficiency with oneprovider or need for standardization or privacy
Earn their revenues from their customers
Customers have choice of volume they want topurchase, but not source
Customer councils help negotiate rates Utilities make profits, return some to general
fund
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Marketplace Services:Examples
Building maintenance Custodial services
Food services
Personnel service functions Printing
Purchasing Vehicle fleets
Training and professional development
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Marketplace Services Earn their revenues from their customers
Face competition
Customers have choice of volume and source
Market pricing, set by providers, who aredisciplined by competition
Make profit, return some to general fund
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When Not To Create an InternalEnterprise: Rules of Thumb
When services serve a broad public purposedistinct from the interests of their customers;eg. compliance with purchasing laws.
When legal requirements such as laws, courtorders, or privacy issues give agencies nochoice but to use them.
When there is no practical way to measure theservice in finite units, making it impossible tocharge specific users.
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Creating Financial Integrity forInternal enterprises
Normally, no general fund subsidies
Full allocation of direct & indirect costs;activity based costing
Accrual accounting
Profit and loss statements
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Integrity of Entrepreneurial Funds(2)
Business plans & quarterly financial statements
Managers have personnel, budget, &
procurement flexibility Enterprises can borrow; they pay interest and
earn interest
Enterprises can carry over funds from one yearto the next
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Steps to EntrepreneurialManagement
1. Separate policy, compliance, and servicefunctions
2. Organize marketplace services and utilities as
enterprises and give them a timetable for loss ofappropriations & monopolies
3. Free those enterprises from restrictive rules(personnel, purchasing, etc.)
4. Help managers develop business skills: Providethe support (consulting, training, etc.) they need
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Steps to EntrepreneurialManagement (2)
5. Create customer councils for utility services, tonegotiate rates and provide feedback
6. Withdraw appropriations from enterprises;gives the funds to their customers
7. Provide initial capital for enterprises
8. Withdraw the monopoly from marketplaceservices
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Help Entrepreneurial ManagersPrepare for Competition
Help them learn to listen to their customers.
Help them create business plans with measurable
objectives. Help them use the tools of process redesign: Lean,
Total Quality Management, Business ProcessReengineering, Customer-Oriented Restructuring.
Fund the consulting help they need.
Fund the training they and their employees need.
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Internal EntrepreneurialManagement: Lessons Learned
Give enterprises the flexibility to manage in abusinesslike way.
Give enterprises full control over theirbusinesses.
Dont expect overnight success.
Make sure the elected officials commit to theidea.
Keep the elected officials informed.
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Lessons Learned (2)
Dont let elected officials set the prices.
Be prepared to close down internal enterprises
that cant compete. In deciding which units should be leadership,
marketplace, and utilities, be pragmatic.
Reexamine these decisions over time.
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What Happened?
A single train track runs through a tunnel,
which goes from east to west. One afternoontwo trains run along the track at the samespeed and enter the tunnel, one going eastand the other going west. Neither stops orchanges speed, yet they do not crash. Whynot?
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Preguntas y comentarios
How can you apply these conceptsin your organizations?
Reprogramando el ADN
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Action Planning: Creating InternalService Enterprises (2)
5. Share your lists with your table-mates; add anytheir lists bring to mind.
6. Together, pick the first internal service you want
to make a marketplace enterprise.
7. List the management flexibilities you need togive the enterprise, so it can succeed.
8. Develop a timetable for implementation steps(see Workbook, p. X), and write it up on aflipchart so you can share it with the largergroup.
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What Are They?
Two common objects carry out the same
function. One of the objects has manythousands of moving parts while the otherobject has no moving parts. What are theobjects?
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Competencia administrada
Licitaciones competitivas Competencia privada contra privada (contratacin
externa)
Competencia pblica contra privada
Competencia pblica contra pblica Comparaciones en materia de competencia
Herramientas:
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The UKs Market TestingInitiative in 1990s
Compulsory public vs. private bidding for manylocal government services
Annual targets for volume of competitive biddingfor national government services
Average savings per contract: 21 percent Public sector won two thirds of contracts
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Indianpolis, USA
Licitacin competitiva de servicios totales:Ms de 30
Ahorro promedio: 25% por contrato Ahorro total: Ms de $200 millones en 7 aos Keys to success:
No lay-off deal with union (downsized throughattrition and other methods)
Gainsharing
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San Diego: Bid to Goal
Process Independent consultant established a benchmarkprivate bid price.
Labor-Management Partnership Committee
Union had to offer greater savings without riskingstandards, safety, or service levels.
Memorandum of Agreement: If union failed todeliver, city manager could issue RFP the nextday. (
The shark in the tank.
) Union got flexibilities, plus gainsharing
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San Diego Bid to GoalProcess: Results
Results in first effort (wastewater treatment): $109million savings over 6 years
Grievances down by 75 percent
Absenteeism and overtime down
Employees earned gainsharing checks
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Preguntas y comentarios
How can you apply these conceptsin your organizations?
Reprogramando el ADN
P f M
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Performance Management:Doing Things Right
Set Goals for Departments& Work Units
Distribute Rewards
Based on Data
Include Data in PerformanceAppraisals
Review Performance Data& Plan Improvements
Negotiate PerformanceAgreements
Measure Performance
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The Architecture ofPerformance Measurement
Inputs
Activities
Processes Outputs
Program Outcomes
Intermediate (Strategy) Outcomes
Long-term Policy Outcomes
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Outcomes and Outputs
Theres a big difference between outcomes and outputs,between what matters to citizens and what you do everyday.
Outcomes are results that make a difference to the public,
such as:
The crime rate
Mobility
Outputs are measures of the work people do, such as:
Arrest rates
Miles of streets paved
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You Need to Measure Both
If you only focus on outputs, you wont knowwhether you are achieving what the publicwants.
If you only focus on outcomes, you wont knowwhy you are succeeding or failing. Youmeasure outputs because you believe they willcontribute to improving outcomes.
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Avoid Arbitrary Targets
Be careful about setting arbitrary targets, likereduce violent crime by 30%.
Since theyre pulled out of thin air, employees
get cynical about them real quick. A better way: Develop a baseline (where you
are this year on the measure), then set a goalof improvement.
Only set stretch goals when you want dramaticimprovement and you have the resources andcapacity to deliver it.
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You Can Build PerformanceMeasures At All Levels
Policy Outcomes:
Program Outcomes
Outputs
Processes/Activities
Inputs
Clean streets
Cleanliness after sweeping
Miles swept/week
Streets swept
Money spent; full-timeemployees; vehicles
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A Balanced Scorecard Mission Perspective:
Effectiveness: Percent of desired outputs or outcomesachieved
Cost-Effectiveness: Cost per unit of outcome
Business Perspective : Quantity produced
Efficiency/Productivity: Cost per unit of work or output
Customer Perspective: quality, timeliness, accuracy,customer satisfaction, error rate, accessibility
Employee Perspective: learning, skills, attitude,engagement, innovation
f
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A Matrix of Possible IndicatorsMeasuresof
BusinessPerspective:Quantity
BusinessPerspective--Efficiency
MissionPerspective--Effective-ness
MissionPerspective:Cost-Effectivenes
CustomerPerspective
EmployeePerspective
OutcomeGoal:ImprovePublicSafety
NA NA
Crime rates Crimerate/cost
Publicperceptions ofsafety incommunity
Nivel decompromisode los oficialesde policacomunitaria,en la encuesta
Program/StrategyOutcomeGoal:Community Policing
NA NAPerceptionsof safety incommunity
Perception ofsafety/cost ofcommunitypolicing
Publicsatisfactionwithcommunitypolicing effort
Nivel decompromisode los oficialesde policacomunitaria,en la encuesta
Outputs:Arrests
Number ofarrests
Cost perarrest
% ofconvictions NA
% of casesprosecuted
Actitudes delos oficial
sobre lacalidad de lasdetenciones
Processes:Investigations
Number ofinvestigations
Cost perinvestigation
% of casescleared NA
Number ofcomplaintsabout process
das deformacin paralosinvestigadores
Inputs:equipment Number ofactive police % of autodowntime Ratio ofautos to Cost pervehicle mile Employeeratings of
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Using This Matrix
Consider the audience: is it the public, thecommission, the mayor or governor, theagency director, or your supervisor?
Create a Balanced Scorecard relevant to thataudience.
But dont try to measure everything. Keep itmanageable.
Measure at your level those elements you willuse to make decisions.
Create a dashboard , not an airplane cockpit.
P f G l L l Diff
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Performance Goal Levels: DifferentInformation for Different Audiences
Ideally they are intentionally aligned
highest level outcomes affecting the entire community bigger than the City governmentCommunity
the major outcomes the City seeks to deliver for the communityCity or Department
Government
the major outputs & outcomes an agency commits to deliver insupport of City or Department goals Agency
the major outputs & outcomes a program is designed to deliverin support of agency outcomesProgram orService
the specific outputs an individual (usually a manager) or a workunit intends to produce to support organizational goals
Individual or WorkUnit
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The Key: Use PerformanceData to IMPROVE
58
Data should be reported at least quarterly.
If you measure at each level, you will have datathat tells you whether you are achieving youroutcome goals--and if not, where your logic modelis breaking down.
Hold regular sessions to review data (Statsessions); discuss what it means and how toimprove it.
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Preguntas y Commentarios
How can you apply these conceptsin your organizations?
Reprogramando el ADN
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Qu Pas ?
Al final de una larga y dura pelea, un
boxeador fue noqueado por el otro. Los jueces estuvieron de acuerdo en que era unavictoria totalmente adecuada. Sin embargo,durante el transcurso de la pelea, ningnhombre se lanz un puetazo. Qu pas?
Gestin del Rendimiento? Hacer a sus
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empleados responsables de la entregaen los Objetivos Especficos
Sabemos que la rendicin de cuentases importante, pero qu es?
Nuestra definicin: Ser responsables deldesempeo, y experimentar las
consecuencias de su actuacin.
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Ejemplos de Consecuencias
Gain or loss of business Gain or loss of income Gain or loss of a contract
A requirement to provide redress to customers Performance awards Performance bonuses
Loss of privileges Loss of autonomy Loss of a job
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Who Should Be Accountablefor What?
Dr. Michael Quinn Patton:
Demand to produce outcome- control over outcome
+ high stakes
_______________________= corruption of measures
A R l f Th b
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A Rule of Thumb:
The higher the level, the more you should focus onoutcomes, because outcomes are what citizens expect.
But hold people accountable primarily for what they controlor have significant influence over:
Elected officials -- Long-term outcomes Department heads Strategy and program outcomes
Division managers Program/service outputs andoutcomes
Units below divisions Unit outputs
Work teams -- Processes and outputs
f
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Performance Management:Keys to Success
Written performance agreements that lay outresults expected
Direct, immediate, personal feedback onperformance
Forums in which key managers can discussperformance data and decide on improvement
strategies
Meaningful rewards and consequences, basedlargely on objective measures of performance, notsubjective evaluations
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Gestin por Resultados
Employee evaluations
Performance scorecards
Premios por buen desempeo Celebraciones y reconocimientos Bonos Gratificacin psicolgica Ganancias y ahorros compartidos Ahorros compartidos con la organizacin Acuerdos y contratos de desempeo
Herramientas:
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Performance Management:
Lessons Learned Tie consequences primarily to objective measures
of performance, not subjective evaluations
Dont attach consequences too soon; wait until theperformance measurement system is mature andaccepted
Use both financial and non-financial rewards Make bonuses big enough to get people
s attention
P f M
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Performance ManagementLessons (2)
Reward groups more than individuals
Reward collaborative, cross-agency efforts to
improve key outcomes
Don
t make reward formulas too complex
Watch out for perverse incentives
Dont limit the number of winners
Create a culture of learning, not fear
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Tarea:
This evening, think and talk with yourcolleagues about your plan. Thinkalso about entrepreneurialmanagement and managedcompetition. Try to refine your ideas,flesh out your plans. Tomorrowmorning, report back to us on yourprogress.
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Lo positivo y deseable
Dnos el regalo de suretroalimentacin!
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LA ESTRATEGIA DEL
CLIENTE In traditional public bureaucracies, no one
even knows who their customers are. Theconcept is foreign. Employees are accountable only up a chain
of command. No one is accountable to thecustomers.
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Sus Clientes: una Definicin
Los principales beneficiarios de su trabajo.
Ejemplos: Escuelas: estudiantes y sus padres Hospitales: pacientes
HR training office: city or departmental agencies Polica: la comunidad en general
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Competitive Customer Choice
Sistema de eleccin Pblico Competitivo Vouchers y programas de rembolso
Sistema de informacin
Herramientas :
Un Ejemplo: Public School
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Un Ejemplo: Public SchoolChoice in Many U.S. States
Students can leave their school and take their publicdollars to a new school and/or district.
High school juniors and seniors can take their public
dollars to any college in the state and earn dual credit. Organizations can create new charter schools, to
create more choices for different kinds of students
Many states also have alternative schools for drop -outs and other at -risk students
The competition for students and money forceseveryone to continuously improve.
Customer Quality Assurance
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Customer Quality AssuranceTools
Customer surveys
311complaint systems
Estndares de servicio al cliente
Customer Service
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Customer ServiceStandards: Examples
Bromley (London borough): Will repair paving problemswithin 2 hours of notice.
Minneapolis Public Schools: Any order of supplies willbe delivered within 48 hours (down from 6 weeks)
Social Security Administration: 90% of calls to 800number will be answered on the first call; 95% will be
answered within 5 minutes. Chiles Tax Collection Agency: You will be helped within
30 minutes.
Consequences and Publicity
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Consequences and Publicity Are Critical
Garantas de calidad
Compensacin al cliente
Consejos y juntas de clientes
Quality ratings by clients
Acuerdos de servicio al cliente
Mas Herramientas:
Redress to Customers:
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Examples Development permits in some cities and states: If deadline
is not met, the permit fee is waived.
Some commuter rail systems issue vouchers for freeround-trips or cash when trains arrive 30 minutes late ormore.
Minneapolis Public Schools: If a school bus was late, theschool received a credit of $100 toward school buses for a
field trip. Chiles Tax Collection Agency: If you are not seen within
30 minutes, the agency will collect your documents,process them, and mail them back free.
Client Ratings: Examples
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Client Ratings: Examples
In El Salvadors Procuraduria (legal assistance for thepoor), each customer signs a contract defining qualityservice. Afterward, auditors ask them to rate the qualityof service they received.
India: In six cities, NGOs do customer surveys andpublish
report cards
on local services, comparing thecities.
In New York City, customers volunteer to rate the qualityof city streets & other services.
In the UK, the national government publishes qualitycomparisons of schools, local services, and healthservices.
El Estatuto del Ciudadano
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del Reino Unido
Estndares de servicio al cliente
Reparacin al cliente
Sistema de quejas del cliente
Tablas comparativas de desempeo paraservicios, hospitales y escuelas locales
Premios Charter Mark (otorgados por cumplir lasnormas de calidad en el servicio al pblico)
Fragmentos del Estatuto
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del Pasajero (1) Si sufre una demora de ms de una hora, los trenes
britnicos le darn un comprobante por un valor del20% o ms del precio de su boleto.
Si su servicio de tren no cumpli con sus metas depuntualidad o de confiabilidad, los trenes britnicos leharn un descuento del 5 al 10% cuando renueve suabono.
Metas tpicas de puntualidad y confiabilidad: El 90% de los trenes debe llegar a ms tardar diez minutos
despus de la hora programada.
El 99 por ciento de los trenes programados debe operar.
El Estatuto del Ciudadano
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El Estatuto del Ciudadanodel Reino Unido: Resultados
Servicio Nacional de Salud: el tiempo de espera seredujo de hasta 2 horas a menos de 30 minutos.
Correo Real: el porcentaje de correo de primera claseentregado al da hbil siguiente aument del 85% (1991)al 92% (1995).
Oficina de Pasaportes: el tiempo para tramitar un
pasaporte se redujo de hasta 95 das a menos de 15. La satisfaccin del cliente con los servicios locales de
gobierno aument del 51% (1991) al 61% (1995)
Customer Quality Assurance:
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Customer Quality Assurance: A Few Pointers
Involve customers in the creation of standards,guarantees, and redress policies.
Make sure you publicize your service standards.
Use guarantees & redress to create consequences
Make service standards part of organizations
balanced scorecards
of performance goals.
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Preguntas y Commentarios
How can you apply these conceptsin your organizations?
Reprogramando el ADN
Ejercicio: Dar Poder a Sus
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Ejercicio: Dar Poder a SusClientes
Pasen a la pgina 58
Auto servicio para el cliente
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Auto servicio para el cliente
The internet opens up the opportunity to offer trulydramatic improvements in customer service
In the U.S., people can renew drivers licenses andauto registrations online, apply for health insurance,apply for permits, pay their taxes, and perform manyother services.
By 1999, Chile already had 88% of businesses and25% of citizens using the internet to report, process,correct, and settle their tax obligations.
In Boston, you can take a photo of a pothole andemail it to the city, which will repair it and report back
C S lf S i (2)
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Customer Self-Service (2)
You can also use the Internet to give customersinformation about the quality of service providers, sothey can make informed choices (between schools,training providers, and other service providers, aswell as between communities)
Some cities in the US use the Internet to ask familiesto rank their preferred schools, then match familiesto schools
All of this is not only more convenient for thecustomer, it saves money for the government.
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Preguntas y Commentarios
How can you apply these conceptsin your organizations?
Reprogramando el ADN
Wh I It?
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Who Is It?
A man stands looking at a portrait and says,Sons and brothers have I none, but thispersons father is my fathers son. Who is inthe portrait?
Ej i i
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Ejercicio
Negotiating a Customer Service Agreement
Pasen a la pgina 59
Negociaciones Posibles
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Negociaciones Posibles
1. Personnel office and management team in an agency: re.hiring
2. Personnel office training group and management team inagency that uses training
3. ESAP and a city or department
4. The print shop and a management team in an agency
5. A road construction contractor and a transportation agency
6. The vehicle pool and a management team in an agency
7. Parents of high school students and principal & staff of highschool
Negotiating
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g ga Performance Agreement
Resultsexpected bycustomers
Measures ofsuccess(Indicators)
Supplierneeds
Rewards formeeting/exceedingexpectations
Penalties orredress fornot meetingexpectations
Negotiating
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g g A Customer Service Agreement
1. List what you think are the 3 most important results that thiscustomer expects from this supplier.
2. Develop 1-2 indicators/measures you could use to frequentlyassess how the supplier is doing in producing results for this
customer.3. List needs that you think this supplier may have of this
customer flexibilities, performance expectations, etc.
4. Brainstorm ways to make the suppliers performance
consequential: Rewards for meeting or exceeding expectations penalties;
Penalties or redress for not meeting expectations.
5. Prepare a flipchart page for each row of the chart.
Negociacin de Acuerdos Basadosl D Li i t
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en el Desempeo: Lineamientos
Su facilitador es la persona cuyo cumpleaos sea elsiguiente
Su grabador/reportero es el participante en esteseminario que ha viajado a los lugares ms lejanos
Trabajen en una fila a la vez y preparen una hoja derotafolios por cada fila
Tomen en serio su papel Las necesidades del proveedor pueden significar
flexibilidades, recursos o compromisos por parte delcliente
Lineamientos para sus
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pnegociaciones
1. Now get together with your opposite (customer or supplier)group and negotiate a customer service agreement, using thetemplate you have developed.
2. Su facilitador es la persona cuyo cumpleaos es el ms lejano.
3. Su grabador/reportero es la persona que menos kilmetros haviajado para llegar aqu.
4. Start with the top row and work across. Then move to thesecond row and work across. Then the third row, and so on.
5. Write your agreement up, so you can share it with the largegroup.
6. Appoint someone as your spokesperson, to explain it to thegroup.
Cumplimiento y servicio
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Funciones de servicio Funciones dedirecto cumplimiento
Sirve a individuos Sirve a intereses o grupos colectivos
Presta un servicio Cumple una obligacin
Los individuos, grupos La sociedad es ely organizaciones son clienteclientes
Cumplimiento y serviciodirecto
Enfoque Burocrtico del
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qCumplimento
Dictar una regla
Inspeccionar Aplicar sanciones
Prosecution and punishment
Limitations of the Command-
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Limitations of the Commandand-Control Model
Its adversarial
Its expensive
It moves slowly & creates legal challengesthat go on for years
It doesnt change the underlying economic
incentives Its penalties cannot always be assessed, for
political reasons
Enfoque Postburocrtico delC li i
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Cumplimiento(Ganar Cumplimiento)
1. Hacer sentir a la gente que la regla es suya
2. Usar regulaciones basadas en el desempeo
3. Educar a los cumplidores
4. Facilitar el cumplimiento
5. Crear consecuencias para la calidad delservicio a los cumplidores
Ganar Cumplimiento (2)
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Ganar Cumplimiento (2)
6. Informar sobre el cumplimiento
7. Tratar de forma diferente a cumplidores diferentes
8. Crear un continuo de consecuencias yrecompensas pblicas por el cumplimiento
9. Crear incentivos de mercado para fomentar elcumplimiento
Build Support for Compliance by
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Involving Compliers Let them help modify the rules, standards, and compliance
process to produce better results.
For example, at the U.S. Environmental Protection Agency, inthe 1990s:
The Common Sense Initiative
Project XL
The ground has shifted. We are ready for a new approach,
finding common ground to achieve shared goals. Project XL proves EPA is ready to move from command and control tocooperation and accomplishment.
--Christine Todd WhitmanEPA Administrator
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Ed C li
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Educate Compliers
Minnesota discovered that 50 percent ofnoncompliance with taxes was either simple
errors or lack of understanding of the rules.
M k C li E
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Make Compliance Easy
So change the rules!
Minnesota cut its income tax form from 50 lines to 9and rewrote each one in plain language.
Compliance shot up. Other examples:
One-stop permitting
Consolidating forms
Waiving rules for high performers
Make Service to Compliers
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ConsequentialService standards
Permits will be processed within 60 days. Appointments will take place within 15
minutes of their scheduled time.Guarantees
If we miss the deadline, you get your permit
fee back.Redress
If your appointment is more than 15 minuteslate, we will refund 10% of your permit fee
Give Compliers Feedback
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pand Report to the Public
When told they have failed to comply, most peopleand businesses (but not all) will rectify theproblem.
When given regular feedback on theirperformance, most compliers (but not all) willimprove it.
It given information, the public can sometimes helpyou bring pressure to bear on noncompliers.
Treat Different Compliers
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pDifferently
If Grandma made a mistake on her taxes,
should we treat her like Enron?
Create a Continuum ofR d d C q
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Rewards and Consequences
for Performance
Have a series of carrots and sticks at yourdisposal.
Eg.: Oregon s Green EnvironmentalManagement Permit Program has three tiers.
Create Economic Incentives
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to Comply
Examples already in wide use:
Bottle bills
--five cent fees on bottles and cans,which are recaptured when they are turned in afteruse.
Green taxes (eg. gasoline taxes)
Emissions trading
ReprogramandoelADN
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Preguntas y Commentarios
How can you apply these conceptsin your organizations?
Reprogramando el ADN
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Tarea
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Tarea
Pick any tool we have discussed in the first twoworkshops, and begin to implement it in yourgovernment.
Do something even if its only a pilot project ora test.
Report back to us next time on your experience.
E VA LUA CIN DEL TALLER
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Su retroalimentacin es importantepara nosotros!
Por favor diligencie la encuesta dela pgina 63.
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