College of Communication and Information

National Advisory Board

The Board’s Role in Development

Board PurposeThe University of Kentucky College of

Communication & Information National Advisory

Board is vital to the success of the College and will

help us continue to increase the number of endowed

scholarships we are able to offer to our students, to

improve our programs and centers of excellence,

and enhance our reputation both regionally and

nationally to better serve our students and the

residents of the Commonwealth of Kentucky and

beyond.

Board PurposeThe primary work of the National Advisory Board is to:

• Advocate for College programs, students and faculty.

• Open doors for corporate connections.

• Educate and update our faculty on developments in

the professional communities.

• Assist us with long range and strategic planning.

• Help us to find ways to recruit and retain students.

• Provide leadership for our fund raising efforts.

• Assist with our friend raising efforts.

Fundraising Power Comes from the Board

In times of financial distress, recruiting new donors is harder than usual. When money is scarce, people tend to stick

to the causes and individuals they already know and trust, so that’s why a

board member who is willing to ask others for help is so crucial to a

charity’s success.

The Process of Development

1.Identification

2.Cultivation

3.Solicitation

4.Stewardship

Donor Pyramid

Passion

We

alth

Major Gifts

Great

Volunteers

Don’t Spend

Time Here

Seek Their

Involvement

Gift ChartGift Table for $3,000,000 Goal

Number of Prospects

Prospect Name

Number of Gifts Required

Gift Level Total Dollars Required

4 2 $500,000 $ 1,000,000

8 4 $250,000 $ 1,000,000

4 2 $100,000 $ 200,000

10 5 $ 50,000 $ 250,000

10 5 $ 25,000 $ 125,000

50 30 $ 10,000 $ 300,000

50 15 $ 5,000 $ 75,000

Hundreds 50 $ 1,000 $ 50,000

$ 3,000,000

UNIVERSITY OF KENTUCKY OFFICE OF DEVELOPMENT

Revised 6/2012

Vice President for Development and Chief Development Officer

D. Michael Richey

Senior Director of Development Fundraising Programs Susannah Denomme

Annual Giving Greg Laur

– Director

Sarah Fitzgerald – Associate Director Anne Vanderhorst – Associate Director

Daniel King – Phonathon Coordinator

Kyle Larimore – Staff Support Assoc.

Major Gifts Steve Moore –Director of Major & Planned Giving Remona Edenfield – Major Gift Officer Meagan Casper – Staff Support Assoc

Gift and Estate Planning Tom Barker – Director

Michael Sopko - Director Ford Stanley- Director Michele Breeze -Staff Support Assoc.

Budget Office Maria Lykins – Budget Officer

Information Services William Brewer – Director Janet Robertson – Database Admin.

vacant - Computer Support

Michael Mayfield – Computer Support

Renee Siegel – Report Writer Steven Reynolds – Training Specialist

Kathy Price – Data Coordinator

Prospect Management and Development

Eric Crowden Sr. Director of Prospect Managemetn and Development Lou Noel – Director Charlotte Rice – Prospect Analyst Susan Bowman – Prospect Analyst Debbie Brown – Prospect Analyst

Donor Relations & Stewardship Susan Harper - Director Sandee Seeberger - Staff Support Assoc.

Gift Receiving Nikki Russell – Director

Leslie Mulligan-Young Staff Support Assoc./Pledge Administrator

Debbie Caudill-Acct. Clerk Kim Robinson-Acct. Clerk Marlene Luoma-Staff Support Assoc.

Elaine Maurer–Staff Support Assoc.

Communications Wayne Rogers -Director Kristin Cruser - Communication Mgr.

Corporations, Foundation Relations Bleik Pickett– Director of Corporate & Foundation

Relations Jan Swauger – Corp./Special Gifts Officer Kacie Miller - Admin. Coordinator

Jennifer Combs Administrative Coordinator

Deborah Hazard Admin. Support Assoc.

Bill Nims Admin. Support Assoc.

Director of Development Special Projects Paula L. Pope

Director of Development Services Kathryn C. Farah

Valerie Brown Admin. Support Services

Colleges/Program Development Officers

Candice Chaffin Assoc Director of Athletics for Development

Vicky Myers Director of Development UK HealthCare

Principal Gifts & Sr. Director of Planned Giving Bart Meyer

The Office of Development Can Help!

1.Major Gifts

2.Annual Giving

3.Gift and Estate Planning

4.Corporate and Foundation Relations

5.Gift Receiving

Involve your Prospects

1.Hall of Fame

2.Alumni Banquet

3.Distinguished Lectures/Symposiums

4.Guest teachers

5.Corporate and Foundation Relations

6.Recognition and Awards dinners

Great Foundation Board Members

•Give generously themselves•Have strong personal and professional connections to wealthy individuals•Have enthusiasm bordering on competitiveness around raising money•An unswerving dedication to the causes for which they raise money

Recruit New Board Members Who Have…

•The combination of personal, financial capacity and inclination, both to give and solicit major gifts.

•An in-depth knowledge of individuals with these same characteristics, based on the volunteer’s business, social, and personal connections.

•The ability to influence others who have major gift capacity to join them in making major gifts to the College.

•An established record of effectiveness as a major gifts volunteer.

Specifically for the College of Communication and

Information National Advisory Board What is My Role?

• Know the program and the needs• Give according to your means• Help identify prospects• Help identify new board members• Be an Advocate!• Work with Staff to move prospects along• If you are a candidate to help with Major Gifts, let’s talk!

Vision

The College of Communication and Information will be a national leader at the undergraduate and graduate levels among public research universities in the fields of Communication, Journalism, Integrated Strategic Communications, Media Arts and Studies (formerly Telecommunications), and Library and Information

Science.