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institut für landtechnik sektion haushaltstechnik Cold storage in private households: recommendations and consumer real life behaviour Jasmin Geppert, Olga Reger, Sandra Bichler, Rainer Stamminger University of Bonn/ Germany Institute of Agricultural Engineering Household and Appliance Technology Section 4 th Cold chain management workshop in Bonn, 27 th 28 th of September 2010

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Page 1: Cold storage in private households: recommendations and ...ccm.ytally.com/fileadmin/user_upload/downloads/...institut für landtechnik sektion haushaltstechnik Cold storage in private

institut für landtechnik

sektion haushaltstechnik

Cold storage in private

households: recommendations

and consumer real life behaviour

Jasmin Geppert, Olga Reger, Sandra Bichler, Rainer StammingerUniversity of Bonn/ Germany

Institute of Agricultural Engineering

Household and Appliance Technology Section

4th Cold chain management workshop in Bonn, 27th – 28th of September 2010

Page 2: Cold storage in private households: recommendations and ...ccm.ytally.com/fileadmin/user_upload/downloads/...institut für landtechnik sektion haushaltstechnik Cold storage in private

institut für landtechnik

sektion haushaltstechnik

2

Contents

1. Introduction

2. Materials and Methods

3. Results and Discussion

4. Conclusion

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institut für landtechnik

sektion haushaltstechnik

Introduction

3

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institut für landtechnik

sektion haushaltstechnik

4

Introduction

Foodborne diseases : relevant public health

problem (rki, 2002)

Origin: Restaurants, canteens, communal

catering, private households

Influencing factors: Inadequate storage and cooking temperatures

Contaminated raw materials

Improper food handling

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institut für landtechnik

sektion haushaltstechnik

5

Introduction

Preventive measures

Production, transport, storage and retail display:

hygiene of foodstuff regulated by law

Transport to private homes and in private households:

no regulations

numerous recommendations to assist consumer

How is the quality of these recommendations?

Do consumers agree with these recommendations?

How do consumers act in real life?

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institut für landtechnik

sektion haushaltstechnik

Introduction

Aim of the present study:

Analysis of consistency and correctness of

recommendations concerning proper handling of

perishable food

Investigation of consumer real life behaviour

regarding cold storage of perishable food

Assessment of real life consumer behaviour with

regard to food safety and hygiene

6

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institut für landtechnik

sektion haushaltstechnik

Materials and Methods

7

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institut für landtechnik

sektion haushaltstechnik

Concept of the studies

Implementation of an online survey (n=1000)

4 Countries: D, F, E, GB

Recruitment/ Hosting: Market research company

Quotation: Young single household (< 30 years of age)

Elder single household (> 55 years of age)

Couple household

Household with 3 or 4 members

Extended family households (≥ 5 persons)

Questionnaire: 43 questions covering the aspects: demography,

temperature adjustment, food storage behaviour

Data analysis: SPSS, version 14

8

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institut für landtechnik

sektion haushaltstechnik

Concept of the studies

Implementation of an in-home study (n=100)

Quotation: Identically equal to online survey

Recruitment: 2 market research companies with large

European panels

Temp.-Logger: Data were recorded every minute over a period of 11days

Logger was placed and fixed centrally on the middle shelf of the refrigerator

Photos: One photo of the compartment and one of the opened door was taken every day over a period of 14 days

Digital cameras were provided

9

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sektion haushaltstechnik

Analysis of recommendations

Online search via Google™: Food storage refrigerator

Lebensmittellagerung Kühlschrank

Almacenaje de alimentos refrigerador

Conservation des aliments réfrigérateur

Review of the first ten hits of each keyword

Comparison with scientifically sound recommendations

(source: Federal Institute for Risk Assessment (BfR))

10

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institut für landtechnik

sektion haushaltstechnik

Results and Discussion

11

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sektion haushaltstechnik

Temperature adjustment of the refrigeratorScientifically sound vs. publicly available recommendations

12

0%

10%

20%

30%

40%

50%

< 5 °C 5 - 7 °C According to manufacturer’s

recommendations

No specification

Re

lati

ve

fre

qu

en

cy

Recommedation

Scientifically sound recommendation: Optimal temperature adjustment: < 5 °C

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institut für landtechnik

sektion haushaltstechnik

Temperature adjustment of the refrigeratorConsumer behaviour

13

Scientifically sound recommendation: Optimal temperature adjustment: < 5 °C

0%

10%

20%

30%

40%

50%

0 °C 1 °C 2 °C 3 °C 4 °C 5 °C 6 °C 7 °C 8 °C 9 °C 10 °C 11 °C 12 °C

Fre

eu

en

cy

Measured temperature in °C

D

GB

F

E

42,7 % of

households agree

with scientific

recommendations

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institut für landtechnik

sektion haushaltstechnik

Optimal place to store meat, poultry and fish

Scientifically sound vs. publicly available recommendations

14

Scientifically sound recommendation: bottom shelf on the bottom drawer

0%

10%

20%

30%

40%

50%

Bottom shelf Temperature 3-4 °C No specification

Re

lati

ve

fre

qu

en

cy

Recommendation

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institut für landtechnik

sektion haushaltstechnik

Optimal place to store meat, poultry and fish

Consumer behaviour

15

Scientifically sound recommendation: bottom shelf on the bottom drawer

0%

10%

20%

30%

40%

Fre

qu

en

cy

Storage place

Only 21,8 % of

perishable

foodstuff is placed

correctly

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institut für landtechnik

sektion haushaltstechnik

Packaging/ wrapping of food

Scientifically sound vs. publicly available recommendations

16

Scientifically sound recommendation: Store food (especially raw meat/ fish) in

closed containers or wrap/ cover it completely to prevent cross-contamination

0%

10%

20%

30%

40%

50%

In closed containers or completely

wrapped/covered

Covered (not specified) No specification

Re

lati

ve

Fre

qu

en

cy

Recommendation

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institut für landtechnik

sektion haushaltstechnik

Packaging/ wrapping of food

Consumer behaviour

17

Scientifically sound recommendation: Store food (especially raw meat/ fish) in

closed containers or wrap/ cover it completely to prevent cross-contamination

0%

20%

40%

60%

80%

100%

Original Closed container

Pot/ pan/ plate Film/ bag Uncovered

Fre

qu

en

cy

Packaging/ wrapping

Good knowledge

about food

packaging/ wrapping

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institut für landtechnik

sektion haushaltstechnik

Prevention of temperature rise inside the refrigerator

Scientifically sound vs. publicly available recommendations

18

Scientifically sound recommendation: Only open the door as often as

necessary and do not leave the door open

0%

20%

40%

60%

80%

100%

Open the door rarely as possible and close it as soon as possible

No specification

Re

lati

ve

fre

qu

en

cy

Recommendation

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institut für landtechnik

sektion haushaltstechnik

Prevention of temperature rise inside the refrigerator

Consumer behaviour

19

Scientifically sound recommendation: Only open the door as often as

necessary and do not leave the door open

0 - 5 times

6 - 10 times

11 - 15 times

16 - 20 times

21 - 25 times

26 - 30 times

31 - 35 times

36 - 40 times

more than 40 times

0-5

6-1011-15

16-20

21-25

26-3031-35

36-40 ≥ 40

Mean:

11 openings/ day

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institut für landtechnik

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Optimal place to store raw eggsScientifically sound vs. publicly available recommendations

20

Scientifically sound recommendation: Maximal storage temperature: 7 °C

0%

10%

20%

30%

40%

50%

Door Middle/upper shelf

< 4 °C 6-10 °C No specification

Re

lati

ve

fre

qu

en

cy

Recommendation

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institut für landtechnik

sektion haushaltstechnik

Optimal place to store raw eggsConsumer behaviour

21

Scientifically sound recommendation: Maximal storage temperature: 7 °C

0%

20%

40%

60%

80%

100%

Door/ egg tray Upper shelf Middle shelf Bottom shelf

Fre

qu

en

cy

Storage place

Warmest place of

the refrigerator

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institut für landtechnik

sektion haushaltstechnik

Summary/ Conclusion

22

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sektion haushaltstechnik

Summary Consumer behaviour

57,3 % of measured temperatures exceeded the

recommended temperature of the BfR

adequate food handling is not guaranteed

78,2 % of meat, poultry and fish products are

stored inadequately

83,3 % of raw eggs are stored at the warmest

place of the refrigerator23

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institut für landtechnik

sektion haushaltstechnik

Summary Consumer behaviour

Good consumer knowledge with regard to

adequate food packaging and wrapping

Frequency of door openings extremely high in

some households

potential risk of temperature rise inside the

refrigerator

24

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institut für landtechnik

sektion haushaltstechnik

Summary Publicly available recommendations

Recommendations do not always agree with

scientifically sound advice

Recommendations concerning temperature

adjustment are not consistent

Several recommendations only cover few

aspects of adequate food storage and handling

no comprehensive support25

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institut für landtechnik

sektion haushaltstechnik

Conclusion

Food storage at home most critical link in food

chain

Consumer’s role in maintaining cold chain is

important

Recommendations have to be improved

Appropriate dissemination of information material

26

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sektion haushaltstechnik

Special Thanks to

Bosch Siemens Hausgeräte GmbH

for supporting this research project

27

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sektion haushaltstechnik

Thank you for your attention!

Contact:

Jasmin Geppert

University of Bonn/ Germany

Phone: +49 228/732384

e-mail: [email protected]