September, 2010

Who we are

Expansion

• Retail network

• Service coverage

• Statistical models help predicting future revenues

Territory Optimization

• Optimal territory defiition to increase sales force efficiency.

Direct Marketing

• Target the right markets and population using geodemographic segmentation models.

Sales Optimization

• Propensity predictive models help optimize sales campaings by targeting the most likely customers.

Client Retention

• Anti-churn models help companies with large customer base to identify most likely losses in time to retain them.

We provide statistical and geomarketing intelligence tools and services with all around business applications.

This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

Core

Analytical skills

GIS processing

IT development

We provide statistical and geomarketing intelligence tools and services with all around business applications.

This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

Techinical

Led by Reinaldo Gregori, Ph.D. in Demography and MA in Economics from UC Berkeley and

Georgetown University.

Senior analytical staff includes statisticians, geographers and marketing specialists all with

minimum of MA degree.

Links to acclaimed academic institutions in Brazil such as FIA/FEA, Fundação Seade and CEDEPLAR

keep our team updated and constantly challenged.

Coverage

Street layers for over 2,700 thousand cities in Brazil and major cities in Latin America.

Comprehensive and current Geodemographic data (GeoPop®) for all

cities in Brazil.

First Latin American statndardized geodemographic and market information base (Brazil, Mexico, Argentina, Uruguay,

Chile, Peru, Venezuela)

Differentials that make the difference.

This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent. 09/05/2011

2006

2007

2008

2009

2010

Utility Telecom

Security Retail

Other Infrastructure

Industry Government

Education Development

Bank

•City Selection

•Site Location

•Ponto-a-Ponto

•Geodemographic seegmentation

•Territory Optimization

• Data Mining

• Behavoral segmentation

• Propensity models

• Retention models

•GeoPop Residence ®

•GeoPop Day ®

•GeoPop Trends

•GeoPop Supply

•NETtool ®

•NETtool Prospect

•Bússola

•Smartcoding

SOLUTIONS INFORMATION

GEO-MARKETING

ANALYTICAL

Geopop Residence

•Residential population

•Available at the census track level.

•All Brazilian cities.

GeoPop Day

•Daytime population.

•Available at census track or street level.

•All Brazilian cities

Geopop Supply

•Business and service units by type, size, activity, and profile.

•Available at census track level.

Geopop Trends

•Trend indicators

•Available at district level.

•Major metropolitan areas.

This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

Simple life Urban poors

Not haves

Blue-collar

Hopefull

Success

Maturity

Welldone

Young and promissing

Restructed Emergents

Hardworkers

We

alt

h

Life Cycle

Segments Sizes

Small Median Large

Where to locate your business units?

• More thorough than Ponto-a-Ponto, this study analyzes a region or major city and identifies the ideal number of new business units and their locations.

• These studies are based on geodemographic data and methods for evaluating market potential.

This material is confidential and should not be distributed or used ofor comercial purposes without Congnatis´consent.

The power and flexibility of

geomarketing in your hands.

NETtool Insight

Deliver the right information to support your

field sales force find the right customers.

NETtool Prospects

Simplicity and objectivity for franchisers and

retailers

NETtool Franchising

Get most value from your client address database by standardizing

and mapping them with this innovative tool

SmartCoder