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The College Of Business and Economics
Quinton, Taylor, Phil, Brandon, Kyle
Team Workaholics
Executive Summary
• Our advertising campaign was focused on creating awareness for Radford University's College of Business and Economics
• Increase the amount of majors and minors enrolled in COBE.
• Increase the number applications from students interested in pursuing a degree from the College of Business and Economics
-Lack of applications
-Better Programs
-Campus Expansion
-Location
-Update of Facilities
-Expansion
-Area Networking
-Increase in Students/Faculty
-Funding
-Job Opportunities
-Alumni Base
-Programs
-Affordability
-Campus Size/Student
Population
-Technology
-Accreditation
-Job Opportunities
-Facilities
-Space
SStregths
WWeaknesses
OOpportunites
TThreats
SWOT Analysis
How To Reach Our Target MarketSenior• COBE brochures to be handed out
by counselors during counseling.• Mailing list, possibly containing a
prize COBE shirts, upon sign-up to interest sheet provided by counselors.
• Spotify/Pandora
Juniors• Radford University brochures
distributed by counselors• COBE delegates to visit pool
schools in the NOVA, Richmond, Tidewater regions
• The first 1,000 Committed business students will receive a COBE hat
• Spotify/Pandora
Competition PrimaryJames Madison University Virginia Commonwealth UniversityOld Dominion University
Secondary Pre Nursing Biology Communications
“Your Mind, Our Knowledge, Your Future”
• Represents the COBE vision
• COBE needs the students, students need the COBE
Target Market
- High School Students- Counselors within high schools - Students enrolled in other colleges within Radford University
AUG SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL
Spotify/Pandora
Mailing
COBE T-shirt
COBE Hat
COBE Visitor
Brochures
Sign-up
Social Media
Info Packet
COBE Display
Quest
Pre-Major Packets
All High School Students High School Juniors High School SeniorsCounselors Parents Internal Market 19
Products and Services Offered by the COBE
This beautiful building features high luxury products and services that can enhance your performance and skills are students of Radford University.
- Eight Minors and Majors offered at the COBE building
- Scenic and relaxing auditorium-style classrooms
- Trading Room - Study Rooms - Apple products, 3D printer, advisors
and professors offices available at their office hours
Advertising Goals and Objectives
Increasing the number of business majors and minors through the COBE can be increased by advertising through
social media!Such examples are such…
- Facebook- Instagram- Twitter- Tumblr
Recruiters go around to high schools and they can mention some of the important majors and products that the COBE has to offer!
Conclusion!• long-run goal of increasing applications to the
College of Business and Economics of Radford University
• budget that only uses ¾ of the funds to advertise and an accurate measure of advertising success.
• year-long audio ads placed in popular mobile music apps and a campaign from the social media pages