Embed Size (px)
Citation preview
CMA INTERNATIONAL CONTENT MARKETING AWARDS 2016
NOMINATIONS
Book your tickets for the awards evening at the-cma.com/awards-tickets
Best Annual Content Strategy
Title Client Agency
Broccoli and Brains LighterLife Made By Sonder
EBS and long-term success
with content EBS 256 Media
Eventbrite's Brite Blog Eventbrite N/A
How digital brand journalism
has transformed the Pilsner
Urquell brand Pilsner Urquell Good Relations
Lenovo Think Progress Lenovo King Content
Life Triggers for Flourish Paint
(Dulux) Akzo Nobel Redwood
Momentum Travel Starwood Hotel and Resorts John Brown Media
Pensioenavonturen -
L'Aventure Pension AXA Belgium These Days
#ReuniteMeWith Marriott International MEC UK
The Economist Content
Engagement Strategy The Economist Proximity London (Creative)
The Extraordinary Ordinary:
Elevating the Everyday Tesco Cedar
Timberland Global Content
Strategy Timberland Global Mediablaze
Travelodge Travelodge AllTogetherNow
Tu at Sainsbury's Sainsbury’s Seven
Wickes & Absolute Radio Wickes Storylab
Best Automotive
Title Client Agency
ForTheRide.com Triumph Motorcycles Made By Sonder
How a car ad became a viral brand
campaign Orio AB Spoon
InMotion by Jaguar Land Rover Jaguar Land Rover Mediablaze Group
Jaguar F-TYPE SVR | Michelle
Rodriguez Drives New 200mph
SVR Jaguar FP Creative
Lexus Slide Lexus AllTogtherNow/CHI
Nissan #DoItForUs Nissan Motor (GB) Ltd Red Bee Media
One Life Land Rover Redwood
This Way Toyota Sunday
Volvo Cars 90 editorial content Volvo Redwood
Volvo Trucks vs 750 Tonnes Volvo Trucks Spoon
Best B2B
Title Client Agency
CoreHR and the synergy between
content and inbound CoreHR 256 Media
Digitisation: threat or
opportunity?
Accenture / Société
Générale Private Banking /
ALD Automotive Mediafin
Excel in Business Ziggo LVB Networks
First Voice
Federation of Small
Businesses Redactive
Fujitsu I-CIO Fujitsu Seven
Headstart Danske Bank Business
MediaCom Beyond Advertising
Denmark
Humans of Business Pop-Up
Content Studio by Sage & The
Startup Van Sage N/A
Ready Business Britain Vodafone MEC
The Omni-Illusion iVend Retail Fieldworks Marketing
The Science of Cybersecurity SecureData First Base
Best Content on Owned Media
Channels
Title Client Agency
BA Portfolio British Airways Cedar
Cineworld Cineworld Cinemas Immediate Media Co.
Coles Magazine Coles Supermarkets Medium Rare Content
INTHEBLACK CPA Australia BauerWorks
Mazda Zoom Zoom Mazda Redwood
MoneySense Royal Bank of Scotland John Brown Media
Pick n Pay BRAAI: Light Your Fire Pick n Pay John Brown Media South Africa
Qantas Magazine and Qantas
Travel Insider Qantas Medium Rare Content
Stuff Innovators Intel/OMD Haymarket
Tesco Christmas - Impress Without
the Stress Tesco Cedar
Best Use of Data and Insight
Title Client Agency
Halifax: Making Money Extra Easy Halifax adam&eveDDB
Lexus Hoverboard Lexus AllTogetherNow
London Infrastructure Plan 2050
The Greater London
Authority Infogr8
Mindsets YouGov Factory Media
The O2 Featured The O2 StoryScience
Designer of the Year
Title Client Agency
Clare Watters John Lewis John Brown Media
Debra Nelson
Catalyst, Chartered
Institute of Marketing Cambridge Publishing Ltd.
Henry Elphick British Airways Cedar
Jamie Marsden Volvo Ninety Redwood
Jowie Chan
Silkroad Magazine, Dragon
Air Cedar Hong Kong
James Tang-Wood Pets at Home John Brown Media
Richard Murray Ocado August Media
Sam Walker
&London, Strutt & Parker /
This Way, Toyota Sunday
Kerry Wakefield Waitrose John Brown Media
VOA - MAGAZINE OF THE PELICAS
CLUB
Montepio Associação
Mutualista Pato Lógico Edições
Best Distribution Strategy
Title Client Agency
Blood Saves Lives Sanquin Blood Supply LVB Networks
Ibiza Rocks Ibiza Rocks AllTogetherNow
Lenovo Think Progress Lenovo King Content
Nattvasan Vasaloppet Spoon
PostNord on Dagens Media and
Dagens Industri PostNord Spoon
The Economist Group Subscription
Campaign The Economist Proximity London (Creative)
The Indestructibles Casio G-Shock Factory Media/Dentsu Aegis
Volvo Trucks vs 750 Tonnes Volvo Trucks Spoon
#Wimblewatch evian MEC UK
Women in STEM Mutliple Clients Mediaplanet
Editor of the Year
Title Client Agency
Helen Bazuaye IKEA August
Helen Johnston Tesco Cedar
James Lawrence Barclays Redwood
Francesca Ryan John Lewis John Brown Media
Kerry Smith High Life, British Airways Cedar
Nigel Evans for &London, Strutt & Parker Sunday
Oliver Parsons
Modus, Royal Institute of
Chartered Surveyors Sunday
Richard Robinson This Way, Toyota Sunday
Vanessa Thompson John Lewis John Brown Media
William Sitwell Waitrose John Brown Media
Best Finance
Title Client Agency
Barclays Editorial Board Barclays Redwood
Financial Focus ABN AMRO MEESPIERSON LVB Networks
Halifax: Making Money Extra Easy Halifax adam&eveDDB
Money Clip Natwest ITN Productions
MoneySense Royal Bank of Scotland John Brown Media
Petplan content Petplan Sunday
Premier Personalisation Film Barclays ITN Productions
UBS UBS Mediavest
Using content marketing to
revolutionise EBS EBS 256 Media
Vitality Magazine Vitality Seven
Best FMCG
Title Client Agency
Beautiful Skin L'Oreal Paris Time Inc.
Coles Magazine Coles Supermarkets Medium Rare Content
Colgate Max White and Britain’s
Next Top Model Colgate MEC UK
Gillette Precision Play Gilette - PNG
C - the BRANDED content
agency
McCain Roast Potatoes: Mummy
or McCain? McCain adam&EveDDB
Nikon Creative Trail Nikon MediaCom
Norrlands Guld Norrlands Guld, Spendrups Content Innovation
Skittles Holiday Pawn Shop Skittles
MediaCom Beyond Advertising
Canada, BBDO Toronto and
Harbinger
System Professional – The Energy
of Hair Reborn Wella MediaCom Beyond Advertising
#Wimblewatch evian MEC UK
Best Use of Illustration
Title Client Agency
Bohemia November 2015,
Discovery Magazine Cathay Pacific Cedar Hong Kong
London Infrastructure Plan 2050 Greater London Authority Infogr8
Market Research Society's Impact
Magazine Market Research Society CPL
Modus
Royal Institute of
Chartered Surveyors Sunday
My VIP Pets at Home John Brown Media
Paragraph Sappy Europe John Brown Media
The World's biggest Amusement
Park
The Norwegian Trekking
Association (DNT) Geelmuyden Kiese
This Way Toyota Sunday
VOA - MAGAZINE OF THE PELICAS
CLUB - ISSUE #6 PEOPLE
Montepio Associação
Mutualista Pato Lógico Edições
Zalando Festival Land Zalando Big Group
Best Use of Innovation
Title Client Agency
Cashless on the Catwalk Visa The 10 Group
KPMG Cognitive Automation
interactive video KPMG Sunday
'Love Your Car' with Shell V Power
& The Telegraph Shell MediaCom Beyond Advertising
PrideBeat Flytoget Geelmuyden Kiese
#ReuniteMeWith Marriot International MEC
Super Animals App Pick n Pay
John Brown Media South Africa
& Sea Monster
The Good, The Bad and The Hired REED Global ITN Productions
The O2 Featured O2 Story Science
Best Internal
Title Client Agency
The Roger Collective Virgin John Brown Media
Pursuit De Beers Sunday
Our Legion Royal British Legion John Brown Media
Alumni Magazine Grant Thornton Seven
Beyond Zero Associated British Ports Remarkable Content
RM The Royal Marsden Sunday
Public employees reading mean
tweets YS State Sector Geelmuyden Kiese
The Nose Perfume Shop Indigodog Publishing
Outside In RBS beetroot
Barclays Brand Agent Programme Barclays Redwood
Best Membership
Title Client Agency
CIMA FM CIMA Seven
IKEA FAMILY IKEA August
Influence
Chartered Institute of
Public Relations (CIPR) Think Publishing
INTHEBLACK CPA Australia BauerWorks
Midwives magazine Royal College of Midwives Redactive
My VIP Pets at Home John Brown Media
SPOOR
NS (Dutch National
Railways) G+J Custom Content
The Club for British Airways British Airways Cedar
The World's biggest Amusement
Park
The Norwegian Trekking
Association (DNT) Geelmuyden Kiese
Truls against nature
The Norwegian Trekking
Association (DNT Ung) Geelmuyden Kiese
Best Use of Monetised Content
Title Client Agency
BA Media Portfolio British Airways Cedar
British Airways Lounge Content British Airways Cedar
Delta Sky Magazine Delta Airlines MSP Communications
Foodbrigade Sligro Food Group LVB Networks
Rennie Happy Eating Rennie (part of BAYER PLC) MediaCom Beyond Advertising
Sainsbury's Magazine and digital Seven Seven
The Economist COP21 Bespoke
Booklet for The Nature
Conservancy The Economist Kameleon
Waitrose Food Waitrose John Brown Media
Best Non-Retail Consumer
Title Client Agency
&London Strutt & Parker Sunday
Bringing the Connected Home to
life with content Hive AllTogetherNow
Cambridge Outlook
Cambridge International
Examinations John Brown Media
Game of Thrones and Sky Box Sets Sky ESI Media with MediaCom
Flood Re - compelling content,
engaging consumers Flood Re Remarkable Content
Luck is no coincidence Unibet Karmarama
Plymouth Best Non-Retail
Consumer Plymouth University Immediate Media Co.
Shell Influencer Collective Shell MediaCom Beyond Advertising
The Launch of UKTV’s W channel UK TV Seven
Virgin Media Virgin Media Redwood
Best Use of Photography
Title Client Agency
Bond 'At Home', November 2015
CLEA (Central London
Estate Agents) Cedar
Holland Herald KLM Royal Dutch Airlines G+J Custom Content
Ida Gravdal Haldorsen Coop Mega Redink
IKEA FAMILY IKEA August Media
John Lewis Cook John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
John Lewis HOME John Lewis John Brown Media
Modus
Royal Institute of
Chartered Surveyors Sunday
Ocadolife Ocado August Media
Waitrose Food Waitrose John Brown Media
Best Print
Title Client Agency
Broccoli & Brains LighterLife Made By Sonder
First British Airways Cedar
Influence
The Chartered Institute of
Public Relations Think Publishing
John Lewis Cook John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
John Lewis HOME John Lewis John Brown Media
Qantas Magazine Qantas Medium Rare
Tesco Magazine Tesco Cedar
WWF WWF Immediate Media Co.
Volvo Cars 90 Volvo Redwood
Best Real-Time Activation
Title Client Agency
All To Play For William Hill ITN Productions
Barclays BREXIT Barclays Redwood
Capital Summertime Ball Global Radio Triggerbuzz
Club 18-30TV Thomas Cook ITN Productions
For The Ride.com Triumph Motorcycles Made By Sonder
From #LastOrders to a lock in
BBC Marketing &
Audiences Havas Media UK
Gillette Precision Play Gillette- P&G
C - the branded CONTENT
agency
The #BlackFriday Social War Room Argos AllTogetherNow
Best Retail Consumer
Title Client Agency
Domino's - Powered People
Greatness Domino's Pizza Group UK Arena Media UK
Fresh Living Pick n Pay John Brown Media South Africa
John Lewis Cook John Lewis John Brown Media
John Lewis Edition John Lewis John Brown Media
John Lewis HOME John Lewis John Brown Media
John Lewis Technology John Lewis Sunday
M&S Adventures in Food 'Spirit of
Summer' special M&S Redwood
Ocadolife Ocado August Media
Waitrose Food Waitrose John Brown Media
Winning Trends and Influencing
People Argos AllTogetherNow
Best Social
Title Client Agency
Asda - Instagram checkout Asda Bark&Bite
EBS and earning love through
social EBS 256 Media
iD iD Mobile AllTogetherNow/CHI
McDonalds Player Escort Diaries McDonalds Europe
Leo Burnett, OMD, OMD
Creative, Shoot the Company
Rio 2016 GreatBrits: GameOn DFS The Moment & Blue Rubicon
Telekom Electronic Beats Deutsche Telecom AG
C3 Creative Code and Content
GmbH
The Good, The Bad and The Hired REED Global ITN Productions
The Ultimate Grass Roots Rugby
Match Camelot, TNL Redwood
Timberland Sensorflex Timberland EMEA Mediablaze
Volvo Trucks vs 750 Tonnes Volvo Trucks Spoon
Best Specialist
Title Client Agency
Council Swap
PinkRoccade Local
Government LVB Networks
End the Awkward Scope MediaCom Beyond Advertising
ICR Institute of Cancer Research Redwood
John Lewis Smart Home John Lewis Sunday
John Lewis Wellbeing John Lewis Sunday
Launching a brand by breaking
a band…
MEC Wavemaker & Broken
Witt Rebels MEC UK
My Pet Pals Pets at Home John Brown Media
TV Licensing Joke Camp TV Licensing Red Bee Media
Vodafone and the Late Night
Standard Vodafone ESI Media/MEC
WeLiveSecurity by ESET ESET Mediablaze Group
Best Travel
Title Client Agency
BA Portfolio British Airways Cedar
Explore Canada Destination Canada TCOLondon
'Find Your Scene' with
Thomson and ASOS TUI: Thomson SCENE MediaCom Beyond Advertising
iFly KLM Magazine KLM Royal Dutch Airlines Born O5
Nattvasan Vasaloppet Spoon
P&O Cruises content P&O Cruises Sunday
Qantas Magazine and Qantas
Travel Insider Qantas Medium Rare Content
Scandinavian Traveller Scandinavian Airlines (SAS) OTW
Turban Day 2016 Flytoget Geelmuyden Kiese
West Sussex Weekends West Sussex County Council McCann
Best Video
Title Client Agency
Halifax: Making Money Extra
Easy Halifax adam&eveDDB
IKEA TV Series IKEA OTW & Åkestam Holst
Luck is no coincidence Unibet Karmarama
Nissan #DoItForUs Nissan Motor (GB) Ltd Red Bee Media
The Engine Room
(Hondanegineroom.co.uk) Honda Publicis UK
The Good, The Bad and The
Hired REED Global ITN Productions
The world's greatest startup
hub - London vs. San Jose British Airways Cedar
Virtual care rooms mini
documentary Microsoft Spoon
Volvo Trucks vs 750 Tonnes Volvo Spoon
Wagg presents Dogglebox Wagg (IPN) Finn
Agencies Nominated 2016 Country
256 Media Ireland
adam&eve DDB UK
AllTogetherNow UK
Arena Media UK UK
August UK
Bark & Bite UK
Bauerworks Australia
beetroot UK
Big Group UK
Born O5 Netherlands
C3 Germany
Cambridge Publishing Ltd. UK
Cedar UK
Cedar Hong Kong Hong Kong
Content Innovation Sweden
C-the BRANDED CONTENT Agency Israel
ESI Media UK
Factory Media UK
Fieldworks Marketing UK
Finn UK
First Base UK
FP Creative UK
G+J Custom Content Netherlands
Geelmuyden Kiese Norway
Good Relations UK
Havas Media UK UK
Haymarket UK
Immediate Media Co. UK
Indigodog Publishing UK
Infogr8 UK
ITN Productions UK
John Brown Media UK
John Brown Media & Sea Monster South Africa
Kameleon Belgium
Karmarama UK
King Content UK
Leo Burnett, OMD, OMD Creative, Shoot the Company UK
LVB Networks Netherlands
Made By Sonder UK
McCann UK
MEC UK
Media Planet UK
Mediablaze UK
MediaCom Beyond Advertising Denmark
MediaCom Beyond Advertising UK
MediaCom Beyond Advertising Canada
Mediafin Belgium
Mediavest UK
Medium Rare Australia
msp Communications US
Sage UK
OTW Sweden
OTW & Åkestam Holst Sweden
Pato Lógico Edições Portugal
Proximity London (Creative) UK
Publicis UK UK
Redactive UK
Redbee Media UK
Redwood UK
Redink Norway
Remarkable Content UK
Seven UK
Spoon Sweden
Story Science UK
Storylab UK
Sunday UK
TCOLondon UK
The 10 Group UK
The Economist UK
The Moment & Blue Rubicon UK
These Days Belgium
Think Publishing UK
Time Inc. UK
Triggerbuzz UK
73 Agencies
15 Countries
