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CLOSING THE EMPLOYEE COMMUNICATION GAP: IDG FINDINGS & IMPLICATIONS
July 11, 2017
© 2017 GUIDESPARK
AGENDA
© 2016 GuideSpark. Confidential. Do not distribute.
• Key employer/employee communication gaps
• Root causes
• Strategies to connect
Aran BrideDirector, Research IntelligenceIDG
Felicia VettethDirector, Product MarketingGuideSpark
INTRODUCING IDG RESEARCH
© 2017 GuideSpark3
The world’s leading technology media, data and marketing services companyMarch, 2017 Workplace Communication Survey:• 270 HR Decision Makers • 270 Line of Business Managers• 1,050 Employees
IDG STATE OF WORKPLACE COMMUNICATIONSKey survey findings
Large, persistent gap between HR and employees
Employees feel internal communications aren’t particularly modern
Modern communication technology can help close the gaps
© 2017 GuideSpark5
POLL: CAST YOUR VOTE!
Question: • How closely aligned are HR and employees regarding the
state of workplace communications?
Answer:• High level of alignment• Moderate level of alignment• Low level of alignment
THE HR/EMPLOYEE DISCONNECT
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Major gaps in views about employee communication
35pp Mobile messaging or internal social media
27pp Access to critical information
26pp Engagement level of communications
25pp Different types of communicationsstrategies
THE HR/EMPLOYEE COMMUNICATIONS GAPStakeholders disagree on quality of workforce communications
83%
65%
52%
HR
LOB
Employees
RATINGS OF HR-RELATED EMPLOYEE COMMUNICATIONS
A LARGE, PERSISTENT GAP EXISTS
© 2017 GuideSpark8
HR-related communications miss the mark
HR EMPLOYEES78% Ease of access 39%76% Comprehensiveness 35%75% Ease of understanding 39%74% Timeliness 38%68% Use of engaging content
formats 30%
62% Personalization 28%
RATINGS DROP AFTER FIRST YEAR
© 2016 GuideSpark9
“One-and-done” tactic during onboarding isn’t enough
64%
42%
44%
45%
46%
Employed <1 Year
Employed 1-3 Years
Employed 4-5 Years
Employed 6-10 Years
Employed >10 Years
EMPLOYEE RATINGS OF HR-RELATED COMMUNICATIONS
© 2017 GuideSpark10
POLL: CAST YOUR VOTE!Question: • How well do HR and employees align on the types of
tools (i.e., email, intranet, meetings, mail, videos, social media, mobile messaging) being used to communicate critical HR-related information?
Answer:• High level of alignment• Moderate level of alignment• Low level of alignment
EMAIL DOMINATES BUT MOBILE, TEXT, SOCIAL KEY
© 2016 GuideSpark11
86%
76%
77%
54%
36%
38%
37%
83%
69%
54%
37%
14%
20%
19%
Company Intranet
In-person or virtual meetings
Direct mail (e.g., Papers, brochures, etc.)
Videos
Internal social media platform (e.g., Yammer,Slack, etc.)
Mobile text messaging/instant messaging
TOOLS USED FOR COMMUNICATING HR-RELATED INFORMATION TO EMPLOYEES
HR
New Hires
HR needs to close the communications gap© 2017 GuideSpark12
Modern and
effective
WHAT EMPLOYEES CARE MOST ABOUT
Engaging and easy to understand
Mobile, social,
and email
Access information
24x7
MODERN COMMUNICATIONS ARE KEYImprove retention by meeting employees where they are
HIGHEST FACTORS FOR
EMPLOYEE RETENTION
Stability
Job satisfaction
Benefits
Compensation
Flexibility
© 2017 GuideSpark14
POLL: CAST YOUR VOTE!Question: • Ideally, how frequently do employees want to hear from HR
(choose one)?
Answer:• During Onboarding/OE• In real time• Monthly• Quarterly• Bi-Annually• Annually
25%
18%
11%
36%
42%
47%
9%
14%
9%
13%
12%
16%
4%
4%
6%
5%
1%
7%
7%
8%
4%
HR
New Hires
All Employees >1 Year
IDEAL FREQUENCY OF INFORMATION ABOUT EMPLOYEE BENEFITS
Onboarding / Open enrollment In real-time Monthly (or more frequently) Quarterly Bi-annually Annually Less than annually Only upon request
EMPLOYEES FAVOR FREQUENT COMMUNICATIONSPoints to need for multi-channel, personalized communications
BETTER COMMUNICATION DRIVES RESULTS
© 2017 GuideSpark16
Fresh, easily accessible, on-demand communication
Attract
Retain Recommend
