Presented by the Heartland Mobile Council

Closing

Hugh Jedwill, CEO, Mobile Anthem; Executive Director, HMC

Feedback

• Mobile survey• “mu101” to 50101

• Twitter• @heartlandmobile

• Website• http://heartlandmobilecouncil.org

• email• Hugh@heartlandmobilecouncil.com

Stay Engaged in Mobile

• Future Events• June 30th, 6pm. Mobile Marketing Legal Forum

• Text “HMC” to 44144 to receive a $10 discount• Late August. Location Based Mobile Marketing• October. “Mocial” Conference with AMA

• Future Content• Case Study Library• White papers (metrics, 101)

• Future Team (join our team)

HMC Leadership

The 7th Mass Medium

• Duplicates the prior six mass media• print, recordings, cinema, radio, tv, internet

• Unique additional capabilities• Personal• Anywhere, Anytime• Built-in payment• Most accurate data

• Huge marketing potential• reach, engagement, immediate, conversation

* Mobile Marketing first called the 7th Mass Medium by Tomi Ahonen Almanac 2010

7

How to Grow the Industry“Always the Bridesmaid.

*iMedia Connection Poll, eMarketer, March 2008

US Online Advertisers Who Plan to Invest in Mobile, 2008

7

Thank You!

@heartlandmobilehttp://heartlandmobilecouncil.org

hugh@heartlandmobilecouncil.com

Thank you to our sponsors!

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