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EA SPORTS NBA LIVE MARKETING PITCH
PRESENTATIONBy
Isaiah Rogers
IMC Plan Executive Summary
•Target Markets• EA Sports Organization Background• Positioning
•Objectives & Goals• NBA Live Communication Plan• New innovative features• Better graphics• More realistic gameplay• Increase revenue
•Regain Customer Loyalty from NBA 2K series•Improved Print Ad
IMC Plan-Target Market/Positioning
EA founded in 1982 Boys ages 6 to 17 Posted a GAAP net Revenue of 3.8 billion
in 2013 They are acclaimed for their franchises
such as the Sims, Battlefield, Madden NFL, and Fifa Soccer.
SWOT Analysis for NBA Live 16S W
O T
Strengths
Weaknesses
Opportunities Threats
• Graphics and Signature Moves• #1 Selling Franchise of 16 years• Great Online Server• Synergy Sports gives advanced statistics on every player day to day
• Needs to be more innovative with its features and gameplay• Quicker passes on fast breaks• More collaboration on their ad covers
• Create a WNBA League to attract female consumers•Implement a high school to college to professional story mode based on goals & objectives
•NBA 2K sports•New innovation from competitors
IMC Plan - Main Importance of Improving NBA Live
Regain Customer Loyalty Compete with NBA 2k Target all demographics, especially the
women Increase our sales rate, while reducing
the price Recreate NBA Live’s identity and going by
back to the basics of how consumers like it in the first place, freestyle dribbling and passing.
IMC Plan- Market Advantage Reduce the NBA Live Sales Price from
$59.99 to $45.99 Set the release date a month before the
NBA 2K series comes out Model the NBA 2K Features from the
previous and customize our own, such as high school and college story mode, along with the WNBA addition package
Ad picture
References About electronic arts. (2014). Retrieved
from http://www.ea.com/about
Mazique, B. (2014). Nba live 15: Latest info on new features, video trailers and more. Retrieved from http://bleacherreport.com/articles/2229239-nba-live-15-latest-info-on-new-features-video-trailers-and-more