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Clean Water Campaign 2012
Tony SzilagyeWater Committee Chair
Matt TrokanConservation Manager
Ben WickizerConservation Coordinator
Water Committee Organization
• How do we structure the Water Committee to be effective at both the local and State level?
• Where do you fit in to the Water Committee organizational structure?
Grass Roots Organization
• Driven by community• Natural and spontaneous• Local level• Many volunteers
What is our Grass roots structure?State Water Committee
Local Water Committee
Water Sentinels
IssuesWater Sentinels
Water Sentinels
Issues
Water Sentinels
Water Sentinels
Issues
Water Sentinels
Staff
Fellowship Students
Multiple Local Water Committees across Ohio
Victories and Accomplishments
• Ben– Annual Report– Fellowship– Water Sentinels– Lawsuit– Pipeline– But there are challenges that lie ahead…
Issue Update
• Tony• -lake Erie power point• -sewers
Strategy
• Ben, Matt, Tony• -I will put in some of our exsisting strategies
and targets but we really want people to participate in this part
Campaign Communication
• Ben, Matt, Tony– Messaging and slogans– What should our postcard be…
Tacitical Toolbox
• Ben, Tony, and Matt• -set time for monthly calls
Resource Managment
• Matt– Campaign Budget ($125,000)– Goal to raise $200,000 in 2012– Donor management Aveda Maps– Volunteer Requirment (Water Committee/ Water
Sentinels)
Clean Water Campaign Programs
Water Committee-Monthly Water Calls
-Programming planning and implementation
Generous Support from Aveda
-April is Earth Month
-Last year we raised over $100,000
Introduction Action AwarenessAdvocacy Programs
Social media and Water testing
Outline
• Google• Facebook • Water testing
• Login• Gmail• Google Document• Google map• Google Alert
Login
Username: cleanwatersierraclub
Password:sierra311
Gmail-add contacts
Click to add new contacts
Gmail-create groupsClick to assign contact to a
particular group
Click to create new group
Google Document
This is where all the water
testing data is stored
Google Map
Click to go to google
map
Google Map-edit maps
Click on a map to
view/edit
Google alert
Add relevant keywords here
• Login• Friend• Page• Event
Facebook-add friend to lists
Click to create a new
list
Facebook-use as a page adminCurrently using as the person
Click to switch to
page admin
Facebook-create events as page adminCurrently using as
page admin
Click to create events
Facebook-create eventsMake sure you are creating the event as a page admin
instead of a person
Water Testing
• Probe (ExStikII) • Strips
Paper works
Website
1
2
Login
water
Website-report data
Click to go to
survey
Data reporting form
Data reported through the web survey will be
stored in cleanwatersierraclub’s google document with
the name ”water testing data entry”
Q&A
