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REFRESHING HOSPITALITY THE RIGHT MIX TO DIVERSIFY YOUR PORTFOLIO Clean. Simple. Friendly.

Clean. Simple. Friendly. THE RIGHT MIX TO DIVERSIFY YOUR ... · needed a clean, comfortable, and affordable place to stay. Coupled with the right timing and the right people that

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Page 1: Clean. Simple. Friendly. THE RIGHT MIX TO DIVERSIFY YOUR ... · needed a clean, comfortable, and affordable place to stay. Coupled with the right timing and the right people that

REFRESHINGHOSPITALITY

THE RIGHT MIX TO DIVERSIFY YOUR PORTFOLIOClean. Simple. Friendly.

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LEGACY OF LEADERSHIPRecognized by Our Roots

A great story continues here in South Dakota. 43 years ago, it began, as many great stories do, with an idea. The idea was that travelers

needed a clean, comfortable, and affordable place to stay. Coupled with the right timing and the right people that idea became Super 8 Motels. Today those same South Dakota values, work ethic, entrepreneurial spirit, and even some of the same people have engineered a new vision for a reasonably priced, high quality, and all brand-new hotel chain called My Place Hotels.

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THE MY PLACE NICHE[th uh mahy pleys nich]noun

Ex. “Franchisees often refer to the My Place Niche as ‘the sweet spot’.”

DEFINING MY PLACEOperator tested, guest approved.

Before establishing My Place as a hospitality franchise offering in 2014, industry pioneer Ron Rivett and his grandson Ryan Rivett made a full-scale investment in developing and testing their simple and refreshing concept into the well balanced niche competitor that it is today. Ever in search of cost/return balance for franchise operators and price /value balance for guests, My Place leverages its time-tested service and support mechanisms along with an all brand-new product to offer a quality that transcends price and an efficient operating model that defies containment.

A nascent space between aging economy and midscale hotels where underserved guests must choose between quality and price. Until now.

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RAPID GROWTHBut we’re just getting started!

Since opening its first property in 2012, My Place has grown to over 120 properties in the pipeline with more than 45 open across 21 states.

MY PLACE HOTELS 200%

HOME 2 SUITES 223%

TOWNEPLACE SUITES 10%

MAINSTAY SUITES 7%

CANDLEWOOD 5%

Average annual growth rate since 2012. Hotel Business 2012-2018 Green Book.

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NO BOUNDARIES. NO BRAKES.Pure Momentum

Open Hotels1Yakima, WA2Spokane, WA3North Las Vegas, NV4West Jordan, UT5St George, UT6West Valley City, UT7Greenville, SC8Lebanon, TN9Lithia Springs, GA10Monaca, PA11Marquette, MI12Ankeny, IA13Ketchikan, AK14Anchorage, AK15Lubbock, TX16Amarillo, TX17Independence, MO18Altoona, IA19Council Blu�s, IA20La Vista, NE21Sioux Falls, SD22Brookings, SD23Rapid City, SD24Fort Pierre, SD25Aberdeen, SD26Fargo, ND27Grand Forks, ND28Jamestown, SD29Bismarck, ND30Dickinson, ND31Minot, ND32Loveland, CO33Cheyenne, WY34Rock Springs, WY35MIssoula, MT36Meridian, ID37Twin Falls, ID38Billings, MT39Bozeman, MT40Bend, OR41Pasco, WA42Colorado Springs, CO43Davenport, IA44North Aurora, IL

21 STATES75 AGREEMENTS

120 PIPELINE HOTELSNumbers are approximate, may fluctuate, and include hotels in development pipeline.

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WE LOVE MY PLACE!They love My Place too!

“My Place Hotels CEO Ryan Rivett’s views on hospitality are contrarian, but

judging from the growth of his brand, he just might be onto something.”

- Deanna Ting, Hospitality Editor, Skift

“Wow. It is like night and day. It is so pleasant, and quiet, and

peaceful to be here.” - Elizabeth, Driver, Werner Enterprises

“It’s so great seeing how quickly My Place Hotels of America has burst onto the scene seemingly out of nowhere. This incredibly

well-received extended stay brand is giving hoteliers opportunity to join an organization outside the constraints of the massive public

companies, while giving them access to a highly experienced leadership team.”

- Glenn Hausmann, No Vacancy

 “My Place Hotels of America might be the newish kid on the block, but there is

legendary lineage in its leadership.”- David Eisen, Editor in Chief, Hotel Management

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- BILL FOLKERTS, MY PLACE DEVELOPER AND FRANCHISEE

“We very much enjoyed our stay. The room was comfortable and very clean. The staff was friendly. Many channels to choose from. The ice maker in the freezer was a nice touch. Highly recommend this hotel!”- TripAdvisor User, My Place Guest

“We really love the idea of focusing on what everyone wants, and that ultimately leads to a better guest experience.” - Anna Watson, Regional Manager, My Place Hotels

“My Place is definitely different - both in concept and spirit! The team at headquarters is so helpful. They have shown us everything we need to know and we are ready to build!”

- PARMINDER & MINNIE THIND, MY PLACE FRANCHISEES

“We’ve developed a number of properties over the years so we are familiar with a number of different franchisors and experienced the good, bad, and the indifferent. What caught my attention at My Place is the simplicity, the support, and the guest experience—the last being most important.”

WELL ESTABLISHED SUPPORT SYSTEMSimple, Streamlined Resources

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“The My Place public relations efforts show us exactly how to market within the hospitality industry. Not only do they comprehensively promote their properties and products, but they also build relationships to encourage strong communication among their industry partners,”

- AAHOA President & CEO Chip Rogers

“Compared to other brands, we get better support from our franchisor. From marketing our hotel to training our staff - we get a whole lot more bang for our buck.”

- CRAIG LARSEN, MY PLACE FRANCHISEE

“My Place’s culture and willingness to truly partner with us along the entire journey of new development convinced us to join this rising brand early.”

- SAM PATEL & CHET PATEL, MY PLACE FRANCHISEE

CONSTRUCTION & PROTOTYPE MANAGEMENT

FRANCHISE OPERATIONS & TRAINING

REVENUE MANAGEMENT

MARKETING DEPARTMENT

SOCIAL MEDIA SUPPORT

PUBLIC RELATIONS

DESIGN DEPARTMENT

NATIONAL SALES

QUALITY ASSURANCE

WELL ESTABLISHED SUPPORT SYSTEMSimple, Streamlined Resources

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INTRODUCING THE PRODUCTMake My Place Your PlaceSM

“With My Place Hotels, Rivett hopes to redefine what it means to run a popular, franchise-based extended stay hotel brand — to create a brand that’s priced and operated like an economy/midscale hotel, but punches above its weight when it comes to the overall experience.” - Deanna Ting, Hospitality Editor, Skift

“Simple & Efficient works.The philosophy works from an operator and developer standpoint, but also from an execution standpoint where we can give guests a great experience.”- Kevin Nelson, Texas Developer and Franchisee for 30 My Place Hotels

SIMPLE TO BUILD

CURB APPEAL

HIGH QUALITY

EFFICIENT

COMFORTABLE

79% REVENUE GENERATING SPACE

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IT’S NOT ABOUT GETTING REWARDEDIt’s about Staying Rewarded

Integral to My Place’s long-term growth strategy is its forthcoming loyalty program. While the brand introduced Irene Roberts, its first-ever Director of Brand Loyalty, to the team in 2017, she is no stranger to the hospitality industry or the former Super 8 headquarters My Place resides in. From growing one of the world’s largest loyalty clubs, to being an integral part of the team that  merged all of the Wyndham loyalty programs, she understands the value of loyalty and what it takes to help guests STAY REWARDEDSM

“Stay RewardedSM brings balance to the rewards program value proposition, where guests and franchisees are both rewarded.”

- Irene Roberts, Director of Brand Loyalty, My Place Hotels 10

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MY PLACE GUEST DISTRIBUTIONPeople who stay at My Place

Based on data collected in 2018.11

AVERAGE LENGTH OF STAYNIGHTLY RESERVATIONS 1.65 Days

WEEKLY RESERVATIONS 11.78 Days

TOTAL AVERAGE LENGTH OF STAY

MONTHLY RESERVATIONS 73.57 Days

2.92

21.7%WEEKLY

22.8%MONTHLY

55.6%NIGHTLY

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CAN’T GET MUCH BETTER THAN THIS

47% Brand Contribution

4.4 TripAdvisor Brand Average

67% Occupancy*

$80.01 ADR*

*These results were achieved between January 1, 2018 and December 31, 2018. See Franchise Disclosure Document for complete details. Your results may differ from the represented performance.

74%Non-Commissionable

Reservations*

26%Commissionable

Reservations*

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HOTELS POWERED BY PEOPLEJust not too many.

Average of 13 employees.

Effective cross training for efficient staffing.

Extended-stay housekeeping program.

My Place University – Curriculum based training

DIPLOMAThis Diploma is awarded to

In recognition of active participation in and successful

completion of the My Place Hotels

Instructor

Location

Date

MY PLACE UNIVERSITY

General Manager 10- Day Training Course

Shirley SharpeAberdeen, SD

My Place Hotels of AmericaGuide to Housekeeping

HOUSEKEEPINGGUIDE

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“My Place can enter markets other brands can’t”

- Mark Skinner, Partner, The Highland Group

TYPICAL 3 STORY 64 UNIT

1 - 1.5 Acres

7,500 - 10,000 SqFt Building Footprint

12,000 - 15,000 SqFt Grass / Landscaping

24,000- 40,000 SqFt Parking Area (69 Stalls)

BREAKING DOWN BARRIERS TO ENTRYDesigned to fit in the most promising markets.

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BREAKING DOWN BARRIERS TO ENTRYDesigned to fit in the most promising markets.

While the My Place product is prototypical in nature and all locations abide by strict design and quality assurance standards, each My Place location considers the atmosphere, aesthetic, and demographic profiles of the community it will operate in and adapts to ensure a high-amplitude cohesion with its market. Adaptations range from the addition of amenities, and services such as outdoor lifestyle areas, pools and shuttles, to significant variations in exterior aesthetic and structural design elements.

3 STORY 46 UNIT 3 STORY 64 UNIT

4 STORY 63 UNIT 4 STORY 85 UNIT

.8 Acres

7,500 SqFt Building Footprint

10,000 SqFt Green Space

18,000 SqFtParking (49 Stalls)

1.2 Acres

7,500 SqFt Building Footprint

10,000 SqFtGreen Space

30,000 SqFtParking (68 Stalls)

1.8 Acres

10,000 SqFt Building Footprint

25,000 SqFtGreen Space

38,000 SqFtParking (77 Stalls)

1.8 Acres

10,000 SqFt Building Footprint

20,000 SqFtGreen Space

48,000 SqFtParking (94 Stalls) 16

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A WELL EXECUTED LAUNCHMade possible by the greatest people on earth

Since completing our proof of concept and catapulting into franchise development, My Place has assembled:• A loyal staff dedicated to facilitating every franchisee’s development objectives and every operator’s need

for support,• A substantial network of franchisees, over 60% of whom have executed more than one franchise agreement,• And a group of hotel operators committed to maintaining the highest guest review scores in the industry

and phenomenal organic brand loyalty.

My Place knows that the success of its franchise system and the ability to reach its initial goal of 1,000 franchises, is all about the people. Our commitment to our people is unwavering. 17

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MY PLACEService & Quality Done With Style

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MY PLACEHome, Away From Home

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MY PLACE PEOPLEJoin the Family

Rapidly growing & we’re just getting started!

Clean. Simple. Friendly.

Simple, Streamlined Resources.

Designed to fit in the best hotel markets.

“When you have the backing of this company, and even more so from this family who is supporting you, you just feel more at ease because you know the power of what’s behind you. It’s a fact, I’ve built one, and it’s open. The support of the Rivett family was everything to us.” - Frank Stabile, Franchisee

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LOW FEES, BETTER ROIA Real Partnership

Initial Investment $4.3 to $5.3MFranchisees are our stockholders • At My Place, we recognize that regardless of the validity of our concept; we are only as successful as our franchisees.

Graduating Royalties 0% to 4.5%Measuring our recommendations • We are committed to always measuring our recommendations and input as a franchisor in terms of dollars and cents to your bottom line.

Integrated Central Reservations & Marketing 2.5%We hold our staff and our properties to the highest standard • At My Place, we embrace a fervent commitment to hold our staff and our properties to the highest standard so our franchisees can rely on confident and competent leadership.

20 Year Franchise Agreement 21

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|  Terry KlineEVP of Franchise Development(605) 725-5685  •  [email protected] 1910 8th Avenue Northeast • Aberdeen, SD 57401

|  Eric MyersVP of Franchise Sales & Development(605) 725-5973  •  [email protected] 8th Avenue Northeast • Aberdeen, SD 57401

BEGIN THE JOURNEY

© 2019 All rights reserved. My Place Hotels of America, LLC. 1910 8th Ave NE, Aberdeen, South Dakota 57401. This advertisement is not an offering. For Minnesota: #F-7205. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.