Clare Ryan

PORTFOLIO of WORK

BY CLARE RYANUCLAN FASHION AND BRAND

STUDENT

CV PAGE 1

Product development PAGE 2-5 Outdoor promotion PAGE 3 Guerrilla promotion PAGE 4 Website design PAGE 5

Photoshoot PAGE 6-8 In magazine context PAGE 7 In magazine context PAGE 8

Industry live brief PAGE 9 Eurostar PVT Ltd. logo PAGE 10 Shoppers Stop logo PAGE 11

RugbyFest merchandise PAGE 12-14 T-shirt and polos PAGE 13 Hoodies PAGE 14

Industry brief- UMBRO PAGE 15-17 Inside jacket design PAGE 16 Outside jacket design PAGE 17

CONTENTS

COMPANY MAGAZINE

1

CVName: Miss Clare Aimee Ryan

Term Time Address: 55 Wellfield Road Preston Lancashire PR1 8SP

Home Address: 50 Barbondale Close Whittle Hall Warrington Cheshire

WA5 3HU

Tel (home): 01925 711376Tel (mobile): 07856 319716D.O.B: 27/03/1991

Driving Licence: Full

Personal Statement: Overall I am a very keen and hardworking individual always pushing myself to achieve at the highest level I can. I have been in a job for many years which has enabled me to adapt to being an effective team member, who encourages myself and others to strive. I have covered many areas of promotion and I thoroughly enjoy this field in the Fashion industry. In particular I strive for a career in Styling and have previously assisted other students with styling for photoshoots. I use software’s such as Illustrator and Photoshop on a daily basis and have become very confident using.

Work Experience:

Sept 2007- Current Employment , IKEA- I currently work part-time as a co-worker at IKEA on the Kitchen department. This job entails me to ensure that I abide by food hygiene standards and health and safety regulations at all times. Within this department we work well as a team and communication is vital to achieve. This role has enabled me to build my communication skills and I am very approach-able and well-mannered at all times and eager to help those around me. The shifts I work require me to work independentlyat times; therefore indicating that I am trusted to have this responsibility in my department.

July 2007-Sept 2007- Widdows Mason Solicitors Office- Prior to my employment at IKEA, I worked at a solicitors office in Warrington for a short while and my role was ‘Office Junior’. It was full-time and this role required me to assist the Solicitors and their secretary’s with general duties such as photocopying, deliv-ering important mail to the court, filing and other general office duties. This job presented me with further responsibility than ever before as I was trusted to collect and deliver vital post for the Solicitors and I was exposed to and handled the contents of important files containing information on cases on a daily basis, yet I was trusted to keep any information confidential.

Education/ Qualifications:4 A-levels achieved: BB Health and social Care (double award) B Textiles E History

8 GCSE’s ranging from B’s - C’s Various Business Technology Awards (available on demand)

PROD

UCT D

EVELO

PMEN

T

TITLEI

ST

TXAD

VANC

E

Aims:To further develop and refine market research skillsTo promote an under-standing of comercial viabilityTo develop written abil-ity in the form of market reportsTo continue visual pre-sentation development

Requirements:For this brief it was required to launch a new product or service for an existing com-pany. The product/service should be innovative and ex-citing to open new mar-kets for the company. After brainstorming ideas, I decided to create a golf ball tracker to efficiantely track down lost golf balls and it was de-cided that Titleist would be an ideal com-pany to create the product. Extensive research was to be undertaken to un-derstand the needs of the market, also re-search into the company was essential to know what forms and style of promotion would suit them best.

COMPANY MAGAZINE

2

OUTDOORPROMOTIONS

3

o o o o

LARGE BALL AND TRACKER IN CITY CENTRE

100 BALLS HIDDEN AROUND CITY CENTRE

ADVANCED GO

LF TECHNOLO

GY

X ADVANCE

ADVANCED GOLF TECHNO

LOGY

#1 ball in golf

#1 ball in golf

XAD

VANCE

HEY CAN’T HAVE

ROLLED FAR..

WWW.ADVANCEDGOLFPLAY.COM

GUERRILLA PROMOTIONS

4

BY CLARE RYANUCLAN FASHION AND BRAND

STUDENT

X ADVANCE

N E WH E

G E N E R A T I O NO F

G O L F

X ADVANCE

#1 ball in golf

XLONG DISTANCE

WITH

ADVANCED

CONTROL FEATURE

ADVANCE

ADVANCED GOLF TECHNOLOGY

A

DEC

NAV

DG

FL

OT

YG

OLON

HCE

flog

ni l

lab

1#XEC

NAV

DA

TRACKER

GOLF BALL

GAME

BUY NOW

X ADVANCE

LOADING

X ADVANCE

GOLF BALL

The ball is the same design and mterials as the Titleist NXT Tour ball.

CORESOFT CENTER WITH LARGE MULTI-LAYER CORE.MATERIAL: POLYBUTADIENE

COVERSOFT AND THIN FUSABLEND COVER THICKNESS: .050”COMPOSITION: FUSABLEND

DIMPLE DESIGNSHAPE: SPHERICALPATTERN: LCOSAHEDRALPARTING LINE: STAGGERED WAVETOTAL NUMBER: 332NUMBER OF TYPES: 7

A.I.M(ALIGNMENT INTEGRATED MARKING) SIDESTAMP: TX ADVANCE

X ADVANCE

TRACKER

o o o o

THE TRACKER CONTAINS A BUTTON TO START THE TRACKING PROCESS, RED LIGHT THAT IS BUILT INTO THE SHELL OF THE TRACKER AND HOLES FOR THE SOUND TO ESCAPE AND BLEEP TO ALERT YOU AS YOU GET CLOSER TO YOUR TX ADVANCE GOLF BALL. IT IS EASY TO USE AND HAS A KEYCHAIN TO ATTACH IT TO YOUR GOLF BAG.

MATERIALBASE: BLACK POLISHED PLASTICBUTTON: BLACK RUBBER KEYCHAIN: METAL

BATTERIESX2 AA BATTERIES

X ADVANCEMAZE

TITLEIST CHALLENGES YOU..... FIND YOUR WAY THROUGH THE MAZE TO REACH THE TITLEIST BALL IN THE MIDDLE.....IF ONLY YOU HAD A TRACKER!

WEBSITE

TX ADVANCE intro page

TX ADVANCE homepage

Golf ball info page

Entertainment page

Tracker info page

Loading page

5

Brief:In groups we were given the word ‘American Prai-rie’ and this word then became the influence for a shoot. The word influ-enced the style and therefore the outfits chosen. Each member had their own role within the group. I shared the role of stylist and discovered the model. The shoot took place at Myerscough College in Preston- ideal for the country/western environment we hoped for.I have put the images in a magazine context for COMPANY magazine.

PHOTO

SHOO

TAMERICANPRAIRIE COMPANY

MAGAZINE

6

pra

irie

the

way

FASHION: CLARE RYAN

PHOTOGRAPHER: DAVID SCHOFIELD

Cas

ting

Cal

l win

ner,

Mar

tha,

en

joys

a m

ix o

f pla

yful

m

ater

ials

. Mas

culin

e sh

irts +

el

egan

t lac

e +

nude

shad

es =

pe

rfec

t for

a c

ount

ry re

treat

fash

ion

pra

irie

Stra

w h

at, £

12, T

opsh

op.

Den

im s

hirt

, £20

, H&

M.

Cre

am la

ce d

ress

, £65

, To

psho

p. G

rey

cabl

e S

ocks

, £10

, Urb

an

Out

fitte

rs. W

orn

brow

n bo

ots,

£75

, Riv

er Is

land

>

DOUBLE PAGE SPREAD

COMPANY MAGAZINE

7

124 WWW.COMPANY.CO.UK

Denim waistcoat, £30, River Island. Nude and lace shirt, £30, Miss Selfridge. Worn denim Shorts, £20, New Look >

fashionCream and lace Dress, £70, Unique at Topshop >

fashion

WWW.COMPANY.CO.UK 123

Horse print shirt, £28, Topshop. Worn denim shorts, £20, New Look. Cream lace Leotard, £25, Topshop. Tan cowboy Boots, £30, Dorothy Perkins >

Straw hat, £10, H&M. Plaid Shirt £8, Primark. Cream lace Leotard, £25, Topshop. Worn denim Shorts, £20, New Look >

8

sHOP

PERS

STOP

Aims:To increase knowledge of upcoming graphic trends

To understand/apply the importance of brand guidelines

To increase and develop a professional standard of finish ready for in-dustry

Requirements:To begin this brief we had to choose two brands from a list given, I chose Eurostar PVT Ltd. (Indian jewel-lers) and Shoppers Stop (Indian department store).It was asked to apply a re-design to the compa-nies- a full logo and symbol was required. Research was carried out into the target market for each company and the tone of the brand had to be under-stood. The logo’s had to appeal to a younger market to increase sales. The countries I decided to re-design to were India and China; therefore I had to re-search into both cul-tures extensively.

INDUST

RY LE

AD BR

IEF EUROSTAR PVT LTD

9

EUROSTAR PVT LTD

EUROSTAR PVT LTD

EUROSTAR PVT LTD

Re-design of Eurostar PVT Ltd. to be branded for India

10

SHOPPERS STOPSTART SOMETHING NEW

SHOP

PERS S

TOP



Re-design of Shoppers Stop to be

branded for China

11

DOUBLE PAGE SPREAD

RUGB

YFEST

MERC

HAND

ISE

Aims:To increase knowledge of upcoming trends

To understand/apply the importance of brand guide-lines

To increase and develop a professional standard of finish ready for industry

Requirements:Frontup were looking to launch a range of Rug-byFest branded merchan-dise to support the launch of RugbyFest. It was asked to create a range of mens t-shirts, polos and hood-ies as well as any fun promotional items to sit alongside the mer-chandise. The core message is that it is a fun/cool rugby festival with music, entertainment for all the family, but the focus will be on young men who like rugby.Research was undertaken into the market’s needs and upcoming graphic trends. FRONT UP

RUGBY12

RFRUGBY FEST

2011

T-SHIRTS AND POLOS

M M

M

RUGBYFEST

13

M

M

RUGBYFEST

M

RUGBYFEST HOODY’S

14

INDUST

RY LE

AD BR

IEF

BYUMBRO

Aims:To increase primary re-search ability

To understand/apply the importance of current trend and story telling

To increase and develop a professional standard of finish ready for in-dustry

Requirements:We had to choose either; classic, modern or future trend word and then research into this trend word. I chose the word ‘modern’ and research into rela-tive graphics, materi-als and colours that I felt relate to the word modern. From this I chose to themes to con-trast which were mini-mal contrasted with Graffiti/Street art. We were then asked to apply this new trend to the UMBRO Ramsey Jacket accordingly. The research had to follow in a story from general research to the chosen theme/s and then the application to the jacket.

15

Street Art/ Graffiti

BYUMBRO

AIM HIGH

Inside the jacket will contain this street art inspired graphic.

16

FRONT UPRUGBY

Vs.Minimalist

AIM

HIGH

Outside of jacket is minimal with cut ‘n’ stick lines.

Attention to every detail.

17

Documents

Clare Ryan