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Nobody’s Unpredictable City of Lethbridge 2011 Citizen Satisfaction Survey Results Presentation June 2011

City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

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Page 1: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

City of Lethbridge 2011 Citizen Satisfaction SurveyResults Presentation

June 2011

Page 2: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Background and Methodology

Page 3: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Background

The City of Lethbridge commissioned Ipsos Reid to conduct its 2011 Community Values and Citizen Satisfaction study, with a specific focus on understanding citizens’ attitudes towards local issues, their quality of life, municipal services, communication needs, finances and City priorities.

Specific research objectives included exploring:

Top of mind issues in need of attention from local leaders

Perceptions of quality of life;

Attitudes towards living in the City of Lethbridge;

Perceived importance of, and level of satisfaction with, City services;

Information needs and preferred communications methods;

Funding and financing;

Perceptions of the City’s downtown area;

Corporate Reputation of The City of Lethbridge;

Attitudes towards the maintaining of, condition of and upgrades needed for Infrastructure and,

Most important priorities for the City, and perceptions of the City’s performance in meeting specific priorities.

3

Page 4: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Methodology

4

A telephone survey was conducted with a randomly selected sample of Lethbridge residents aged 18 years or older.

To ensure randomness within households the “birthday method” of selecting respondents was used (i.e., asking to speak to the adult in the household who most recently celebrated a birthday).

Survey was fielded between April 4th and April 12th, 2011.

Sample size: 802, margin of error ± 3.4%, 19 times out of 20.

Results are weighted to reflect the relative size of each region in Lethbridge (North, South and West) and to ensure the age and gender distribution reflects that of the actual population according to the 2006 Census.

Where comparable, 2011 results are compared to 2008 and 2005 survey findings.

Page 5: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Key Findings

Page 6: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Topline Findings

98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005.

Similar to previous years, satisfaction with City services and programs remains high at 94%.

One in four (26%) citizens have had contact with a member of Lethbridge’s City Council in the last twelve months, while over half (62%) have had contact with The City of Lethbridge of one of its employees in the last twelve months, consistent with 2008 (61%).

Citizens of Lethbridge would most prefer their information from a website (23%) an increase from previous years (13%, 11%) and direct mail (20%) which has decreased form previous years (32%, 27%).

71% of citizens have visited The City of Lethbridge’s website in the last twelve months, up from 2008 (55%). Of those visitors, 85% found it useful, similar to previous years (92%, 85%).

Almost three in four (70%) citizens believe that they are getting a good value for their tax dollars, constant with 2008 (73%) but a drop off from 2005 (85%).

Recycling (42%) and Water (21%) are identified as the top two environmental priorities for The City of Lethbridge.

Government services (52%), Transportation (34%) and Recreation and cultural facilities/programs (27%) are identified by citizens to be the most important priorities that exist in The City of Lethbridge today.

Roads (66%), Recreation facilities such as public pools and ice rinks (45%) and Waste & Recycling facilities (41%) are identified as the three most important infrastructure assets in need of construction or upgrade.

6

Page 7: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Top of Mind Issues

Page 8: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Most Important Local Issue

8

Q1. In your view, as a resident of the City of Lethbridge, what is the most important LOCAL issue facing the City today, that is the one issue you feel should receive the greatest attention from your local leaders? What is the next most important local issue facing the City?

Base: All respondents (n=802)

Page 9: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

21%

12%

9%

9%

6%

5%

5%

1%

3%

2%

1%

8%

12%

8%

9%

10%

7%

3%

4%

2%

5%

2%

3%

2%

7%

29%

21%

19%

16%

9%

9%

6%

6%

5%

5%

3%

15%

12%

5%

Taxation/ Municipal Government Spending (Net)

Transportation (Net)

Municipal Government Services (Net)

Parks, Recreation and Cultural Facilities/ Programs (Net)

Social (Net)

Economy (Net)

Education (Net)

Crime (Net)

Healthcare (Net)

Environment (Net)

Growth (Net)

Other (Net)

Nothing

Don't know

First mention Second Mention Total Mention

Most Important Local Issue

9Base: All respondents (n=802)

Q1. In your view, as a resident of the City of Lethbridge, what is the most important LOCAL issue facing the City today, that is the one issue you feel should receive the greatest attention from your local leaders? What is the next most important local issue facing the City?

2005

11%

25%

21%

-

17%

10%

13%

6%

2%

5%

12%

15%

6%

2008

25%

20%

12%

-

25%

8%

8%

7%

5%

5%

19%

8%

5%

Page 10: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Quality of Life

Page 11: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Quality of Life Index

11

Q2.How would you rate the overall quality of life in the City of Lethbridge today? Would you say it is…?

1%*

2%*

56%

42%

Very poor

Poor

Good

Very good

Good

2011: 98%

2008:98%

2005: 98%

Poor

2011: 2%

2008:2%

2005: 2%

Base: all respondents (n=802)

“*” denotes rounding

Page 12: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Changes in Quality of Life

12

Q3. And, do you feel that the quality of life in the City of Lethbridge in the past three years has?

2%

14%

67%

17%

Don't know

Worsened

Stayed the same

Improved2008:17%

2005: 34%

2008:64%

2005: 57%

2008:17%

2005: 6%

2008:3%

2005: 3%

Base: all respondents (n=802)

Page 13: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Why Quality of Life has Improved

13

Q4. Why do you think the quality of life has improved?

15%12%

4%4%4%

3%3%3%3%3%3%3%3%

2%2%2%2%2%2%

1%1%

19%2%

Good recreational facilities/ entertainment/

Growing economy (incl. more businesses opening)

Improved facilities

More people coming/moving in

More housing/housing market stabilized

Improved programs/services

More shopping/stores

Seems nicer/better

Better roads

Better government/leadership

New library

Public consultation/ involvement

Improved public transit system

Keeping the streets clean (incl. snow removal)

New construction/city is expanding

More jobs

Crime rate is not increasing

Improved healthcare system

Population is growing (but not as rapid as compared to other places)

Better security/ policing

People are more friendly

Other

Don't know

Base: Those who feel quality of life has improved (n=130)

2008

8%11%

---

10%5%2%3%8%

---

8%19%4%

----

5%9%

-

2005

4%16%

---

5%-

3%6%

16%----

22%6%

-----

6%-

Page 14: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Why Quality of Life has Worsened

14

Q5. Why do you think the quality of life has worsened?

15%13%

8%5%5%

4%4%4%

3%3%3%

2%2%2%2%2%

1%1%1%1%

15%3%

Cost of living has increased

High taxes

Increase in crime

Unemployment

Government overspending/ unnecessary spending

Dislike the Mayor/council members

Poor economy

Too much growth/population

Traffic issues

Poor services

Increased/ high property taxes

Homeless

Poor policing/lack of neighborhood watch

People are unfriendly/rude

Lack of housing/affordable housing

Poor healthcare system

Poverty

Problems with urban planning

Council too concerned with industry/ not enough focus on …

Poor leadership

Other

Don't know

2008

9%8%

17%--

11%-

16%---

4%--

17%-

1%-

1%-

13%-

Base: Those who feel quality of life has worsened (n=121)

2005

14%-

21%--

9%----------

6%-

9%-

26%-

Page 15: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Agreement with Statements about Life in Lethbridge

15

Q6.I’m going to read you a few statements about life in the City of Lethbridge and I’d like you to indicate the degree to which you agree or disagree with each statement. The first one is…Is that strongly or somewhat agree/disagree? How about …?

64%

57%

42%

33%

36%

50%

97%

93%

92%

Lethbridge is a great community to raise a family

I am proud to live in Lethbridge

Lethbridge is a community with a bright future

Strongly Agree Agree

Base: All respondents (n=802)

2005 Agree

95%

97%

96%

2008 Agree

98%

94%

94%

Page 16: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Satisfaction and Importance of City Services

Page 17: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Overall Satisfaction with City Services and Programs

17

Q9.Please tell me how satisfied you are with the overall level and quality of services and programs provided by the City of Lethbridge. Our scale is very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied.

1%

5%

64%*

29%*

Not at all satisfied

Not very satisfied

Satisfied

Very satisfied

Satisfied

2011: 94%

2008:95%

2005: 98%

Not Satisfied

2011: 6%

2008:5%

2005: 2%

Base: All respondents (n=802)

Page 18: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Importance of City Services

18

96%

81%

74%

86%

91%

75%

69%

77%

70%

56%

65%

45%

44%

46%

38%

53%

4%

18%

24%

13%

7%

22%

27%

19%

25%

36%

25%

42%

42%

35%

40%

24%

100%

99%

99%*

98%*

98%

96%*

96%

96%

95%

92%

89%*

88%*

86%

81%

78%

77%

Fire protection and Ambulance services

Parks and open spaces

Maintenance, cleaning, and upgrading of streets and sidewalks

Garbage collection

Police services

Snow removal

Recreational facilities

Recycling

Land use and community planning

City trails and pathway systems

Public library

Animal control & sheltering

Bylaw enforcement

Social Housing

Arts & culture facilities

Public transit

Very Important Somewhat Important2008

100%

98%

99%

99%

100%

-

94%

97%

95%

90%

90%

-

-

89%

79%

78%

2005

100%

98%

99%

-

98%

-

-

-

94%

-

91%

-

-

83%

-

79%

Q8. I am going to read a list of programs and services provided to you by the City of Lethbridge. Please tell me how important each one is to you and how satisfied you are with the job the City is doing in providing that program or service. The first one is…How important is this program or service?

Our scale is very important, somewhat important not very important, or not at all important. And how satisfied are you with the job the City is doing in providing this program or service? This time, our scale is very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied. And how

important is And how satisfied are you?

Base: All respondents (n=802)

“*” denotes rounding

Page 19: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Satisfaction with City Services

19

72%

62%

57%

65%

50%

43%

30%

29%

20%

24%

25%

14%

29%

12%

25%

29%

23%

33%

37%

26%

39%

46%

52%

50%

58%

52%

51%

59%

43%

56%

43%

37%

95%

95%

94%

91%

89%

89%

82%

79%

78%

77%*

76%

73%

72%

68%

67%*

67%*

Fire protection and Ambulance services

Public library

Parks and open spaces

Garbage collection

Police services

City trails and pathway systems

Animal control & sheltering

Recreational facilities

Bylaw enforcement

Arts & culture facilities

Maintenance, cleaning, and upgrading of streets and sidewalks

Land use and community planning

Snow removal

Social Housing

Public transit

Recycling

Very Satisfied Somewhat Satisfied

Q8. I am going to read a list of programs and services provided to you by the City of Lethbridge. Please tell me how important each one is to you and how satisfied you are with the job the City is doing in providing that program or service. The first one is…How important is this program or service?

Our scale is very important, somewhat important not very important, or not at all important. And how satisfied are you with the job the City is doing in providing this program or service? This time, our scale is very satisfied, somewhat satisfied, not very satisfied, or not at all satisfied. And how

important is And how satisfied are you?

Base: All respondents (n=802)

2008

95%

93%

93%

89%

89%

91%

-

81%

82%

79%

78%

75%

-

57%

73%

72%

2005

96%

92%

96%

-

86%

-

-

87%

81%

-

-

83%

-

72%

69%

-

2002

97%

97%

92%

-

85%

-

-

-

72%

-

-

-

-

66%

76%

-“*” denotes rounding

Page 20: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Importance versus Satisfaction Grid - 2011

20Base: All respondents (n=802)

Public libraryCity trails and pathway system

Public transit

Arts & culture facilities

Social housing

Bylaw enforcement

Recycling

Land use & community planning

Maintenance/cleaning/upgrading of

streets/sidewalks

Recreational facilities

Fire Protection

Parks & open spaces

Police servicesGarbage collection

Primary Weakness Primary Strength100%

55%

92%

Imp

ort

ance

(% V

ery

or

Som

ewh

at I

mp

ort

ant)

Secondary Weakness Secondary Strength 100%77%Satisfaction (% Very or Somewhat Satisfied)

Snow removal

Animal control and sheltering

Secondary Strength

Page 21: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Communications

Page 22: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Communication with Council

22

Q10a1. Have you contacted or dealt with a member of Lethbridge’s City Council in the last twelve months?

26%*

73%*

Yes No

Base: All respondents (n=802)

“*” denotes rounding

Page 23: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Communication with The City of Lethbridge

23

Q10a. Have you contacted or dealt with The City of Lethbridge or one of its employees in the last twelve months?

62%

38%

Yes No

Base: All respondents (n=802)

2008:

Yes: 61%

No: 39%

Page 24: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Personal Dealings with The City of Lethbridge

24

10b. Thinking about your personal dealings with the City of Lethbridge and anything you may have read, seen, or heard, please indicate the degree to which you agree or disagree with each of the following statements. Our scale is strongly agree, somewhat agree, somewhat disagree, and

strongly disagree. The first one is...How about…?

43%

27%

18%

46%

52%

55%

89%

79%

73%

City staff are courteous, helpful, and knowledgeable

City staff are easy to get a hold of when I need them

The City of Lethbridge responds quickly to requests and concerns

Strongly Agree Agree2005 Agree

91%

83%

78%

Base: All respondents (n=802)

2008 Agree

90%

79%

74%

Page 25: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Amount of Information from The City

25

10c. In your opinion, do you currently receive too much, too little, or just the right amount of information from The City?

2%

61%

37%

Too much Just the right amount Too little

Base: All respondents (n=802)

2008:

Too much: 3%

Just the right amount: 67%

Too little: 30%

Don’t know: 1%

Page 26: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Community Information Needs

26

Q11. Thinking about your community information needs, what kinds of information do you want the City of Lethbridge to provide you with? Any others?

16%

7%

6%

6%

6%

6%

5%

5%

5%

5%

4%

3%

3%

3%

29%

7%

14%

Budget/ tax spending

City planning (unspecified)

Leisure/ recreation

Council/ City Issues/ agendas/ meetings

General information/ what's going on

Upcoming (community) events

New projects/ future developments

Up to date/ timely information

Services/ programs (unspecified)

Garbage pick up/ recycling

Transparency/ honesty

By-laws

Taxation

Web-based/ online information

Other

Nothing

Don't know

2008

13%

8%

13%

5%

5%

6%

-

-

6%

8%

-

-

-

-

9%

11%

14%

Base: All respondents (n=802)

2005

7%

10%

12%

-

-

11%

-

-

11%

5%

-

-

-

-

13%

10%

22%

*mentions under 3% not shown

Page 27: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Main Source of Information

27

Q12. Thinking about yourself, what is your main source of receiving information from the City of Lethbridge?

Base: All respondents (n=802)

21%

22%

12%

8%

8%

6%

4%

2%

1%

3%

1%

1%

13%

12%

11%

8%

11%

9%

11%

6%

3%

4%

2%

2%

9%

34%

33%

20%

19%

17%

17%

10%

5%

4%

3%

3%

3%

22%

1%

Newspaper news stories

Website

Direct mail/billing inserts

Radio

Television news - Global/CTV

Newspaper advertisements

Television - general

Information flyers

Word of mouth

Internet/ online

By phone/ phone book

Newsletters

Other

Don't know

2008

31%

21%

24%

17%

24%

22%

13%

10%

4%

-

4%

3%

5%

1%

Page 28: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Preferred Method of Communication

28

Q13. And, thinking about your own preferences, how you would most like to receive information from the City of Lethbridge?

23%

20%

15%

10%

7%

5%

5%

3%

2%

2%

5%

3%

Website

Direct Mail

Newspaper

Email

Television

Newsletter

Radio

Inserts in utility bills

Information Flyers

Internet/ online

Other

Don't know

2008

13%

32%

16%

4%

11%

8%

5%

5%

1%

-

3%

1%

2005

11%

27%

26%

-

14%

-

5%

-

9%

-

6%

-

Base: All respondents (n=802)

Page 29: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Website

Page 30: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Use of Website

30

Q14.Have you been to the City of Lethbridge’s website in the last twelve months?

71%

29%

Yes No

Base: All respondents (n=802)

Yes:

2008: 55%

2005: 40%

No:

2008: 45%

2005: 60%

Page 31: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Last Time Visiting

31

Q14a. When was the last time that you personally visited the City of Lethbridge's website?

36%*

16%*12%

35%*

Within the last week 1-2 weeks 3-4 weeks Over one month ago

Base: Those who have been to the City of Lethbridge's website in last year (n=545)

“*” denotes rounding

Page 32: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Usefulness of Website

32

Q15a. How useful was the content of information and online services available on the website? Was it…?

41%

44%

10%

4%

1%

Very useful

Somewhat useful

Not too useful

Not at all useful

Don't know

Useful:

2011:85%

2008: 92%

2005: 85%

Not Useful:

2010:14%

2008: 8%

2005: 14%

Base: Those who have been to the City of Lethbridge's website in last year (n=545)

Page 33: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Financial Planning

Page 34: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Value for Tax Dollars

34

Q16. Your property tax dollars are divided between The City of Lethbridge and the Province. In Lethbridge, approximately 70% of your property tax bill goes to The City to fund municipal services and approximately 30% of your property tax bill goes to the province. Considering the services

provided by The City, Overall, do you think you get good value or poor value for the taxes you pay? Would you say…?

11%

59%

23%

6%

1%

Very good value

Good value

Poor value

Very poor value

Don't know/ not sure

Good Value:

2011: 70%

2008: 73%

2005: 85%

Poor Value:

2011: 29%

2008: 25%

2005: 14%

Base: All respondents (n=802)

Page 35: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Municipal Tax Options

35

Q17. Municipal property taxes are the primary way to pay for services provided by the City. Due to the increased cost of maintaining current service levels and infrastructure, the City must balance taxation and service delivery levels. To deal with this situation, which of the following four options

would you most like the City to pursue?

28%*

26%*

19%*

14%*

11%

3%*

Increase taxes - to maintain services at current levels

Cut services - to maintain current tax level

Increase taxes - to enhance or expand services

Cut services - to reduce taxes

None

Don't know

Base: All respondents (n=802)

2008

35%

21%

17%

14%

11%

2%

2005

42%

15%

23%

8%

-

2%

“*” denotes rounding

Page 36: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Value for User Fees

36

Q18. In order to reduce taxation, the City of Lethbridge collects user fees for certain services. In your opinion, do you get good value or poor value for the user fees that you pay for specific services, such as…? Would you say…? How about.. ?

Base: All respondents (n=802)

27%

28%

20%

18%

17%

10%

13%

62%

60%

66%

63%

58%

53%

46%

89%

87%*

86%

81%*

76%*

63%

59%

Drinking water

Garbage pick-up

Waste water treatment

Swimming

Skating

City transit

Recycling

Very good value Good value 2005

93%

89%

93%

80%

77%

65%

-

2008

92%

85%

89%

85%

76%

69%

64%

“*” denotes rounding

Page 37: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Downtown

Page 38: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Perceptions about Downtown Lethbridge

38

Q20. Thinking of the Downtown area that's bounded by 1st Avenue on the North, 6th Avenue on the south, Scenic Drive on the west and Stafford Drive on the east, please tell me whether you agree or disagree with the following statements. The first/next one is The downtown area is vibrant

and active.

Base: All respondents (n=802)

55%

25%

10%

11%

12%

33%

52%

48%

46%

43%

88%

77%

58%

57%

55%

The downtown area is important to the community as a whole

There are a range of arts, culture, and entertainment opportunities in the downtown area

The downtown area is vibrant and active

The downtown area is attractive to business

The downtown area is safe

Strongly agree Agree2005

90%

77%

54%

48%

45%

2008

89%

76%

49%

46%

45%

Page 39: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

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Environment & Citizen Priorities

Page 40: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Top Environmental Priorities

40

Q22a. In your own view, what are the top two environmental priorities that the City of Lethbridge should focus on in the coming three years?

Base: All respondents (n=802)

35%

12%

6%

3%

4%

5%

3%

2%

2%

2%

1%

2%

25%

14%

7%

9%

5%

2%

1%

7%

3%

3%

2%

2%

2%

1%

10%

42%

21%

11%

5%

5%

12%

6%

5%

4%

4%

3%

3%

35%

14%

5%

Recycling

Water (Net)

Drinking water/water quality/water treatment

Water/ adequate water supply

Other water

Maintaining of parks/ green spaces

Waste/ garbage disposal

Use of renewable energy (e.g. wind/ solar power)

More efficient public transit

Tree planting

Keep the municipality clean

Pollution

Other

None/ nothing

Don't know

First mention Second mention

*mentions under 3% not shown

Page 41: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Perceptions about Staff and Council:

Municipal Reputation

Page 42: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Satisfaction with Municipal Government

42

P1. Taking everything into account, how satisfied are you with the way the City of Lethbridge is going about running the community? Are you…? What about with the way is going about running the community?

10%

15%

15%

66%

61%

66%

76%

77%*

81%

Council, excluding Administration

Administration, excluding Council

Municipal government, including Council and Administration as a whole

Very satisfied Somewhat satisfied

Base: All respondents (n=802)

“*” denotes rounding

Page 43: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Attitudes towards Municipal Government

43

P2. Thinking about your personal dealings with the City of Lethbridge and anything you may have read, seen, or heard, please indicate if you agree or disagree with each of the following statements. The first one is… Is that strongly or somewhat agree/disagree? How about…?

8%

18%

15%

26%

49%

45%

54%

50%

57%

63%

70%*

76%

The City of Lethbridge always takes residents’ views into consideration when making decisions that affect them

The City of Lethbridge does the best it can with the money available

The City of Lethbridge practices open and accessible government

The City of Lethbridge is accountable to the community for leadership and good governance

Strongly Agree Agree

Base: All respondents (n=802)

“*” denotes rounding

Page 44: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Citizen Priorities & Expectations

Page 45: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Top Priorities for The City of Lethbridge

45

E1. Thinking about all of the priorities that exist in the City of Lethbridge today, please tell me the top three priorities that you feel the City of Lethbridge should address over the next 12 months.

Base: All respondents (n=802)

21%

12%

10%

8%

6%

4%

4%

2%

3%

3%

2%

1%

7%

14%

9%

8%

5%

4%

4%

3%

2%

2%

2%

1%

2%

10%

10%

6%

5%

4%

4%

3%

3%

1%

1%

2%

1%

7%

45%

29%

23%

17%

14%

11%

7%

7%

6%

6%

5%

4%

24%

4%

Government Services (Net)

Transportation (Net)

Recreation and Cultural Facilities/ Programs (Net)

Taxation/ Government Spending (NET)

Social (Net)

Crime (Net)

Environment (Net)

Economy (Net)

Education (Net)

Growth/ Development (Net)

Revitalization (Net)

Healthcare (Net)

Other

Don't know

First mentions Second mention Third mention

Page 46: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Importance of Priorities

46

E2. Next, I’d like you to rate these three priorities from most important to least important. Of these three priorities, which one is most important? Which one is next most important?

Base: All respondents (n=802)

Page 47: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Importance of Priorities

47

E2. Next, I’d like you to rate these three priorities from most important to least important. Of these three priorities, which one is most important? Which one is next most important?

52%

34%

27%

20%17%

13% 13%

8% 8% 7% 6% 5%

28%

1%

Base: All respondents (n=802)

Page 48: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Infrastructure Priorities

Page 49: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Performance of The City in Managing Infrastructure Assets

49

I2. Please tell me if you think the City of Lethbridge is doing a good job or poor job of managing each of the following infrastructure assets in your community. The first one is…Is that a very or somewhat good/poor job? How about…?

Base: All respondents (n=802)

50%

44%

53%

36%

26%

26%

26%

18%

43%

48%

39%

49%

56%

48%

48%

54%

92%*

92%

92%

85%

82%

74%

74%

72%

Sewage treatment facilities

Parks & Pathways

Water treatment facilities

Recreation facilities such as public pools and ice rinks

Arts and cultural facilities

Waste & Recycling facilities

Local public transit systems

Roads

Very good job Somewhat good job

“*” denotes rounding

Page 50: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Current Condition of Infrastructure

50

I3. Generally speaking, how would you rate the current condition of each of the following in the City of Lethbridge? The first one is…Would you say this is in…? How about…?

Base: All respondents (n=802)

20%

18%

15%

14%

10%

11%

8%

7%

66%

66%

67%

63%

64%

62%

61%

53%

86%

84%

82%

76%*

75%*

73%

69%

61%*

Parks & Pathways

Water treatment facilities

Sewage treatment facilities

Arts and cultural facilities

Local public transit systems

Recreation facilities such as public pools and ice rinks

Waste & Recycling facilities

Roads

Excellent Condition Good Condition

“*” denotes rounding

Page 51: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Importance of Infrastructure Upgrades

51

I4. And if you could choose which infrastructure assets should get the highest and immediate priority of government attention for construction or upgrade in your community, which one of the following would you assign ...? GREATEST & SECOND GREATEST IMPORTANCE

27%

20%

11%

5%

11%

14%

9%

2%

23%

12%

15%

14%

12%

5%

6%

8%

16%

13%

15%

14%

10%

7%

9%

9%

66%

45%

41%

33%

33%

26%

24%

19%

Roads

Recreation facilities such as public pools and ice rinks

Waste & Recycling facilities

Parks & Pathways

Water treatment facilities

Arts and cultural facilities

Local public transit systems

Sewage treatment facilities

First greatest importance Second greatest importance Third greatest importance

Base: All respondents (n=802)

Page 52: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Contact:

Jamie DuncanAssociate Vice President

Ipsos Reid403.294.7385

[email protected]`

Evan LegateResearch Associate

Ipsos Reid403.294.7378

[email protected]

Page 53: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Demographics

Page 54: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Demographics

54

Male48%

Female52%

Gender

Own82%

Rent17%

Other1%

Own or Rent Residence

“*” denotes rounding

Household Income

Less than $30,000 15%

$30,000 to just under $45,000 11%

$45,000 to just under $60,000 11%

$60,000 to just under $75,000 11%

$75,000 to just under $90,000 11%

$90,000 to just under $105,000 8%

$105,000 to just under $120,000 8%

$120,000 and over 16%

Don’t know/Not sure 9%

16%

34%*

17%* 19%*

13%

1 2 3 4 5 or more

Number of People Living in Household

55%

15%21%

6% 3%

None 1 2 3 4 or more

% of those in Household Under 18

Page 55: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Demographics

55

Years Spent in Lethbridge

Less than 5 16%

5 to 10 16%

More than 10 68%

“*” denotes rounding

Age

18 to 24 6%

25 to 34 27%*

35 to 44 15%*

45 to 54 18%

55 to 64 16%*

65 or more 16%

Don’t know 1%

Average age 46.5

Highest Level of Schooling

Completed high school or less

16%

Some post secondary or completed a college diploma

46%

Completed university degree or post-grad degree

37%

Don’t know 1%

Method Of Transportation

Transit 5%

Drive my own car 90%

Carpooling/sharingrides

1%

Cycle or rollerblade 0%

Walk/run 1%

Taxi1%

Other 2%

I do not travel 0%

Page 56: City of Lethbridge 2011 Citizen Satisfaction Survey · Topline Findings 98% of citizens rate the quality of life in Lethbridge as good, identical to results from 2008 and 2005. Similar

Nobody’s Unpredictable

Contact:

Jamie DuncanAssociate Vice President

Ipsos Reid403.294.7385

[email protected]`

Evan LegateResearch Associate

Ipsos Reid403.294.7378

[email protected]