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Cisco Confidential 1© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Customer EducationIt's All About The Experience: Cisco Video CollaborationBrian J. Avery
Territory Business Manager – Cisco Systems
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Presentation Agenda
► Welcome from Cisco
► Cisco Collaboration: Redefining the Collaboration Experience
► Conclusion
► A Story of Immersive Video
► Why Cisco for Collaboration
Priors:Cisco Sales and Channels (10.5 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation
About Your HostBrian AveryTerritory Business ManagerCisco Systems, [email protected]
Who Is Cisco?
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems
Bosack and Lerner run network cables between two different buildings on the Stanford University campus
A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born
1984
WellFleet
SynOptics
3Com
ACC
DEC
Proteon
IBM
Bay Networks
Newbridge
Cabletron
Ascend
Fore
Xylan
3ComNortel
Ericsson
Alcatel
JuniperLucent
Siemens
NECFoundry
Redback
Riverstone
Extreme AristaHP
Avaya
Juniper
Huawei
Aruba
Brocade
Checkpoint
Fortinet
ShoreTel
Polycom
Microsoft
F5
Riverbed
Dell
Internet of Everything
1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today
The Landscape is Constantly
Changing
Leading for Nearly 30 Years
2016
Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Who Is Cisco?
Chuck Robbins,CEO, Cisco
• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)
• $117B Market Capitalization
• $49.6B in Revenue
• $10B in Annual Net Profits
• $34B More Cash than Debt
• $6.3B in Research and Development
http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics
No. 1Voice
41%
No. 1TelePresence
50%
No. 1Web
Conferencing43%
No. 1Wireless LAN
50%
No. 2x86 Blade Servers
29%
No. 1RoutingEdge/Core/
Access
47%
No. 1Security
31%
No. 1SwitchingModular/Fixed
65%
No. 1Storage Area
Networks47%
Market Leadership Matters
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
CiscoCollaborationRedefining the Collaboration Experience
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Communication tools and have evolved butthey’re increasingly complicated and fragmented
telephone
meetings /calendar
mobile / BYOD
video / web conferencing
documentsharing / editing
smartphones
audio conferencing
instant messaging
/ chat
content storage
video streaming
content sharing
tablets
Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
TodayInterdependent workFlexible, self-regulated agile teamsTeam from anywhereWork with employees, partners, and customers
PastIndividual work
Fixed, long-term teamsTeams in the office
Work mostly with employees
The Way We Work Has Changed
Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Information Technology teams
are faced with
implementing and managing a complex set of solutions
An Easy and Simple Experience from Any Device
EveryDesk
EveryRoom
EveryPocket
Experience
Software
Hardware
Infrastructure
Network
The Experience
Customer Size0–100 1000+
Large-ScaleBE7000H1000+ Users2500 Devices8–10 Apps
Voice /Video / IPT UC / Collaboration Apps Video Conferencing Contact Center3rd Party Apps
Large-ScaleBE7000M1000+ Users3000+ Devices4–6 Apps
Voice / Video / IPTUC / Collaboration Apps Contact Center3rd Party Apps
Medium-ScaleBE6000H1000 Users2500 Devices8+1 Apps
Voice / Video / IPTUC / Collaboration Apps Video Conferencing Contact Center3rd Party Apps
Medium-ScaleBE6000M1000 Users1200 Devices4+1 Apps
Voice / Video / IPTUC / Collaboration Apps Contact Center3rd Party Apps
Small-ScaleBE6000S150 Users300 DevicesCore UC Apps Only
Voice / Video / IPT Core UC Apps Paging Services
On-Premise Family Model Options
Basi
c IP
T to
Ful
l Col
labo
ratio
n
No Max Capacity
Collaboration Software Licensing Framework Management Tools Seamless Migration
100–1000
Packaged Collaboration SolutionsPackaged Collaboration Solutions
Call ControlCUCM
1000
MessagingUnity®
Connection
IM/PJabber
Paging Cisco Paging
Server
Provisioning Management
Prime
1000 VM/UM 1000 IM/P Users 50 Users/Group 1000 Users
Attendant Console
Adv/Standard
Contact CentreUCCX
ManagementTP Management
Suite
Record Stream Video
TP Content Server
ControlCisco TP
Conductor
100 Agents 4 MCU’s 1vCPU 1 Recording
2 Streaming2vCPU
30 MCU’s
Media Processing
Cisco Telepresence
Server
Collaboration Edge
Expressway
10 HD ports per instance/VM
200 Audio100 Video
Cisco UCS® C220 M4*Rack Server
BE 6K
EveryDesk
EveryRoom
EveryPocket
EveryCustomer
© 2014 Cisco and/or its affiliates. All rights reserved. 17Cisco Confidential
Why Modernize
Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 18
Old Meeting Rooms Old Desktop workspace
• Separate speakerphone• Overhead projector• Speaker system• Expensive room controls
• Separate monitor• USB camera• Desk phone• Desktop speakers
Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 19
The “NEW” meeting room The “NEW” desktop workspace
• Integrated system for simplified end user experience
• Amazing audio and video quality
• Modern and intuitive user interface• Modern collaboration experience• Cost savings• Award winning designs
Modular and Codecs
Room SystemsImmersive
EveryRoom
IX5000Immersive Telepresence - IX5000
Rooms – MX Series
Rooms – SX series
DX70DX80 DX650
EveryDesk
8800 7800
DX Solutions
Empower Every Desk with Collaboration
http://www.youtube.com/v/OwtdiBY7DHw&hd=1&autoplay=1&rel=0
EveryPocket
All-in-one UC application Collaborate from any workspace Presence and IM Voice, video, and voice messaging Desktop sharing and conferencing
PC, Mac, tablet, and smartphoneOn-premises and cloudIntegration with 3rd party productivity tools
Cisco Jabber for Rich Real-time Communications
Cisco Spark
Communicate from where your work lives
Cloud-based Collaboration
Message Meeting Call
• Single app for voice, video, meetings, and messaging• iOS, Android, and Windows Devices• Windows and Mac OS X
• Integrated mobile and desktop voice and video calling with Spark App
• Spark App is an “extension” of your phone• Answer calls on your desk phone or with Spark
App• Call anyone, anywhere as if you were in the
office
Spark App as a Soft Client
© 2014 Cisco and/or its affiliates. All rights reserved. 31Cisco Confidential
Why Modernize
© 2014 Cisco and/or its affiliates. All rights reserved. 32Cisco Confidential
Cisco Multi-Stream
• Leverage both screens for video when not sharing content – SX80 / MX700 / MX800 Dual
• Exclusive capability for Cisco Endpoints leveraging Cisco Infrastructure!
Unified Conferencing
• Converged architecture for all conferencing types
• Personal (Rendezvous)
• Scheduled
• Instant (Ad Hoc)
• Single pool of resources,100% virtualized
• Flexible deployment options
Unified Call Control
• Unified call control, dial-plan, and administration for all collaboration endpoints
• Seamless interoperability across the portfolio
• Flexible deployment options for main office, branch and remote workers
Turns this experience… …into this experience!
© 2014 Cisco and/or its affiliates. All rights reserved. 33Cisco Confidential
Speaker Track 60
• Game changing innovation that allows for automatic camera tracking of the active speaker
• Easily identify the active speaker with spatial audio tracking
• Flexible deployment options –available on MX700/800 or add-on to SX80
Unified User Interface
• Common UI across all devices
• Ease of dialing long URLs with Touch Interface
• One-button-to-push for meetings
Intelligent Proximity
• Flexibly to view and share content on PC, MAC/Apple and Android devices
• Browse and save content at your convenience
• Mute/Volume/Add Participants/End Call controls
© 2014 Cisco and/or its affiliates. All rights reserved. 34Cisco Confidential
Snap to Whiteboard Mode
• Improve user experience and broaden usage of video to collaboration environments
• Ensures that the camera always provides a good view of both the whiteboard and presenter
• Configurable option on the SpeakerTrack 60
Stand-up Mode
• Allows users on IX5000 endpoints to stand up and move about the room and still remain in view
• Cameras do not move or adjust. Done in software!
Training Room Mode
• Training Room Mode allows a user to easily switch between:
• Local Presenter• Remote Presenter• Discussion
• Available on SX80 with Spearktrack 60 plus one additional camera
© 2014 Cisco and/or its affiliates. All rights reserved. 35Cisco Confidential
No More Room Remediation
• IX 5000 no longer requires expensive room remediation
• No more installing new carpet, changing HVAC, extra power connections, etc.
• One 110v power port and one network connection
• 30% lower TCO over 3 years and 25% lower annual support
Pervasive Desktop Video
• New DX endpoints allow affordable collaboration for every desk
• Desktop video is no longer only for executives
• Price points allow for pervasive video deployments to all knowledge workers!
Speed of Deployment• Most endpoints out of the box and
on video in 10-30 minutes• Open up• Setup• Plug In• Connect
• New IX5000 takes two people two days to install
ON A MISSION:
TO BRING AMAZINGTO EVERYONE IN THE WORLD http://www.youtube.com/v/uOGS83EtQG
s&hd=1&autoplay=1&rel=0
Making Teamwork Simplier
It’s where teams come togetherto discuss, connect, and share
Rooms for everyoneEnables the agile workerBetter together Consumer ease with IT manageabilityMobile and desktop
Message Meeting CallTeam messaging in virtual rooms
Persistent Chat, Content Sharing, Iteration
A Cloud-based phone system1 plus much more
Make calls within or outside organization via the PSTN1
Audio, video, and web meetings
Before/during/after-meeting messaging and content
Spark Services
1 The Cisco Spark service doesn’t include PSTN services. Customers need to purchase PSTN services from a 3rd party provider. For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dial
services. Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.
Spark Endpoints
Cisco Desktop Devices
Spark Room Systems
Personal ProductivityOn the Road, in the Office, with a Customer
Join MeetingsWhen MobileFrom a Desk From a Room
Common Contacts and Call History From
Mobile to DesktopControl Video Rooms
From Mobile
Video Everywhere
Seamlessly Move Between Mobile
And Desktop
Cisco Spark Room Systems
MX200 MX300
MX800MX700 MX800 Dual
DX80DX70
SX80SX20
Pairing your Spark App to a Room SystemSpark Proximity
Join Spark Meetings on a Spark Room System
Simple Meeting Access Move and GoFace-to-Face Meetings
Industry-leading web and video conferencing‒ Audio, web, and high-definition video‒ Meeting, training, event, and support versions‒ Video optimized meetings: Collaboration Meeting Rooms Cloud
Document, application, desktop sharing Ad-hoc and scheduled meetings, including scheduling
with Outlook and Lotus Notes Interoperable with Cisco® Collaboration products Delivered securely over the Cisco WebEx® cloud and
on premises Consistent, cross-platform experience
‒ Supported on mobile devices‒ Windows, Mac, Linux, UNIX‒ Available in 13 languages
Cisco WebEx
WebConferencing
AudioConferencing
Video Conferencing
Everywhere Mainstream Immersive
How do I connect everyone together? In one meeting?Let’s Meet What devices
will be used?How many
people in my meeting?
Where is everyone joining from?
Make Collaboration Simple
Web Conferencing
Video Conferencing
AudioConferencingConferencing
All MeetingsOne Location
Collaboration is now Simple
WebEx Personal Meeting Rooms
Cisco TelePresenceEndpoints
3rd Party Standards BasedTelepresence Endpoints
WebEx Desktop & Mobile
Desktop Collaboration
Cisco WebEx Cloud
Lync 2010, 2013
Jabber Desktop & Mobile
Collaboration is now Simple
Collaboration is now Simple
Why should you care?
Collaboration enhances business processes
Collaboration fuels the next-gen workforce
Collaboration fuels the next-gen workforce
Collaboration enhances business processes
People Are Accelerating the Tipping Point
Collaboration accelerates workplace transformation Collaboration accelerates workplace transformation
Collaboration simplifies business
Collaboration simplifies business
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 54
Driving Results
• Increase employee satisfaction
• Optimize space, power, equipment for reduced $/sq. ft.
Efficient personalized workspaces:• Extension mobility
services• Seamless call transfer • Common user interface
and features on any device
Intelligent
Flexible Workspace and Hot Desking
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55
IntelligentOptimized experiences allow users to personalize interaction with content and information:• Personalize meeting
experiences• Adapt to meeting
environments• View and share content
wirelessly from any device
Driving Results
• Maximize interaction
• Simplify connections
Maximize Productivity with Mobile devices
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56
Thomas Boudia
IntelligentAdaptive experiences anywhere; connected as if in the office:• Secure connect in one step• Seamlessly escalate IM to
video to a video conference • Business class experiences
Driving Results
• Empowered mobile workers
• Work anywhere: partner and customer sites
Work from Anywhere
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 57
IntelligentOptimized experiences for critical moments:• Intuitive interfaces to easily
control meetings and content
• End to end quality and security assurance
• Real time content annotation• Optimize interaction for large
meetings
Driving Results
• Early engagement of SMEs reduces project cycles
• “In-Person” meetings reduce time and travel
Critical Business Meetings
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 58
IntelligentStreamline any to any video collaboration:• Secure B2B
collaboration • Intuitive from start to
finish: one step to join • Connect standard video,
web and audio users
Driving Results
• Full engagement drives spontaneous innovation
• Accelerate time to market
Video Collaboration- Enabled Value Chain
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 59
IntelligentExpand revenue sources and service delivery models: • Effectively locate and scale
the best expertise• Simplify business class
B2C • Personalize with content
sharing and video messages
Driving Results
• Dramatically accelerate sales conversions
• Reduced customer acquisition costs
Connecting with your Customers
EveryDesk
HR Sales & Marketing Manufacturing
CMR CMRCMR
• New interviewing methods• Talent retention and training• Organizational alignment
• New service models• Reach new buyers• Build loyalty and trust
• Virtual Meeting Spaces• Design, Innovate, Faster• Improve time to market
Be Everywhere with Video Collaboration
http://www.youtube.com/v/3IqhFUHivjU&hd=1&autoplay=1&rel=0
Cisco Confidential 62© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Interactive Tool Visualize a Video-enabled workspace Understand the physical layout and room requirements More…
Cisco Project Workspace
http://www.cisco.com/assets/sol/tp/workplace_app/index.html
Cisco Confidential 63© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Accelerate Sales with Demonstrationshttps://www.ciscomeetingonus.com/schedule.php
Why Choose Cisco?
of Fortune 500 Use Cisco®
Collaboration
95%
Cisco WebEx®
Minutes per Month
4+ Billion
Cisco Collaboration Customers
200,000+
Cisco TelePresence®
Endpoints
3+ Million
Cisco Contact Center Agents
4+ MillionCisco Jabber®
Seats
30+ Million
Cisco Leading the Industry
Cisco IPPhones
95+ Million
Worldwide Enterprise Voice Revenue Share
Avaya
MitelNECUnify (SEN)Alcatel-LucentPolycomMicrosoftShoreTel
Enterprise Voice Revenue Share
0%5%
10%15%20%25%30%35%40%45%
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
Source: Synergy Research, note view excludes key telephony systems (KTS)Note: Not a comprehensive vendor list shown. Mitel includes Aastra history
…crowded in <10% share group
0%1%2%3%4%5%6%7%8%9%
10%
4Q12
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
2Q15
3Q15
4Q15
Cisco
Avaya
Mitel
Unify(SEN)NEC
Alcatel-LucentPolycom
Microsoft
ShoreTel
Only Cisco Can Bring It All Together
UnifiedCommunications
CustomerCollaboration
Conferencing
Open & Interoperable
Intercloud: Premises, Cloud & Hybrid
Ecosystem: Partners & Cisco Services
Conclusion
Thank You and Next Steps
Brian [email protected]
www.
Learn more about Cisco Collaboration:www.cisco.com/go/collaboration/
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