ONLINE SALES BUSINESS

APPAREL INDUSTRY

BENEFITS

ONLINE SELLING

No brick and mortar structure

Less manpower

Less time consuming

Payment options

Shipment

Channels of distribution not involved

Convenience

User friendly

TRADITIONAL SELLING

Brick & mortar

Immediacy

Touch & feel experience

Large range of goods

Value

Feedback

Privacy

CHALLENGES

ONLINE SELLING

No touch and feel experience

SEO friendly website

Maintaining customer information

Optimizing the online catalog

Providing a branded experience

Technology integration

Cultural change and change management

TRADITIONAL SELLING

Time consuming

Crowded stores

Brick & mortar structures

Inventory

Channel management

Assistance may be required

ONLINE EDUCATION INDUSTRY

BENEFITS •CHOICE •FLEXIBILITY •NETWORKING•ACCESSIBILITY • INTERPERSONAL BREADTH •COMFORT •AVOIDING SCHEDULE CONFLICTS•PAYMENT OPTIONS•SPECIFIC•RELEVANT

ONLINE EDUCATION

•COMMUNICATION •SOCIALISING •OPPORTUNITIES•EXPERENTIAL LEARNING •PACE OF LEARNING •COMMUNITY •CULTURAL ENGAGEMENT TRADITIONAL

EDUCATION

CHALLENGES • NO COMMUNICATION• LACK OF PRACTICAL EXPERIENCES• LACK OF STUDENT ENGAGEMENT • TECHNOLOGY DEPENDANT • NO CLASSROOM TRAINING • NO FEEDBACK OR INTERACTION WITH

PROFESSORS

ONLINE EDUCATION

• EXPENSIVE• TIME CONSUMING • NO SCHEDULING OPTIONS• SLOW PACED • NO NETWORKING ACROSS THE GLOBE TRADITIONAL

EDUCATION

AIRLINE TICKETING

BENEFITS

E-TICKETING

AVAILABILITY

AFFORDABILITY

LESS TIME CONSUMING

PAYMENT GATEWAY

INTEGRATION

TRANSPARENCY

SECURITY

TRADITIONAL BOOKING

CONFIRMATION

TICKETS IN HAND

AGENTS ARE INVOLVED

LAST MINUTE BOOKINGS

DISCOUNTS ON EARLY BOOKINGS

CHALLENGES

E-TICKETING

TECHNOLOGY BASED

ERRORS

CREDIT CARD

DETAILS HAVE TO

BE INFORMED

TRADITIONAL BOOKING

TIME CONSUMING

EXPENSIVE

MIDDLE MEN INVOLVED

TRACKING IS DIFFICULT

NO TRANSPARENC

Y

HUMAN ERRORS

MARKETING COMMUNICATION PLAN

FOR ABC.COM

STAGE 1.MARKET RESEARCH

Target Market

Marketing Mix

Competition

STAGE 2. DESIGN WEBSITE 1. Flexibility

2. SEO friendly

3. Widgets such as reviews, returns, feedback etc

4. Research & Exclude negative keywords

5. Build an ecommerce face book and twitter homepage

6. Add payment options

7. Have a “Contact Us” option /Toll free numbers

8. Use visuals and videos

9. Adopt email and mobile marketing

10. Write blogs, editorials, articles etc to expand your reach

STAGE 3.SEO & SEM 1. Design a structured SEO plan

2. Use meta tags

3. Create a FAQ page

4. Localize site content

5. Shop first, register late

6. Identify source of inquiries such as Justdial etc

7. An add to cart option

8. Product descriptions

9. Adopt a PPC campaign so as to ensure footfalls

STAGE 4. COMMUNICATION WITH CUSTOMERS

1. E-mail a Newsletter

2. Monthly draws to win a free merchandise or gift vouchers

3. Streamline the shopping cart

4. Live chat agents

5. Special promotions and discounts

6. Handwritten notes to shipped items

7. Defined delivery schedules

8. Have a ‘call for action’

STAGE 5. INCREASE VISIBILITY

1. Product feeds to locations such as shopzilla, shopping.com etc

2. Relevant information

3. Product information

4. Reviews

5. Socially connected

6. Improve rankings

7. Use google analytics to track the conversions and leads generated through PPC

8. Interlink pages

STAGE 6.PROMOTIONS Segment Audiences,

personalize the messages

Digital hoardings

Use words such as “Save” and “offer”

Engage the audience

Ensure good logistics and supply chain

Provide contact details

Speed up page loads

Free freight offers

Build strong links

Offers , discounts and coupons

Customized promotions

Contests

Discounts on first purchase