ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

Health Marketing

Chantale Taillon, Vice-President Sales

c.taillon@chmn.ca

T: 514.952.1791

Context Relevance Believability

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

Serving:

• Medical Centres

• Labs

• Hospitals

Reaching:

5 million Health-conscious Canadians monthly

Overview

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

Health & wellness messages are best received in a healthcare environment

• 74% believe a health & wellness message is best delivered in a healthcare environment

• 47% are more likely to believe an ad in a healthcare environment

• 41% are more influenced by a health & wellness message in a healthcare environment

Source: Global Target Marketing

Why CHMN?

Digital

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

Health & wellness messages are most effectively delivered through contextually relevant value added content

• Value added content focused on health & wellness can be delivered effectively and efficiently using long-form vignettes

• Web content can be leveraged & repurposed

• Viewers in this environment are attentive & appreciative of ad messages that are accompanied by helpful information

Context is KingDigital

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

Demo

• 68% Female• 66% 25-54• 36% 50+• 78% Children in the Household

79%

Stats

• 89% of the CHMN audience share the primary shopper responsibility• 56% of the CHMN audience will visit a pharmacy/drugstore within 24 hours of seeing an ad• 79% Purchase prescription medicine • 45% Purchase OTC medication • 45% Purchase personal care items • 22% Purchase household goods

• CHMN reaches two key health-minded cohorts: Boomers (34%) and Echo-Boomers (*32%)

Source: Global Target Marketing, *Estimate

Demographics & StatisticsDigital

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

79%

Source: Global Target Marketing,

CHMN monthly reach x (Dwell time*/Loop Length) = Monthly impressions per ad

5,078,022 X (30 min / 30 min) = 5,078,022

Each clinic provides daily/monthly patient visit statistics. Total reach is the sum of patients and accompaniment (Third party research*

indicates that 30% of patients are accompanied by another adult). The loop length is equal to the minimum dwell (wait) time.

CODACAN Metrics Formula

Digital

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

Market # of Waiting Rooms Monthly Reach (Patients)

1. Alberta 276 10162022. British Columbia 93 3766093. Manitoba 26 1197044. New Brunswick 2 13005. Newfoundland 4 131306. Nova Scotia 34 1515567. Ontario 494 22291998. Prince Edward Island 2 564209. Quebec 207 107862410. Saskatchewan 22 35278TOTAL 1160 5 078 022

Full Network Reach

DigitalScreens in Waiting Rooms onlyMedical Clinics, Labs and Hospitals

1,160 Waiting rooms with Plasma Screens with Health content onlyHigh traffic waiting rooms : 5,078,022 patients per month

ZOOM MEDIA 2009 / TARGETED LIFESTYLE MEDIA

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