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ChinaChina Mainland
by Bradley Brouwer
President: Asia Pacific
Welcome to the SA Tourism China Trade Session
China Travel Market Insight
Chinese Arrivals to South Africa
2007 - 2016 Arrivals
47,37840,320 45,326
68,309
84,883
132,334
151,847
83,02484,878
78,969
Jan--Aug
2016
Year
Arr
ivals
Chinese Market Insights
Market Trends
China has become the 4th largest overseas market and one of the five core strategic markets for South Africa. The country also holds huge luxury market potential.
The prominence of mobile internet is fast increasing in China. Mobile travel sales accounted for 40% of the business of the most important OTAs, e.g. Ctrip and eLong.
SAA operate a daily flight from Hong Kong to Johannesburg. Air China launched a non-stop flight 3 times a week between Beijing and Johannesburg via a code share with SAA and have received great feedback and bookings from Chinese consumers despite there being challenges with load factors on the route out of O R Tambo.
The launch of additional visa centers in the provinces of Jinan, Xi'an, Shenyang, Hangzhou & Wuhan will certainly assist with increasing outbound numbers
The MICE market in China is fast developing. There’s an opportunities to leverage global business tourism toolkits to stimulate the Chinese incentive market.
About the Chinese Travel Market
The Chinese travel market is a high-potential growth market
In 2015 the Chinese outbound tourism market amounted to 117 millionoutbound passengers
In terms of outbound tourism destinations, China’s outbound tourism figureslast year are still considered as proximity-based, with Hong Kong, Macao andTaiwan accounting for more than 70% of the tourists
More flexible visa policies introduced by many foreign countries have also ledto a more favorable environment for the Chinese outbound tourism market.
Chinese outbound tourism spending in 2015 amounted to $104.5 billion, anincrease of 16.6%, with a per capita consumption of $ 893
Top of mind thoughts about South Africa relate to Diamonds, S + S, wild lifeand natural landscapes.
About the Chinese Travel Market
China is also a huge market for luxury travel, with high potential
There are approximately 7,500 Chinese billionaires (in CNY with 1 CNY equating to R 1.32 or US$ 0.16)
There are approximately 63, 500 Chinese with CNY 100 million+ in assets.
There are approximately 2, 700, 000 Chinese with CNY 6 million+ in assets.
Travel is the most preferred leisure activity of 61% of the above mentioned high net worth individuals with their average number of outbound trips per annum being 3.2.
Internet bookings a more popular form of travel arrangement.
The most important factors when choosing a destination were (in order of preference) – brand reputation, location, transportation, service, star rating, view, room size, facilities, catering and price.
Chinese Market Insights
Factors influencing the increase in the Chinese outbound travel market
The continuous appreciation of the RMB is one of the important reasons for the
fast development of Chinese outbound tourism. More flexible visa policies by
many destinations have also led to a more favorable environment for Chinese
outbound tourism to expand.
The current economic situation is favorable:
Firstly, the steady and continuous increase of Chinese citizens’ disposable income has
greatly driven growth in the outbound market.
Secondly, the interaction of the RMB exchange rate and CPI has also been driving
outbound tourism.
Thirdly, transport networks and diversified digital payment platforms have made
outbound travel more convenient.
The political environment has considerably boosted outbound travel. The
general political stability has provided a strong guarantee for outbound
tourism. Secondly, the implementation of the new "Tourism Law" has provided a
systematic guarantee for the standardization of outbound tourism practices.
Chinese Market Insights
About Chinese Tourists
The structure of Chinese outbound tourists has also changed:
64.9% of total Chinese outbound tourists fall into the age group of 25 – 44 and 37.6%of them are aged between 25 – 34; the biggest age group.
Most consumers choose long-haul outbound destinations in summer (July & August)with their families and over public holidays (the Chinese New Year and National DayHoliday)
First-time Chinese outbound tourists took up over 40.4% of the total number oftourists, second-time tourists occupied 26% and third-time amounted to 15.1% (aportion of this group would consider niche market destinations)
55% of outbound tourists will choose a 4-7 day trip while 35.7% of them will buy a 8-14day trip
The Chinese are big spenders, both in terms of itinerary package purchases and alsotheir shopping expenditure (88.1%) in foreign countries
The consumption decision of Chinese outbound tourists is influenced by thefollowing factors. 1) Proportion of personal travel activities has increased; 2)sight-seeing travel and leisure travel are still the main purposes of outboundtours.
The consumption structure of Chinese outbound tourists has also changed: theproportion of high-end consumption groups has risen sharply; transportationand shopping hold a relatively large ratio of the total spend of Chineseoutbound tourists.
China Current Aircraft Capacity – (1) (as of September 2016)
ACTUAL CAPACITY PLANNED CAPACITY
South African Airways
Daily direct flight, Hong Kong - Johannesburg
Unchanged
Air China
Direct flights, Beijing - Johannesburg, 3 times a week
Unchanged
Ethiopian Airlines
Daily flight, Beijing - Johannesburg via Addis Ababa
Daily flight, Shanghai - Johannesburg via Addis Ababa
Unchanged
Etihad Airways
Daily flight, Beijing - Johannesburg via Abu Dhabi
Daily flight, Shanghai - Johannesburg via Abu Dhabi
Unchanged
Emirates
Daily flight, Beijing - Johannesburg via Dubai
Daily flight, Shanghai - Johannesburg via Dubai
Daily flight, Hong Kong - Johannesburg via Dubai
Unchanged
China Current Aircraft Capacity – (2) (as of September 2016)
ACTUAL CAPACITY PLANNED CAPACITY
Kenya Airways
Daily flight, Guangzhou – Johannesburg & Cape Town via
Nairobi
Adding Capet Town from
November 2016
Singapore Airlines
Daily flight, Beijing - Johannesburg via Singapore
Daily flight, Shanghai -Johannesburg via Singapore
Daily flight, Hong Kong - Johannesburg via Singapore
Unchanged
Qatar Airways
Daily flight, Beijing – Johannesburg via Doha
Daily flight, Shanghai – Johannesburg via Doha
Daily flight, Hong Kong – Johannesburg via Doha
Unchanged
Cathay Pacific
Daily flight, Hong Kong - Johannesburg
Unchanged
Lufthansa
Daily flight, Beijing/Shanghai/Hong Kong –Johannesburg via
Frankfurt
Unchanged
South African Tourism
Marketing & PR Activities Overview
South African Tourism Market Strategy
Big Thing (Consumer):
Convince Jet Setters and Worldly Travelers that SA should be the next choice in
“non traditional” destinations by showcasing our icons and authentic culture
and experiences.
Big Thing (Trade):
Partner with key trade to promote South Africa in way that appeals to our
chosen consumers ad helps close the deal
Intensive Marketing and PR Activity in Mainland China
& Hong Kong
• Hold annual Media Roadshows across China to express our appreciation for the media’s consistent support and to provide the media with the latest news and promotional strategy of SA Tourism.
• Cooperate with key Chinese media to promote South Africa as an attractive long-haul destination in the Chinese market
• Arrange regular media FAM tours highlighting new and interesting itineraries and significant events in South Africa.
• Organize interesting marketing campaigns to further enhance the brand awareness of South Africa in China
• Compose seasonal features to deliver the latest tourism scenery and itineraries to Chinese tourists
• Constant sharing of the latest news and events about South Africa on South African Tourism China’s official website, Sina Weibo, WeChat, YouKu and Facebook, YouTube and Twitter (the latter three only in Hong Kong and Macau).
• The mass distribution of South African Tourism’s news & e-newsletters for media in China and South Africa.
Marketing and PR Activity in Mainland China & Hong
Kong
• Hold annual Trade Workshops to provide a platform of communication for trade from
South Africa and China to explore joint co-operational opportunities
• Arrange regular trade FAM tours to deliver new and interesting itineraries and
significant events
• Signed up 5 JMA partners across China in 2016
• Made continual efforts to leverage “SA Specialist” training programs to educate trade
to give credible recommendations of South Africa
• Cooperate with trade media in China
• Attend prominent trade industry events and trade shows like CIBTM and CITM
• Distribution of South African Tourism news & e-newsletters for trade and media in
China and in South Africa.
SA Travel Packages / Itineraries in China
• One of the best sellers - South Africa 10-Day luxury Travel
• Taste authentic Cape wine, relive the Johannesburg gold rush era, enjoy SAA’s excellent service
• Itinerary : Johannesburg, Sun City, Mabula Game Reserve, Pretoria, Union Buildings, Cape Town, Contantia Wine Estate, Table Mountain, Mossel Bay, Oudtshoorn, George and Knysna
• South Africa 8-Day Safari Travel – Discover South Africa’s Big Five
• Itinerary: Johannesburg, Pretoria, Sun City, Kruger National Park, Cape Town, Seal Island, Penguin Beach, Cape of Good Hope and wine estates
• South Africa 10-Day Travel - Enjoy the breath-taking views of the Garden Route
• Itinerary: Johannesburg, Plianesberg National Park, Sun City, Pretoria, Tsitsikamma National Park, Knysna, George Town, Mossel Bay, Cape Town, Table Mountain, Seal Island, Penguin Beach, Cape of Good Hope and wine estates
• South Africa 8-Day Garden Route Travel
• Enjoy the glamour of Cape Town, travel through beautiful Mossel Bay, George and Knysna and finally get to experience exciting surfing in Jeffrey's Bay
What works for the market
SA in China
Consumers:
•Positive bilateral relations generate massive positive coverage about South Africa and
draws interest from Chinese customers
•Sustained positive media reporting via PR sharing exciting, newsworthy experiences with
media in China and SA
•Editorial PR coverage paired with bookable itineraries drives better ROI
•Cooperating with influencers, celebrities and travel ambassadors to raise brand
awareness, trust and create positive WOM in China (e.g. celebrity FAM trips)
•Comprehensive communications networks that integrate traditional, social media and
grand events to holistically promote South Africa in China.
Trade
• To improve SA Tourism’s brand awareness by cooperating with trade and non-trade
partners
• JMA cooperation with key trade partners (5) to promote South Africa via trade education,
AD cooperation and new product launches.
• Attend and organize trade shows including Trade Workshops, CIBTM
• “SA Specialists” training course to persistently educate and influence trade insiders to
sell SA better.
Production Project
• Through the production project, South African Tourism aims to boost interaction onlineand offline and enhance the relations with media, influencers as well as potentialtravellers.
Wild Life Safari
Weibo Activation: Meet The #24hrsofwow_LittleFive#24hrsofwow_Safari
Participants create their own #24hrsofwow_LittleFive combination of small animals and post it @SAT to win an SA safari experience for two and incentives.
Production required: 5 umbrellas
Scenic Outdoors
Instagram Activation:#WOWSouthAfrica
Photographers share their most breath-taking shots of South Africa and post them to Instagram under the #WOWSouthAfrica tag to possibly win rooibos tea and SA-themed gifts.
Production required: 5 business card holders
Cultural Lover
WeChat Activation:#BecomeSAwowambassador
WeChat followers do a WeChat quiz based on SA Expert training material. The first 20 participants to get marks instantly win a gift (value at RMB 200) and incentives.
Production required: 5 luggage tags
Active Adventurer
WeChat Activation: 24 Hours Of SA Challenge#24hrsSAChallenge
3 winners are chosen to take part in a full-on fitness challenge in CT for one week, completing various challenges in the style of The Amazing Race and incentives.
Production required:
5 umbrellas
January February March April May
South African Tourism Activity Summary – January 2016 till now
May 2016
INDABA FAM Trip
January 2016
South African Tourism
Media Road Shows
March 2016
Meetings Africa FAM
Trip
June July August September October November
South African Tourism Activity Summary – January 2016 till now
Jun/Jul 2016
South African Tourism
Trade Workshop
September 2016
CIBTM
September 2016 SADC Event
September-December 2016
Metro LED
September 2016 SA Week
November 2016
CITM
October 2016 Onwards SA
WOW Campaign
June—September 2016
In Depth Travel in South Africa Campaign
2016/2017 Projects and Events
November 2016
CITM 2016
November 11-13 in Shanghai
February 2017
Meeting in South
Africa
South Africa
January 2017
Media Roadshow
Beijing, Shanghai
Hong Kong
May 2017
Indaba 2017
South Africa
June 2017
South African Tourism
2017 Trade Workshops
China
South Africa Tourism Activity – Media Roadshows 2016
From June 27 to July 1, 2016, South African Tourism
organized a 4-city tourism trade workshop series,
“The Ultimate Experience" in Beijing, Xi’an,
Guangzhou and Hangzhou. It provided a platform to
ensure that South African tourism information is
updated in the Chinese market and to exchange
valuable information and ideas between the South
African tourism industry partners and the Chinese
trade representatives.
There were more than 48 South African trade
companies that participated in the event, including
SA provincial Tourism Bureaus, airlines, ground
operators, hotels and other tourism-related industries
and service providers.
CIBTM Event Overview
IBTM China, China's leading meetings, incentives and
business travel exhibition, took place from 7 – 8
September 2016 in the China National Convention Centre
(CNCC), Beijing, China.
IBTM China attracts over 5,000 industry professionals
from all over the world to Beijing every year. The unique
Hosted Buyer Program and range of exhibitors brought
global business under one roof for a very busy two days.
The types of business sectors found at IBTM China
included hotels, destinations, convention bureaus, venues,
event management, business travel, technology and event
service providers. By attending IBTM China, participants
efficiently and effectively gain an immediate competitive
advantage for their business and keep abreast with the
latest developments in the MICE industry.
The South Africa National Convention Bureau (SANCB)
managed a South African Pavilion where business event
companies and the Convention Bureau were co-exhibiting.
SANCB benefited from this opportunity to meet a wide
range of international and regional buyers with the
authority to send real business in South Africa. The event
has a successful and trusted history behind it.
Client : South African Tourism
Date : 2016 September 8
Publication : www.aiweibang.com
Section : 新闻Country : China
Circulation : 810,000
Approximation of Advertising Evaluation : 4,098
The National Convention Bureau of South Africa attended the Incentives, Business, Travel and Meeting (IBTM) 2016 conference held in
Beijing from September 7 to 8, to demonstrate the unique charm of South Arica as a top-rated MICE destination. 14 representatives from
South African Tourism attended the 2-day event and showcased the Rainbow Nation's latest MICE facilities and products. “The National
Convention Bureau of South Africa is one of the most prestigious exhibitors at the event, during which we show the glamour of our country as
a top-ranked destination,” said Mr. Bradley Brouwer, President: Asia Pacific, for South African Tourism. “South Africa hosted nearly 140
international conferences and received around 8,000 representatives in 2015,” Tshepo Maseko, Sales & Marketing Coordinator for the
National Convention Bureau of South Africa, said “In China – an increasingly important market, we have a built a dedicated team that
provides services for customers. Meanwhile, we have complete, greater team support in South Africa,” Mr. Bradley Brouwer added; “South
Africa boasts over 1,700 conference venues, including international conference centers equipped with state-of-art facilities, which will as
always deliver wonderful, better-than-expected MICE experiences to discerning tourists.” The Sun City, the Thaba Phuti Safari Lodge, the
Meropa Casino and Entertainment World, the Johannesburg Expo Centre, the Sandton Convention Centre and the Spier Wine Estate are
highly recommended.
CIBTM Coverage Highlights
SADC Tourism Event
19 September 2016
15 Southern African member
states
32 Media
91 Trade Partners
Chinese visitors had an opportunity to experience wine,
Rooibos tea, aloe products, food and fresh fruits from
South Africa, as well as enjoy performances by African
dancers and drummers at the first South African Wine
Tasting and Product Exhibition on September 10, 2016,
held at the South African Embassy in Beijing.
A total of 33 importers and distributors of South African
products in China participated in the exhibition, and
more than 1,000 visitors attended the event.
The exhibition is one of a variety of activities taking
place during the South Africa Week in Beijing from
September 9-13, hosted by the South African Embassy in
collaboration with Brand South Africa, South African
Tourism, South African Airways and other South African
companies in China. The series of events aims to further
deepen the footprint of the South African brand in
China, promote trade and investment, people-to-people
relations and tourism, and to open the world's eyes to
the endless possibilities of South Africa.
South Africa Week in Beijing
2016 South African Tourism
Global Campaign
Metro LED’s
• PRESENTED BY : 基美传媒
• DEC 2014
1st burst: 2016.9.07-2016.10.11
2nd burst: 2016.11.28-2016.12.25
6 metro lines
20 LED sites
120 spots per day
Total estimated impressions
reach 282,580,200
• PRESENTED BY : 基美传媒
• DEC 2014
1st burst: 2016.9.05-2016.10.09
2nd burst: 2016.11.28-2016.12.25
5 metro lines
21 LED sites
120 spots per day
Total estimated impressions
reach 152,712,000
South African Tourism
WOW Campaign for China
WOW IN EVERY MOMENT
What is a WOW IN EVERY MOMENT?
I.It’s what we as travelers are looking for in our travel experience
II.It’s a real stake in the ground that gives SA a clear proposition as a destination
III.As a language it is an ownable asset
IV.It’s an organizing purpose for the whole organization
What key items are covered by this campaign?
How to…
Strategy – Build a SUSTAINABLE, TAILORED, INTEGRATED engagement with our target audience and delivering measurable results along with
Influencers and ignite the WOW in every moment in South Africa
Live streaming every second of the WOW moment from across the globe
Connect to our target audiences across all channels (e.g. leverage short video’s and bring the WOW
experiences to our consumers)
Sustained social programs that maximize social media performance (e.g. influencers will host an online campaign to engage and encourage consumers to share their Wow moments)
Live StreamingVideo ContentSocial Channels
Influencer’s Resources / Initiatives
WOW MAKER #1
Alex Sun
-More than 10 years as founding editor of
China’s Lifestyle Editorial
-From Esquire to GQ, Alex led the lifestyle
sector to its peak stage and creates
holistic ideas to connect with readers at a
personal level
-2012: EVISU named him Most Innovative
Mind
-GQ24 Application became the most
downloaded / Best of 2014 under his
leadership
Brands he has been working with:
Apple, Louis Vuitton, Bulgari, NIKE, The
Peninsula Hotel, and many more
WOW MAKER #2
A Sam
-2015: Published “ Just a Life” and has been
named a bestseller on Amazon and PageOne
-2013: published his travel journal
-2011: published his maiden work “ 去,你的旅行”, also a bestseller, selling more than
500,000 copies
-2005: hosted his own gallery show in
Sanlitun, Beijing around his travel moments
Weibo Followers:
26,000
WeChat Followers:
200,000
2016 Chinese Market Campaign
In-Depth Travel in South Africa
About the Campaign
This campaign is an extension of ‘Name the South African Tourism promotion theme for the next
year’, themed on the winning slogan ‘South Africa, Inspiring New Ways’, and is an extension of
the in-depth Travel in South Africa magazine (both online and offline).
Objectives
1.Enhance SAT’s 2016 new promotional theme ‘South Africa, Inspire New Ways’and WOW
among the target audience
2.Educate the travel trade and media about SA’s travel experiences
3.Encourage trade to come up with more in depth SA itineraries that are suitable to Chinese
travelers
4.Encourage media to come up with more in depth reports on SA travel experiences that are
attractive to the Chinese travelers
5.Encourage consumers to create their own WOW experiences in South Africa and to explore
more.
Offline
Activity 1: Offline event: SA WOW design class. (July 21-August)
Activity 2: Itinerary presentation competition - Beijing (September 20)
Online
Activity 1- Online digital campaign ‘Light up YOUR WOW South Africa with your own two
feet’
•Carried out via WeChat in HTML5 format. Each participant needs to answer 6 questions
correctly to light up 6 parts in total. They can share this to their friends to continue the
game.
Activity 2 – ‘Design your WOW SA itinerary.’
•Part 1- Online campaign: Design my in-depth SA itinerary.
•Part 2- Online campaign - Consumer: Vote for SA BIG FAN
Campaign content
Online Campaign Content
Activity 1: Online digital campaign “Light up YOUR WOW South Africa on your own two
feet”
Online Campaign Content
Activity 2: “Design your WOW South African itinerary”
This activity contains 2 parts:
Part 1- Online campaign: Design my in-depth South African itinerary.
•A digital itinerary designing competition with a HTML5 auto designer
•Learn this knowledge and try to design the itinerary featuring 1 of the 6 key
experiences.
Part 2 - Online campaign - Consumers: Vote for the SA BIG FAN
•A social media mini campaign for consumers - vote for the 10 SA BIG FAN’s
•Select top 10 draft itineraries from part 1 from consumers, and launch a mini
campaign on SAT’s WeChat account, showcasing the 10 top itineraries and
encouraging fans to click on them; the final winner will win a trip to SA
Campaign Coverage
1. 300,000 campaign clicks
2. 2,000 online participants
3. 300 online participants for itinerary draft design
4. Top 50 professional itinerary designs
5. Top 10 consumer designs
Campaign Live Presentation
1. 6 professional designers were selected as the live presenters
2. 2 winners won a trip to SA, which departed on October 4th
3. 100 selected travel trade and media attended the live gathering
2016 Chinese Market Campaign
Trade/Consumer Campaign
On the DiDi Platform
About the Campaign
Theme: WOW in every moment
About the Campaign
About the Campaign
Pop Up Banners
Mobile App: Covers 52+ million DiDi Users
Club Coupon
About the Campaign
Social Media : Covers 10+ million followers and DiDi Users
Draft Contents: WOW in every moment! Submit your artwork
now and win an opportunity to travel to South Africa.
SMS
Scene Auto
Push at airport
and train
stations
APP Auto Push
Weibo and WeChat
About the Campaign
Offline: Covers 100,000 Passengers
Gift Bags
SAT Umbrella
SAT Business Card Holder
SAT Luggage
Tag
South Africa Salon
KV
• Distributed SA Tourism
gifts to passengers;
• Created KV with the
South African photos
and distribute it on
Apps and on social
media platforms
• Invited DiDi club
Members to join a
South Africa Salon,
hold a presentation to
introduce South
Africa’s history,
culture and rich
tourism resources
2016 Chinese Market Campaign
Air China “Best Trip” Program
South Africa Tourism has cooperated with Air China Media to host the
“Best Trip” program in South Africa in November.
The program will be broadcasted as a seasonal show on evening
prime time television on Qinghai TV, and will be broadcasted in-flight
in all aircrafts of Air China for a continuous 12 months.
In order to promote the abundant tourism resources and the
authenticity of South Africa, we will invite Air China’s media and
Chinese celebrities to comprehensively experience SA’s scenery and
related lifestyle. We expect that, through its unique angle and in-
depth feature articles introducing South Africa, it will generate a
large amount of publicity and attention to South Africa’s authentic
experiences and wild scenery.
The celebrity’s travel experiences will also be shared with Chinese
consumers via Condé Nast Traveler’s Weibo and WeChat official
accounts.
Project Overview
South African Visa Information
VISA Information
9 Visa Centers as below:
1.Jinan: For travelers from Shandong, Henan and Shanxi provinces
2.Xi'an: For travelers from Shaanxi, Gansu and Qinghai provinces and Ningxia and Xinjiang autonomous regions
3.Shenyang: For travelers from Liaoning, Heilongjiang and Jilin provinces
4.Hangzhou: For travelers from Zhejiang, Jiangxi and Fujian provinces
5.Beijing: For travelers from Beijing, Tianjin, Hebei province and Inner Mongolia autonomous region
6.Shanghai: For travelers from Shanghai and Jiangsu province
7.Wuhan: For travelers from Hubei, Hunan and Anhui provinces
8.Guangzhou: For travelers from Guangdong, Guizhou and Hainan provinces and Guangxi autonomous region
9.Chengdu: For travelers from Chongqing, Sichuan and Yunnan provinces and Tibet autonomous region
South African Tourism
Specialist Training Program
SA Specialist
How to become SA Specialist:
1. Register online:
www.southafrica.net (English)
www. southafricantourism.cn/fundi (Mandarin).
2. Online lessons including 4 compulsory lessons and 3 optional
3. Pass the test which includes 7 papers
4. Get the license and be a SA Specialist!
5. Join the Specialist group and share the success of South African
tourism!
South African Tourism Awards
Significant Awards in China in 2015
Organization Award to SAT
The Beijing
News
The Best Humanistic Spirit - Tourism
Award
South African Tourism - 2015
Ctrip The Best Luxury Tourist Destination 2014
Top 7
South Africa - 2015
The Beijing
Times
The Best Tourism Trend Award
South African Tourism - 2015
China BT MICE MICE Destination of the Year 2014
South Africa - 2015
Top Travel The Most Potential Destination
South Africa - 2015
Significant Awards in China in 2015
Organization Award to SAT
Top Travel Best Business Class
South African Airways - 2015
MICE China Best International MICE Destination of
the Year 2014
South Africa - 2015
Travel Weekly
China
Best Luxury Destination of the Year
South Africa - 2015
Travel Zoo Top 20 Global Scenic Spots
South Africa - 2015
M&C China Overseas Luxury MICE Destination of the
Year
South Africa - 2015
Significant Awards in China in 2015
Organization Award to SAT
CIBTM The Most Dynamic MICE Destination
South Africa - 2015
Robb Report Best of the Best - Luxury Travel Elite of
the Year
Mr. Bradley Brower - 2015
Travel + Leisure The Next Travel Destination
South Africa - 2015
China Travel
Agent
Annual In-depth Travel Destination Award
South Africa - 2015
Top Travel Best Outbound Travel Destination
South Africa - 2015
Significant Awards in China in 2015
Organization Award to SAT
Best Travel
Media
Best In-depth Travel Destination
South Africa - 2015
MICE The best luxury MICE overseas
destination
-South Africa
MICE China Best International MICE Destination of
the Year 2014
-South Africa
Travel+Leisure My desired destination
-South Africa
Significant Awards in China in 2016
Organization Award to SAT
National
Geographic
Traveler
Destination of Choice
South Africa - 2016
MICE Best International MICE Destination
South Africa – 2015 - 2016
WITrip The Most Satisfied Travel Destination
-South Africa
WITrip The best international city -Cape Town
World Traveler Best Destination for China – South Africa
Guide For 2017
South Africa Tourism
China Trade Workshops
Travel Trade Workshops in China are well under way, and Team
SA is once again called upon to ready itself for yet another
exciting business adventure with our partners.
For 2017, the workshops will take place in 4 locations in China:
Beijing, Chengdu, Shanghai and Hong Kong. The workshops
will assume a trade business style, and have a multi-sensory
impact, making participation more enjoyable, fun, and indeed
memorable.
Overview
Workshop Timetable
Day Activity City
Mon
26/06/2017
Workshop: 9:30-12:30 Beijing
Tue
27/06/2017
Workshop: 14:00-17:00 Chengdu
Thurs.
29/06/2017
Workshop: 09:30-12:30 Shanghai
Fri
30/06/2017
Workshop: 14:00-17:00 Hong Kong
Thank You
www.southafricantourism.cn