CHELSEA FOUNDATION REVIEW 2010/11 SEASON FO · PDF file · 2018-02-24help bring life to English, maths and ... 06 CHELSEA FOUNDATION REVIEW 2010/11 SEASON CHELSEA FOUNDATION REVIEW

CHELSEA FOUNDATION REVIEW 2010/11 SEASON FOUNDATION

04 Executive Summary

06 Community Development

12 Sport Development

16 Charities

18 Disability

20 Player Engagement

22 Supporting the Armed Forces

24 Tackling Discrimination

30 Promoting Healthy Living

CONTENTSFirst year for the Chelsea Foundation is a great success Topping the poll for good work once again

Engaging with people and enhancing lives Tickets for Troops and Poppy Appeal fundraisers

Providing coaching and programmes the Chelsea way Promoting tolerance and inclusion

Using our resources to help good causes at home and abroad Educating youngsters on fitness and nutrition

Offering encouragement through Football and Paralympic sports

FOREWORD • BRUCE BUCK

CHELSEA FOUNDATION REVIEW 2010/11 SEASON04

FOREWORD • BRUCE BUCK

The first year of the Chelsea Foundation was undoubtedly a

success. Alongside my fellow trustees, we have overseen what is, in my opinion, the most comprehensive community and charity programme in sport.

The underlying principle behind the Foundation’s success has been our beloved game underpinning every area of work we undertake – from coaching to health, education and social inclusion.

Over the course of the 2010/11 season, 850,000 predominantly young people took part in our activities. Turnover alone make us one of the

biggest programmes in the game, but I believe it is the range and breadth of our initiatives that sets us apart from the crowd.

The Foundation has taken on board all of the community, charity, environmental, educational and wider Corporate Social Responsibility (CSR) programme originally undertaken by the club and brought them under one overarching organisation.

The Foundation’s work is at the forefront of Chelsea’s international and domestic strategy underlined by the Here to Play, Here to Stay tour to Asia in the summer of 2011.

In each of the countries we visited,

the Blue Pitches were constructed to become hubs for our wider work within the community. They will ensure that young people not only get a wonderful introduction to the sport but that they are also educated in the Chelsea way.

We want to create a lasting legacy, not just fly in and fly out. The Foundation and our unique way of working are key to making this happen.

At home, our groundbreaking work continues – our Asian Star initiative has identified a host of potential young stars of the future. Five former winners have now joined professional Academies and we hope many more players from Asian communities have been inspired through the programme to play the game at the highest levels.

In conjunction with the Premier League, the season also saw a new education initiative launched using football and the draw of Chelsea to help bring life to English, maths and IT for pupils in London and Surrey who thrived outside of the traditional classroom-based lessons.

As a club, Chelsea’s investment in CSR, including the work of the Foundation, topped the £7,000,000 mark in the season. That is something of which everyone at the Foundation, football club and our fans around the world should be immensely proud of.

OUR FOUNDATION IS MAKING A DIFFERENCERestructuring the manner in which the club conducts its charity endeavours by establishing the Chelsea Foundation has proved to be an unparallelled success

05CHELSEA FOUNDATION REVIEW 2010/11 SEASON

Trustees of the Chelsea Foundation and Carlo Ancelotti during the launch of the organisation at Cobham in July 2010

07CHELSEA FOUNDATION REVIEW 2010/11 SEASONCHELSEA FOUNDATION REVIEW 2010/11 SEASON06

COMMUNITY DEVELOPMENT

This DVD was created by participants from the Wandsworth Kickz programme, who acted in the film, to make young people aware of the dangers of knife crime.

Advice came from the Metropolitan Police and Wandsworth Council for the production.

The Chelsea Foundation also delivered

art-based projects with participants from Wandsworth schemes and the sessions gave local youngsters the chance to design a slogan to combat knife and gun crime.

The film was played around schools within Wandsworth as well as at Kickz and Positive Futures programmes in the borough.


Kickz helps children to develop their potential

Our Mini-Kickz project used the power of football

through coaching sessions and workshops to inspire learning, help motivate and strengthen community cohesion for younger people.

Working with youth services from the Kensington and Chelsea, the project targeted young people aged between seven and 12 from disadvantaged backgrounds who are at risk of being drawn towards anti-social behaviour.

More than 140 participants took part in the Mini-Kickz project during 2010/11, with a slight increase in female participation.

Workshops delivered included Healthy Eating programmes, which utilised football to improve young

children’s maths skills. There was also an activity which

helped participants create a poster to reflect their idea of respect, although the most prominent and important workshop was Beat Bullying.

The aim of this was to build awareness of bullying, whether as a witness, victim or the bully themselves. The objective was to make young people aware of potential bullying situations and how to deal with them.

Another highlight of the year was hosting a football tournament against Norwich City, who were the only other club delivering the Mini-Kickz project.

Following some keenly-contested games, the day culminated with young players visiting Stamford Bridge for a stadium tour.

To cap off an exciting year,

eight Mini-Kickz children were chosen to go to the annual Bridge Kids Christmas Party at Stamford Bridge as a reward for their good sportsmanship, exceptional behaviour and good attendance.

There, the lucky participants met Chelsea players, getting pictures with their footballing idols as well as autographs.

“It was a really great Christmas present, I got autographs from my favourite players!” Nine-year-old Reece Grandersen

“When we did the Beat Bullying workshop, it really made me think about my behaviour and how to improve it. I also wanted to make sure that I didn’t miss out on any tournaments!”11-year-old Bilal Bihi

MINI-KICKZ

It was another successful year for the Kickz programme which

continued to run in four London boroughs.

The programme’s vision is to build safer, stronger, more respectful communities by developing the potential in young people.

That means getting to youngsters who have previously proven difficult to reach and guiding them to a range of healthy and constructive activities.

During the 2010/11 season, the project helped prevent anti-social behaviour and criminal activity in the target communities and created positive relationships between the participants and police.

It also provided opportunities for young people to volunteer and become positive role models for younger members of their community.

EVERY LIFE MATTERS DVD

The Chelsea Foundation supported the Prince’s Trust, the

UK’s leading youth charity which aims to help young people to overcome barriers in their life.

The charity helps those between the ages of 13 and 30 realise their full potential and improves lives through practical support, including training, mentoring and financial assistance.

Chelsea provided support for South Thames College, who deliver the Trust’s Team programme in the Wandsworth area. This was a 12-week personal development initiative enabling 16 to 25-year-olds to learn new skills and gain national qualifications.

The course included individual work placements, a residential week and a number of challenging team

projects which benefited the local community.

The Chelsea Foundation supported South Thames College by helping 34 young people across two teams between September 2010 and January 2011. We provided support for a work-based tour of Stamford Bridge along with educational healthy eating workshops and sport and exercise sessions.

On top of that, the Chelsea Foundation donated signed memorabilia to help raise funds for community projects undertaken by Team, match tickets and space in the club’s matchday programme to provide information on Team’s courses.

In March 2011, 18 young people from the January Team were given

POSITIVE FUTURESPRINCE’S TRUST



Paulo Ferreira fields questions from young people on a Prince’s Trust programme

the chance of a question and answer session with Paulo Ferreira on all things football.

“It was a pleasure to meet them,” said the defender. “A couple of the questions really put me on the spot – some of them should think about becoming journalists!

“The kids have really turned their lives around and shown the kind of determination that will help them in the future, they’re a real inspiration.”

Also, with the support of the Chelsea Foundation, Team raised more than £350 towards their Community Team Challenge, working with the Chelsea Pensioners and Wandsworth Young Carers.

The Team organised a range of fun activities, including quizzes, art and craft sessions and bingo.


Positive Futures, a national youth crime prevention

programme funded by the Home Office, is aimed at supporting 10 to 19-year-olds and helping them avoid being drawn into crime, drugs and alcohol misuse.

During the 2010/11 season, the Chelsea Foundation engaged with 315 youngsters from Wandsworth

who took part in the initiative. Young people were given the chance to develop the skills needed to get on a positive career path and take on roles as active and responsible citizens.

Managed by young people’s charity Catch22 nationally, the programme was delivered through 91 projects in deprived communities in England and Wales.

This pilot project – funded and supported by the Premier League, Sport Relief and Time To Change – had two key elements.

The first was to provide an opportunity for young people suffering from mental illness to come together and take part in positive football activities which were overseen by Chelsea Foundation coaches who had received mental health and awareness training.

The second was to raise awareness of the Time To Change campaign which aims to end the stigma attached to mental illness and the discrimination faced by those who suffer from it.

Participants were referred to the Imagine Your Goals sessions by Mind, a mental health charity which helped deliver the project.

Football sessions provided a friendly, understanding and encouraging environment and aimed to improve fitness and health, while teaching new skills and helping participants overcome every day challenges.

“I have been aware of the many football activities run by the Chelsea FC Foundation in the local area. I have mental health problems and know how important it is for me to take part in regular physical activities. That’s why I’m looking forward to playing football once a week through Imagine Your Goals.

“Playing football will help me focus and build my confidence so I can achieve my goals. Playing regularly is important to me because it will help me socially, as I need to make new friends, feel accepted in the group and improve my mental health.”Dominic, 22, who lives in West Kensington and suffers with schizophrenia

In 2011, a team made up with players from Chelsea Foundation projects across south-west London, such as Kickz and Positive Futures, played a match against an Academy side from Her Majesty’s Young Offender Institution Portland.

The programme was a partnership between the Chelsea Foundation and the 2nd Chance Project which used the power of football to engage with inmates positively, giving them the chance to stop reoffending.

It was also a great opportunity for members of the Chelsea Foundation team to learn about the realities of

prison. Conversely, it allowed Portland players to see how they could become volunteers and potential coaches so they could contribute positively to their communities.

The initiative included a tour of the prison by Portland Academy players for the Chelsea Foundation team members and a discussion between the two teams on prison life before the match began.

In total, the programme worked with 81 young men. Compared to the prison average of 48 per cent, only 11 per cent of the programme’s participants re-offended after release.

IMAGINEYOUR GOALS

PORTLAND PRISON

Chelsea Foundation staff with inmates at Portland Prison


BATTERSEA SUMMER SCHEME –FIVE-A-SIDE TOURNAMENT

Premier League Into Work was a ground-breaking training

programme which aimed to use the power of football and the Chelsea Foundation to help local people who had been out of work for some time.

The 10-week training course built the trainees’ confidence, raised self-esteem, developed fitness, improved job-seeking skills and considerably increased their chances of getting back into sustained employment.

The programme was funded by the Premier League, the Department for Works and Pensions, Jobcentre Plus and the New Football Pools.

Of the 89 people who finished the course with the Chelsea Foundation, 20 of them were employed by the club in either full-time or seasonal jobs. The overall success rate saw 32 per cent (above the national average for the client group) of people going on to sustained employment as a result of the course.

PREMIER LEAGUEINTO WORK

This project was delivered in partnership with Wandsworth

Borough Council youth services and youth offending teams as well as the Battersea Summer Scheme, a principal project of the Battersea Crime Prevention Panel which works closely with local youth clubs.

They organise trips, outings and events for disadvantaged young people of Battersea and Balham which look to teach young people how to interact fully with their peers and leaders.

Chelsea Foundation coaches helped organise a five-a-side tournament

for people aged between 11 and 16. Local teams and youth clubs within Wandsworth entered the contest and more than 180 young people took part.



Nicole enrolled on the Chelsea Foundation’s Premier League Into Work scheme in January 2011. After starting off quietly, as the course developed, so did Nicole’s confidence and important skills and values – such as leadership, integrity and honesty – soon began to show.

While on the course, Nicole completed an NVQ and a security qualification. She also took part in two weeks of work experience in the club’s call centre and ticketing department.

Her course finished in March and, within weeks, Nicole was invited to attend an interview in the call centre after excelling during her work placement. As a result of the interview, Nicole was offered the position of call centre assistant.

After passing her probation period, Nicole went on to help with special projects and assist in the club’s complaints department. She is well known and respected around the club and now also occasionally works at the stadium’s live entertainment venue Under The Bridge.

“From the course, I found out that Chelsea is more than a football club, it is also an employer within the community,” said Nicole. “The course was beneficial as it boosted morale and developed your techniques. It reminded you not to give up on your dreams.”

CASE STUDY:NICOLE ZWICK

Premier League Into Work uses football to build

confidence in people, right, and it was supported by

Chelsea Foundation staff such as Lauren O’Leary and

Ian Jordan, below right

Recent war heroes Private Johnson Beharry VC and Phil Packer, until this month a Major in the Army, joined Chelsea Football Clubs first-team squad pitch-side at Stamford Bridge stadium to officially announce the new Inside Right programme to rehabilitate service veterans

By using the power of football and the Chelsea Foundation’s reputation, the Inside Right pilot scheme was launched to engage ex-service personnel.

The scheme aimed to use the Chelsea Foundation’s knowledge, experience and skills to provide support for ex-service personnel and aid personal development.

The Chelsea Foundation engaged in new partnerships and consolidated existing ones to ensure we had a positive impact on servicemen and women’s lives.

INSIDE RIGHTPILOT SCHEME

CHELSEA LADIES COACH FOR SPORT IN THE CITY


SPORT DEVELOPMENT

Chelsea Ladies travelled to Southwark for a coaching

session with local youngsters as part of a Sport In The City project with the club’s national charity partner Help A Capital Child (HACC).

Funded from the Premier League’s Creating Chances programme and Chelsea’s Community Shield allocation from the FA, the Sport In The City programme provides free activities to underprivileged youngsters from across London during the summer holidays.

The scheme was organised by HACC and delivered by the London Coaching Foundation and members of UK Fitness Network.

England international Claire Rafferty was joined by Sophie Perry, Naomi

Cole, Becky Jane and local girl Drew Spence. Once the Ladies had met the children, they took part in the football training session, which included skills practice, shooting and tackling.

“It’s fantastic for us to get involved in these sorts of projects and offer our expertise to these children,” said England international Rafferty. “Sport is very important, it teaches you a lot, like sportsmanship and teamwork, and it’s a vital part of growing up.”

Offering taster sessions in a variety of activities, Sport In The City is available to more than 4,000 children. Sports on offer included swimming, street dance, tennis, handball, netball, basketball, squash, climbing, karate and gymnastics.

SPORT DEVELOPMENT

Chelsea’s Gokhan Tore tries out table tennis at a

Premier League 4 Sport event at Cobham

Chelsea Ladies’ Drew Spence coaches local youngsters on a Sport in the City project

Funded by the Premier League, Sport England and Youth Sport

Trust, Premier League 4 Sport (PL4S) enjoyed its second year coaching a range of sports to youngsters aged between 11 and 16. The project was delivered to 16 schools throughout Essex and engaged 1,242 students.

Badminton, table tennis, judo and volleyball were all taught through the project, which also allowed

Chelsea Foundation coaches to gain qualifications in other sports.

Over the course of the season, 12 coaches achieved Level One badges in handball and three accomplished the same in table tennis. On top of that, 17 boys and 26 girls from the volleyball programme were given Young Leaders awards.

Four young table tennis players representing the Chelsea Foundation

even qualified for the finals of a national table tennis championship. Emily Wood, aged 12, and 13-year-old Sarah Harris from Chelmsford County High School represented the Chelsea Foundation in the girls’ tournament while Nathan Blore and Aaron Goodridge, both aged 13, played in the boys’ competition.

They faced PL4S representatives from Arsenal, Manchester United and Tottenham Hotspur, beating them all to win the national tournament. It was one of 14 tournaments in which representatives from Chelsea competed.

PREMIER LEAGUE 4 SPORT

The 2010/11 season saw the Chelsea Foundation’s coaching programmes expand into a range of sports outside football to address a decline in the number of youngsters taking part in physical activity.

coach education programmeThroughout the season, FA Level One courses, which include safeguarding children and emergency aid courses, were delivered throughout south-west London.

Chelsea Foundation services were requested on the back of the successful work delivered in Wandsworth. Candidates taking part who showed improvement were rewarded with the chance to become volunteers themselves within Chelsea Foundation programmes.

In Essex alone, there were 12 First For Sport Level One awards delivered to 156 candidates and two First For Sport Level Two awards to 26 candidates.

The London Coaching Foundation approached the Chelsea Foundation during the 2010/11 season with funding to deliver the Sporting Skills progamme in Southwark. This followed the successful programme run by the Chelsea Foundation in Lambeth in 2009.

The aim of the programme was to identify higher-than-average areas of anti-social behaviour and crime, then look into ways of engaging with youths aged between 11 and 18 using football and athletics in a weekly session.

Chelsea Foundation coaches were also asked to identify youngsters who could volunteer and enrol to become Community Sports Leaders and FA Level One coaches.

Cavendish PRU, Peckham Academy and Kings Down School were identified as venues to deliver coaching sessions. During the course of the season, 153 youths took part and feedback from schools was very positive.

Sporting SKiLLS

Premier League Schools Tournament gave hundreds

of youngsters the chance to experience the thrill of being treated like a top-flight footballer.

The tournament was a great way for youngsters to interact with fellow students from across the local boroughs under the ethos of fair play, team work and sportsmanship.

The initiative was created to increase participation in football and more than 6,500 children took part nationally in 2011. More than 800 schools entered the competition, with 320 children taking part in the finals day.

Winners for the Chelsea tournament were Graveney School and Heathmere School, who went on to represent the club at the national finals at Bolton Wanderers’ Reebok Stadium.

SOCCER SCHOOLS

PREMIER LEAGUE SCHOOLS TOURNAMENT


SPORT DEVELOPMENT

Premier League Schools Tournament at Cobham are a fun day out

SPORT DEVELOPMENT

As always, Soccer Schools formed a vital part of the Chelsea

Foundation’s make-up during the 2010/11 campaign, allowing us to teach the club’s philosophies and the charity’s ideals of fair play while developing young players’ skills in a fun and enjoyable environment.

A fantastic introduction to the game, Chelsea Foundation Soccer Schools have

CRB-checked, FA-qualified coaches on hand to inspire, encourage and share their passion for the beautiful game.

All money raised from our Soccer Schools is re-invested into the community, allowing the Chelsea Foundation to provide programmes and initiatives to some of London’s most underprivileged areas.

This programme operated just below the club’s Academy system. The scheme saw structured and progressive sessions delivered and fixtures organised with the intention of referring players into the club’s Academy system.

During 2010/11, an Elite Training Centre (ETC) was opened in Essex, adding to the existing ETC in Surrey, with the objective of educating potential Academy players.

During the 2010/11 season a college coaching programme was set up at Southfields Community College in Wandsworth.

The sessions were initially for girls only, due to the lack of opportunities for inner-city females to play football within London.

As there was no programme

which catered for female footballers, Chelsea Foundation coaches utilised the college programme to increase female participation in the sport across the college.

The scheme was open to females aged between 16 and 19. During its first year, the programme engaged with 19 girls on a weekly basis.

eLite training centreS

coLLege programme

coachingcLinicSCoaching clinics were held with the aim of increasing sporting participation outside school hours.

Operating through schools and leisure centres, players were able to develop their technical ability within a safe and friendly environment.

In addition, the participants then had the opportunity to develop their skills further by being referred into Academy development squads.

Chelsea Soccer Schools improve the skills of young players and are supported by first-team players such as José Bosingwa


CHARITIES

Michael Essien, in conjunction with Right To Play and Chelsea, returned to his home town of Awutu Breku, where his Michael Essien Foundation has been helping the community. He also launched the Reading Goals scheme during his visit

CHARITIES

ESSIEN IN GHANA: THOUSANDS COME TO SEE THEIR HERO

Michael Essien touched down in Ghana for two days of charity

work in his home town of Awutu Breku in November 2010. The Blues midfielder hosted a community sports day and launched a scheme to help get young Ghanaians reading.

More than 20,000 people gathered in Awutu Breku to take part in A Day with Michael Essien, which was held jointly by the Michael Essien Foundation, Chelsea Football Club and our global charity partner Right To Play.

The day saw Essien host an array of initiatives, including a sports event for children from local districts competing in football, volleyball and netball. The midfielder commissioned, and opened,

a water borehole and a new public toilet to bring fresh water and better hygiene to the town.

“It is so good to be home and be able to give something back to my community,” said Essien. “It is great to be able to visit where I used to play football and the amount of people who came is really special, it makes me really proud.”

The player also launched the Reading Goals literacy initiative – a reading project in association with Chelsea, Right To Play, Pearson Education and the Ghanaian Ministry of Education aimed at encouraging young people to read books provided free of charge to schools in the region.

Chelsea donated the pitch at Stamford Bridge to our national

and global charity partners so they could hold a day of football and raise vital funds.

More than £200,000 was raised as both Help A Capital Child (HACC) and Right To Play held tournaments which teams paid a fee to enter. All the money went towards helping disadvantaged children at home and throughout the world.

HACC held the Capital Kicks tournament, funded by broker firm BGC, and invited local children to come and train with the Chelsea Foundation coaches before the football competition kicked off.

“The children absolutely loved it,” said Hannorah Lee, head of corporate fundraising at HACC. “It’s a once-in-a-lifetime opportunity. Lots of them have been down to see Chelsea play through our partnership with the club but this is the first time they’ve actually had the chance to get on the pitch themselves.”

Right To Play’s World Cup was held for the fifth year and saw teams named after the countries the charity

works in, including Sierra Leone, Rwanda and Lebanon.

“The money we’ve raised will predominantly go to Africa but also to Asia and the Middle East,’ said Right To Play’s strategic partnerships manager Will Morgan. “It will be used to help the most disadvantaged kids in the area and will make a huge difference to the lives of those children.”

STAMFORD BRIDGE HELPS RAISE HUGE AMOUNTS FOR CHARITY

The Chelsea squad kicked-off the festive season in style and helped raise funds for the club’s national charity partner Help A Capital Child during a Christmas party at Stamford Bridge.

More than 80 children and their parents mingled with the players, who signed autographs and posed for photos at the ticketed event. Capital FM breakfast show host Johnny Vaughan was also in attendance as a massive Chelsea fan and patron of the charity.

Chelsea Day took place at Capital FM in December to help raise funds for our national charity partner Help A Capital Child.

A variety of fantastic prizes were auctioned live on air, including the chance to become Chelsea’s Chairman for the Day and the opportunity for a child to be a Blues matchday mascot.

All funds raised went directly to helping disadvantaged children in London.

HELP A CAPITAL CHILD CHRISTMAS PARTY

CHELSEA DAY FOR HELP A CAPITAL CHILD

Frank Lampard, John Terry and Johnny Vaughan entertain the crowd at the

Help A Capital Child Christmas Party

Stamford Bridge was utilised for charity events, such as a Help A Capital Child football tournament

In October 2010, more than 2,500 London children of all

abilities came together to take part in the country’s biggest inclusive school sports competition.

School teams from all six host boroughs competed against each other in Paralympic sports such as wheelchair basketball, sailing, goalball and archery at the Hackney Schools Sports Championships, organised by the Hackney Learning Trust. All teams had children with and without special educational needs.

This was the fourth year of the event and it was the biggest one yet. For the first time, pupils got a taste of visually impaired football, supported by our Football+ coach Rob Seale –

who worked with 216 young people between the ages of seven and 19 – from 72 schools

Approximately 50 per cent of the participants had a special educational need or disability and all were given the chance to wear blindfolds and perform dribbling, passing and shooting skills with an official “sound ball”.

Lord Coe, chairman of the London Organising Committee for the Olympic Games and Paralympic Games, said: “I’m delighted that young people will get the chance to try a Paralympic sport and get a taster for the excitement that they will witness during the Paralympic Games.

“We have a real opportunity with the Paralympic Games to help change people’s perceptions about disability and also inspire people to get into disability sport.”

Aneurin Wood, lead organiser of the Hackney Schools Sports Championships, said: “The event has been a great success and I’m delighted that so many young people of all abilities were able to take part.

“It was fantastic to see children of mixed abilities playing alongside each other as both team-mates and opponents and there was a real competitive spirit throughout the week.

“The children absolutely loved trying it out and, for many, it was the highlight of the championships.”

CHELSEA FOUNDATION GETS 2,500 CHILDREN COMPETING IN PARALYMPIC SPORTS


DISABILITY DISABILITY

CHELSEA COMMUNITY FC –INTERNATIONAL TOURNAMENTS

In March 2011, Chelsea Community Pan-championship

Adult Team competed in an incredibly challenging tournament in Mantova, Italy.

A high level of football was played by all teams, but Chelsea Community FC won to once again take home the Fuorigioco Cup.

Assistant coach Pam Chandler said: “These tournaments would not be possible without the support of all our staff and the players themselves, who always play with dignity and represent themselves and their club with honour.”

Meanwhile, the Premiership Chelsea Community (Pan) team took part as one of four giants of European disability football. We were invited to compete in the first Tournament International for the Disabled, which was hosted by Torino FD in Italy.

The hosts were very hospitable and took the team to the Museum of Great Torino and Superga at the Tombstone of The Invincible. This experience provided not only the chance to develop individual independence, but also the opportunity to improve cultural knowledge of the team’s history and the area they visited.

Chelsea Community FC players before a match

Players with disabilities benefited from Football+ sessions

The Football+ programme encouraged players with

disabilities to develop their health and independence, realise their full potential and develop social skills.

Structured sessions provided by specialist coaches, delivered at local schools and sports centres during weekends, were complimented by tournaments organised regularly throughout the season.

Our Chelsea Community FC pan-disability teams enjoyed professional football coaching and played in FA-recognised leagues, cups and tournaments, both domestically and abroad.

FOOTBALL+

As part of the commitment towards the development of women’s football in London, Chelsea helped promote regional women’s football as three counties combined to form a new regional league for the 2010/11 season.

This helped to create greater competitive opportunities and increased the awareness of women’s disability football participation.

Previously, there were limited competitive opportunities for women due to league numbers being low. However, the introduction of the regional league brought together all existing teams previously playing and encouraged the formation of new teams.

WOMEN’S DISABILITY FOOTBALL

Chelsea Football Club’s players took part in more community

and charity activities than any other Premier League club during the 2010/11 season.

For the third time in four years, the Chelsea squad came first in the survey conducted by the Professional Footballers’ Association.

“Everyone knows how important it is to put something back into our

communities at home and abroad,” said captain John Terry.

“All the players take our role extremely seriously and it’s great this work has been recognised once again.

“We all love seeing the kids in their schools, down at the training ground or meeting them in the dressing room and tunnel after a game – it’s very humbling to hear their stories and we’re proud to be able to help.”

CHELSEA TOP POLL FOR PLAYER COMMUNITY ACTIVITIES FOR THIRD TIME IN FOUR YEARS


PLAYER ENGAGEMENT PLAYER ENGAGEMENT

Ramires meets fans at the Bridge Kids Christmas Party at Stamford Bridge

One young supporter shows Ashley Cole his delight at being at the party

The first-team squad brought smiles to young faces during a hospital visit to two children’s wards at the Chelsea and Westminster Hospital at Christmas.

The players toured the Neptune and Jupiter wards to meet the supporters, handing out autograph cards and goodie bags.

Defender Ashley Cole was delighted to be able to help out at what can be a

difficult time of year on the paediatric wards.

“We enjoy coming down, a lot of the guys have kids and it really makes you appreciate how lucky you are,” he said. “We see these young guys who have barely started their lives and are really ill. To see them smile, having heard from the nurses that they’ve not smiled in days, is exactly why we come here.

Paediatric service manager Jo Lutkin helped arrange the visit to the hospital, which is near Stamford Bridge.

She said: “To have the Chelsea team come in is massive, so many of the patients are seeing their heroes come in through the door.

“We always keep the visits quiet, so it is a huge surprise, and they really, really enjoy it.”

Chelsea also run a special matchday wishes programme at

home domestic league and cup games where young fans, often with terminal illnesses, are welcomed into the tunnel after matches to meet the players.

STARS SPREAD CHRISTMAS CHEER

Players visited the Chelsea and Westminster Hospital at Christmas and met staff, patients and the parents of youngsters

BRIDGE KIDS CHRISTMAS PARTY

MATCHDAYWISHES

The players also joined hundreds of young Chelsea

fans at the Bridge Kids Christmas Party.

Each year, young fans apply for a place at the event and names are selected at random for the afternoon of fun, which also includes an appearance by Father Christmas.

The football stars posed for photos and signed autographs, before Frank Lampard and Ashley Cole each captained a two-man team in a special Chelsea quiz.

John Terry hands out awards at a Soccer Schools event

REMEMBRANCE AT CHELSEA


SUPPORTING THE ARMED FORCES

Chelsea once again gave its support to the Royal British

Legion’s Poppy Appeal and held activities to mark Remembrance Sunday during the home game against Sunderland in November.

The players were led out of the tunnel by four servicemen and two Chelsea Pensioners. Before kick-off, a minute’s silence was observed after a special Royal British Legion video was shown on the big screens.

“It’s an opportunity for the players, the fans and everyone to show their respect to those who have lost their lives in service, as well as their families,” said skipper John Terry.

At half-time, a special tribute was

made by Major General Kirkland and Chelsea Chairman Bruce Buck to five soldiers who had recently received medals.

For a second year, Connor Lockett – the son of Acting Sergeant Michael Lockett, a Military Cross-decorated soldier who died in Afghanistan – and Connor’s mother Natalie were guests in the Directors’ Box. Michael was a Chelsea fan, as is Connor.

The club also donated 154 tickets to members of the Armed Forces, 50 to Tickets for Troops, 50 to Headley Court Defence Medical Rehabilitation Centre and another 54 to the Royal British Legion.

The half-time tributes went to:Captain Sheppard - awarded the Military Cross for AfghanistanColour Sgt Ross - Military Cross for Afghanistan Lance Corporal Bramley - mentioned in despatches from AfghanistanGuardsman Coulbert - mentioned in despatches from AfghanistanGuardsman Attuquayefio - mentioned in despatches from Afghanistan

SUPPORTING THE ARMED FORCES

Chelsea is proud to be involved with Tickets For Troops

Chelsea Chairman Bruce Buck meets servicemen at half-time during the game against Sunderland at Stamford Bridge

Chelsea continued a pledge to support Britain’s Armed Forces

by donating thousands of seats to the charity Tickets For Troops during the 2010/11 season.

Tickets For Troops, which also has the support of the FA and the Football League, is a charity dedicated to providing top cultural, musical and sporting tickets to our soldiers, sailors and airmen. The Blues became the first football club to provide tickets for the scheme, donating 50 per game, with chairman Bruce Buck also becoming a patron for the charity.

“Chelsea Football Club, its staff, players and fans proudly support our boys and the brave work they do,”

said Buck. “Tickets for Troops is a politically neutral and independent organisation, it is purely in the interests of supporting our Armed Forces, which we are always more than happy to do.”

Tickets For Troops chairman Lord Marland added: “Tickets For Troops has benefited from a great wave of generosity from our ticket donors who have wanted to demonstrate their support and show their appreciation for the dedication and commitment of the marvellous men and women of our Armed Forces.

“I would like to thank Chelsea for their generous support of our troops during these difficult times.”

CHELSEA CONTINUES SUPPORTING TICKETS FOR TROOPS

Chelsea Football Club donated the commemorative shirts used in the Barclays Premier League clash with Sunderland to help raise funds for the Poppy Appeal.

The jerseys had a special poppy embroidered on the front and were individually signed by their respective players.

Seventeen shirts were auctioned online through eBay and raised £2,500, along with a matchday collection of almost £6,000, for the Poppy Appeal.

PLAYERS MEET MEMBERS OF ARMED FORCES

COMMEMORATIVE SHIRTS AUCTIONED FOR POPPY APPEAL

Chelsea players hosted service personnel at the Cobham training ground for a chance to find out more about the work of the Armed Forces and the Royal British Legion.

Guardsman Danny Ryan of 1st Battalion Grenadier Guards, who was between tours of duty in Afghanistan, was joined by Sergeant Deborah Tidy and SAC Mark Pirie from the RAF Lieutenant Paddy Rice at Cobham.

Sgt Deborah Tidy said: “As members of the Armed Forces, we have a massive interest in ensuring that the ones who have gone before us are not forgotten. Remembrance is a very important time for anyone in the Armed Forces.”


TACKLING DISCRIMINATION TACKLING DISCRIMINATION

More than 300 children competed at Cobham in a bid to

win a trial with the Blues as Chelsea’s groundbreaking search for an Asian Soccer Star returned for a third year.

The best boys were selected in four age groups, from Under-9s to Under 12s, following close scrutiny from Chelsea Foundation coaches.

The winners then returned to the club’s training ground later in the summer for a week-long trial with the Chelsea Academy.

Parents watched on a warm afternoon as their children were put through drills and tests for speed and agility before taking part in five or six-a-side games of football. The sides, with names based on first-team players’ surnames, were guided by professional coaches.

The initiative was attended by scouts from other clubs, the local media and celebrities such as bhangra singer Jaz Dhami, who said: “This is one of the best things to happen for the Asian community and I want to help continue this. I’m a coach myself and you can see progression in the Asian community.

“We didn’t have this sort of platform when I was growing up and there are so many great Asian footballers who just don’t get the opportunity to showcase their talent.”

The teams all played each other once in a tournament before a final took place between the two top sides. The winners of that meeting were awarded medals and Asian Soccer Star 2011 trophies.

Darren Grace, project manager and recruitment officer for the Chelsea Academy, spoke to all the competitors and their families, stressing the importance of the Asian Soccer Star

initiative before congratulating the performances.

“Each year this event gets bigger and better and the quality on offer has improved,” he said.

“To get a new player into the Academy is getting tougher and tougher, but this event offers a fantastic opportunity for young Asian footballers.

“Anything we can do to get in players from different backgrounds is fantastic.”

ASIAN SOCCER STAR SEARCHES FOR FUTURE FOOTBALLERS

Chelsea’s award winning anti-discrimination work continued to go from strength to strength during the 2010/11 campaign.

We were awarded the intermediate level of the Equality Standard by Kick It Out while Ashley Cole was inducted into the Show Racism The Red Card Hall of Fame.

Throughout the year, we toured schools in London to send out the message that racism has no place in our ground or our communities.

We were also instrumental in the creation of The Y-word campaign designed to tackle anti-Semitic abuse at games.

The Asian Soccer Star event entered a third successful year, with children from the ages of nine to 12 years old participating at Cobham

BLUES MAKE A STAND AGAINST ANTI-SEMITISM

RACISM DISCUSSED AT STAMFORD BRIDGE


TACKLING DISCRIMINATION

Frank Lampard appeared in a film aimed at tackling anti-Semitism

and anti-Jewish abuse in football. Entitled The Y-word, the film was

written and produced by Blues fans David and Ivor Baddiel, in conjunction with Kick It Out, Maccabi GB, Community Security Trust, The Shoresh Foundation and Fahrenheit Films.

The film was shown on the big screens before the game against West Ham United and Tottenham in April 2011.

There was also increased police surveillance inside Stamford Bridge during the Tottenham match and uniformed police officers in the ground.

“Chelsea Football Club has been campaigning about issues around anti-Semitism for many years,” said Chelsea chairman Bruce Buck. “We have, and always will, take the

Children from local schools attended a Show Racism The

Red Card event at Stamford Bridge which included a panel discussion with former players’ views.

The panel included former Blue Ken Monkou, ex-West Ham United player George Parris and human rights campaigner Doreen Lawrence.

The children watched an educational video which tackled discrimination before a question

strongest possible action against anyone found making any kind of discriminatory chant or taunt.

“It is great to see the football world come together to support a project that will raise awareness of the problem.”

The Football Association’s general secretary Alex Horne added: “The FA is delighted to support The Y-word film and we hope that it has a positive impact in educating football fans on anti-Semitic behaviour.

“The ‘think again’ message is clear for those who use chants such as the Y-word.

“We are committed to football for all and our overall aim is to make football stadiums family friendly and open to everyone.”

The Y-word can be viewed at www.kickitout.org.

and answer session with Monkou about his time at Chelsea and how he felt when confronted with racism.

Gavin Sutherland, campaign worker for Show Racism The Red Card, said: “The young people have really enjoyed coming along and putting their questions to Ken.

“The fact that he has had direct experience of racism within the game is important, as it helps bring the message home.”

TACKLING DISCRIMINATION

A film addressing abusive behaviour was shown at Stamford Bridge before

Chelsea played Tottenham

MALOUDA JOINS FIGHT AGAINST RACISMFlorent Malouda was Chelsea’s anti-racism ambassador during the 2010/11 season.

Although he has never personally received racist abuse, that is not to say he cannot recall discrimination.

Speaking ahead of our home game against Wolverhampton Wanderers – Chelsea’s designated Kick It Out match – the midfielder said: “Sometimes in my life I feel like I am different because I come from South America, not because of my race. I believe there is only one race, but because of that origin people can make you feel like you are different,” Malouda explained.

“You have to prove to the others they are wrong and not accept it. You have to face these people because it is wrong and, even if it is a battle, if you have to struggle, you have to prove there is only one race and that they are wrong to doubt you.

“I think it is a problem of knowledge; people are scared of something they don’t know. Now you have a lot of information with the internet, satellite TV and many other sources of information, so you have no excuses to say you don’t know this religion, or someone is not like me. There is education and it is the key to fight against racism.”

Chelsea players and management appeared in a video to mark the Kick It Out Week of Action in October 2010.

The One Game, One Community campaign culminated at the Wolverhampton Wanderers game at Stamford Bridge. A line-up including many of the squad plus manager Carlo Ancelotti gave the message: “Let’s Build Bridges.”

The video was shown on the big screens at the game and was one of numerous projects the club undertook throughout the year which engaged fans and the community in anti-discrimination work.

CHELSEA STARS IN BUILDING BRIDGES VIDEO

Children got to ask questions on discrimination at the Show

Racism The Red Card event

Ken Monkou and some of the schoolchildren’s

artwork on the subject of Show Racism The Red Card

CHELSEA FOUNDATION REVIEW 2010/11 SEASON28

EDUCATION

29 CHELSEA FOUNDATION REVIEW 2010/11 SEASON

EDUCATION

Reading the game: Henrique Hilario during his Reading Stars appearance at the Chelsea Hub

Our cross-curricular primary school project based on the

book Billy The Kid by award-winning author Michael Morpurgo continued its success in more than 40 London schools across four boroughs.

This project also allows children to see artefacts from wartime Britain, including footballs from the 1940s.

Teachers and students alike describe

the project as the highlight of their term. Every year, teacher evaluations show this programme inspires significant improvement in pupils’ motivation, concentration and writing levels.

“It’s excellent,” said Sarah Bowmer, class teacher at St Barnabas and St Philip’s primary school in Kensington. “I am really impressed with, and grateful for, the project.”

The following project was developed especially for the

Year 7 Transition Class at Harris Academy in Peckham:

Pupils in this group were given specialised teaching to help them adjust to secondary school and improve their literacy and numeracy grades, enabling them to integrate with their peers in mainstream lessons.

An English and maths programme was developed with a football theme aimed at motivating the students, improving their confidence and contributing towards improvements in their grades. This was delivered by the class teacher with a Chelsea Foundation coach attending once a week to act as a teaching assistant in the classroom. They then provided a coaching session to focus on teamwork and communication skills.

“This project made a huge difference to our students’ motivation in class. The resources provided by the Chelsea Foundation’s education department were of a very high quality and the teaching assistance from the coach was important in providing a male role model for the students,” said V. Lee of Harris Academy.

EDUCATION THROUGH FOOTBALL

Chelsea’s Education Department delivered sessions to 4,539 participants ranging from the age of nine to 86, working in schools, libraries and at the Hub, our Stamford Bridge learning centre.

Using the power of football to inspire learning, raise achievement and strengthen community cohesion, our educational programmes were highly regarded by teachers, local authorities and, crucially, the learners themselves.

The 2010/11 season also saw the completion of Hub2, the new learning centre based at our Cobham training ground, where we plan to replicate successful London projects and develop innovative new activities.

tailoring teaching to pupils

ALIVE AND KICKINGSENIOR FANS PROJECT

This award-winning project celebrated its five-year

anniversary in May 2011 with a visit to the newly-opened Hub2 learning centre at Cobham.

A new Surrey group was formed and guests were not only treated to a football-shaped cake, but also a visit from Chelsea legend Roy Bentley, who

skippered the Blues to their first Division One title in 1955.

Throughout the season, 15 senior learners attended weekly IT lessons at Stamford Bridge and more than 80 attended a Christmas event with special guest and former Chelsea manager Tommy Docherty, who proved to be very entertaining.

Paul Canoville, who was Chelsea’s first black player, worked with 2,200 pupils in primary, secondary and special schools throughout the 2010/11 season.

His inspiring talks never fail to help listeners empathise with those who experience bullying or discrimination. The former player’s additional message about the importance of education is also brought home to the children when they hear how Paul’s career ended at the age of 25 due to injury, leaving him with few employment prospects due to his lack of qualifications.

One letter, which is typical of those sent to Paul, said: “Thank you for coming to my school to teach me what is right and wrong, you must have been very brave to keep on following your dream when the racist bullies were taunting you.

“I will always try to stop racism in my school and tell the teacher. I will also try hard at school and listen to my mum and teacher. You are a hero and a very funny man.”

Run in partnership with the Spanish Department of Education, Royal Borough of Kensington and Chelsea, Royal Holloway College and Chelsea Foundation coaches, this project was delivered to 450 pupils in London and Surrey.

Using a match-based theme, there were 45 minutes of classroom work and 45 minutes of football-based physical activities which reinforced the Spanish vocabulary learned.

A strength of the project is that the coach also acts as a teaching assistant in

the classroom to provide a positive young male role model and encourage pupils to value language learning. This mentoring role is enhanced by the use of bilingual coaches where possible.

“This project has made teaching easy because the children are so enthusiastic; they loved the colourful Chelsea-based materials and their participation in lessons was great. Thank you for this amazing opportunity,” said Nuria Pereira, a Spanish teacher at Holy Trinity School, Crawley.

canoVille workshops teach respect for others

kickstart spanish pilot proJect

Roy Bentley and learners at the Hub2

The Hub at Chelsea is a key learning centre used by the club in its education programme

Petr Cech met 20 children at Cobham as the youngsters

attended Chelsea’s Breakfast Club programme in March 2011.

It was the fourth year of Chelsea’s funding for the Breakfast Clubs, which are run in partnership with Hammersmith and Fulham Council. The initiative provides young people in 10 schools throughout the borough with a healthy breakfast each morning.

The 20 visitors were those with the highest attendance on the programme, which has seen improvements in punctuality, attendance and the behaviour of pupils as the result of a healthy breakfast.

Chelsea Foundation coaches put the children through their paces in a fun coaching session before Cech joined them for the formal presentations.

The keeper, an ambassador for the programme, handed out certificates and medals.

“We try to teach the kids how to eat properly, how to look after themselves properly and how to keep their bodies in good shape. The right way of eating is an important part of that,” said Cech. “If you eat well, then your body will always be in a better condition and you will get good results.”

MEN’S HEALTH

BREAKFAST CLUB CREW MEET CECH


HEALTHY LIVING HEALTHY LIVING

The 2010/11 season saw the continuation of the Chelsea

Foundation’s partnership with the Football Foundation, North Fulham New Deal for Communities (NDC), the local NHS, Hammersmith and Fulham Council and NHS Westminster to provide men in Fulham and South Westminster with football coaching, health advice and access to job support.

Men in the borough of Hammersmith and Fulham, as well as Westminster, have traditionally suffered health inequalities due to a reluctance to visit doctors and other health professionals. The problem is

combined with the fact that the area has high incidences of heart disease, smoking-related illnesses, depression and obesity.

By engaging men in sporting activities, Chelsea Foundation coaches were able to promote the benefits of a healthier lifestyle as well as refer participants to relevant health agencies.

A further development of the project saw the employment of a local health expert to assist with the delivery of health and well-being events. They also established drop-in sessions with important one-to-ones and referrals to the participants engaged at the men’s health sessions.

When stroke survivor Andy Jones visited Stamford Bridge in the Know Your Blood Pressure Premier League Challenge, the Chelsea Foundation asked him to take part in an event on stroke prevention.

In April 2011, 39 men aged between 18 and 32 spent an hour learning from Andy about strokes. All the men involved had their blood pressure taken and their results allowed for an indication into their health.

The Chelsea Foundation hosted our first Men’s Health Day in 2010 to support Men’s Health Week.

The event took place in the Great Hall at Stamford Bridge and helped raise awareness of preventable health and well-being problems.

The Foundation worked in partnership with local experts to increase the levels of engagement with the health services among males in the local community.

WORLD STROKE WEEK

FOUNDATION MARKS MEN’S HEALTH DAY

“I first heard about the Chelsea FC Foundation Men’s Health Project through friends who also live in the local area and I was encouraged to attend some of the football sessions taking place.

“The project was ideal for me as I enjoyed playing football and wanted to improve my fitness, because I hadn’t taken my health too seriously.

“I took part in training sessions delivered by Chelsea Foundation coaches, played regular football, took part in workshops and had health tests and was exposed to health information regarding local health services.

“As I got more comfortable, I expressed an interest in taking up coaching and was told by the Chelsea coaches about the steps that I will need to take to my ultimate goal of gaining a FA Level One coaching certificate.

“After enrolling as a volunteer, I started working more closely with the coaches to aid my progression. Soon after, I was taking on more responsibility around the football sessions with tasks such as taking the warm-up, refereeing matches, arranging the equipment and helping with the registers.

“The Health Advocacy Course gave me further confidence and shortly after that I gained my FA Level One coaching certificate.

“Following promotion from a session volunteer to receiving paid work, I became a member of the outreach team actively promoting the project in the local area and also an active Health Advocate working alongside a qualified health trainer.

“I have since gone on to gain more coaching work outside of the Men’s Health Project. I am the lead exercise trainer on a healthy living programme for children aged seven to 12 years called MEND, I coach regularly in schools and was fortunate to be chosen to coach in Palma and Spain, representing Chelsea FC Foundation on their international programme coaching young children aged 10 to 16.”

CASE STUDY:CHRIS EMMONS

Petr Cech chats with the children as part of the

Breakfast Club schemeMore than 110 men aged between 18 and 38 received health and well-being information through the season, as well as 24 females.

Those participants gained qualifications, with 14 being trained in community outreach.

There were another 26 participants who became certified FA Level One coaches, with Safeguarding Children and First Aid for Sport certificates.

Four participants underwent Body Mass Index recording training and three others received certificates in Royal Society of Public Health Trainer Levels One and Two.

Another three participants went through Misuse of Drugs and Alcohol Awareness training and two secured certificates in Mental Health First Aid.

www.chelseafc.com

FOUNDATION

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