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Cheese Market Review Egypt
Pillars Consultancy www.PILLARS-EG.COM
Table of Contents
Food Market Egypt Local Food Market: (Grocery)
• Milk - Local Market Overview Local Market : Competitive Benchmarking – 2009
• Milk - Local Market Overview Local Market : Volume & Value Growth
• Cheese Market - Egypt Total Market:(Local & Export) / Split by Category 2009
• Cheese Market - Egypt Total Market: (Local & Export)- Top Producers/Split by Sub-Category
Export Market (Egypt)
• Cheese Market - Egypt Export Market (Top Producers / Split by Sub-Category)
• Cheese Market - Egypt Export Market (Top Producers / Rank by Volume Share
• Cheese Market - Egypt Processed Cheese :(Local & Export) / Market Growth
• Cheese Market - Egypt Processed Cheese – (Local Market) Review 2009
• Food Market Egypt Focus Categories (Processed Cheese) :
Lactalis Group Company Profile
• Lactel Int’l History 1933-Date
• Company Profile : President
• President - Products
• (Teama/Teama Milk)- Company Profile
• Teama/Teama Milk – Products
• Factories : Overview
• Exports by Factory 2006-2010
• Factories : Factory : Al Nour for Dairy Products
• Factories : Factory : Best Cheese – President
Exports : Volume/Value Growth 2006-2010
• Exports : Export Volume & Value - by Category 06-10
• Exports Top 20 Export Markets (2006-2010)
• Factories Factory : Best Cheese Co
• Factories Factory : Al-Nour For Dairy
• Factories Factory : Best of France
• Exports Comparison Best Cheese
• Exports Comparison Bel
• Best Cheese (President) Weighted Distribution
Competition Landscape • Bel Egypt • Arab Dairy • Juhayna • Domty • Sakr Group • Royal Pack • Riyada • Labanita Seclam (Mansour Group) • Halayeb • Brego • Ramy for Dairy Products • ICFI • Beyti • Dimo • Green Fields • Royal Land • Mashreq • El-Misrieen • Khaled Khoshala • Faragalla • Halwani Brothers • Happy land • El-Nada • Green Land - (Americana) • Mobi • Farm Cheese • Others
Cheese Producers - Volumes Export /Local 2009
Table of Contents
Food Market Egypt Food Market - Egypt Local Food Market: (Grocery) : Milk - Local Market Overview - Volume Shares by Category - Volume Shares by Company - Sub Category Volume Share by Player - Local : Volume & Value Growth - Cheese Market Total Market Total Market:(Local & Export) / Split by Category 2009 Total Market: (Local & Export)- Top Producers/Split by Sub-Category Export Market Export Market (Top Producers / Split by Sub-Category) Export Market (Top Producers / Rank by Volume Share Processed Cheese :(Local & Export) / Market Growth 2006-2010 Processed Cheese – (Local Market) Review 2009
Egypt Food Market Egypt Local Food Market: (Grocery)
Volume Value
Total Grocery 594,216 16,447
Cheese Category Volume Value WHITE CHEESE 132,165 179
PROCESSED CHEESE 35,158 877
Total 167,322 1,057
Other Grocery Volume Value BOUILLON 10,127 323
YOGHURT & RTE DESSERTS 113,224 1,113
BREAD 15,561 134
HALAWA TEHINIA 25,428 405
TEHINA 6,156 144
BABY FOOD 2,481 99
JAM 22,970 212
BEANS 3,010 27
KETCHUP 8,504 106
TOMATO PASTE 10,149 123
MAYONNAISE 11,271 26
GHEE 87,123 10,368
TUNA 29,059 728
FROZEN CHICKEN 23,018 609
MEAT 58,813 973
Total 426,894 15,391
28.2% 6.4%
WHITE CHEESE
22%
PROCESSED CHEESE
6%
BOUILLON 2%
YOGHURT & RTE DESSERTS
19%
BREAD 3% HALAWA
TEHINIA 4%
TEHINA 1%
JAM 4% BEANS
1%
KETCHUP 1%
TOMATO PASTE
2%
MAYONNAISE 2%
GHEE 15%
TUNA 5%
FROZEN CHICKEN
4% MEAT 10%
Grocery Volume and Value (Egypt 2009)
Table of Contents Section 1 : Food Market/ Cheese Market
Food Market Egypt Food Market - Egypt Local Food Market: (Grocery) : Milk - Local Market Overview - Volume Shares by Category - Volume Shares by Company - Sub Category Volume Share by Player - Local : Volume & Value Growth - Cheese Market Total Market Total Market:(Local & Export) / Split by Category 2009 Total Market: (Local & Export)- Top Producers/Split by Sub-Category Export Market Export Market (Top Producers / Split by Sub-Category) Export Market (Top Producers / Rank by Volume Share Processed Cheese :(Local & Export) / Market Growth 2006-2010 Processed Cheese – (Local Market) Review 2009
Egypt Milk - Local Market Overview Local Market : Competitive Benchmarking – 2009 (1/2)
Processed Cheese
(Tons) White Cheese
(Tons) Milk
(Tons) Flavoured Milk
(Tons) Rayeb (Tons)
Yoghurt (Tons)*
Ice Cream (litres)
Total Industrial 35,700 120,300 90,000 9,875 3,429 72,848 45,000
Artisinal NA Huge No 750,000 45,092 NA
Share Absolute Share Absolute Share Absolute Share Absolute Share Absolute Share Absolute Share Absolute Absolute Share of
the Market
Danone 33.9% 24,695 24,695 8%
Juhayna 5.0% 6,015 46.8% 42,120 69.0% 6,814 81.0% 2,777 36.1% 26,298 84,024 27%
Beyti 10.0% 9,000 6.2% 612 4.5% 3,278 12,890 4%
Enjoy 28.4% 25,560 12.4% 1,225 2.30% 1,676 28,460 9%
Labanita 7.9% 7,110 15.6% 535 2.10% 1,530 9,175 3%
Lactalis 47.5% 16,958 8.80% 6,411 23,368 8%
Nestle 3.8% 130 12.20% 8,887 85.0% 38,250 47,268 15%
Faragello 1.5% 1,350 9.6% 948 2,298 1%
Arab Diary Co. 10.4% 3,713 11.9% 14,286 17,999 6%
Americana G.land 26.9% 32,317 32,317 10%
Domty 10.0% 12,057 12,057 4%
Masreyeen 7.0% 8,373 8,373 3%
Bel 16.4% 5,855 5,855 2%
Mashreq Des Prod 3.50% 1,250 1,250 0%
Total Dairy Market 310,029
Dairy Retail Values 2009
AC Neilsen. MAT Aug 09
White Cheese (Tons) 32%
Milk (Tons) 24%
Yoghurt (Tons)*
19%
Ice Cream 12%
Processed Cheese Tons
9%
Flavored Milk (Tons)
3% Rayeb (Tons)
1%
Milk Categories
By vol.
Juhayna 27%
Nestle 15%
Green Land 10%
Enjoy 9%
Danone 8%
Lactalis 8%
Arab Diary Co. 6%
Beyti 4%
Domty 4%
Labanita 3%
Masreyeen
3%
Bel 2%
Faragello 1%
Mashreq Des Prod
0%
Milk Volume Share
• xxxx
• White Cheese is the dominating Category with 32% (Excluding Artisanal)
• Processed Cheese Ranked 5th
Egypt
Lactalis 61%
Bel 21%
Arab Diary Co. 13%
Mashreq 5%
Processed Cheese
Milk - Local Market Overview Local Market : Competitive Benchmarking – 2009 (2/2)
Juhayna 5%
Arab Diary Co.
11.9%
Green Land
Americaa 26.9%
Domty 10%
Misr October
11%
White Cheese
Juhayna 27%
Nestle 15%
Green Land 10%
Enjoy 9%
Danone 8%
Lactalis 8%
Arab Diary Co. 6%
Beyti 4%
Domty 4%
Labanita 3%
Misreyeen 3%
Bel 2%
Faragello 1%
Mashreq Des Prod
0%
Milk
Danone 34%
Juhayna 36%
Beyti 5%
Enjoy 2%
Labanita 2%
Lactalis 9%
Nestle 12%
Yogurt
Juhayna 81%
Labaneta 15%
Nestle 4%
Rayeb
Juhayna 71%
Beyti 6%
Enjoy 13%
Faragello 10%
Flavoured Milk
Sources:
Processed Cheese: AC Neilsen. MAT Aug 09
White Industrial Cheese: AC Neilsen. MAT Aug 09
Milk: AC Neilsen. Apr '10
Flavored Milk: AC Neilsen, MAT Apr 10
Rayeb: AC Neilsen, MAT Apr 10
Yoghurt: AC Neilsen, MAT June 10
Ice Cream: (Educated Estimate)
Sources : Processed Cheese:/White Industrial Cheese: AC Neilsen. MAT Aug 09 Milk:/Flavoured Milk:/Rayeb:/Yoghurt: AC Neilsen, MAT Apr 10 Ice Cream Educated Estimate
• White Cheese ranked 1st in Volume Share estimated at 120 K Ton
• Dominated by Green Volume Share 26.9% with Volume of 32,317 Tones
• Yogurt Ranked xx • Dominated by Danone 34%
Share Absolute
Juhayna 5.0% 6,015
Arab Diary Co. 11.9% 14,286
Americana G.land 26.9% 32,317
Domty 10.0% 12,057
Masreyeen 7.0% 8,373
Mashreq Des Prod
Industrial 72,848
Artisinal 45,092
Share Absolute
Danone 33.9% 24,695
Juhayna 36.1% 26,298
Beyti 4.5% 3,278
Enjoy 2.30% 1,676
Labanita 2.10% 1,530
Lactalis 8.80% 6,411
Nestle 12.20% 8,887
Industrial 9,875
Artisinal
Share Absolute
Juhayna 69.0% 6,814
Beyti 6.2% 612
Enjoy 12.4% 1,225
Faragello 9.6% 948
• White Cheese ranked 1st in Volume • Dominated by Danone 24%
Industrial 90,000
Artisinal 750,000
Share Absolute
Juhayna 46.8% 42,120
Beyti 10.0% 9,000
Enjoy 28.4% 25,560
Labanita 7.9% 7,110
Faragello 1.5% 1,350
Industrial 35,700
Artisinal NA
Share Absolute
Lactalis 47.5% 16,958
Arab Diary 10.4% 3,713
Bel 16.4% 5,855
Mashreq 3.50% 1,250
Industrial 3,429
Artisinal
Share Absolute
Juhayna 81.0% 2,777
Labanita 15.6% 535
Nestle 3.8% 130
• Yogurt Ranked xx • Dominated by Danone 34%
• Yogurt Ranked xx • Dominated by Danone 34%
Egypt Milk - Local Market Overview Local Market : Volume & Value Growth
19,160 20,774 20,687 20,992
26,955
31,588 30,961
35,158 31,861
2002 2003 2004 2005 2006 2007 2008 2009 YTD 10
Processed cheese Volume Growth 2002-2010 (in Tons)
270.62 304.40 366.76
412.44
547.21
671.77 745.11
877.36 819.65
2002 2003 2004 2005 2006 2007 2008 2009 YTD 10
Processed cheese Value Growth 2002-2010 in Tons
Source AC N : Dated JJ 2010
• Processed Cheese CAGR 2007-2009 11.3% • White Cheese Highest Growth 105% • Other categories are Stable, No significant growth
2002 2003 2004 2005 2006 2007 2008 2009 YTD 10
YOGHURT & RTE DESSERTS Ton 58,665 70,453 83,369 97,280 123,015 127,471 123,061 113,224 81,224
WHITE CHEESE Ton 44,648 50,324 56,872 64,569 132,165 112,510
PROCESSED CHEESE Ton 19,160 20,774 20,687 20,992 26,955 31,588 30,961 35,158 31,861
FERMENTED MILK (1000LTR) 3,828 3,541 2,787
PLAIN LIQUID MILK(1000LTR) 78,433 72,547 55,041
FLAVORED MILK(1000LTR) 10,549 10,244 8,841
2002 2003 2004 2005 2006 2007 2008 2009 YTD 10
YOGHURT & RTE DESSERTS Ton 2,532 3,183 4,199 4,655 7,646 8,664 10,128 11,132 8,032
WHITE CHEESE (Ton 3,424 4,057 5,134 810 1,793 372
PROCESSED CHEESE Ton 2,706 3,044 3,668 4,124 5,472 6,718 7,451 8,774 8,197
FERMENTED MILK (1000LTR) 292 304 247
PLAIN LIQUID MILK(1000LTR) 4,591 4,629 3,483
FLAVORED MILK(1000LTR) 970 1,081 959
Source AC N : Dated JJ 2010
Source AC N : Dated JJ 2010
Source AC N : Dated JJ 2010
Sales Volume Growth 2002-2010 in Tones
Sales Value Growth 2002-2010 in Tones
• Processed Cheese CAGR 2007-2009 by 30% • White Cheese Highest Growth 121% • Other categories are Stable, No significant growth
Table of Contents Section 1 : Market Overview (Food & Cheese)
Food Market Egypt Food Market - Egypt Local Food Market: (Grocery) : Milk - Local Market Overview - Volume Shares by Category - Volume Shares by Company - Sub Category Volume Share by Player - Local : Volume & Value Growth Cheese Market Total Market Total Market Split by Category 2009 Total Market Top Producers/Split by Sub-Category Export Market Export Market (Top Producers / Split by Sub-Category) Export Market (Top Producers / Rank by Volume Share Processed Cheese :(Local & Export) / Market Growth 2006-2010 Processed Cheese – (Local Market) Review 2009
Egypt
Vol. 2009 Export Local Total Cooked 79,524 Grated 180
Heat Treated 23,804 Processed 103,509 35,705 139,214 Roomy 5,011 5,011 Blue & Others 87 87 White 29,084 120,313 149,397 Total 241,199 156,018 293,708
Category Export Local Total Cooked 1,461 Grated 3.48
Heat Treated 454 Processed 1,919 884 2,803 Roomy 74.5 74.5 Blue & Others 1.10 1.10 White 365 1,611 1,977 Total 4,279 2,496 4,856
Cheese Market - Egypt Total Market:(Local & Export) / Split by Category 2009
Total Cheese Volume 2009: (in Ton) Total Cheese Value 2009: (in MM EGP)
• Roomi cheese : Local Volumes not present in the Study • White Cheese : Organized trade volumes only
Egypt Cheese Market - Egypt Total Market: (Local & Export)- Top Producers/Split by Sub-Category
Processed Roomy
Blue & Others
White Cheese Total Cheese
Export Local Total Export Local Total Total 103,509 35,705 139,214 5,011 87 29,084 120,313 149,396 293,708
Export 103,509 103,509 74% 5,011 87 29,084 120,313 228,920 78% Local 35,705 35,705 26% 120,313 29,084 64,788 22%
Name Vol Vol Vol Rank % Vol Vol Vol Vol Vol Vol Rank % Best Cheese 31,601 16,960 48,561 1 34.9% 15 48,576 1 16.5% Green Land 11,489 11,489 3 8.3% 2 17 32,321 32,321 43,829 2 14.9% Bel Egypt 20,921 5,856 26,777 2 19.2% 14 26,791 3 9.1% Arab Dairy 4,021 3,713 7,734 4 5.6% 14,288 14,288 22,022 4 7.5% Domty 1,179 1,179 10 0.8% 12,058 12,058 13,237 5 4.5% Masreyeen 4,197 4,197 5 3.0% 71 8,374 8,374 12,642 6 4.3% Juhayna 1,527 1,527 9 1.1% 51 6,016 6,016 7,593 7 2.6% Sakr 3,164 3,164 6 2.3% 44 3,209 8 1.1% Riyada 2,328 2,328 7 1.7% 228 2,556 9 0.9% Mashreq 468 1,250 1,718 8 1.2% 83 1,800 10 0.6% Pyramids Foods 824 824 11 0.6% 824 11 0.3% Labanita -Seclam 599 599 12 0.4% 153 752 12 0.3% Royal Land 513 513 13 0.4% 11 524 13 0.2% Dairy Land 455 455 14 0.3% 455 14 0.2% Brego 151 151 16 0.1% 137 289 15 0.1% LebEgy Dairy 194 194 15 0.1% 79 79 273 16 0.1% Bakeland 121 121 17 Ramy 114 114 17 0.1% 114 18 Al-Tayyeb 108 108 18 0.1% 3 111 19 Prima Pack 94 94 19 0.1% 94 21 Royal Pack 85 85 20 0.1% 85 22 Fargallah 61 61 22 14 75 23 Green Fields 62 62 21 62 24 Halwany 52 52 25 Halayeb 18 18 23 31 31 50 26
Export Volumes, Excluding other Exporters & 3rd Party agreement
Cheese 2009 (Local & Export)
• Ranking of producers is based on total Cheese volume .
• Export volumes unveiled a significant No. of producer as their key markets are either export or other channels and/or with low volumes in local market
• Best cheese company is market
dominator of processed cheese.
• Report includes top 26 Players in processed cheese ,however other categories as White not included in this report
• A significant Number of “White cheese” producers (operating a low cost model) were excluded from the report (Not potential users of cheese powder )
Comments :
Table of Contents Section 1 : Market Overview (Food & Cheese)
Food Market Egypt Food Market - Egypt Local Food Market: (Grocery) : Milk - Local Market Overview - Volume Shares by Category - Volume Shares by Company - Sub Category Volume Share by Player - Local : Volume & Value Growth Cheese Market Total Market Total Market Split by Category 2009 Total Market Top Producers/Split by Sub-Category Export Market Export Market (Top Producers / Split by Sub-Category) Export Market (Top Producers / Rank by Volume Share Processed Cheese :(Local & Export) / Market Growth 2006-2010 Processed Cheese – (Local Market) Review 2009
Egypt
154 153 182 192 182
2,823 2,638 2,600
2,439
3,233
Vol 06 Vol 07 Vol 08 Vol 09 Vol 10
Dairy Export Vs Total Volume (000 Ton)
Dairy productsTotal Egypt Export
Export Market (Egypt)
Export Market
Export to Arab Countries :
• Total exports from Egypt Totalled at 3,233 K Ton and 12,506 B EGP in Value (YTD Nov 2010)
• Dairy Exports Count for 5.6% in Volume and 20% in Value
• Egypt's largest export market is the Arab world, particularly Saudi Arabia and Libya, to which it largely exports fresh fruit and vegetables, rice and dairy products. (Exports to Arab countries from Egypt around 45% in Value
• Regarding international markets, its largest clients are the US and Eastern Europe, to which it largely exports frozen fruit and vegetables, dried herbs and rice.
Trade Agreements
• Egypt has signed several trade agreements such : – GAFTA : Greater Arab Free Trade Area
– COMESA : Common Market for East and South Africa
• The Egypt and Turkey Free Trade Agreement; the Euro-partnership Agreement; “It [Egypt] has very low customs duties on food and food ingredients, ranging from zero to a maximum of 5%. It has a stable currency, and its rates of income and corporate taxes are among the lowest worldwide,”
1,212 1,562 2,288 2,635 2,532
5,3
43
7,2
66
9,8
73
10
,81
2
12
,50
6
Val 06 Val 07 Val 08 Val 09 Val 10
Dairy Export Vs Total Value (In Million EGP)
Dairy products
Total Egypt Export
2006 2007 2008 2009 2010
Dairy 154 153 182 192 182
Total 2,823 2,638 2,600 2,439 3,233
5.5% 5.8% 7.0% 7.9% 5.6%
2006 2007 2008 2009 2010
Dairy 1,212 1,562 2,288 2,635 2,532 Total 5,343 7,266 9,873 10,812 12,506
22.7% 21.5% 23.2% 24.4% 20.2%
5.6%
20%
1) Exports Volume and Value Dated 10th Nov 2010 (according to statistics from Egypt’s Ministry of Trade and Industry.)
Egypt Cheese Market - Egypt Export Market (Top Producers / Split by Sub-Category)
Processed Export Analysis Export
Cooked Grated Heat Treated Export 103,509 79,524 180 23,804
77% 0.2% 23% Name Vol Vol Vol Rank % Vol % Vol % Vol % Best Cheese 31,601 16,960 48,561 1 34.9% 31,558 39.7% 44 24.3% Green Land 11,489 11,489 3 8.3% 11,489 14.4% Bel Egypt 20,921 5,856 26,777 2 19.2% 20,921 26.3% Arab Dairy 4,021 3,713 7,734 4 5.6% 3,999 5.0% 21 11.8% Domty 1,179 1,179 10 0.8% 1,109 1.4% 70 38.9% Masreyeen 4,197 4,197 5 3.0% 4,197 17.6% Juhayna 1,527 1,527 9 1.1% 1,527 1.9% Sakr 3,164 3,164 6 2.3% 3,164 4.0% Riyada 2,328 2,328 7 1.7% 2,328 2.9% Mashreq 468 1,250 1,718 8 1.2% 449 0.6% 19 10.7% Pyramids Foods 824 824 11 0.6% 824 3.5% Labanita -Seclam 599 599 12 0.4% 599 0.8% Royal Land 513 513 13 0.4% 407 0.5% 105 0.4% Dairy Land 455 455 14 0.3% 454 0.6% 1 0.6% Brego 151 151 16 0.1% 151 0.2% LebEgy Dairy 194 194 15 0.1% 194 0.2% Bakeland Ramy 114 114 17 0.1% 114 0.1% Al-Tayyeb 108 108 18 0.1% 108 0.1% Prima Pack 94 94 19 0.1% 94 0.4% Royal Pack 85 85 20 0.1% 85 0.1% Fargallah 61 61 22 59 0.1% 2 1.0% Green Fields 62 62 21 62 0.1% Halwany Halayeb 18 18 23 18
Cheese 2009 (Export) :
Exports volumes only appear in report other import Export companies are excluded from report
Export Volumes, Excluding other Exporters & 3rd Party agreement
Egypt
• Exporters Volumes have been spread to producers Based on Producers Volume Share
2010 Exports : Latest readings of 2010 exports shows the following : Grated Top exporter ranking changed between 2009 and 2010
• Significant growth of the
sub-category by 4 folds Heat Treated • Also grew by 164%
(2010 -2009)
Company Volume Share %
Best Cheese 31,558 39.7% Bel Egypt 20,921 26.3% Green Land 11,489 14.4% Arab Dairy 3,999 5.0% Sakr 3,164 4.0% Riyada 2,328 2.9% Domty 1,109 1.4% Juhayna 982 1.2% Seclam 599 0.8% Dairy Land 454 0.6% Mashreq 449 0.6% Royal Land 407 0.5% Leb Egy Dairy 194 0.2% Brego 151 0.2% Ramy 114 0.1% Al-Tayyeb 108 0.1% Royal Pack 85 0.11% Green Fields 62 0.1% Fargallah 59 0.1% Khoshala 39 0.05% Halayeb 18 0.02% Beyti 16 0.02%
Company Volume Share %
Domty 70 38.9% Best Cheese 44 24.3% Arab Dairy 21 11.8% Mashreq 19 10.7% EgyLeb 15 8.4% Fargalla 2 10% Dairy Land 1 0.6%
Company Volume Share %
Masreyeen 4,197 17.6% Pyramids Foods 824 3.5% Royal Land 105 0.4% Prima Pack 94 0.4% Al-Nada 22 0.1% Misr Foods 4
Volume in Ton 79,524
% of Total Exports 77%
Volume In Ton 180
% of Total Exports 0.2%
Volume In Ton 23,804
% of Total Exports 23%
Cooked Grated Heat Treated
Company Volume Share %
Arab Dairy 374 39.5% Green Land 195 20.6% Bel Egypt 139 14.7% Best Cheese 98 10.3% Dairy Land 98 10.3% Royal Land 34 3.6% Egy Leb 8 0.8%
2010 Exports
Cheese Market - Egypt Export Market (Top Producers / Rank by Volume Share
Total 946
Export Volumes YTD (10 Nov 2010)
Other Volumes Exported through (import/Export Companies)
Other Volumes Exported through (import/Export Companies)
Egypt Cheese Market - Egypt Processed Cheese :(Local & Export) / Market Growth 2006-2010
Processed Cheese 2006 2007 2008 2009 2010
Local 26,955 31,588 30,961 35,158 31,861
Export 46,909 67,873 85,295 103,509 103,076
Total 73,864 99,461 116,256 138,666 134,937
Cooked Grated Heat Treated
46,561
67,411
80,464 79,524
2006 2007 2008 2009
126
41
416
180
2006 2007 2008 2009
223 420
4,416
23,804
2006 2007 2008 2009
26,955 31,588 30,961 35,158 31,861
46,909
67,873 85,295
103,509 103,076 73,864
99,461
116,256
138,666 134,937
Vol 06 Vol 07 Vol 08 Vol 09 Vol 10
Local Export Total
Processed Cheese Volume: (Export) 06-10
• Processed Cheese Volume Grew by around 19% (2008-2009) • Processed Cheese Exports count for 75% of Total Market Volume
75
%
• Cooked “Cheddar” has the highest in volume however remains steady in share.
• Heat Treated is driving growth of processed Cheese volume in 09 also has the highest growth rate (Exceeding four folds in 2009)
• Grated cheese has the lowest Volume also witnessed Volume decline in 2009
Comments :
Comments :
2010 Volumes YTD Nov 10th 2010
Year Cooked Cheddar Grated & Powder Heat Treated Total
Vol % Vol % Vol %
2006 46,561 99% 126 0% 223 0% 46,910
2007 67,411 99% 41 0% 420 1% 67,872
2008 80,464 94% 416 0% 4,416 5% 85,296
2009 79,524 77% 180 0% 23,804 23% 103,508
2010 39,119 38% 976 1% 62,981 61% 103,076
Exp
ort
Cheese Market - Egypt Processed Cheese – (Local Market) Review 2009
• Size: 0.7 EGP B
• Market Volume: ~30K T
• Market value growth ‘07-09’: 7%
• Market volume growth ‘07-09’: -2%
• Premiumness
- Hard cheese is the most premium segment (60%)
- Followed by the soft cheese segment (50%)
• Weighted Distribution
- 26.5% for Kraft Cadbury in Overall Egypt vs ~100% for President
- Overall increase in weighted distribution
Key category opportunities (external)
“Soft Cheese” segment largest accounting for 88% of category value dominated mainly by “Portions” . Opportunity to penetrate segment with product offerings in “Portions”
Key category issues (external) • Intense competition with 3 large players active players, led by President@26% MS
followed by LVQR and Teama. • Low growth rate of 7% value and 2% volume (CAGR ‘07-’09) • Jars segment, which accounts for only 4.5% of market.
31,032 31,014
29,719
2007 2008 2009
Market Growth ’07-’09 : Volume (Tones)
635.6
710.3 727.9
2007 2008 2009
Market Growth ’07-’09 : Value (M EGP)
Volume CAGR -2%
Value CAGR +7%
0
200
400
600
800
2007
635.6
2008
710.3
2009
CHEESE
727.9
7%
Cagr(07-09)
29,719Volume 31,032 31,014
2007 2008 2009
Volume 31,032 31,014 29.719
2007 2008 2009
Value 635.6 710.3 727.9
Source: Nielsen (MAT)
Egypt Food Market Egypt Focus Categories (Processed Cheese) :
Total Market Volume: ~139 K Ton (Local & Export)
Processed Cheese
Others 31%
Kraft 1%
Kiri 5%
LVQR 18%
Tema 19%
President 26%
Sub-Category Volume %
Cooked 79,524 77%
Grated 180 0.2%
Heat Treated 23,804 23%
Company Volume % Best Cheese 48,561 35%
Green Land 11,489 8%
Bel Egypt 26,777 19%
Arab Dairy 7,734 6%
Domty 1,179 1%
Masreyeen 4,197 3%
Juhayna 1,527 1%
Sakr 3,164 2%
Riyada 2,328 2%
Mashreq 1,718 1%
Processed Sub-Category split
Top 10 P. Cheese Producers
Export Market (No Details of Local market)
Market Volume %
Local 35,705 26%
Export 103,509 74%
Total 139,214
Table of Contents Section 2 :
Processed Cheese – Producers & Product offering
Egypt Processed Cheese – Producers & Product offering
Best Cheese Best Cheese Bel Egypt Mashreq
Arab Dairy Faragalla ICFI Brego
Sakr Riyada Halayeb Green Fields
Royal Land Khoshala Dimo Labanita
Green Land Juhaina El-Misrieen Kraft Foods
Royal Pack
Domti
Beyti
Happy Land
Teama light Fiesta
Cool Cow Teama Milk
Sausage
Black Olive
Cream Cheddar
Chili Pepper Spre
ad
Best Cheese Best Cheese Bel Egypt
Pastrami
Black Pepper
President Bouquet
Cream Cheddar
Square Cheese Portions
La Vache Qui Rit Milkana Triangle
Mashreq Tr
ian
gle
s B
lock
s &
Slic
es
Milkana Square Kiri
Arab Dairy
Arwa Brego Al Garhy
Olive Flavour Green pepper
Tomato Flavour
Shadder Cheese & Falamank
Cheddar Cheese
Edam Gouda
Gouda
Faragello Mechano
Processed
Faragalla ICFI G
rate
d
Cheese
The Two Cows Dairy
Panda
Dairy Panda
Wonder Cow Gardens' Cow
Emmental Parmesan
Brego Tr
ian
gle
s B
lock
s &
Slic
es
Sakr
Natural Cheese
Processed Cheese
Spread Cheese
Baby Gouda
Riyada Halayeb
Rotana
Tria
ngl
es
Blo
cks
& S
lice
s
Spre
ad
Cheddar ( Diafa) Cream Cheese
Spread ( Cheesa )
Green Fields Elfarawdah
Green Fields
None None
None
Vegetable Processed
Natural Processed Cheese
Cheddar
Mozzarella
Royal Land Khoshala Dimo Labanita Seclam Tr
ian
gle
s B
lock
s &
Slic
es
G
rate
d
Labnaita Cheese Dimo Triangle
Dimo Blcoks
None None
None
Spread cheese
Dallah
Royal Pack Domti Beyti Tr
ian
gle
s B
lock
s &
Slic
es
Sp
read
/Gra
ted
Happy Land
None None
None None None
Lebanon Egyptian For dairy
Address : 2nd Industrial Zone Badr City, El Beheira
Phone: 045-2634690 045-2634690
Egyptian Lebanon Co For Food Mfrs.
Address : 3rd Industrial Zone Borg El Arab, Alexandria
Tel : 03-4593542
Dairy Land For Milk & Foods Industries
Address : 3 El Kods El Sharef St. El Nozha El Gadida, Cairo
Phone: 02-26986846 / 02-26211421
Factory: Sector c, Industrial Zone El Salheya El Gadida, El Sharkeya
Phone : 055-3200123
Website Not Operational
International Aromatics Aromatic Ingredients S.A.E
Address : Aromatic Ingredients Building New Mansheyah, Moharem Bek/Kabary Alex
Telephone : (03) 3671000 to 3671049 Fax Fax :- (+203) 3604504 Email : [email protected]
Website www.intlaromatics.Com
El-Nada (El Asher for projects) - Company Profile
Address: Industrial Area A3, 10th Ramadan
Tel/Fax (015) 372 608 / 921 +(010) 0777863 / 4
Email [email protected]
Website elasherforprojects.com/
Ahlan For Dairy Industry
Address : 60 Farid Abou El Fotouh St., Mansheyt El Mostafa El Mansoura, El Dakahleya
Phone: 050-2213339 050-2213339,
Fax 050-2213338
Mobile 010-2164748
Website Ahlan-eg.com
Spread cheese
Green Land Juhaina El-Misrieen Kraft Foods
Other Minor Cheese Producers
Exported / No local Production Spre
ad/G
rate
d
Egypt Table of Contents Section 3 : Lactalis – BCC Egypt
Lactalis Corp Timeline
Lactalis (BCC) Egypt Profile
President Products
Teama Milk Profile
Teama Products
Lactalis – BCC Production Lines
Lactalis – Exports
Volume /Value Growth Total 2006-2010 Export Volume & Value by Category 2006-2010 Top Exports Markets Exports by Factory Best Cheese Company Al Nour Factory Best of France Factory
Egypt Lactalis Group Company Profile
Commitment • The Group's family structure guarantees that our staff will be respected and their skills
valued. Expertise : • Specialise in dairy products. Transparency : • We have a transparency policy regarding our strategic Responsibility and Rewards • Our responsible management team bases its decisions on clear objectives and concrete
methods.
To date, • Lactalis is a family-run Group based in Laval, Mayenne, in the dairy
region of the West of France, with a presence nearly 150 countries. • Lactalis employs 52,000 personnel • Owns 198 industrial sites worldwide. • It is the World’s 1st Leading Dairy Group • 15th largest agri-food Group worldwide • Europe’s Leading Milk Collector
Turnover by Category in Billion Euros
Staff by Region
Lactel Int’l History 1933-Date
1 employee. 35 litres of milk collected and 17 Camembert cheeses made on the first day.
• Turnover : 12 million old French Francs (120,000 FF), 25 employees
• 50 employees. • Turnover : 250 million old
FF (2.5 million FF) • Milk collected annually :
7 M litres
Source : www.lactalis.fr/english/groupe/historique.htm
• Milk collected annually : 32 million litres.
• Fresh pasteurised milk is packed into cartons in Laval.
• Milk collected annually : 110 million litres.
Launch of Président The launch of the Tetrapack carton of pasteurised milk.
Annual Camembert production : 18 million units. 7 production sites:
• 2000 employees, • T/O 1 billion FF
• T/O : 2,665 billion FF • Milk collected annually : 1.2
billion litres. • Milk production exceeds
100 million litres. • T/O outside France : 350
MM FF
• T/O: 7.2 billion FF, 5300 employees Quantity of milk collected annually : 2.2 billion litres
• Acquisition of the Claudel Roustang company, a subsidiary of the Nestlé Group
• Became the leading French butter producer.
The Turlock factory in California, USA, and the new cheese dairy in Saint-Maclou in the Calvados region opened.
The company full ownership of the Lactel brand.
Takeover of the Bridel Group and its subsidiary turnover of 5.5 billion FF, collect 1.2 billion litres of milk, own 10 factories in France and one in the US
Turnover : 18 billion FF, 10,000 employees Quantity of milk collected annually : 4 billion litres Annual production of Camembert : 313 million units. Acquisition of the Valmont Group with their 5 factories and the brands
Takeover of the Société des Caves and its US subsidiary Sorrento from Nestlé. They bring the Group 8 factories in France, 3 in the US, a turnover of 3.5 billion FF, 2000 employees and the
The Group’s turnover outside France reaches one third of total turnover: i.e. 8 billion FF. Annual production of drinking milk : 1 billion litres. Quantity of milk collected outside France every year : 1 billion litres. The Emmental factory in Bouvron (Loire-Atlantique) and the new Belmont factory inWisconsin, USA, are opened.
• Annually the Group collects 5.3 billion litres of milk, of which 1 billion are collected outside of France.
• The Group produces 25 different PDO cheeses in France.
• Annual production of Emmental exceeds the 50,000-tonne mark.
Lactel Int’l History 1933-Date
Agreement with the ucanel cooperative regarding the takeover of its industrial activities. Purchase of the cheese-making activities of Locatelli in Italy from Nestle.
Group cheese production reaches 400,000 tonnes. Turnover : 30 billion FF, export turnover : 10 billion FF, 14,000 employees.
Société Besnier becomes Lactalis Group. Acquisition of two large cheese-making companies in the USA : Concord Marketing and Simplot Dairy. The Lactopôle is inaugurated by Michel Besnie
Mr. Michel Besnier passes away. His son, Emmanuel, takes over as the head of the Lactalis Group.
The Group opens its first processed cheese factory in Russia. Lactalis collects a total of 6.9 billion litres of milk. Turnover is 5.5 billion euros, which makes it number two in Europe, way ahead of any other French dairy company. The Président brand is a French dairy market leader, distributed in 128 countries and covers the entire range of dairy produce.
Acquisition of Invernizzi, the Italian subsidiary of the Kraft Group, which has a turnover of €95 million and produces nearly 20,000 tonnes of cheese such as Gorgonzola, Crescenza and Mozzarella. The Caravaggio factory, near Milan, processes 150 million litres of milk per year. Takeover of Cema, a family-run food company based in Lille, owners of a range of spreads under the Primevere brand name.
Agreement with API, an American investment fund, to purchase the shares of Foodmaster International, a company that operates in Kazakhstan, Ukraine and Moldavia and collects a total of almost 100 million litres of milk. Its turnover is $60 million worth of milk, kefir, cream, yoghurt and cheese. This is a useful addition to the Group's successful activities in the Ukraine and Russia and strengthens Lactalis' position in the CIS. Purchase of the Spanish assets of the French cooperative 3A : five milk-producing factories that also process 480 million litres of milk in Spain, which bring the Lauki and Chufi brands under the Group's control The purchase of American company Rondelé strengthens the Group's position in the US specialities market. Takeover of the Kurov cooperative, a Polish producer of twarog, a fresh cheese that is widely consumed in East European countries. Purchase of Scottish company McLelland, owner of the Seriously Strong brand name : Lactalis becomes number two in the UK cheddar market, with its production capacity of some 45,000 tonnes of Cheddar in 5 factories in Scotland and one in Wales.
Purchase of the Italian company Cademartori, an subsidiary of the Bel Group, and a specialist in traditional cheese in Italy with a famous brand. • The Group takes control of Al Nour,
a company that built a processed cheese factory in Egypt.
• Takeover of UFIC, owner of the Pride brand and producer of processed cheese in Saudi Arabia.
Acquisition of Bacha, a company based in Winnica, Poland, a deal that consolidates the Group's position in the twarog market. Takeover of the Egyptian company ACFFI, a producer of processed cheese. Proposed joint-venture with Nestle to create the second largest chilled products company in Europe, of which Lactalis will hold a 60% share. The new company will market the B'A, Bridelice, La Laitière, Sveltesse, Yoco, Munch Bunch, Ski and Fruttolo brands.
• Takeover of Galbani, cheese market leader in Italy and number one for Italian-style cheeses in Europe. This turns Lactalis into the world's second-largest cheese company.
• The Lactalis Group has signed an agreement with the family Group Célia, which is based in Craon (Mayenne). Under the terms of this agreement, it will take control of Célia, with the exception of its agricultural supply business. The Célia Group and its nutritional subsidiaries employ a staff of 740. It has developed brands such as Chaussé aux Moines (cheese), Le Marin (butter), Picot (baby formula).
• The Lactalis and Nestlé Groups have decided to create a common fresh dairy product subsidiary in Europe, called Lactalis Nestlé Produits Frais (LNPF), which will cover nine European countries : France, Belgium, Luxembourg, the UK, Ireland, Spain, Italy, Portugal and Switzerland.
• Its complete range of fresh products will represent a total tonnage of 620,000 T for revenues of approximately €1.5bn through the following brands : Nestlé, La Laitière, Yoco, B'A, Bridélice and Sveltesse in France and Belgium; Ekabé in Luxembourg ; Ski and Munch Bunch in the UK, Longa Vida and Yoggi in Portugal ; La Lechera in Spain ; Fruttolo and Mio in Italy and Hirz in Switzerland. It is the second leading Group in Europe and will employ a staff of more than 3,000 individuals.
Lactel Int’l History 1933-Date
Acquisitions of Dukat, leader in Croatia on the fresh products market. Purchases in Czech Republic, with Kunin and the dairy of Klatovy, in Ukraine with Fanni. Acquisition of Mozzarella Fresca in the USA. Buyout of Mama Luise in Spain.
Diversification of the Group's activity in Poland with Obory, which produces milk drinks and drinking yoghurts
Acquisition of Baër, the Swiss cheesemaker.
Strengthening the baby food business with Milupa-Nutricia France and clinical activity with the Beaubour society .
Buyout of the Lubborn creamery in the United-Kingdom.
2010, « Lactalis' Spain year », with three strategic buyouts, covering the whole Spanish dairy market: Forlasa, leader of the Manchego DOP market, Puleva, national brand in the milk for consumption market, and Sanutri, a nutrition specialist. Moreover, reinforcement in Russia, with the intégration of the cheese factory Efremov, near Moscow, in the united-Kingdom, with Rachel's, n.2 in organic chilled dairy market in the country. At last, first factory in Oceania, with Lemnos (cheese) in Australia, in Melbourn.
Lactalis became the world N.1 on the dairy market, after the adquisition of 83,3% of Parmalat, Italian dairy leader. Based in countries where Lactalis has few activity, this operation of external growth will open unprecedented opportunities for development.
Egypt Table of Contents Section 3 : Lactalis – BCC Egypt
Lactalis Corp Timeline
Lactalis (BCC) Egypt Profile
President Products
Teama Milk Profile
Teama Products
Lactalis – BCC Production Lines
Lactalis – Exports
Volume /Value Growth Total 2006-2010 Export Volume & Value by Category 2006-2010 Top Exports Markets Exports by Factory Best Cheese Company Al Nour Factory Best of France Factory
Egypt Company Profile : President
Was launched in the Egyptian Market in 97 as premium triangle cheese with a major challenge competing with La Vache Qui Rit’s strong heritage. For the first time in Egypt
La vache qui rit’s premium leadership was lost for President whose market share today has reached 25.9 % & it comes 2nd after Teama in the total triangle cheese market. President product range has now expanded to include Triangle cheese, different flavored spread cheese jars, light triangle cheese and sliced cheese.
• We are a group of companies, based in Egypt , specialized in the production of dairy products in the Middle East marketplace.
• The group's organization is built around our two companies; Best Cheese Company for Dairy Products and Al Nour for Dairy Industries, together they represent the largest production capacity in Egypt and Middle East.
• The group believes strongly in producing high quality products, innovations and setting new standards in the market. As a result of this success a joint venture with Lactalis International – France was created in 2005. The cooperation with Lactalis International who are leaders in the production of dairy products in Europe , adds to the organization the international expertise.
• Best Cheese Company was founded in 1995 and was accredited with the ISO and HACCP certificates in 2006. Its state-of-the-art factory in 10th of Ramadan City operates with the latest UHT technology and fully automated packing systems allowing us to provide the market with nutritional and healthy products with a long shelf life and great taste.
• Quality has always been our edge which enables us to lead the local Egyptian market an establish success in the Middle East markets
Egypt
Feb 2008 launched White Cheese
Oct 2007 Launched "President Bouquet".
In April - launched "President Cream Jars". Accredited with the ISO & HACCP certificates
Best Cheese Company was founded
joint venture with Lactalis International – France
The business started in 1991
1991 1995 2005 2006 2007 2008
Quality has always been our edge, which enables us to lead the local Egyptian market and establish a success in the Middle East markets. ACFFI is characterized for its high quality products and its constant urge to set new standards in the market. We take pride in producing our fine products with utmost care in our state of the art factories located in Egypt and which are considered to be the most advanced in terms of machinery & technology. All the production is done through UHT (Ultra Heat Treatment) lines and fully automated packing system which enables us to present to the market a nutritional product with a longer shelf life and a better taste. Our policy is partnership with our clients to develop our brands and develop our clients. Corporate Overview We are a group of companies, based in Egypt , specialized in the production of dairy products in the Middle East marketplace. The group's organization is built around our two companies; Best Cheese Company for Dairy Products
• The Company Is considered to be one of the largest companies in the Middle East, • The company produces triangle processed cheese Teama Milk and President under the license from Lacteals
International -France, plus over 18 private label brands for our clients covering the Middle East and Africa such as Saudi Arabia, Libya, Jordan, Iraq, Yemen, Syria, Palestine, Oman, Lebanon, United Emirates, Madagascar and Mauritius.
• Specialized in producing processed cheese in all its types and sizes. • Founded 1995 and grew steadily to be the largest processed cheese manufacturer in Egypt and the Middle East. • Accredited with the ISO and HACCP certificates in 2006. • Its state-of-the-art factory in 10 th of Ramadan City operates with the latest UHT technology and fully automated
packing systems allowing us to provide the market with nutritional and healthy products with a long shelf life and great taste.
• Quality has always been our edge which enables us to lead the local Egyptian market an establish success in the Middle East markets
• Best Cheese Company for Dairy Products and Al Nour for Dairy Industries, together they represent the largest production capacity in Egypt and Middle East. The group believes strongly in producing high quality products, innovations and setting new standards in the market.
http://www.alibaba.com/member/eg100128125/aboutus.html
Factory Size (Sq.meters): Above 100,000 square meters
Factory Location: Al obour city & 10 th of ramadan
QA/QC: In House
Number of Production Lines: Above 10
Number of R&D Staff: 51 - 60 People
Number of QC Staff: 21 - 30 People
President – Egypt Address : 1 El-Obour Buldings - Salah Salem Telephone 22623888 , 22623999 Fax 22632888 Best Cheese : 3rd Ind. Zone a3 10th Ramadan Tel: (015)412275/0/2/4 Best of France : 130 , 1st Ind. Zone -Obour City, Tel 46103877/6- (018)-4444252
Email [email protected] [email protected] [email protected]
Website presidentegypt.com
As a result of this success a joint venture with Lactalis International – France was created in 2005. The cooperation with Lactalis International who are leaders in the production of dairy products in Europe, adds to the organization the international expertise
Egypt President - Products
140gm jar, 240gm jar , 480gm jar
140gm jar, 240gm jar
Glass Jars
140gm jar, 240gm jar
240 g jar
Available in 500 g
Baramily..!
Istanbolli..!
White Cheese
Low Fat
Burger With Cheddar.! Sandwich With Cheddar.!
Toast With Emmental. Light.!
Special Pizza Mozzarella
Available in 200 g ,10 Slices
Slices
Cream..!
yoghurt..!
Mint..!
Squares
Bouquet.!
Triangles
Egypt (Teama/Teama Milk)- Company Profile
The largest production capacity in Egypt and Middle East. Annually, we produce 62,000 tons of processed and white cheese for the local and export market.
We are a group of companies, based in Egypt, specialized in the production of dairy products in the Middle East marketplace which started with the formation of BCC in 1995. The group's organization is built around our three companies; * Best Cheese Company / Al Nour for Dairy Industries/ Best of France for Dairy Products
The business started in 1991 in BCC and in 1997 the franchise of Lactalis International (President) was attained. As a result of this success a joint venture with Lactalis International – France was created in 2005. The cooperation with Lactalis International who are leaders in the production of dairy products in Europe, adds to the organization the international expertise
Exports to :Angola, Bahrain, Benin., Cameroon Djibouti, Ethiopia, Gambia, Ghana, Iran, Iraq, Jordan, Kenya, Kingdom of Saudi Arabia, Kuwait, Lebanon, Liberia, Libya. Madagascar, Malaysia, Mauritius, Oman, Pakistan, Palestine Qatar, Senegal, Sudan, Syria, Togo, United Arab Emirates, Vietnam, Yemen
Teama Milk
Arab Co. For Food Industries
Address : 1 El-Obour Buildings - Salah Salem Tel: 22623999, 22623888 Fax 22632888 Factories 10 th of Ramadan City
Email Karim Samir (Export Manager)
Export [email protected]
Website teamamilk.com
Egypt
Company Profile:
Products :
Triangles Square Cheese Portions Spreadable Cheese White Cheese Glass Jars
Pastrami Sausage
Black Olive Black Pepper
Cream Cheddar
Chili Pepper Baramily
Istanboly Feta
Cream Spread Cheddar Spread
Lazizo
Teama light Fiesta
Cool Cow Teama Milk
Egypt Teama/Teama Milk - Products
Egypt
Pastrami
Sausage
Black Olive
Black Pepper
Cream Cheddar
Chili Pepper
Baramily
Istanboly
Feta Cream Spread
Cheddar Spread
Lazizo
Teama light
Fiesta
Cool Cow
Teama Milk
Glass Jars White Cheese Spread Squares Triangles Processed
Egypt Table of Contents Section 3 : Lactalis – BCC Egypt
Lactalis Corp Timeline
Lactalis (BCC) Egypt Profile
President Products
Teama Milk Profile
Teama Products
Lactalis – BCC Factories
Lactalis – Exports
Volume /Value Growth Total 2006-2010 Export Volume & Value by Category 2006-2010 Top Exports Markets Exports by Factory Best Cheese Company Al Nour Factory Best of France Factory
Egypt
Best Cheese Co Al-Nour Industries Best of France Exports Office Head Office
Founded 1995 2004 2007
Location Block 13036, Obour Industrial City/ Tel: 46103875/ fax: 46103876 Cell: 010-8559937
Lactalis International Representative Office Address: 8 Khaled ebn el walid Street, Dahshoury building, Sheraton Heliopolis area. Tel: +202-2690156 Fax:+202-2660895
1 El-Obour Buldings - Salah Salem Rd Tel. 202-2623888 , 202-2623999 Fax 202-2632888
Production produces triangle cheese for the local market under the brand names “President” and “Teama Milk”.
• All Processed cheese such as • Triangle, square portions, cheese in
tubs and glass jars.(2006) (one of a kind)
• specialized in fresh dairy products
• W cheese in Tetra Pak “Teama Milk”
• W cheese in plastic containers with a 3 month shelf life “President”
Capacity 22,000 tons. 24,000 tons. 16,000 tons
Comments • ISO /HACCP (2006) • Latest UHT technology
Factories : Overview
” • Exports for 2010 Valued at 264 MM LE , Around
18 K Ton ,
• Al Nour Factory Exports Counts for 70% in Volume and 74% in Value
10th Ramadan, 9/3, A2, C Block 12008
Production Facilities We have 3 production facilities in 10th of Ramadan and Obour City, Egypt that operate with the latest technology, fully automated packing systems and state-of-the-art machinery. Two of our factories specialize in producing processed cheese in all its formats for local and export markets. Our third and latest factory started its operation in June 2007 and is producing fresh dairy products starting with white cheese in tetra pak. Together, the 3 factories have an annual capacity of 62,000 tons.
Factory Production Capacity / Tons
Best Cheese Co mainly produces triangle 22,000 tons
Al Nour for Dairy Triangle, Square, cheese in tubs and glass jars.
24,000 tons
Best of France White cheese in Tetra Pak 16,000 Tons
Egypt
President Triangles : 1,500 Ton/Monthly Jars : 450 Ton/Month Slices : 260 Ton/Month
Teama : Triangles : 3,000 Ton/ Month
Exports by Factory 2006-2010
Production:
Volume 2006 2007 2008 2009 2010 %
B. of France - 5,692 793 951 558 3.1%
BCC 2,638 17,516 6,690 10,182 4,547 25.3%
Al-Nour 10,115 - 18,033 20,420 10,837 60.4%
Total 14,760 25,216 27,523 33,563 17,952
Value 2006 2007 2008 2009 2010 %
B. of France - - 8.67 9.50 5.31 2.0%
BCC 32.80 69.27 102.58 132.78 63.67 24.1%
Al-Nour 147.83 274.44 353.78 399.19 194.76 73.8%
Total 181 344 465 541 264
-
5,692
793 951 558 2,638
17,516
6,690
10,182
4,547
10,115
-
18,033 20,420
10,837
14,760
25,216 27,523
33,563
17,952
2006 2007 2008 2009 2010
Best of France BCC Al-Nour Total
- - 8.67 9.50 5.31 32.80
69.27 102.58
132.78
63.67
147.83
274.44
353.78 399.19
194.76 181
344
465
541
264
2006 2007 2008 2009 2010
Best of France BCC Al-Nour TotalExports Volume 2006-2010 (By Ton)
Exports Value 2006-2010 (By Ton)
Sources : BCC Vendors Assumptions
Factories : Factory : Al Nour for Dairy Products
Factory Al Nour For Dairy Products
Location Obour City
Coordinates 30°12'4"N 31°27'0"E
Map Go To Map
Factory Area Total: 395 m
12
9 m
12
9 m
Egypt Factories : Factory : Best Cheese - President
Factory Best Cheese
Location Obour City
Coordinates 30°11'21"N 31°27'18"E
Map Go To Map
Factory Area 1295 SQM
Factories :
Al Nour for Dairy Products لمنتجات االلبان النور
Coordinates: 30°12'4"N 31°27'0"E
http://wikimapia.org/#lat=30.1895765&lon=31.4549303&z=15&l=0&m=b&search=%D8%A7%D9%84%D9%86%D9%88%D8%B1%20%D9%84%D9%85%D9%86%D8%AA%D8%AC%D8%A7%D8%AA%20%D8%A7%D9%84%D8%A7%D
9%84%D8%A8%D8%A7%D9%86
Best Cheese Dairy )تشيز لمنتجات االلبان بريزدن بست
Coordinates: 30°11'21"N 31°27'18"E
http://wikimapia.org/#lat=30.1895765&lon=31.4549303&z=15&l=0&m=b&search=%D8%A7%D9%84%D9%86%D9%88%D8%B1%20%D9%84%D9%85%D9%86%D8%AA%D8%AC%D8%A7%D8%AA%20%D8%A7%D9%84%D8%
A7%D9%84%D8%A8%D8%A7%D9%86
Egypt Table of Contents Section 3 : Lactalis – BCC Egypt
Lactalis Corp Timeline
Lactalis (BCC) Egypt Profile
President Products
Teama Milk Profile
Teama Products
Lactalis – BCC Factories
Lactalis – Exports
Volume /Value Growth Total 2006-2010 Export Volume & Value by Category 2006-2010 Top Exports Markets Exports by Factory Best Cheese Company Al Nour Factory Best of France Factory
Egypt Exports : Volume/Value Growth 2006-2010
• Exports for 2010 Valued at 264 MM LE , Around 18 K Ton ,
• Al Nour Factory Exports Counts for 70% in Volume and 74% in Value
Best of France
3%
BCC 29%
Al-Nour 68%
Exports Vol. Split by Factory
Best of France
2%
BCC 24%
Al-Nour 74%
Exports VAL. Split by Factory
14,760
25,216 27,523
33,563
17,952
2006 2007 2008 2009 2010
181
344
465
541
264
2006 2007 2008 2009 2010
70%
Exports Total Volume 2006-2010 (In Ton)
9%
21%
Exports Total Value 2006-2010 (In MM LE)
90%
53%
16%
-46% -51%
Category Vol 06 Vol_07 Vol 08 Vol 09 Vol 10
Cooked 2,638.19 5,692.45 6,689.65 10,182.37 4,546.81
Powder&Grated -
-
-
-
18.89
Heat Treated - 90.03 552.67 1,814.58 7,233
White Cheese 1,424.46 220.10 43.20 510.31 108.00
بست تشيز كومبني لصناعة منتجات االلبان
Egypt Exports : Export Volume & Value - by Category 06-10
180.6
343.7
465.0
541.5
263.7
0.5 5.7 29.9
106.8
409.4
285.9
354.7
520.3
692.0 686.8
Val 06 Val 07 Val 08 Val 09 Val 10
Value Growth by category 2006-2010
MM LE
CookedHeat TreatedTotal
Export Value (MM LE) 2006 2007 2008 2009 2010
Cooked 180.6 343.7 465.0 541.5 263.7
Heat Treated 0.5 5.7 29.9 106.8 409.4
Milk 2.2 - - - -
Other - 0.3 0.3 0.5 1.1
Powder&Grated 1.6 - 2.5 1.2 1.8
Roomy Cheese - - 9.9 12.7 -
White Cheese 101.0 5.0 12.7 29.3 10.7
Total 285.9 354.7 520.3 692.0 686.8
Annual Growth 24% 47% 33% -1%
12,754
23,209
25,515
31,558
15,942
35 346 1,876
6,225
30,366
20,102
23,962
28,851
40,410
47,516
Vol 06 Vol_07 Vol 08 Vol 09 Vol 10
Volume Growth by Category 2006-2010
In Tons
Cooked
Heat Treated
Total
Export Volume (Tons) 2006 2007 2008 2009 2010
Cooked 12,754 23,209 25,515 31,558 15,942
Heat Treated 35 346 1,876 6,225 30,366
Milk 142 - - - -
Other - 19 15 29 63
Powder & Grated 96 - 138 44 98
Roomy Cheese - - 526 676 -
White Cheese 7,076 388 780 1,879 1,048
Total 20,102 23,962 28,851 40,410 47,516
19% 20% 40% 18%
24%
47%
33%
Source : Exports Authorities Mid Nov 2010
2006 2007 2008 2009 2010 %
1 Iraq 3,200 7,580 8,723 11,867 5,071 32%
2 Yemen 1,567 4,579 3,775 5,030 2,610 16%
3 KSA 2,309 3,935 5,016 6,120 2,607 16%
4 Lybia 3,372 4,086 2,932 2,884 1,288 8%
5 Syria 887 654 746 835 1,189 7%
6 Lebanon 466 762 1,048 877 684 4%
7 Haiti 15 260 717 552 3%
8 Jordan 80 185 315 446 395 2%
9 Palestine 113 81 226 146 339 2%
10 KSA - - 461 377 210 1%
11 UAE 203 122 130 105 174 1%
12 Morocco 69 - 15 95 118 1%
13 Kuwait 31 219 311 224 103 1%
14 Oman 188 209 192 253 80 1%
15 South Africa 2 21 95 98 78 0%
16 Mouricious 0 29 53 109 67 0%
17 Liberia - 16 69 209 57 0%
18 Albania - - 67 55 54 0%
19 Senegal 77 163 308 265 39 0%
20 Bahrain 20 125 112 118 39 0%
Total Exports by Country Top 20 - Volume Ton 2006-2010 (in Tones)
2006 2007 2008 2009 2010 %
1 Iraq 44.72 106.51 148.73 178.47 76.18 28.9%
2 KSA 29.21 60.71 96.82 115.39 46.73 17.7%
3 Yemen 23.81 70.90 69.99 85.91 44.42 16.9%
4 Libya 47.50 57.24 58.15 49.79 24.08 9.1%
5 Syria 14.22 10.29 15.74 14.34 20.99 8.0%
6 Lebanon 6.75 11.45 18.05 14.50 10.93 4.1%
7 Haiti - 0.28 5.02 12.77 9.59 3.6%
8 Jordan 1.21 2.90 5.07 6.35 6.18 2.3%
9 Palestine 1.31 0.93 3.65 1.67 4.02 1.5%
10 UAE 3.12 2.02 2.68 2.42 3.36 1.3%
11 Morocco 1.04 - 0.40 2.00 2.26 0.9%
12 KSA - - 5.13 3.81 2.17 0.8%
13 Kuwait 0.53 3.73 5.85 4.08 2.06 0.8%
14 S. Africa 0.05 0.50 1.79 1.77 1.50 0.6%
15 Oman 2.83 3.60 3.95 5.61 1.45 0.6%
16 Morisous 0.01 0.59 1.11 2.05 1.25 0.5%
17 Bahrain 0.34 2.29 2.55 2.67 0.93 0.4%
18 Albania - - 1.29 0.98 0.92 0.4%
19 S. Vietnam - 1.53 0.70 20.71 0.77 0.3%
20 Senegal 0.96 2.43 5.34 4.13 0.70 0.3%
Exports Top 20 Export Markets (2006-2010)
• Exports Volume exceeding 15,9 K Ton Valued at 263 MM LE (2010)
• Top 7 Countries count for 86 % in Volume and 88% in Value
• Declines in Volume and Values for (Top 10 ) Major Adjacent markets significantly however remain
Total Exports by Country Top 20 - Value 2006-2010 (MM LE)
88% 86%
Yemen 16%
KSA 16%
Lybia 8%
Syria 7%
Lebanon 4%
Haiti 3%
Top Exports by Country Volume 2010
Yemen 16.9%
KSA 17.7%
Lybia 9.1%
Syria 8%
Lebanon 4%
Haiti 9.5%
Top Exports by Country Value 2010
Top Export Markets (Volume) Iraq , Yemen and KSA are the largest Markets in Volumes around 66% of Total Exports
Top Export Markets (Value) Iraq , KSA ,Yemen, Libya & Syria are the largest Markets in Value around 80% of Total Value
Egypt Factories Factory : Best Cheese Co
Best Cheese Co • Founded in 1995 at 10th of Ramadan
• Accredited with the ISO and HACCP certificates in 2006.
• Operates with the latest UHT technology and mainly produces triangle cheese for the local market under the brand names “President” and “Teama Milk”.
• The production capacity of this facility is 22,000 tons.
Category 2006 2007 2008 2009 2010 Cooked 2,638 5,692 6,689 10,182 4,546 38%
Powder & Grated - - - - 18.89
Heat Treated - 90.03 552.67 1,814.58 7,233 61%
White Cheese 1,424.46 220.10 43.20 510.31 108.00
Total 4,063 6,003 7,286 12,507 11,907
Category 2006 2007 2008 2009 2010 Cooked 32.7 69.2 102.5 132.7 63.6 37%
Powder & Grated - - - - 0.255
Heat Treated - 1.3 6.02 23.2 107.9 62%
White Cheese 17.6 2.4 0.607 6.7 1.3
Total 50,4 73 109,2 162,7 173,1
Exports Volume In Tones
BCC Volume 2006 2007 2008 2009 2010
1 Iraq 1,197.59 3,555.87 3,620.91 6,801.61 2,997.21 62%
2 Saudi Arabia 577.04 988.18 1,136.76 1,178.60 547.08 15%
3 Republic of Yemen 82.08 140.50 441.07 669.50 277.02 6%
4 Lebanon 13.39 331.81 529.64 84.75 152.73 4%
5 Jordan 33.32 104.75 140.62 149.51 150.72 3%
6 Libya 543.74 321.98 324.06 864.00 149.76 3%
7 Palestine 98.71 65.66 163.30 25.06 76.77 2%
8 South Vietnam 91.15 86.84 73.35 1%
9 Morocco 25.70 57.02 44.14 1%
10 Kuwait 0.58 53.50 79.64 52.13 26.02 1%
11 UAE 28.23 14.14 23.01 24.33 19.29 0%
12 Albania 16.49 7.99 0%
13 Sierra Leone 7.99 7.99 7.99 0%
14 Liberia 15.81 15.34 15.98 7.99 0%
15 South Africa 9.65 13.14 4.15 5.85 2.33 0%
16 Syria 9.39 38.02 124.11 2.32 0%
17 Bahrain 0.81 0.23 1.24 1.81 0%
18 Mauritius. 14.47 7.56 5.97 6.19 1.38 0%
19 Pakistan 1.27 1.15 0.46 1.97 0.47 0%
20 Sultanate of Oman 1.15 0.92 9.32 0.75 0.32 0%
21 Qatar 11.59 9.92 8.06 13.09 0.11 0%
Total 2,638 5,692 6,689 10,182 4,546
` BCC - Value 2006 2007 2008 2009 2010
1 Iraq 12.93 39.07 51.50 81.74 39.54 62%
2 Saudi Arabia 8.16 14.91 20.43 17.84 9.50 15%
3 Republic of Yemen 1.19 2.01 5.78 8.65 3.77 6%
4 Libya 7.33 4.27 5.39 14.07 2.50 4%
5 Jordan 0.45 1.21 2.03 1.72 2.02 3%
6 Lebanon 0.19 4.39 9.18 1.45 2.02 3%
7 South Vietnam - - 1.70 1.54 1.37 2%
8 Palestine 1.05 0.68 2.37 0.33 0.92 1%
9 Morocco - - 0.48 1.00 0.75 1%
10 Kuwait 0.01 0.71 1.24 0.78 0.41 1%
11 UAE 0.39 0.20 0.40 0.42 0.30 0%
12 Liberia - 0.18 0.26 0.24 0.13 0%
13 Sierra Leone - - 0.14 0.13 0.12 0%
14 Albania - - 0.30 - 0.11 0%
15 South Africa 0.26 0.36 0.10 0.14 0.06 0%
16 Syria 0.13 0.53 - 2.07 0.06 0%
17 Bahrain - 0.02 0.01 0.03 0.04 0%
18 Mauritius. 0.23 0.12 0.16 0.10 0.04 0%
19 Pakistan 0.02 0.02 0.01 0.04 0.01 0%
20 Sultanate of Oman 0.02 0.02 0.16 0.02 0.01 0%
21 Qatar 0.19 0.15 0.16 0.27 0.00 0%
Total 32.80 69.27 102.58 132.78 63.67
93% 93%
Company Prurchaing Manager
Contacts (Tamer Maher)
President Egypt (Best cheese)
Mohamed halawa Noha Sayel Al-Al’ahl
Mohamed Soliman 010 5712 621
Exports Values In MM LE
Cooked Exports by Country Volumes 2006/2010 (In Ton)
Cooked Exports by Country Value 2006/2010 (In MM LE)
Egypt Factories Factory : Al-Nour For Dairy
Al Nour for Dairy Industries
• Founded in 2004 at Obour City and is specialized in the production of all formats of processed cheese such as triangle and square portions, cheese in tubs and glass jars.
• Production capacity 24,000 tons.
• The glass jars line at Al Nour was fully operational in 2006 and is the only line of its kind in Egypt.
Value LE 2006 2007 2008 2009 2010 % Cooked 147.82 274.4 353.70 399.10 194.70 39%
Powder – Grated 1.55 - 2.49 1.22 1.53
Heat Treated .54 4.32 22.9 81.3 298.6 60%
White Cheese 83.33 2.35 8.84 19.40 0.63
Roomy Cheese - - 9.85 12.70 -
Other - 0.34 0.31 0. 47 1,13
Milk 2,17 - - - -
Total 235.4 281.47 398.23 514.36 496.70
Volume /Ton 2006 2007 2008 2009 2010 %
Cooked 10,115 17,516 18,033 20,420 10,837 32%
Powder & Grated 96 - 138 43 78
Heat Treated 34 256 1,236 4,196 22,921 68%
White Cheese 5,651 150 426 1,058 34
Roomy Cheese - - 526 675 -
Other - 19 14 28 62
Milk 142 - - - -
Total 16,038 17,941 20,373 26,420 33,932
Exports Value in MM LE
2006 2007 2008 2009 2010
1 Yemen 22.63 68.89 64.04 77.26 40.64 20.9%
2 KSA 21.05 45.80 76.39 97.56 37.23 19.1%
3 Iraq 31.80 67.44 96.97 95.98 36.16 18.6%
4 Syria 14.08 9.76 15.74 12.28 20.93 10.7%
5 Libya 40.15 52.72 51.05 33.00 19.95 10.2%
6 Haiti - 0.28 5.02 12.77 9.59 4.9%
7 Lebanon 6.55 7.06 8.26 12.81 8.84 4.5%
8 Jordan 0.76 1.69 2.33 3.85 3.63 1.9%
9 UAE 2.74 1.82 2.29 1.99 3.06 1.6%
10 Morocco - - 0.40 2.00 2.26 1.2%
11 Madagascar 0.02 0.25 1.71 2.72 1.63 0.8%
12 Palastine 0.25 0.26 0.99 0.48 1.62 0.8%
13 Kuwait 0.52 3.02 4.10 2.72 1.45 0.7%
14 Oman 2.78 3.56 3.77 5.55 1.43 0.7%
15 Bahrain 0.34 2.28 2.51 2.54 0.84 0.4%
16 Albania - - 0.99 0.98 0.81 0.4%
17 South Vietnam - 1.53 0.70 20.71 0.77 0.4%
18 Senegal 0.96 2.43 5.05 4.13 0.70 0.4%
19 Cote d‘ ivore 0.00 0.33 0.67 0.90 0.55 0.3%
20 Mauritius 0.01 0.59 0.64 1.05 0.51 0.3%
Total 147.83 274.44 353.78 399.19 194.76
2006 2007 2008 2009 2010
1 Yemen 1,485 4,439 3,328 4,361 2,333 21.5%
2 KSA 1,732 2,947 3,880 4,941 2,060 19.0%
3 Iraq 2,002 4,025 5,075 4,995 2,033 18.8%
4 Syria 877 616 746 710 1,187 11.0%
5 Libya 2,827 3,748 2,527 1,886 1,064 9.8%
6 Haiti 15 260 717 552 5.1%
7 Lebanon 453 430 460 767 522 4.8%
8 Jordan 46 80 102 223 180 1.7%
9 UAE 175 107 107 81 154 1.4%
10 Morocco 15 95 118 1.1%
11 Palestine 14 15 43 28 103 1.0%
12 Oman 185 207 183 250 79 0.7%
13 Madagascar 1 16 81 134 74 0.7%
14 Kuwait 30 165 186 117 63 0.6%
15 Albania 51 55 46 0.4%
16 Senegal 77 163 294 265 39 0.4%
17 South Vietnam 104 35 184 38 0.3%
18 Bahrain 20 124 109 107 33 0.3%
19 Cote d‘ Ivore 2 21 36 53 31 0.3%
20 Mauritius 0 29 28 52 23 0.2%
Total 10,115 17,516 18,033 20,420 10,837
90% 88%
Cooked Exports by Country Volumes 2006/2010 (In Ton)
Cooked Exports by Country Value 2006/2010 (In MM LE)
Exports Volume in Tones
Egypt Factories Factory : Best of France
2006 2007 2008 2009 2010
1 KSA - - 5.13 3.81 1.68 32%
2 Palestine - - 0.29 0.86 1.47 28%
3 Jordan - - 0.71 0.77 0.53 10%
4 Iraq - - 0.26 0.76 0.47 9%
5 Libya - - 0.57 1.75 0.47 9%
6 UAE - - 0.12 0.08 0.31 6%
7 Kuwait - - 0.52 0.58 0.20 4%
8 Lebanon - - 0.61 0.24 0.07 1%
9 Bahrain - - 0.03 0.10 0.05 1%
10 Qatar - - 0.03 0.35 0.04 1%
11 Seashell - - - - 0.03 0%
12 Malizia - - - 0.04 - 0%
13 Afghanistan - - 0.02 - - 0%
14 Yemen - - 0.18 0.10 - 0%
15 Oman - - 0.21 0.10 - 0%
Total - - 8.67 9.54 5.31 100%
Best of France for Dairy Products
• Opened in 2007 and is specialized in the production of fresh dairy products. It has a capacity of 16,000 tons.
• Operations started with the production of white cheese in Tetra Pak under the brand name “Teama Milk” and by the end of the year the production of white cheese in plastic containers with a 3 month shelf life should start under the brand name “President”
Volume/Tones 2006 2007 2008 2009 2010 % Cooked 793 954 558.04 33%
Heat Treated - 86 213 212 13%
W. Cheese 17 310 310 905 54%
Total Tones 17 1,189 1,477 1,675
Value / LE 2006 2007 2008 2009 2010 % Cooked 8.67 9.53 5.30 32%
Heat Treated - 0.95 2.21 2.75 16%
W. Cheese 0.16 3.24 3.11 8.79 52%
Total IN MM LE 12.8 14.8 16.8
2006 2007 2008 2009 2010
1 KSA - - 461.43 376.51 187.30 33.56%
2 Palestine - - 19.37 93.77 159.07 28.51%
3 Jordan - - 71.70 74.15 64.80 11.61%
4 Libya - - 53.68 192.91 48.60 8.71%
5 Iraq - - 27.67 69.75 41.40 7.42%
6 UAE - - 15.78 6.30 24.64 4.41%
7 Kuwait - - 44.38 55.20 13.88 2.49%
8 Lebanon - - 58.16 24.40 9.00 1.61%
9 Bahrain - - 3.20 9.69 3.64 0.65%
10 Qatar - - 2.70 31.85 3.17 0.57%
11 Seashell - - 2.55 0.46%
12 Malizia - - 4.17 0.00%
13 Afghanistan - 2.12 0.00%
14 Yemen - - 15.55 9.80 0.00%
15 Oman - 17.28 6.38 0.00%
Total 793 955 558
96.7% 98%
Exports Value in MM LE
Exports Volume in Tones
Cooked Exports by Country Volumes 2006/2010 (In Ton)
Cooked Exports by Country Value 2006/2010 (In MM LE)
Egypt Exports Comparison Best Cheese
Egypt Exports Comparison Bel
52
Best Cheese (President) Weighted Distribution
Sales Structure :
• Director of Sales
• Sales Manager for Each Factory
• 17 Depots Nation Wide
• Around 600 Reps , Aim to reach 900
• Nestle Was Distributed through Distributors considering Self Distribution
• Own & 3rd Party Production Exporting to Yemen & Iraq
Weighted Distribution ‘09 ’07-’09 ’07-’09 ’07-’09 ’07-’09 2009 2009 2009 2009 2009
Kraft/Cad
CAIRO ALEXANDRIA DELTA UPPER TOTAL EGYPT
Kraft Glass Jar
President
Kraft Glass Jar
’07-’09 ’07-’09 ’07-’09 ’07-’09 ’07-’09 2009 2009 2009 2009 2009
President
TOTAL EGYPT Supermarkets & Key
Accounts Large Groceries
Small Medium Groceries
Kiosks
Kraft/Cad
Weighted Distribution ‘09
100.0 0.6 99.8 0.3 98.5 -0.9 66.7 66.7 99.8 0.4
43.8 10.5 2.2 2.1 0.0 0.0 0.0 0.0 26.5 8.9
26.6 10.6 57.1 20.3 6.8 2.3 3.6 3.6 26.5 8.9
99.9 0.7 98.9 -1.1 99.1 -0.6 99.5 12.7 99.8 0.4
Increase Decrease
B.Mark
B.Mark
CAIRO Alexandria Delta Upper Egypt Egypt
2009 ’07-’09 2009 ’07-’09 2009 ’07-’09 2009 ’07-’09 2009 ’07-’09
99.9 0.7 98.9 -1.1 99.1 -0.6 99.5 +12.7 99.8 +0.4
Supermarkets & Key Accounts
Large Groceries
Small Medium Groceries
Kiosks Total Egypt
2009 ’07-’09 2009 ’07-’09 2009 ’07-’09 2009 ’07-’09 2009 ’07-’09
100 0.6 99.8 +.03 98.5 -0.9 66.7 +66.7 99.8 +0.4
Mustafa El Gamal
• National Sales Manager at Best Cheese Company
• National Sales Manager ,(BCC) - May 2010 – Present (1 year 4 months)
• Regional Sales Manager (Bel) Rashideen Egypt for Trade Co.
• February 2008 – October 2010 (2 years 9 months)
55%
13% 20%
11%
Cairo Alex Delta U. Egypt
Weight of Area
97%
3% 0 0
S.M & K.Accts Large Groceries Small Groceries Kiosks
Weight of the Channel
Market share change (pp) ’09 vs ‘07 Source: Nielsen (MAT), internal docs.
BCC Channel Coverage Supermarkets & Large Groceries are the most significant channels (100%) Focusing on Supermarket & Large Grocery , intense coverage of Kiosk despite lack of wieght
BCC Geographical Coverage Excelling in coverage Nationwide (99.9%)
BCC Geographical Coverage :
BCC Distribution Channels Coverage:
Egypt
Processed Cheese Volume + share of Export Companies
Company Share % Volume
Best Cheese 34.9% 58,026
Bel Egypt 19.2% 30,078
Green Land 8.3% 12,641
Arab Dairy 5.6% 8,136
Masreyeen 3.0% 4,337
Sakr Group 2.3% 3,213
Riyada 1.7% 2,345
Mashreq 1.2% 1,724
Juhaina 1.1% 1,529
Domty 0.8% 1,180
Pyramids Foods 0.6% 824
Labanita-Seclam 0.4% 599
Royal Land 0.4% 513
Dairy Land 0.3% 455
Egy - Lebanon 0.1% 194
Brego 0.1% 151
Ramy 0.1% 114
Al-Tayyeb 0.1% 108
Prima Pack 0.1% 94
Royal Pack 0.1% 85
Green Fields 0.04% 62
Fargallah 0.04% 61
Khoshala 0.03% 39
Al-Nada 0.02% 22
Halayeb 0.01% 18
Beyti 0.01% 16
Egy- Lebanon 0.01% 15
Snow-white 0.01% 12
Misr Foods 0.00% 3.8
AlBasmah 0.00% 2.0
Others 9.1% 12,599 Total 139,214
Table of Contents Competition Landscape
Exporters Volumes were spread to producers Based on Producers Volume Share
Egypt
Products :
KIRI Triangle The Laughing Cow (LVQR)
Cheese Producers Bel Egypt
• CAIRO: Committed to putting a smile on the faces of cheese lovers across the country, Bel Egypt — manufacturer of single-serve cheese portions — opened its second factory in Egypt. The company promised to bring in new products as well as boost production for both local and export markets.
• “We choose to operate in countries with a stable economic environment, strong local markets, good geographical location, good export capacities, and qualified human resources,” said Marina Menu, vice president and general manager of Bel International.
• Located in the heart of the Middle East and home to a huge consumer base, Egypt is a favorable destination for Bel Group. The firm invested over 20 million euros to establish and fully operate its second plant in Egypt.
• “Egypt is a country with a population of 75 million, mostly youth and young adults, who need to consume a large amount of food and nutrition products as they grow,” said Tayeb Mouhcine, managing director of Bel Egypt.
• Established in 1998, Bel Egypt produces the ever-popular La Vache Qui Rit and Kiri cheese portions and plans to manufacture some of its other trademarks in the country. With total investments amounting to over 32 million euros, Bel Egypt has become an export hub for the Middle East and North Africa region with 70 percent of production bound for outside the country.
• “We aim to be ambassadors of high quality ‘Made in Egypt’ products,” Mouhcine added. “And we want to develop Egyptian-made products on a par with international standards.”
• Headquartered in France, homeland of cheese, Bel Group operates over 23 factories across the globe. Last year, the company’s sales revenues soared to 1.777 million euros and net profits to 79.4 million euros. With the inauguration of its second facility, Bel Egypt ranks the third largest factory complex within the entire group, after France and Morocco.
• “Asian markets do not consume a lot of cheese; therefore, Egypt is a very important market for us which also helps us reach other countries in the MENA region,” explained Menu.
• Bel Group started selling its products in the market almost 30 years ago, way before beginning a physical operation in Egypt. The company currently holds a 20 percent market share and plans to further increase that figure through launching new products and improving its distribution network.
• “Egypt is a very competitive market with strong local and international players, and this competition keeps us on our toes,” Menu pointed out. “Bel has been addressing the Egyptian market for a long time now, and we understand consumer needs. Our main objective is to manufacture products suitable in terms of both pricing and taste.”
Bel Egypt SAE La Vache Qui Rit
Established 1998
Tel 40 Rd. 254, Maadi, Cairo
Tel 02-27537190 /1/2
Factories Ind. Zone B2 - G22 - Nil St. 10th Ramadan
Factory 015 – 3 66 181
http://www.groupe-bel.com/bebel/en/corporate-social-reponsibility/bel-around-the-world/bel-international.html http://www.dailystaregypt.com/article.aspx?ArticleID=7824
Company Profile:
Egypt
Products :
Feta Cheese Istanbully Cheddar Blocks Triangles Emental Mozzarella
Arab Dairy
At Arab Dairy, cheese-making is truly an art. Master cheese makers combine handed-down, age-old cheese-making tradition with the best of modern technology, preserving the original taste while complying with stringent hygiene controls
Technology • Keeping up With the Pace of Technology (state-of-the art technology machinery ) • our adoption of the latest technology is just one of the ways we seek to accomplish that goal.
Quality :
• Sophisticated quality assurance lab to meet the internationally accredited quality guidelines • Bacteriological and chemical laboratories in order to monitor our production quality and incoming
raw materials. • uses ultra filtration technology • Quality inspection across All production stage
Export markets
exported across the Middle Eastern region to countries such as Lebanon, Jordan, Libya, the UAE, Saudi Arabia, Palestine, Bahrain, Oman and Kuwait. Arab Dairy is proud of the fact that it exports all of its brand names, Panda, Dairy, Two Cows, Wonder Cow and Gardens' Cow
Arab Dairy Established 1985
Address : 15 Abd El-Hamid Badawi Street, Heliopolis,
Office Tel 2624-1884/3, 26237147, 26241926
Factories 42282211/ 42282135 2282699/42281341/
Sales 5904328/5904349/7870676
Email [email protected], [email protected]
Website arabdairy.com
Feta
Dairy
Dairy
Panda
Panda
La Classe
The Two Cows
Gardens' Cow Wonder Cow
Dairy
Panda
Contact :
Mahmoud ibrahim (production manager) 2282211/ 42282135 Purchasing : Mohamed Taha (2624 1883 ) Ibrahim kamel (42282211) ( No idea of production )
Parmesan
Company Profile:
Egypt Juhayna
(1) Source : Amr madany (purchasing Director Juhiana
Juhayna Established 1983
Address : 11, El-Gahad st. , Lebanon square, Mohandessen,
Tel/Fax T. 3833 3644 /55 Fax: 3833 0363 - 3833 3663 Factory 1st District 6th of October city
Telephone 3303 7074 - 3303 7075
Fax 3346 1230
Email [email protected],[email protected]
Website Juhayna.com
To be recognized as a premier leader in our industry by our customers, employees and shareholders. dedicated to the profitable growth of our shareholders net worth, driven by quality performance and innovation, and committed to exceeding our customers' expectations
• motivated to pursue the path to excellence through continuous improvement in all that we do. We must think creatively, continuously improve and pursue new ideas to achieve uncommon breakthroughs. We must strive on change and surpass our competitors. We must emphasize quality in all aspects of our work.
• empowered Inspired to think regionally and address the true needs of regional markets. We must listen to our customers needs and provide them with superior quality products that set us apart from competition.
• committed to creating a climate of trust and respect that empower our people to develop to the fullest, while sharing the responsibilities of success and the rewards of achievement.
Products :
Milk Yoghurt Juice Whipping
Cream Cooking Cream
Sour Cream Crème
Flavours (Cheese Powder & Cream/Butter Powder :
• Mainly production of cheese is (Fettah Cheese & White “Barameely” Cheese that does not require flavours as such • Minimal quantities of Flavours purchased from Givaudan (in liquid format) • As for the Flavoured milk (mix) again very limited Quantities ordered from Givaudan (Again in liquid format) (1)
Company Profile:
Egypt
Products :
white cheese (Salt mild )
White Cheese Vita
Cheese white Stock
Double white cream cheese
White Cheese Cream Cheese Mozarella cheese
Cheese Producers Domty
Our vision is to be seen as a leader in our industry by our customers, shareholders, and employees. Business at Domty is customer driven, engineering oriented and technology influenced. Therefore, the success of Domty is dependent upon teamwork, customer orientation, and innovation.
• Domty was established in 1989, Construction in the plant started in 1989, The company launched white fresh cheese and mozzarella cheese in the Egyptian market, by the end of 1990, and made a remarkable effect.
• The company started with 2 distributing branches and a fleet of five cars which gradually increased to 10 branches and about 100 cars by the end of 2007.
• Market leader in the fresh low salt cheese and the mozzarella cheese. • Produces spread cheese in 6 different flavors. • Exports to the gulf area, and other countries in the region such as Jordan & Lebanon • Mozzarella cheese is approved by yum(Supplier of pizza hut Egypt since 1994)
• Domty`s employees are the company`s most Important resource. Our success is dependent on honest, Thoughtful, hardworking individuals who are dedicated to the importance of achieving higher goals. We feel a personal responsibility towards all of our employees and are committed to provide them with the proper environment to encourage their creativity and development of skills and abilities.
• Domty seeks to be regarded as the industry leader for innovation. We will invest in technology to enhance our effectiveness and productivity. We will also develop strategies that will create a competitive advantage for the company.
Domty
The Arabian Co. For Food Products
Established 1990
Address : 32 g - Mourad St., Giza (H.Office) Factories 6th of Oct city (area of 7000 Sqm)
Telephone 357 22 833 / 357 08 557 / 357 24 924 / 377 45 713 / 0123976622 / 0127754761. /0166626311
Fax 35716225
Website Domty.org
Contact :
Mr. Khaled El Meehy Purchasing Mgr
Company Profile:
Egypt
Products :
Nectars and Juices Milk : Natural Cow Ghee Processed Cheese
Cheese Producers Sakr Group
As We are a company for food industries we produce more than 40 brands from dairy products, cheese , natural juices , natural butter ghee &natural butter . As our products are known with their high quality and suitable prices, we have established many good relations with the world wide in regards to exporting which is more than 60 countries
1- Processed cheddar cheese in blocks of 1800 gms, 900 gms and 450 gms bearing Rotana , Hero , and “Well” brands . 2- Pure butter Ghee “Rotana El Halouba” in tins of 16 kg, 2 kg, 1 kg and also packed in glass jars of 900 Gms. 3- Natural Cheddar cheese in blocks of 5 kg, 1 kg, and 500gms. 4- Processed triangular cheese 120 Gms / 45 pcs bearing “Richy , Sporty Cow, Rotana , Her in, Family, and “Well” brands. We produce our cheese products "under private labels" 5- we produce juice (nectar ) which is packed in tetra pak with universal standards Also the group was awarded HACCP & ISO9000-9001 Certification &we registered in the American FDA for exporting juices & cheeses.
Also the group was awarded HACCP & ISO9000-9001 Certification & We registered in the American FDA for exporting juices & cheeses.
Advantages of our products and the reasons they compete in the market: We always try to produce according to the needs of the foreign market and the taste of the foreign consumers. 2- We use our own marks and the ingredients included in the products are of very much high quality according to the requests of the importer. 3- Our prices are suitable and competitor to other prices, with preserving our quality system. 4- Our main objective is the continuity of the business, not only a profitable deal.
Sakr Alex H O 23 Ibn maged St. Sidi Gaber, Alex
Tel: (03)5432802/52 (03) 5462890 - (03) 5234632/3
Factory 3rd Ind. Zone. New Borg Al Arab, Alex Tel/Fax: +(03) 4592858 – 4594758
Cairo Office 11 Gaber street , off Thawra , El Haram
Tel/Fax 202 5830429
Website sakrgroup.net
Cocktail Pineapple/ Orange/ Apple / Guava/Mango/Cocktail /Orange/Apple/Pineapple Full Cream : Skimmed Milk Rotana , Hero , and “Well” Rotana El Halouba
Contacts:
Ahmed Sakr, (03) 5234632/3 Ext 116 [email protected], [email protected]
Company Profile:
Egypt Cheese Producers Royal Pack
Royal Pack
(Golden Pack Group) The French Co. For Food Ind.
Address : Lot 49 , 3rd Ind. Zone, 6th of October
Phone: 383 32 888/ Fax : 383 32 911
E-mail: [email protected]
S & marketing [email protected]
Purchasing [email protected]
Website Royalpack.net
Mgmt : 6 Rd. 299, New Maadi, Cairo Tel:-27038286
Goldenpack Group of companies is a leading manufacturing of Bakery and confectionery industrial products as well as flavours for the various applications in the food and Beverage industries. Goldenpack has the benefit of unbroken business tradition for over 20 Years
Beside a big range of emulsifiers/ Stabilizers blends as well as fruit preparation and fruit pures/ pulps available , Royal Pack is using the fine art of flavour chemistry along with the latest technologies , in the world to deliver innovate range of flavours for various dairy applications as : • Ice Cream & Water-Ice/ Yogurt & Cultured products • Flavoured Milk & Smoothies /Cheese & Spreads/Ready to East & Dry Desserts
Products
Ice Cream & Water-ice Yogurt & Cultured
Products Flavoured Milk &
Smoothies Cheese & Spread Sweet Flavours Savory Flavours
Vanilla, chocolate, Strawberry, Mango, Peach, Blueberry, Caramel , etc.
Cheddar , Emmental, Gouda, Roomy (Ethnic Egyptian), Smoke, etc
Contact :
Said Ahmed (purchasing co-ord. Raw Materials) Tel : 383 32 888
Company Profile:
Egypt
Products :
Natural Cheese Processed Cheese Butter
Riyada
Riyada was founded in 1999 as an Egyptian Share holding Company aiming to produce high quality and safe cheese From pasteurized milk with high technology to fulfil the Increasing demand of the Egyptian Market as the Middle East on the semi hard cheese and processes cheese. Riyada Started with the production of Natural cheese plain "Edam and Gouda".
To satisfy the increase demand on the semi Hard cheese with flavors , Riyada extended its line of production to Include Gouda with Cumin , Fine Herbs , black Pepper And Mustard Seeds . Riyada established a separate line to produce Processed Cheese " Cream cheese Spread " Plain and with different Flavors to fulfil the Gap of Premium quality Cream Cheese Spread in the Egyptian Market . Riyada is Sister Company of Soudanco S.A.E. A leading company in the importation and distribution of Food Stuff in the Egyptian Market during the last 27 years " Dairy products , Dry products and Food Ingredients". www.soudanco.com
Production The production of Natural Cheese is based on the Experience and the highest level of the cheese Makers As well as on the level of Hygiene and quality control Applied on all the production stages. The Natural cheese production Started with the selection of the source of raw Milk which is the main component of the Natural cheese. Controlling the source of Raw Milk is the first step to Market Premium Quality Natural Cheese. Different laboratory tests are applied on the raw Milk to approve its specification according to the quality required . then it is Heat treated according to the International standards for Semi Hard Cheese Production.
Quality Control : The Quality is based on TQM " Total Quality Management “ Controlling the packaging material received and Approving that it is according to the Egyptian Standard Specification and Standards set by Riyada Board of directory . obtaining the ISO AND HACCP Certificates , expected to be obtained by end of year 2007.
Exports to Morocco /Lebanon & Jordan / Syria, Libya and Palestine Emirates, Saudi Arabia, Kuwait & Bahrain are Dubai & Manama Madagascar /China & Japan USA, Canada, Argentina & Brazil
Riyada Factory Ind Zone, South Port Said, plot 50/51
Tel. : +2 (066) 3772070 / 71 / 72 / 73
Fax : +2 (066) 3772074
Email: [email protected]
Port Said 39 Gomhoria St., Port Said
Tel. : (066) 229010/336740 F:336720
Email: [email protected]. [email protected]
Cairo Office 5 El Sayed El Merghany St., Roxy ,
Tel (02) 4523051/4504415/2565984
Website Riyada.net
Edam Cheese Natural ( Cheesa
Gouda Natural ( Cheesa) With flavours
Cheddar ( Diafa) Cream Cheese Spread ( Cheesa )
Contact :
Ahmed Fathy (purchasing Co-Ord) (010)-218 59 79
Company Profile:
Egypt
Contact :
Khaled Fouad Purchasing Director
Products :
Cheese Dairy Yogurt Juice Caramel
Cheese Producers Labanita Seclam (Mansour Group)
Due to the success achieved by Seclam factory in exporting high quality natural processed cheese, Seclam recently invested in a technologically advanced production line for processed portion cheese, which will be sold locally and exported. Production began in October 2002. This investment is the first stage of development for processed cheese production. Another major investment was accomplished with the purchase of a state-of-the-art Form, Fill & Seal machine for yogurt.
The Mansour Group pays great attention to training (both locally & internationally) to increase staff efficiency and ensure they are aware of the latest technologies. With regards to certification, Seclam recently attained the HACCP & ISO 9000 certificates in December 2002, and is currently applying the ISO 14000 system
Seclam
Company Seclam- Mansour for Trade & Distribution
Address Mostafa Kamel St, El Ras El Soda
City Alex
Tel 19073, 03-5345771
FAX: 03-5356372, 03-5345772
Email [email protected]
Website seclamfood.com
Labanita Rayeb Shake Cheese
Company Profile:
Seclam’s first year of production was 1952. The factory began by producing the following products:
Pasteurized milk sold in 1 liter & 250 cc glass bottles with a shelf life of 48 hours.
Pasteurized chocolate
milk sold in 250 cc glass bottles with a shelf life of 48 hours.
Pasteurized milk sold in 50 liter aluminum buckets for hospitals.
Packaged butter sold in 10 kg, 5 kg & 125 gm blocks.
Cheese Emmental Swiss Cheese
Yogurt Limited quantities of yogurt produced in a simple manner.
Exports : Seclam began exporting its products in April 2001. Currently, all exported products are directed to Europe, USA, Africa and the Middle East. The products Seclam exports are: natural fruit juices, triangle & square processed cheese, block processed (cheddar) cheese, white (feta) cheese and ghee. The value of exports is expected to increase by 40% annually.
Egypt
Products :
White Cheese Fresh Products Processed Hard Cheese
Cheese Producers Halayeb
Halayeb Co. For Dairy Products & Juice "Katilo" which was established in 1910 in Damietta - Egypt.
It belongs to Katilo family which is considered the pioneer in establishing dairy industry in Damietta. By the year 1940 Katilo co. has established its own marketing division to distribute its products inside Egypt and start exporting to some of the Arab countries .In the year 1978 , it was the time for the third generation represented by Mr. Abdel Moniem Katilo to take over the leadership and management of the company according to his thoughts and ambition and expand company activities on both national and international markets .
Branches We have established new branches throughout Egypt in Cairo, Ismailia, Tanta, and Alexandria for achieving full national market coverage.
Export
On the international market, the brand ‘Halayeb’ has acknowledged as the leader of Egyptian cheese market ,accordingly , Halayeb co. started to enter new markets in U.S.A. ,Canada , Europe, and Gulf area.
Halayeb - Katilo Company
Address Industrial zone , new Damietta ,
City Damietta.
Tel (057) 240 99 33
FAX: (057) 240 99 11
Email [email protected]/[email protected]
Website halayeb.com
Fresh Labana
Fresh Cream
Spread Cheese Baby Gouda
mesh Roumy Cheese
Contact :
Mohamed Farag purchasing Manager Mobile : (010) 111 6 222
Company Profile:
Egypt
Contact :
Yasser Mahmoud (Purchasing Manager) 012 99 40 400
Products :
White Cheddar Cheese Cheddar Cheese Triangle
Cheese Producers Brego
We are Brego for food industries (Cheese Production) SAE, Our experience for manufacturing Cheese Started 1994.
• To achieve customer satisfaction in all the markets we serve .We built Brego 2002 for giving advanced Cheese Production with global qualities as we seek leadership at the Egyptian industries within achieving customer's satisfaction
• We are moving fast towards a new era of the world's history. It is the era of global economy and open markets, where organizations today work in a fire zone of rapidly changing competitors , technological advances and managed trade policies .Organizations find themselves competing in a race where the road sings and rules keep changing, as there is no finish line, and no permanent ''win''.
• From the very early stage of establishing Brego for food industries (Cheese Production) SAE business, we have been identifying the up-coming challenges.
• Hence ,we adopted a business philosophy aims to enable the company excel in all its business practices .The core of the philosophy is to achieve customer satisfaction in all the markets we serve .We try hard to shape our products to match with our customer needs .
• A company's dedication to quality, attention to details, and awareness of customer preferences and needs, are all integral parts of the company's business philosophy. So we will continue following this business philosophy to make sure that we exceed our customer expectations
Brego Brego For Food Industries
Address Ind. Zone A Nourth extension Beside Basma For Trade & Distribution
City Obour City, Kaliobeya
Tel 02-46651061, 02-46651062, 02-46651063
Fax : 02-46651064
Website bregoegypt.com
Arwa Brego Al Garhy
Green pepper Olive Flavour
Tomato Flavour
Company Profile:
Egypt
Products :
White Processed Cheese Triangle
• White cheese, salt light: • Double Cream Cheese: • Feta cheese: • White green pepper Istambouli: • Full-fat cheese Dumyat: • low-fat cheese Quraish:
• Cream • cheese, cooked Block • Block cheese Mozzarella • Roumy cheese
• Ghee (Oriental)
Cheese Producers Ramy for Dairy Products
Our main objective is to become the leading brand in the Egyptian market and maintain this position in the long run.
• We produce different kinds of cheese such us white salt lightweight cheese , Cream table cheese , Cowardice Vita cheese , Cowardice Double Cream cheese , Cheese Istanbuli Verde cheese , Cheese “Dumyati” full fat cheese , Cheese “Qareesh” Low fat , Cheese Romy Circling , Cheese Mozzarella Block , Cheese cooked Block , Butter
• The factory founded in 1986 in the middle of the Egyptian countryside in the province of Dakahlia, the Arab Republic of Egypt • One of the most important characteristics of the factory: the industrialization of fresh and pasteurized milk to ensure the
safety of primary raw material • The presence of the factory amid rural farm guarantee the quality of raw milk from its source View of the trends of the State
towards the export prudent management of the factory and placed export of the most important objectives of the factory • Our long experience in the Egyptian market has passed developmental stages in the manufacture of cheese Egyptian
products have evolved with changing Egyptian citizen taste result different lifestyle in the recent period • We have experience in the foreign market and especially Arab Gulf states since in 1997 and through this experience has been
able to adapt to market the Gulf while maintaining the quality and flavour of Egyptian products • Dependent factory on the high quality in manufacturing, which allows them the opportunity to compete in foreign markets
(Gulf), which is a strong market for high-quality European products 8- With the pattern of development and global competition has made the management of the plant for a major effort that escort strengthening international quality factory markers specific to human health and safety depend product safety and certification certificate Alhasib site (production of healthy food security)
Ramy
Ramy Factoryfor Dairy manufacturing
Address Offinec - Dakahlia – Egypt
Tel 050/2950073
FAX: 050/2950904
Mobile (012)2359439
Website al-ramy.com
Contact :
Ramy (Factory Manager / Owner )
Company Profile:
Egypt
Products :
Triangle Processed Powder Milk Powder Drinks Butter Ghee
Cheese Producers ICFI
We’re committed to keeping artificial ingredients out of food. That’s why we use only pure all natural and organic ingredients—never any preservatives or artificial flavours, colours and sweeteners like other brands. We only use premium milk from farmers who have pledged not to use the synthetic bovine growth hormone, rBGH. And, all of our organic ingredients were produced without the use of antibiotics, synthetic growth hormones and toxic and persistent pesticides and fertilizers. It’s just pure, natural, real food. We are a professionally managed manufacturers of dairy products, engaged in processing fresh, nutritious and hygienic milk products
ICFI Food Services provides food and beverage professionals with a wide selection of branded products. Our solutions meet the growing opportunities to service consumers in out-of-home channels. We can provide a variety of high quality packaging productions. In addition, our prices are competitive and our advantage lies in good service such as: * Milk Powder * Ghee * Chester cheese * Juice
ICFI
International Co. For Food Industry
Company International Company for Food Industry
Admin 48 Ibrahim Noser St., Louran
Tel (03) 5856510/1/2
Fax (03) 5856513
Factory
New Borg El Arab City, first industrial zone, block No. 25, Alexandria – Egypt
Tel (03) 4593060 (03) 4591154 Fax : (03) 4593060
Cairo: 3 Dr. Abdallah El Arabi St., Nasr City
Tel (02) 4042275/6 / Fax (02) 4042276
Website icfiegypt.com
LORANGE juice CHESTER cheese
GRAZIE GRB BRAND
HALIBANA Full cream
GRAZIE Full cream
Chester Gouda Chester Flamank Triangles Chester
Contact :
03 – 459 30 60 585 65 12 (Nour Ahmed Nour)
Company Profile:
Egypt
IGI Beyti, the food and agricultural division of the Egyptian private investment company International Group for Investments, completed its new dairy in Noubaria, Egypt in 2002, going into full production during 2003. Until IGI's investment in the dairy, domestic milk in Egypt was sold by street vendors fresh from the pail and would need boiling at home before use. IGI's investment in the greenfield site, costing over $50m, brought about a change in the Egyptian market. Beyti was first established in 1998 and now employs over 600 workers. The name Beyti translates into English as 'Homemade'.
Cheese Producers Beyti
Products :
Processed Cheese White Cheese Nectar Juice Yogurt Juice Milk
Beyti
Int’l Co. for Agricultural Industrialisation Projects
Address : 5, Ibn El-Walid St, Dokki 12311,PO Box 2210
Phone: 760 0421, 749 6160
Website http://www.foodprocessing-technology.com/projects/igi/
Spread cheese BEYTI SPIKY FLAVORED MILK BEYTI FULL-CREAM MILK DALLAH PROCESSED
Contact :
Mr Hatem Hafaz, Purchasing Section Head 749 6181 [email protected]
Company Profile:
Egypt
As time and place interwove and specialize technical ideas where born to see the sun on the land of the future in the "OBOUR CITY"- The city where the bright future of our beloved Egypt lies - we strove together, hand in hand, to take critical steps through an advancing national industry to enhance national economy.
This industry was established in Nov.2001 by a group of experts in the field of producing and selling dairy products. Using high technology in the field of production. Targeting consumers in Egypt, Arab countries and countries all over the world will receive the DIMO products, the product which meets international standards, conditions and codes. This project is owned by a group of investors who had a great experience in production and sales
MR.SAMIH LABIB, DIMO Chairman is one of the founders of milky land co. 20 years in the Egyptian market as a market leader. He was one main partners in Green land co. 9 years in the Egyptian market as market leader. He is one of the owners of Golden Frites Co. which is specialized in producing half fried frozen potatoes. He is specialized in sales and marketing, as he have a great knowledge of the Egyptian consumer and Egyptian market.
Cheese Producers Dimo
Products :
White Triangle Cheddar Others
Dimo
Egyptian Int’l Co. For Food Industries
Office 12 Dr. Samir Shata St. El Nozha El Gadida, Cairo
Phone 02-26247059 /-26247059
Factory 3rd Industrial Zone 6th Of October
Tel 38314478 /38314477 /38314479
Website Dimoeg.com
Contact :
Nashaat Al-Ansary (012)- 236 7307 (C/O Ahmed El-Rayes – Misr Sydney
Company Profile:
Egypt
Green Fields is a great Egyptian company established under the name of the Green Fields company for dairy products and food industries. Green fields is located at desouq , kafr el-shiekh governorate, which located in the middle of Egypt, so we serve alot of markets in all cities. Green fields launched white fresh cheese , mozzarella cheese , cheddar cheese , cream , triangle cheese , turky cheese and mesh. in the Egyptian markets, and made an excellent effect by its good taste and healthy products.
Green Fields is a special dairy products company, that's because of the genius location of the factory which is located in the middle of Egypt , our specialty comes from using pure natural milk that comes directly from our farms. That's why our products have the natural flavour which we all miss long time ago. Green Fields launched (White Cheese , Processed Cheese, Cheddar Cheese, Turky Cheese, Mozzarella, Cream and Mesh ) .
Cheese Producers Green Fields
Products :
White Cheese Processed Cheese Cream
Green Fields
Green Fields Co for Dairy Products & Food Industries
Address : El mandoura Disouk, Kafr El Sheikh
Phone: 047 / 2545701 – 2542408
Fax : 047 / 2542430
Mobile : 016 / 5543061 – 5543062
Fax 047-2542408 010-6188816
E-mail: [email protected]
Website greenfields.com.eg
Company Profile:
Egypt
We at Royal Food Co. for milk and food industries S.A.E are proud to represend the best we have of many products along ages. We use high quality standards to earn our customers satisfaction using the generous natural resources and healthy industry which have been developed generation after another.
Founder: Engineer Amgad Ibrahiem Ali Metwaly CEO: Mr.Ashraf Ibrahiem Metwaly
Cheese Producers Royal Land
Products :
Cheddar Mozzarella White Cheese Yogurt Butter
Royal Land
Royal Food Co. For Milk & Food Industries
Address : Mansora - Kilo 12 - Road 45
Phone: (010)0009159 (002)
Website royalfoods-eg.com
Contact :
Mr. Ehab Khedr, purchasing Mgr 018 – 299 18 39
Company Profile:
Egypt
Mashreq Des Produits laitiers is one of the leading dairy manufacturers in Africa and Middle East specialized in processed cheese
The company is owned by the Groupe Soparind Bongrain: A world leader in cheese specialties, which holds leading positions on most of the major Western, Central and Eastern European countries, producing a wide range of long life creams for commercial and hotel catering; as well as high specific dairy ingredients for the food, nutrition and health industries. The company was founded in 1992 as a part of Unilever Egypt operations in the form of a joint venture between Rachid Group and Unilever Worldwide. Its name was Fine Foods Company.
In 2000, Unilever sold Milkana brand around the globe to the french Bongrain SA. and so the joint venture became between the Rachid Mashreq Group and the Groupe Soparind Bongrain. In 2010, Groupe Soparind Bongrain engrossed the company.
Specialties Processed Cheese, Milkana, Haliby, Goldy
Cheese Producers Mashreq
Products :
Milkana
Mashreq
Address : Borg El-Arab, Smouha Ind. Zone, 03-4263622
Alex Factory Ezbet HEGAZY, Ind. Zone Semouha, Alex 03-4278158, 03-4242016, 03-4242015
Cairo Factory 4th Industrial Zone 6th Of October, Tel: 16163,38345089,38345087
Cairo Office 15 Sphinx Sq. Mohandeseen, Giza Tel: 16163, 33452341,33454812
Website www.mdpl-co.com
Company Profile:
Egypt
We are Misr October for Food Industry is the result of twenty years of successful experience in the food business - mainly in the Dairy and Juice segments. More than five hundred skilled employees throughout our organization: Production, Quality Assurance, Sales, Distribution, Marketing and Human Resource are the driving force behind this successful enterprise.
Located in new facilities employing state of the art technology, we produce high quality products to exacting international standards. We currently export to North Africa and the Middle East and are constantly penetrating new markets.
Since 1984, when Misr October started production, we have marketed our dairy products under the brand name "ELMISRIEEN", consistent supply, high product quality and good taste earn us an excellent reputation and brand equity with our customers in the local market.
Building on customer acceptance based on the success of our dairy products which now consists of fourteen different product including milk, cream, yogurt and cheeses.
Misr October have extended the lines to include juice production, Our "COOL" brand of juices consists of six popular flavors, offering our distributors and retail customers a new range of high value and preferred products.
Cheese Producers El-Misrieen
Products :
White Cheese Yogurt & Rayeb Juices Ghee
Double Cream Istambolli Rayeb
El-Misrieen
Misr October Co. For Food Industries
Address : 3rd Industrial Zone 6th Of October, Giza
Phone: 38336456 - 38336457 38339602 –38339603
Factory: El mariouteya Road. Giza,
Phone : 33810180- 33811215
Website Elmisrieen.com
Company Profile:
Egypt
To reach the top could be easy, but to maintain on the top for over 60 years is difficult ! As Khoshala's activity began in 1945 in Cairo by Mr.Abdel Fattah Mohammed khoshala with small shop in down town for wholesaling the foodstuff in general & dairy products & canned tuna in particular under ABU KHSOHALA CO. And despite the small beginning of Mr.Abdel Fattah, he becomes an important player in the wholesaling sector because of his honesty & clear communications with his customers. Therefore the company continues proceeding and progressing successfully in this field & then it has been developed to include the distribution as well as And bit by bit the company has been extended to enter the field of importing foodstuff by the foresight of the new generations represented by the eldest son of Mr.Abdel Fattah who put the foundation of new company entitled Khaled Khoshala Co. For Import, Export & Trade Agencies in Agencies in 1990 which successfully continued till today.
imported products : dairy products Butter, Butteroil,Cheddar cheese, Milk powders, Gouda cheese, Edam cheese, specialties, Emmental cheese,Parmesan & kashkaval.We Importers of seafood : Canned tuna, sardines, anchovies & mackerel. In addition to the canned pineapple, canned mushroom & Italian olive oil
Factory : Our production is marked by its original & unique taste
Exports : most of the Arab countries such as Jordan, Syria, and Palestine, Sudan….ETC
Cheese Producers Khaled Khoshala
Products :
White Cheese Natural Processed Cheese Vegetable Processed Butter & Ghee
Khaled Khoshala
Khaled Khoshala & Co. For Import & Export
H Office 8 El Ganzoury st. , Abassia Post no. 11381
Phone: 26831940-24842882-26858901/F:26836300
Factory Ind. Zone No.10 BL 13036 Obour city
Sales 24870520–25907763 Alex:(03)4875855 /89
Phone : [email protected], [email protected]
Website khoshala.net
Smoked Feta Cheddar Red cheddar cheese processed cheese Butter oil in glass jar Vegetable processed cheese
cheddar blocks
Contact :
Hassan Abdel Aziz Sales Manager 012 236 12 16
Company Profile:
Egypt Cheese Producers Faragalla
Faragalla
Established : 1973
Address : Head Office 36 Kafr Abdou St, Rouchdy Factory : Cairo factory, Two Factories in Alexandria
Certification: ISO 22000/9001/ISO 14001 and HACCP
Website : faragalla.com
Telephone : HQ : T 22866600-22866600 F: 2844132 Sales T: 22866666 F 2836010 Export 22866604 Fax22835632
Products :
Milk Processed Cheese (Faragello) Yummy Butter & Ghee
Half Cream Full Cream Edam Skimmed Gouda Gouda Faragello (Tri) Mechano (Tri) Procesed
The group currently is considered to be one of the biggest and most diversified food companies in the middle east
• Founded in 1973 by Eng. Mohamed Farag Amer is now the chairman of the company , The industrial operations are located at borg El-Arab city , 50 KM far from Alexandria.
• Under this group there are 3 separate food processing companies encompassing 22 production lines and all of them are certified ISO 22000, ISO 9001, ISO 14001 and HACCP,
• A newly established distribution company for the sales and marketing , the international produced brands
• Main Products : Meat/Chicken / Vegetables/Juices / Dairy Products/ Bakeries/Jam/Tomato past / Stock and Powder/ Concentrate
Company Profile:
Egypt Cheese Producers Halwani Brothers
Halwani Bros
Address Plot 164, 163, , 2nd Industrial Zone B3 10th Of Ramadan, El Sharkeya
Phone: Tel: 19882, 015-369525 (Meat)
Fax (02) 383 32 911
Website halwani.com
Halwani Brothers has many favorite food brands and offers popular items across a variety of food categories and channels. Whether you're eating at home or away, Halwani Brothers offers many of consumers' favorite products. We invite you to explore the many brands of Halwani Brothers.
While we may justifiably take pride in having built the largest food product business in the country, we do not pause to rest upon our laurels. In all that we do, and will do, we never forget that we face an increasingly competitive environment. In this environment, we have survived and grown on the basis of our greatest strength: co-operative culture, co-operative networking, market acumen and respect for both producer and the consumer.
• Halwani Bros Company is the pioneer in the world of foodstuff in the Kingdom of Saudi Arabia. It has performed a lot of accomplishments during the past nine years.
• The most important after affiliation with Dallah company for Industrial investment was the transformation of Halwani Bros Company from mere selling policy to marketing and circulation policy, raising the net and gross sales, the net and gross profits on equal footing while improving the products in terms of packaging and quality. By 1979, the company was producing 24 tons of Halawa each day, using the latest current technology. Still not content, we refined and developed roasting ovens and peeling and grinding machines to our own design, protected by international patent. This led to our taking part in several international machinery fairs and orders for our machines from all over the world.
• Today, thanks to even more sophisticated equipment, production capacity has risen to 50 tons of Tahina and 65 tons of Halawa daily – unsurpassed by other producer in the world.
• In 1952 the company was officially incorporated. Pioneers in the food industry, we are today one of the best-known food manufacturers in the Kingdom of Saudi Arabia.
• Five years ago we moved into a new phase of our growth, when the company was res-tructed to combine modern marketing skills and management techniques with existing quality standards
• Today, several hundred locally manufactured products proudly carry the Halwani Brothers brand. Our motto remains: don’t accept just ‘good’ products, we offer you the best.
Products :
Non Dairy Products Cheese Products Dairy Ice Cream
Dairy 16 Products
Ice Cream 1 Products
Cheese 11 Products Sweets
(7 Products ) Juices
15 Products) Jams
48 Products Tahina
10 Products Meat
45 Products Halawa
Contact :
Production of Cheese in KSA Only (Egypt Meath & Other food products as ma’moul & Jam)
Company Profile:
Egypt
Products :
White Cheese Double Cream Cheese Cheddar Triangles Feta Cheese
Cheese Producers Happy land
Website under construction
Happy Land Company Industrial zone , new Damietta , Damietta.
Address 10th of ramadan industry zone (B2)
City 10th of ramadan Zone B2
Email [email protected]
Website happyland-eg.com
Egypt
Spread Cheese
Company Profile:
Egypt
El Asher for projects is a private Egyptian Company founded in 2000
• Company name : El Asher for projects. • Date of establishment :2000. • Legal status : joint-stock company. • Issued capital :LE 50 million. • Paid capital :LE 25 million • Chairman & major shareholder : Mohamad Abdel Hay B.Sc civil engineering
Main Activities:
• Refining and filling edible Oil • Manufacturing PET bottles & performs. • Exporting PET bottles & edible oil . • Importing chemicals and industrial items
Cheese Producers El-Nada
Products
Mixed Oil Corn Oil Sunflower Oil Ghee Processed Cheese
Negm Loli
Nado Twist
Nado Twist
Kasbana No Available Detail
Company Profile:
El-Nada
Address Industrial Area A3, 10th Ramadan
Tel (015) 372 608 / 921 +(010) 0777863 / 4
Email [email protected]
Website elasherforprojects.com
Egypt
Products
White Juice Processed Cheese
Cheese Producers Green Land - (Americana)
Cheese Powder
Quantity Sourcing
Processed Cheese 50- 100 Kg/Mon From a “Lactosan”
White Cheese “Istamboli” & “Green Pepper” Flavour
150 -200 Kg/Mon Givaudan
Other Juice Flavours
Various Juice Flavours 150 KG/Month 50% Givaudan 50% Futura
Green Land
Green Land For Food Industries
Address : 58 Joseph Tito , Nozah Gedidah
Factories Industrial Zone B2 , Area 155 (015) 365173-366110
Website
Telephone 26220884 – 26248392
Source : http://www.140online.com/Companies/N449.aspx
Egypt
Our Company was established in 1990 by production of Blue Cheese, since that date we increased our production field to produce other types of cheese like Vita Cheese, Romy Cheese, Butter and Mesh.
On year 1994 the factory started producing equipment for dairy industry. Our Company has qualified technical staff for designing and execution of different dairy equipment as Pasteurizers with different types and capacities, Reception tanks and cooling tanks either stationary or loaded on trucks. Our Company also produces Automatic Cheese Vats up to 5 tons capacity; in addition we produce Pneumatic Presses for hard cheese. Our Company has executed several projects, which helped in developing of the production lines in order to increase the feasibility of those projects reducing their resulting pollution.
Cheese Producers Mobi
Products
Smoked Edam Blue Gouda Processed
Mobi Mobi For Development & Processing
Address: Ring Rd. Moassaset El Zakah Exit El Marg, Cairo
Tel : 02-29230555, /010-6097571
Fax : 29230555
Website : Mobidp.com
Email: [email protected]
Contact :
Eng. George Roushdi Sales Manager: Mobile : +20101567841
Company Profile:
Egypt
Farm Cheese handcrafts some of the finest European cheese. Having two factories, one located in the quite farming village of El Baragheel, and another in the industrial city of 6 October, it is Egypt’s leading producer of high quality cheese.
History Farm Cheese was founded in 1991 with the objective of producing high quality cheese. It uses only the freshest whole milk and authentic Italian, Dutch and Swiss recipes. No additives are added. Farm Cheese has grown substantially and has maintained its reputation of excellence. Quality Farm cheese is certified with the ISO 22000. It is committed to ensure the highest hygienic standards, a value that is shared amongst all its personnel and is strongly enforced by its management. Farm cheese implements a quality control system compatible with international standards. It offers diversified training to develop the employee’s capabilities and technical skills. In addition it utilizes the most modern techniques and machinery in
production to enhance the quality of its cheese.
Cheese Producers Farm Cheese
Products
Gouda Edam Emmental Smoked Gouda Belikan Mozzarella
Farm Cheese
Farm Cheese For Dairy and Food Products
Address: First Industrial Zone, Street 73/90 6 October City, Cairo
Factory 2 El Barageel Road to Osim, Giza, Egypt. Tel.& Fax: (20-2) 3708 2011
Tel : 3833 2149 /7
Fax : 3833 2143
Website : Farm-Cheese.com
Email: [email protected]
Contact :
Lina Haddad Project Development Manager
Company Profile:
Egypt
Products
Cheese Producers Others
Kraft Foods Type: Manufacture
Address : 9 Ibn Batota St. Heliopolis, Cairo
Products Biscuits/Chocolate/Confy/
Factory No Local Production of Cheese
Website www.kraftfoods.com www.Cadburyegypt.com
Telephone 02-24183747, 02-24178017, 02-24178870
Fax
No Local Production of Cheese Distribution Through Riayada
Contact :
Ahmed Sultan Purchasing Manager 10th of Ramadan Site
Specialized in manufacturing all dairy products exported to Arab countries. ISO 221000 & 18001 certified.
Products
White Roomy Processed
No Details Available No Details Available No Details Available
Ahlan For Dairy Industry
Address : 60 Farid Abou El Fotouh St., Mansheyt El Mostafa El Mansoura, El Dakahleya
Phone: 050-2213339 050-2213339,
Fax 050-2213338
Mobile 010-2164748
Website Ahlan-eg.com
Contact :
Mohamed Hamed(Owner )
Company Profile:
Egypt Cheese Producers Others
Lebanon Egyptian for dairy
Address : 2nd Industrial Zone Badr City, El Beheira
Phone: 045-2634690 045-2634690
E-mail: Food Producers, Processors & Equipment
Egyptian Lebanon Co For Food Mfrs.
Address : 3rd Industrial Zone Borg El Arab, Alexandria
Tel : 03-4593542
Dairy Land For Milk & Foods Industries
Address : 3 El Kods El Sharef St. El Nozha El Gadida, Cairo
Phone: 02-26986846 / 02-26211421
Factory: Sector c, Industrial Zone El Salheya El Gadida, El Sharkeya
Phone : 055-3200123
Category(s) Category(s): Dairy Industry
Website Not Operational
Royal Pack for Food & Packing S.A.E
Address : 26 Naguib Rihani ST,
Phone: 25891749 - 25902877 - 5908717 - 5936261
Al Maha Arab French Co. For Food Investment
Address : El Agha Farms. Kutour, El Gharbeya
Tel: 040-2752751,010-1882233,019-9957969
Fax 040-2753444
Products White - Thalaga – Feta – Istanboli – Cottage – Double Cream – Fresh – Processed – Cheddar – Triangle – Roman – Mozzarella – Cream.
El Garhy For Dairy Products
Address : Cairo Alex Agricultural Rd.(In Front Tanta Scan), Tanta, El Gharbeya
Tel: 040-3332021 /012-3373621 /011-3987621
Products Producing: triangle cheese –Istanboli – Feta – Talaga – double cream–yellow cheese– Damietta–cottage–fresh cream–processed cheese(classic & green pepper)–Roumi.
Toubar Co Dairy Products, Import & Export
Address : 15 El Hassn St. Dokki, Giza, Cairo#
Tel: 02-37499340, /012-2188841
Fax 33357852
Products Manufacture & supply of all cheese types, feta, istanboli) Export our products to some foreign countries.
Source : Exporters List 2010 Source : Yellow-Pages :
Egypt Producers - Volumes Export /Local 2009
Total % Local Export Cooked Grated & Powder
Heat Treated
139,214 103,508 35,705 79,524 180 23,804
Best Cheese 48,561 34.9% 16,960 31,601 31,558 39.68% 44 24.3% - -
Bel Egypt 26,777 19.2% 5,856 20,921 20,921 26.31% - - - -
Green Land 11,489 8.3% - 11,489 11,489 14.45% - - - -
Arab Dairy 7,734 5.6% 3,713 4,021 3,999 5.03% 21 11.8% - -
Masreyeen 4,197 3.0% - 4,197 - 0.00% - - 4,197 17.6%
Sakr 3,164 2.3% - 3,164 3,164 3.98% - - - -
Riyada 2,328 1.7% - 2,328 2,328 2.93% - - - -
Mashreq 1,718 1.2% 1,250 468 449 0.56% 19 10.7% - -
Juhayna 982 0.7% - 982 982 1.24% - - - -
Domty 1,179 0.8% - 1,179 1,109 1.39% 70 38.9% - -
Pyramids Foods 824 0.6% - 824 - 0.00% - - 824 3.5%
Seclam 599 0.4% - 599 599 0.75% - - - -
Royal Land 513 0.4% - 513 407 0.51% - - 105 0.4%
Dairy Land 455 0.3% - 455 454 0.57% 1 0.6% - -
Leb-Egy Dairy 194 0.1% - 194 194 0.24% - - - -
Brego 151 0.1% - 151 151 0.19% - - - -
Ramy 114 0.1% - 114 114 0.14% - - - -
Al-Tayyeb 108 0.1% - 108 108 0.14% - - - -
Prima Pack 94 0.1% - 94 - 0.00% - - 94 0.4%
Royal Pack - 85 0.1% - 85 85 0.11% - - - -
Green Fields 62 0.0% - 62 62 0.08% - - - -
Fargalla 61 0.0% - 61 59 0.07% 2 1.0% - -
Khaled Khoshala 39 0.0% - 39 39 0.05% - - - -
Al-Nada 22 0.0% - 22 - 0.00% - - 22 0.1%
Halayeb 18 0.0% - 18 18 0.02% - - - -
Beyti 16 0.0% - 16 16 0.02% - - - -
Egy-Leb 15 0.0% - 15 - 0.00% 15 8.4% - -
Snow-White 12 0.0% - 12 12 0.02% - - - -
Misr Foods 4 0.0% - 4 - 0.00% - - 4 0.0%
Al-Basmah For food 2 0.0% - 2 2 0.00% - - - -
Savola Sime 0 - - 0 - 0.00% 0 0.1% -