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STRATEGIC MANAGEMENT & BUSINESS POLICY 10TH EDITIONTHOMAS L.
WHEELEN J. DAVID HUNGERCHAPTER 5 Internal Scanning: Organizational
Analysis
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Resource-Based Approach to Organizational AnalysisInternal
strategic factors --
Critical strengths and weaknesses that are likely to determine
if the firm will be able to take advantage of opportunities while
avoiding threats
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Resource-Based Approach to Organizational AnalysisResources
Capabilities
Competency
Core competency
Distinctive competency
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Core and Distinctive CompetenciesVRIO Framework --
Value
Rareness
Imitability
Organization
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Resource-Based Approach to Organizational Analysis5-Step
Approach Strategy Analysis --
Identify and classify resourcesCombine strengths into
capabilitiesAppraise profit potential of capabilitiesSelect
strategy that best exploits Identify resource gaps invest in
weaknesses
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Continuum of Sustainability
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Sustainability of AdvantageDurability --
Rate at which a firms underlying resources and capabilities
depreciate or become obsolete
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Sustainability of AdvantageImitability --
Rate at which a firms underlying resources and capabilities can
be duplicated by others
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Sustainability of AdvantageCore Competency can be imitated
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TransparencyTransferabilityReplicability
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Business ModelsCompanys method for making money in the current
business environment.
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Business ModelsTypes of Models --
Customer Solutions ModelProfit Pyramid ModelMulti-Component
System/Installed Base ModelAdvertising ModelSwitchboard Model
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Business ModelsTypes of Models --
Time ModelEfficiency ModelBlockbuster ModelProfit Multiplier
ModelEntrepreneurial ModelDe Facto Standard Model
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Value-Chain AnalysisLinked set of value-creating activities
beginning with basic raw material and ending with distributors
getting final goods into hands of customers
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Value-Chain AnalysisTypical Value Chain for a Manufactured
Product
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Corporate Value-Chain AnalysisPrimary activities
Support activities
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Corporations Value Chain
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Scanning Functional Resources & CapabilitiesBasic
Organizational Structures --
Simple structureFunctional structureDivisional
structureStrategic business units (SBUs)Conglomerate structure
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Basic Organizational Structures
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Corporate CultureCollection of beliefs, expectations, and values
learned and shared by a corporations members and transmitted from
one generation of employees to another
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Strategic Marketing IssuesMarket Position &
SegmentationMarketing MixProduct Life CycleBrand & Corporate
Reputation
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Product Life Cycle
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Strategic Financial IssuesFinancial leverage
Capital budgeting
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Strategic Research & Development IssuesR&D Intensity
Technological Competence
Technology Transfer
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Technological Discontinuity
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Strategic Human Resource Management IssuesHRM
Increasing use of teamsUnion relations Temporary workersQuality
of work lifeHuman diversity
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Internal Factor Analysis Summary Table
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