CHAPTER 12

Business Intelligence

Chapter Opening Case: Quality Assurance at Daimler AG

Source: Alperium/Shutterstock

Decision Making Process

A Framework for Computerized Decision Analysis

The Scope of Business Intelligence

Smaller organizations:Excel spreadsheets

Larger organizations:Data mining, predictive analytics, dashboards

Source: Dundas Software, www.dundas.com/ dashboard/online-examples/screenshots/Marketing-Dashboard.aspx

How Organizations Use BI

Develop few, related BI applications

Data mart

Develop infrastructure to support enterprisewide BI

Enterprise data warehouse

Support organizational transformation

Enterprise data warehouse

12.3 Business Intelligence Applications for Data Analysis

Multidimensional Analysis or Online Analytical Processing (OLAP)

Data Mining

Decision Support Systems© Toh Kheng Ho/Age Fotostock America, Inc.

Decision Support Systems (DSS)

DSS capabilitiesSensitivity analysis

What-if analysis

Goal-seeking analysis

© STOCKBROKERXTRA/Age Fotostock America, Inc.

12.4 Business Intelligence Applications for Presenting Results

Dashboards

Data Visualization TechnologiesGeographic Information Systems

Real-Time BI

Digital Dashboard (example)

Source: MicroStrategy

A Bloomberg Terminal

Source: Carlos Osario/Zuma Press

Management Cockpit

Source: The Management Cockpit is a registered trademark of SAP,created by Professor M.Georges.

Example of data visualization

David McCandless at the TED Talks