Channel Profile: GenNext Segment - media.fishtank.myEducation: Exam Revision Made Fun Edu-tainment : The Fun Place to Learn Entertainment Youth. ... TUTOR TV UPSR (601) TOTAL ASTRO

Channel Profile: GenNext SegmentJanuary – September 2017

Education: Exam Revision Made Fun

Edu-tainment : The Fun Place to Learn

Entertainment

Youth

Channel Profile Total GenNext Channels

50%

50%

Male

Female

Gender Age Group Ethnic

Occupation HH Income

79% Urban

21% Rural

Monthly Net Reach (Ave. Past 9

Months)

12.1 Mil

Skewed Students [Index: 122], Housewives (Index: 107)

Highly skewed HHI 2-4K [Index: 105]

76% Malay (Index: 122)

9%

7%

7%

1%

Other Races [Index: 116]

Indian

Chinese

Location

Other Bumiputra [Index: 236]Skewed Aged 04-09 [Index: 221],

10-19 (Index: 112)

Source: Kantar Media DTAM, Individual (Total Universe: 15,245K), Jan-Sep 2017

24

11 15

11 7 5

- 5

10 15 20 25

04-09 10-19 20-29 30-39 40-49 50-59 60+GENNEXT Total TV (%)

17 14

30

-

5

10

15

20

25

30

35

PMEBs Blue Collar Students Housewife

GENNEXT TOTAL ASTRO

20

35

18

8 8 11

-

10

20

30

40

50

60

RM2K&Below

RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+

GENNEXT TOTAL ASTRO

48%

53%

Male

Female



78% Urban

22% Rural


Months)

8.0 Mil


Highly skewed HHI RM2K & Below [Index: 119] & 2K-4K [Index: 115]


1%

4%

1%Other Races [Index: 230]

Indian

Chinese [Index: 125]

Location

Skewed Aged 04-09 [Index: 233], 10-19 (Index: 116)


No.1 Kids channel that even adult loves to watch.Key Signature Programmes: Didi & Friends, I-Star, Ceria Popstar, Ultraman, Strawberri dan Karipap

Channel 611

28 25

12 16

9 7 4

-

10

20

30

04-09 10-19 20-29 30-39 40-49 50-59 60+CERIA (611) Total TV (%)

15 14

39

32

-

10

20

30

40


CERIA (611) TOTAL ASTRO

15 14

39

32

- 5

10 15 20 25 30 35 40

PMEBs Blue Collar Students HousewifeCERIA (611) TOTAL ASTRO

16 9

43

32

-

10

20

30

40

50


TVIQ (610) TOTAL ASTRO

19

42

15

6 10 8

-

10

20

30

40

50

RM2K&Below


TVIQ (610) TOTAL ASTRO

46%

54%

Male

Female



75% Urban

25% Rural


Months)

3.4 Mil


Highly skewed HHI RM2K-4K [Index: 122] & 8K-10K [Index: 126]


2%

2%

2%Other Races

Indian

Chinese

Location



Channel 610

An educational and interactive learning for childrenKey Signature Programmes: Oh My English!, Super Sains

33 27

8 14

10 6 3

-

10

20

30

40

04-09 10-19 20-29 30-39 40-49 50-59 60+TVIQ (610) Total TV (%)

17 10

48

26

- 5

10 15 20 25 30 35 40 45 50


TUTOR TV UPSR (601) TOTAL ASTRO

14

30

15

7

15 17

- 5

10 15 20 25 30 35 40

RM2K&Below


TUTOR TV UPSR (601) TOTAL ASTRO

30 30

4

16 11

3 7

- 5

10 15 20 25 30

04-09 10-19 20-29 30-39 40-49 50-59 60+

TUTOR TV UPSR (601) Total TV (%)

48%

52%

Male

Female



77% Urban

23% Rural


Months)

938K

Skewed Students [Index: 150] Highly skewed HHI RM8K-10K [Index: 196] & 10K+ [Index: 151]


1%

16%

4%Other Races (Index: 254)

Indian

Chinese

Location

Skewed Aged 04-09 [Index: 248], 10-19 (Index: 138), 30-39 (Index: 111)


Channel 601

24 hour Personal home tutor reaching urban homes.Key Signature Programmes: Geng UPSR

48%

52%

Male

Female



82% Urban

18% Rural


Months)

276K

Skewed PMEBs [Index: 105], Students (Index: 160)

Highly skewed HHI RM4K-6K [Index: 140], RM8K-10K (Index: 157) & 10K+ [Index: 298)


4%

27%


Indian

Chinese

Location


Channel 602

To help PT3 students to be better equipped for exams

The focus will be on exam-style questions which 100% follows the Malaysian school syllabus along with exam tips & other important highlights.

3

20 26

4

12

34

- 5

10 15 20 25 30 35 40

RM2K&Below


TUTOR TV PT3 (602) TOTAL ASTRO

-

10

20

30

40

50

PMEBs Blue Collar Students HousewifeTUTOR TV PT3 (602) TOTAL ASTRO

14

40

4 9

18 12

4

- 5

10 15 20 25 30 35 40

04-09 10-19 20-29 30-39 40-49 50-59 60+TUTOR TV PT3 (602) Total TV (%)


48%

52%

Male

Female



79% Urban

21% Rural


Months)

319K

Skewed PMEBs [Index: 146] Highly skewed HHI RM4K-6K [Index: 205], RM8K-10K (Index: 162) & 10K+ [Index: 101)


5%

3%

3%Other Races

Indian

Chinese

Location


Channel 603


To help SPM students to be better equipped for exams

The focus will be on exam-style questions which 100% follows the Malaysian school syllabus along with exam tips & other important highlights.

18

37

10 11 10 11 3

-

10

20

30

40

04-0910-1920-2930-3940-4950-59 60+

TUTOR TV SPM (603) Total TV (%)

16 10

46

29

-

10

20

30

40

50


TUTOR TV SPM (603) TOTAL ASTRO

9

25

38

4

13 12

- 5

10 15 20 25 30 35 40

RM2K&Below


TUTOR TV SPM (603) TOTAL ASTRO

48%

52%

Male

Female



86% Urban

14% Rural


Months)

642K

Skewed Blue Collars [Index: 131], Housewives (Index: 138)

Highly skewed HHI RM4K-6K [Index: 173], RM8K-10K (Index: 201)


98%

1% Other Races

Chinese

Location

Skewed Aged 04-09 [Index: 114], 30-39 (Index: 152), 60+ (Index: 179)

Channel 325


The only Chinese kids channel

Showcasing popular and award winning children’s programmes from Taiwan and China which includes musicals, animations, puppet shows, learning and education magazines.

Key Signature Programmes: Tong Tong wonderland, Fun circus

14 8

16

22

10 12

18

- 5

10 15 20 25

04-0910-1920-2930-3940-4950-59 60+

XIAO TAI YANG (325) Total TV (%)

20 23

18

39

-

10

20

30

40


XIAO TAI YANG (325) TOTAL ASTRO

13

26 32

7

16

6

-

10

20

30

40

RM2K&Below


XIAO TAI YANG (325) TOTAL ASTRO

52%

48%

Male

Female



72% Urban

28% Rural


Months)

620K

Skewed PMEBs [Index: 127], Blue Collars (Index: 112) Highly skewed HHI RM2K-4K (Index: 144), RM8K-10K

(Index: 176), RM10K+ (Index: 132)


9%


Chinese

Location



1% Indian

2% Other Bumiputra (Index: 209)

Channel 715

Unique genre that appeals to all ages and races

Animax is the ultimate animation experience in Asia. The channel of choice for young trendsetters, image conscious, tech savvy youg adults and individuals seeking a unique entertainment experience in a unique genre.

Key Signature Programmes: Animax carnival

10

23

15 18 17

12

5

-

5

10

15

20

25

04-09 10-19 20-29 30-39 40-49 50-59 60+ANIMAX (715) Total TV (%)

29

19

30

23

-

5

10

15

20

25

30

35

PMEBs Blue Collar Students HousewifeANIMAX (715) TOTAL ASTRO

6

50

12 3

14 15

-

10

20

30

40

50

60

RM2K& Below RM2K-4K RM4K-6K RM6K-8K RM8K-10K RM10K+

ANIMAX (715) TOTAL ASTRO

53%

47%

Male

Female



81% Urban

19% Rural


Months)

3.0 Mil

Skewed Blue Collars [Index: 128] Highly skewed HHI RM6K-8K (Index: 149), RM8K-10K (Index: 179), RM10K+ (Index: 154)

62% Malay

17%


Chinese (Index: 103)

Location



3% Indian

Channel 616

Cartoon Network is all about fun!

The channel animates kids’ lives through the best comedy and adventure shows on TV. Cartoon Network is home to some of the biggest cartoon hits in the world like Adventure Time, Oggy & The Cockroaches, Regular Show and The Amazing World of Gumball, as well as family favourite Tom & Jerry and the world-wide phenomenon that is Ben 10.


30 24

8

18 12

6 3

(5)

5

15

25

35

04-09 10-19 20-29 30-39 40-49 50-59 60+CARTOON NTWK (616) Total TV (%)

20

11

41

29

- 5

10 15 20 25 30 35 40 45 50


CARTOON NTWK (616) TOTAL ASTRO

10

27

20

11 14

18

-

10

20

30

40

RM2K&Below


CARTOON NTWK (616) TOTAL ASTRO

19 14

38

29

- 5

10 15 20 25 30 35 40


DISNEY (615) TOTAL ASTRO

49%

51%

Male

Female



72% Urban

28% Rural


Months)

3.3 Mil

Skewed Blue Collars [Index: 121] Highly skewed HHI RM2K & Below (Index: 111), RM6K-8K [Index: 108], RM8K-10K (Index: 118), RM10K+ (Index: 136)


11%

11%Other Races

Chinese

Location


Channel 615


Quality Disney Entertainment for Kids and Family

Targeting kids aged 6 to 14, this channel is among the top rated channels across Southeast Asia, offering unparalleled blend of quality entertainment loved by kids and trusted by parents.

Key Signature Programmes: Phineas and Ferb

6% Indian

1% Other Bumiputra

25 22

11

17

10 9 6

-

5

10

15

20

25

30

04-0910-1920-2930-3940-4950-59 60+DISNEY (615) Total TV (%)

22

29

15

8 9

16

-

10

20

30

40

RM2K&Below


DISNEY (615) TOTAL ASTRO

28 24

10 14 12

7 5

-

10

20

30

04-09 10-19 20-29 30-39 40-49 50-59 60+

DISNEY XD (SD+HD) [2012]

53%(Index: 106)

47%

Male

Female



77% Urban

24% Rural


Months)

8.0 Mil

Skewed Blue Collars [Index: 127] Highly skewed HHI RM4K-6K [Index: 110], RM6K-8K (Index: 115)


13%

9% Other Races

Chinese

Location



5% Indian

Channel 617 & 637 (HD)

16 14

40

29

-

10

20

30

40

50


DISNEY XD (SD+HD) [2012] TOTAL ASTRO

19

36

20

9 7 10

-

10

20

30

40

RM2K&Below


DISNEY XD (SD+HD) [2012] TOTAL ASTRO

An Aspirational and Empowering TV destination

Disney XD, a boy focused and girl inclusive channel that showcases live-action and animated programming for kids age sixto14. Disney XD is the TV home of new Marvel series featuring superheroes, such as Spider-Man, Iron Man, Hulk, Thor,Captain America and also featuring original Disney XD series including Kickin' It, Motorcity and Kick Buttowski.

46%

54%

Male

Female



71% Urban

29% Rural


Months)

864K

Skewed PMEBs [Index: 111], Blue Collars (Index: 112), Students (Index: 124) Highly skewed HHI RM6K-8K (Index: 121), RM8K-10K

(Index: 105), RM10K+ (Index: 204)


9%


Chinese

Location



5% Indian


Channel 713

Asia's Most Wanted Music Channel

MTV is the world’s premier youth entertainment brand. MTV is the cultural home of the millennial generation, music fansand artists, and a pioneer in creating innovative programming for young people. MTV knows the millenials, the youth today.MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discoveryand activism across TV, online and mobile.

10

26

13 9

21 16

5

-

10

20

30

04-0910-1920-2930-3940-4950-59 60+

MTV (713) Total TV (%)

25 19

39

17

- 5

10 15 20 25 30 35 40


MTV (713) TOTAL ASTRO

-

10

20

30

40

RM2K&Below


MTV (713) TOTAL ASTRO

50%

50%

Male

Female



83% Urban

17% Rural


Months)

2.8 Mil

Skewed Blue Collars [Index: 114], Housewives (Index: 109) Highly skewed HHI RM4K-6K (Index: 113), RM8K-10K

(Index: 174), RM10K+ (Index: 138)

60% Malay

22%

9% Other Races (Index: 139)

Chinese (Index: 134)

Location



7% Indian

Channel 612


Nickelodeon is the largest kids’ network in the world!

Embracing a philosophy that puts kids first. Encourage good values like friendship, teamwork, family and respect.Programming includes everything from live action comedies like iCarly, Big Time Rush and Victorious, to global animationhits such as SpongeBob SquarePants & Teenage Mutant Ninja Turtles, to innovative curriculum-based preschool propertieslike Dora the Explorer, Team Umizoomi and Bubble Guppies.

27 22

10

17

11 7 6

-

10

20

30

04-09 10-19 20-29 30-39 40-49 50-59 60+NICKELODEON (612) Total TV (%)

20

13

36 31

- 5

10 15 20 25 30 35 40


NICKELODEON (612) TOTAL ASTRO

10

33

21

7

14 16

-

10

20

30

40

RM2K&Below


NICKELODEON (612) TOTAL ASTRO

51%

49%

Male

Female



80% Urban

20% Rural


Months)

1.5 Mil

Skewed Blue Collars (Index: 126), Students (Index: 118) Highly skewed HHI RM2K & Below (Index: 122),

RM2K-4K (Index: 126)

4% Malay

88%

7% Other Races (Index: 120)

Location



Indian (Index: 644)


Channel 212

A popular 24-hour Tamil music channel, featuring chart - topping song clips, exciting live interviews with popular artistes, call-in song dedications and SMS chat segments, all anchored by young and funky hosts.

9

25 22

12 15 11

6

- 5

10 15 20 25

04-09 10-19 20-29 30-39 40-49 50-59 60+

SUN MUSIC (212) Total TV (%)

16 22

38

25

- 5

10 15 20 25 30 35 40


SUN MUSIC (212) TOTAL ASTRO

25

43

19

7 3 3

-

10

20

30

40

50

RM2K&Below


SUN MUSIC (212) TOTAL ASTRO

48%

52%

Male

Female



89% Urban

11% Rural


Months)

803K

Skewed PMEBs [Index: 130], Housewives (Index: 136) Highly skewed Below HHI RM2K (Index: 112), RM8K-10K

(Index: 114), RM10K+ (Index: 163)

63% Malay

15%

5% Other Races

Chinese

Location



17% Indian (Index: 122)

Channel 619

1% Other Bumiputra

ZooMoo features puppetry, animations, games, music, puzzles and activities to create a unique viewing and learning experience for little viewers. With its second screen companion app, ZooMoo provides an interactive experience which is both fun and educational for children and their parents, and enhancing the viewing experience.

21

15 16

22

8 9 11

-

5

10

15

20

25

04-0910-1920-2930-3940-4950-59 60+ZOOMOO (619) Total TV (%)

29

10

23

39

- 5

10 15 20 25 30 35 40

PMEBs Blue Collar Students HousewifeZOOMOO (619) TOTAL ASTRO

23

31

14

5 9

19

-

10

20

30

40

RM2K&Below


ZOOMOO (619) TOTAL ASTRO

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Channel Profile: GenNext Segment - media.fishtank.myEducation: Exam Revision Made Fun Edu-tainment : The Fun Place to Learn Entertainment Youth. ... TUTOR TV UPSR (601) TOTAL ASTRO