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Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 1 Changing the Game by Simplifying IT Sonny Singh Senior Vice President, Industries Business Unit

Changing the Game by Simplifying IT - Oracle€¦ · of Facebook users have “liked” a brand of Twitter users have tweeted about a brand 70% of marketers have little understanding

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Page 1: Changing the Game by Simplifying IT - Oracle€¦ · of Facebook users have “liked” a brand of Twitter users have tweeted about a brand 70% of marketers have little understanding

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 1

Changing the Game by Simplifying IT

Sonny Singh

Senior Vice President, Industries Business Unit

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Integration Tuning

Te

stin

g

Heterogeneous

A p p l i c a t i o n S i l o s Propr ie tary

Maintenance N i c h e Fragmentation IT Environment

Bri

ttle

Rigid

Legacy

First Generat ion

Point to Point

Hard Coded

Slow

I n f l e x i b l e

E x p e n s i v e

What We Hear

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63% 21% 16%

Run the

Business

Grow the

Business

Transform the

Business

Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012

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POWER

I.T.

Innovation

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ASSEMBLING THE

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TO WORK TOGETHER

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TO WORK TOGETHER

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SOCIAL

MOBILE

CLOUD

CUSTOMER EXPERIENCE

BIG DATA/ANALYTICS

BUSINESS OPERATIONS

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CUSTOMER EXPERIENCE

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Updating Inventory

Item

PH086

ST171

HT102

OR337

NT649

ET849

TK014

NA229

HR646

PY504

TS747

LS992

QTY

23

47

82

5

79

214

83

22

27

175

15

3

PR251 146

Updating Inventory

145 PR251 145

Complete!

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Customer Journey Across Channels

Web Mobile Social In-store Call center Kiosks

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Customer Journey Across Channels

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Customer Journey Across Channels

Web

Mobile

Social

In-store

Call center

Kiosks

NEED / RESEARCH SELECT PURCHASE MAINTAIN /

RECOMMEND RECEIVE / USE

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BUSINESS OPERATIONS

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€₤¥₵

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€₤¥₵

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Planning and Merchandising

Point of Sale

Profit Optimization

Public Safety

Revenue Transformation

Social Services

Deposits, Loans

Payments

Risk Management

Billing

Provisioning

Service Delivery

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€₤¥₵

industry functionality at

every layer of the stack

in industry-specific

applications

end to end industry

solutions

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CRM: Warranty Mgmt, Case Mgmt

ERP: Semiconductor, Public Sector Accounting

Communications SDP

Healthcare HIPAA

Data Models: Airlines,

Communications, Retail

Communication Networks

AT EVERY LAYER

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Complete Industry Solutions

Comprehensive

Trade Management

CONSUMER PRODUCTS

Rapid Offer Design

& Order Delivery

COMMUNICATIONS

Sales, Distribution

& Aftermarket

AUTOMOTIVE

Enterprise Risk

& Finance

FINANCIAL SERVICES

Health Management

Platform

HEALTH CARE

Service Transformation

MANUFACTURING

Integrated

Business Planning

HIGH TECHNOLOGY

Integrated

Field Operations

OIL & GAS

Smart Grid

UTILITIES

Customer Experience

& Loyalty

RETAIL/TRAVEL

Intelligence &

Policing Platform

JUSTICE & PUBLIC SAFETY

Social Services,

Revenue Transformation

PUBLIC SECTOR

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Social Services

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Department of Social Services

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Approval for Residential Care

Is ALEX SMITH …

over 67 years of age?

Yes

No

able to remain living at home

with the support of community

care?

Yes

No

Submit

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Public Sector: Social Services Solution

CRM

Case Management

Policy Automation

Master Data Management

Case Analytics

Business Intelligence

Email Phone Web Referral In Person

Public Pensions

Unemployment Insurance

Workers Compensation

Child Support

Child Welfare

Public Healthcare

Jobs Programs

Economic Development

Welfare Assistance

Housing Assistance

APPLY FOR SERVICES

ASSESS ELIGIBILITY

DELIVER SERVICES

ANALYZE PERFORMANCE

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BIG DATA

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VOLUME VARIETY VELOCITY

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Exalytics Big Data

Appliance Exadata

Comprehensive Big Data Solution

DECIDE ANALYZE ORGANIZE ACQUIRE

Hadoop

NoSQL Database

Hybrid Columnar Compression

Advanced Analytics

Analytic Applications

In-memory Processing

ANALYZE

DECIDE ACQUIRE

ORGANIZE

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Analytics as a Service” platform to 1500+

sales and marketing, on Billion row

customer usage datasets

Deeper historical analysis of customer

interaction, subscription value, and other

financial and internal project data

Faster, higher volume analysis to drive

customer acquisition and retention of

markets and professional subscriptions

Oracle Business Intelligence

Case Study: Thompson Reuters

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TRANSFORMATIONAL TECHNOLOGIES Cloud, Mobile, and Social

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!

! !

! ! !

40% 62% 82%

Cloud Silos

& Integration

Loss of Visibility

& Control

Security &

Data Privacy

1st Gen

Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery

Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012

Challenges with First Generation Clouds

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Flexible Upgrades

and Deployment

Complete Suite of

Integrated Services

Complete

Data Isolation

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Oracle Cloud

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Database Java Developer Storage Messaging

Human

Capital

Management

Talent

Management

Sales &

Marketing

Customer

Service &

Support

Enterprise

Resource

Planning

Planning &

Budgeting

Application

Services

Social

Marketing

Social Engagement

& Monitoring

Social

Network

Data

& Insight Social

Services

Platform & Infrastructure

Services

Complete Suite of Integrated Services

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Co-Mingled Data

COMPANY

B COMPANY

A

YOUR DATA

YOUR DATA COMPANY A COMPANY B

Complete Data Isolation

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APR

ON-PREMISE

Flexible

Upgrades

Flexible

Deployment

MAR

FEB

JAN

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of staff use a MOBILE

device for work

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Source: Microsoft research as quoted in the Financial Times, September 26, 2012

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Securing Corporate

Information Systems

Integrating Mobile and

Enterprise Systems

Supporting

Different Devices

Enterprise Mobility Challenges

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Build Your

Own Apps

Oracle’s

Mobile Apps

MOBILE STRATEGY

ORACLE’S MOBILE PLATFORM

APP

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enterprise data at every layer—database, business logic and user interface

ORACLE’S MOBILE PLATFORM

your enterprise and mobile applications

applications once that run on any device

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for Tablets and Smart Phones

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Sales Rep Sales Team

Line

Management Vision IT

HR Director System Support

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Social Opportunities and Challenges

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of Facebook users have “liked” a brand

of Twitter users have tweeted about a brand

70% of marketers have little understanding of social media conversations happening around their brand

Sources: “10 Facts about Consumer Behavior on Facebook” and consumer behavior

study on Twitter, Constant Contact® and research firm Chadwick Martin Bailey

Alterian’s 8th annual marketer survey, 2011

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Pinterest

I ns tagram

Social Engagement: Channels and Technologies

G o o g l e +

Facebook Advertisements

Games Curation

Mixi Social Marketing

U R L S h o r t e n e r s

Search Engine Optimization

S o c i a l P u b l i s h i n g

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G a d g e t s

Renren

Promotions

YouTube LinkedIn

T u m b l r

Twitter

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Pinterest

I ns tagram

G o o g l e +

Facebook Advertisements

Games Curation

Mixi Social Marketing

U R L S h o r t e n e r s

Search Engine Optimization

S o c i a l P u b l i s h i n g

G a d g e t s

Renren

Promotions

LinkedIn

T u m b l r

Twitter

Social Interactions: Orchestrate and Engage

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Social HR

Social Selling

Social Marketing

Social Commerce

Social Recruiting

Social Collaboration

Social Service

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Social HR

Social Selling

Social Marketing

Social Commerce

Social Recruiting

Social Collaboration

Social Service

Social Marketing

Social Engagement & Monitoring

Social Network

Data &

Insight

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SIMPLIFY I.T.

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