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Denver Chamber Gold Program:To SM or not SM

Richard AbelsAbels Communication Company

June 15, 2012

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4 Areas of Unified Activity

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The Marketing Tool Bag

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The Social Media Mix

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Goals → Audience(s) Who and How Many are they? Why are they? Where are they? How do you reach them?

Are they even on SM?

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Goals + Audience → Msgs/Tools Meet their needs Why important to audience (not you) Advantages/niche Credibility/expertise Why audience should care

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Effectiveness: Reaching

The Right People

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Effectiveness: Reaching

The Right People With the Right Message

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Effectiveness: Reaching

The Right People With the Right Message To Engage Them

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Effectiveness: Reaching

The Right People With the Right Message To Engage them So they take the Action you want

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SM: Part of Mix IF you define Tangible goals Content (it’s king!) and relevance Day-to-day responsibility Monitoring How you use the info

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SM: Where It Works Consumers, Retail etc. Content providers When people are “listening” Create interaction Immediacy/Call to Action

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SM: Where It Doesn’t Closed environment Wrong audience Push too much info too frequently Not relevant No Call to Action

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Social Media

It’s all about Goals, Tools and Effectiveness

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Which Ones Will You Use?

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Richard AbelsAbels Communication Company

(303) 779-6292 www.AbelsComm.com

Questions at Conclusion