Kingston Frontenacs FlashMobAnalysis

Derek Wilson

Idea

Third year IMC students from St. Lawrence College were challenged to create a FlashMob in support of the Kingston Frontenacs hockey team.

The FlashMob consisted of people drawing “K” logos around the downtown area in Kingston.

Idea continued

Students used various social media channels to get the word out about the FlashMob including:

Instagram Pinterst Doodily Foursquare YouTube Slideshare Twitter Facebook

Idea continued

These channels were used both pre-flashmob and post-flashmob to both tell people about the flashmob and show what went on during.

Pinterest Debrief

The goal with Pinterest was to spark interest, post clues about the FlashMob and get people to repin posts.

This did not happen Only 4 people ended up following the board.

Concierges determined that Pinterest is not an appropriate channel for a FlashMob

Instagram Debrief.

Throughout the Flashmob, the concierges were takng and posting pictures to the instagram account.

Unable to post to @Chalkaboutit Twitter page In the future, a link between both

accounts is needed If the concierges had more time,

they believe the could get more followers.

Doodle.ly Debrief

Not a successful channel to use during a FlashMob

Unable to post photos to Facebook or Twitter.

Not efficient.

FourSquare Debrief

Has yet to catch on as a social media platform, therefore does not have many followers

There was a check in for each Chalk Station

Is not optimized to work with Twitter.

YouTube Debrief

Two videos have been posted to the YouTube account

As a channel, it was successful.

Each video produced 189 and 179 views each.

YouTube Continued

Slideshare Debrief A total of three slideshows have been

created.

The first one was created to advertise that the FlashMob was going to happen. The final two were created to show how successful the FlashMob was.

First Slideshow has 62 view

Concierges determined that Slideshare is perfect for use with FlashMobs.

Twitter Debrief

The goal was to Tweet information about the FlashMob.

No inquiries were received.

A hashtag was created for the FlashMob #chalkaboutit

There was an emphasis on Re-Tweeting posted pictures of logos.

Twitter is good for use with future FlashMobs

Facebook Debrief

The page was used as the hub of all necessary information.

The page gained 25 “Likes” prior to the event.

A very useful tool in organizing FlashMobs.

FlashMob Debrief.

Judging by the number of people who attended from outside of the IMC program, it is hard to deem this FlashMob as a success.

Perhaps too many Social Media channels created a disconnect between each of the concierge groups.

FlashMob Debrief Continued

There was minimal conversation between the client (The Kingston Frontenacs) and the “agency” (our class) concerning the FlashMob.

This is a missed opportunity in that the Frontenacs could have potentially helped with the organizing of the FlashMob and made it more appealing to outsiders.▪ Players/Coaches could have been asked to

attend.

FlashMob Debrief Continued

The FlashMob was held on a cold, winter day as the sun was going down. This is not the optimal time to ask people to leave their houses or places of work and come outside to play.

The duration of the FlashMob was far too long. The essence behind calling it a “Flash”Mob is that it happens quickly, like a flash.

FlashMob Debrief Continued

Finally, my concern is that this was not carried out like a FlashMob, but more as an event. There was not one person that was part of the organizing team (the class) that treated it like a mob and got people walking around downtown involved. It seemed like we were waiting for people to come to us, rather than go to them.