Yujin Cho

Centre for Social Research : India

Mission Statement

• “Empower the women and girls of India, protect and ensure their fundamental rights, and increase understanding of social issues from a gender perspective. We operate on local, national and regional levels in an effort to enhance the capacities of individuals, communities and institutions for creating a humane, equitable and gender-just society.”

History

• Established in 1983 in New Delhi, India• Founded by a group of scientists from Jawaharlal

University• Based on ideologies of Gandhi, Jayaprakesh

Narayan, Betty Friedan, and Simone de Beauvoir• Have since shifted its focus on empowering

women, protecting and ensuring women’s rights, and understanding social issues from a gender perspective

Plan of Action

• Works on direct intervention and mobilization at the grassroots level

• Promotes knowledge, awareness, and capacity building for all members of society

• Works on policy-level interventions• Conducts action-oriented research

Gender Training Institute (GTI)

• Established in 1997• Promotes women empowerment and social justice• Includes long-term or stand-alone capacity training• Awareness generation programs• "benefit by questioning some of our most embedded and

fundamental assumptions about the world around us"

Research

• Aim to relate theory to practice• "Research mustn’t be limited to seminar rooms, academic

journals and largely uncirculated official documents. Instead, research in the social sciences can be made meaningful to all sectors of society by linking it with programs of sustainable and positive social change."

• Research topics include gender, health, violence against women, environment, education, labor

2011 International Women’s Day Ad

• http://www.youtube.com/watch?v=An_n3yyg7IA•  March 8, 2011• Released with intent to discourage female feticide• Received positive reviews from ad and marketing

community