Cement Marketing Portfolio

8/2/2019 Cement Marketing Portfolio

http://slidepdf.com/reader/full/cement-marketing-portfolio 1/28

We don’t just build a Website. We build an audience.



How to build an audience.

It starts with a Website designed to answer your visitor’s need. It continues as

we deliver your message to the right audience at the right time through social

marketing and search marketing. It ends when we create a tie that binds.

It’s not easy.

True ties can’t be earned at the end of a line item or an RFP. True ties are born

out of an authentic passion for a product or service is channeled into authentic

content delivered directly to your audience. Or were you calling them your

customers?



The industry will never be the same.

There’s a tidal wave of change sweeping through the advertising and marketing

industry. Traditional agencies don’t understand the interactive space and are

struggling to fit the new system into their old system. Clients, demanding results,

are running out of patience.

Cement Marketing is a product of that change.

We’re rogue marketers who jumped ship or who have never been on a ship,

completely free of corporate or agency baggage. As a result, we are re-writing all

of the rules in the name of earning results. We do what makes sense and what’s

best for our client’s interactive marketing campaigns.

The result? Zero barriers between our search, social and Web teams. By crossing

all channels without having to cross departments or through account directors,

there are no limits to our results or creativity.



Yep, we can do that.

We are a full service, results-driven interactive marketing firm. For some of our clients

we work as an extension of their interactive marketing team. For others, we are their

interactive marketing team. Because we do it all – Web, social and search – we have

the liberty of creating a strategy that fits our client’s needs, not our own bottom line.

Website Design and Development

Usability and site architecture

Wordpress, PHP, HTML5, CSS, Javascript

Mobile/ Mobile Responsive

Mobile apps, native and site based

eCommerce

Search Engine Optimization (SEO)

Keyword research

Meta copywriting

Link building

Measurement and reporting

SEO Copywriting

Search Engine Marketing (SEM)

Pay-per-click advertising, Google AdWords, Bing, Yahoo

Strategic, results-driven execution and maintenance

Measurement and reporting

Content

Content strategy

Copywriting

Blog editorial calendars

Blog posts

Digital press releases

Social Marketing

Facebook, Twitter, YouTube content strategy

Facebook advertising

Social video production and photography

Social promotions and campaign creation and execution

Everything Else

Affiliate marketing

E-mail marketing

Rich media, online banner advertising design and development



Our driving force.In addition to results, we pride ourselves in our client relationships and project

management skills. Our clients receive one-on-one attention many SEO and

Social Marketing firms disregard.

Clients currently seeing success:

Arena District (Nationwide Realty Investors)

Athens Business Remixed

Antioch University

Buehler’s Fresh Foods Market

Cardinal Health

Davis Wince Architecture

FootsourceMD.com

Honda of Marysville

Gay Street Collaborative

Lifeline of Ohio

MS Consultants

Nationwide Children’s Hospital

Raising Cane’s of Ohio

Security Risk Management Consultants, Inc.

Volunteers of America Greater Ohio

U.S. Sportsmen Association



The good stuff. Our work.



Driven by mobile and social friendly content, visitors to

ArenaDistrict.com can quickly find events and activities and

share with their friends. The site is also mobile responsive to

all devices.

Mobile responsive

Key stats: Kick off to launch - 16 weeks; CMS - Wordpress



The new Antioch University website has outperformed its predecessor

by leaps and bounds with higher page views and unique visitors with a

dramatically increased time on site from 1:26 minutes to 2:46 minutes.Network of sites

Antioch University central site

Santa Barbara

Campus

Midwest

Campus



That’s us holding the banner outside of our Gay Street office

windows. This Website is the result. The virtual card allows the user

to type a custom birthday message to Columbus and then share it

with their friends. We built it in 24 hours.

Social landing page

View at CementMarketing.com/200cbus/



We don’t just build links, we build relationships. These blogger

badges, created for the Volunteers of America of Greater Ohio

target auto, thrift bloggers, non profits and proud Americans. Each

badge, posted on a blog, will earn our client oodles of link love and

increased brand awareness.

Blogger outreach/

link building



Facebook promotional guidelines prohibit us from offering prizes in

exchange for a like but we can offer valuable content. This landing

page for Buehler’s rewards a like with a sneak peek at next week’s

circular and then offers additional ways to save.

The Like Machine



The Start It Up! Athens Campaign is an unprecedented effort by the

Athens County Economic Development Council (Athens Business

Remixed) to simultaneously create thousands of pieces of online content

about Athens County and attract businesses to the reason. It’s also the

brain child of the Cement Marketing team.

Content spirit

View at StartItUpAthens.com



The Be My Guide feature on ArenaDistrict.com allows visitors to

add events, venus, restaurants and bars or hotels to a unique

guide. When printed the guide offers walking or driving directions

from one location to the next.

Interactive map



After 6 months with another SEO firm, FootSourceMD.com turned

to Cement Marketing due to lackluster results. Within one month

the site’s sales had increased by 125%.125% spike in sales



The best status updates engage your audience. We published this

one before Facebook’s crack down on contest and promotion

rules. Those were the days... (and P.S. Raising Cane’s Ohio ran out

of gift cards in several locations).

The Facebook update



Now we play by the rules. But that hasn’t slowed us down. This

image had been shared over 105 times when we snapped this

screen shot.

Viral effect



Custom landing pages are a cinch for the Cement Marketing team.

This is a welcome page for the Columbus Camera Group.Welcome to social



On a mission to outpace other pro hunting groups as content

creation leaders, the US Sportsmen Association, one of our more

progressive clients, replaced their traditional Website with a purely

news and content driven site.

Content is King

View at USSportsmen.org



The US Sportsmen Association turned to Cement Marketing when

they needed to quickly garner support in Pennsylvania to fight for

Sunday hunting in the state. Our campaign and targeted

advertising earned them over 20,000 fans in less than 2 months.

Political activism



Built in Wordpress and launched with Cement Marketing’s full SEO

and social marketing services in 2010, Schottenstein Real Estate

jumped from 574 visits a month via Google to over 1,700 per

month. Qualified leads spiked from 10 per month to 250.

SEO and social



LifelineofOhio.org and its accompanying mobile site educate site

visitors on the importance of organ donation and its impact on

Ohio families. For this non profit, site maintenance and ease of use

was critical.

Non profit efficiency



The new Raising Cane’s of Ohio website can be changed at a

moment’s notice to accommodate the restaurant group’s ever

changing promotions and campaigns.

View at RaisingCanesOhio.com

As fast as the food



The Respect Institute came to Cement Marketing to create a site

that reflected the spirit of their mission. The site has increased

program bookings and site traffic overall has also increased.

Key stats: CMS - Wordpress, every element and page is simple to update.

More than a blog



We love architects. They keep us on our toes with their meticulous

eye for design and wireframe details. The new DavisWince.com

pulled in its first organic search client within 4 months of launch.

Key stats: CMS - Wordpress, every element and page is simple to update.

Architects rock



In their Hunt the District campaign, the Arena District – a hip, urban

neighborhood in Downtown Columbus, brought fans offline and into the

Arena District to find objects in the district and then post photos of each

object to Facebook. The campaign, supported by advertising earned 3500

fans in 4 weeks.

3500 fans in 4 weeks



At its inception this Twitter account was an extension of The Safest

Line, a blog we created for a child injury attorney in Chicago. Today

the Twitter account is a critical piece to his SEO and social

marketing efforts. The account now has over 1200 followers.

Tweet this



To keep their competitors at bay, we can’t share our client’s

detailed success stories. However, we can tell you stats like this

one are common place on every account we touch. For unique and

more detailed case studies, please contact us.

The results



Say “Hi.” We don’t bite. But we are terrible at answering our

phones. If you’d like to meet or discuss a potential project drop us

a line at [email protected]’t be shy

The Cement Marketing team taking a break at SXSW Interactive in Austin, Texas. Our offices are

located on 15 E. Gay Street in the heart of Downtown Columbus, Ohio.

Documents

Cement Marketing Portfolio