Embed Size (px)
DESCRIPTION
Alejandra Marroquín #5 PORTFOLIO (5th Bilingual)
Citation preview
MARKETING
Portfolio
ALEJANDRA MARROQUIN 5TH BILINGUAL
2
Index
Pictionary .................................................................................................................................. 3
Pictionary 1 ............................................................................................................................ 4
Pictionary 2 ......................................................................................................................... 5-6
Pictionary 3………………………… ……………………………………………………...… 7-8
Quality ........................................................................................................................................ 9
Product ............................................................................................................................... 10
Marketing ........................................................................................................................... 11
Proofread Assignments …………………………………………………………………………...12
The Most Famous Hotels in the World………………………………………………………..13
3
PICTIONARY
4
Word Definition Example Picture
Bountiful
Providing a large
amount of good
things.
In the last year the
production was
bountiful and we
obtain good
regrets.
Headaches
Things that cause
difficulties.
Is a headache
when we have to
pay a lot of dues.
Regulation
Official rules or the
act of controlling
something.
Is important to
keep a regulation
of the product’s
quality.
Reworking
Changing or
improving a
product or service.
Reworking a
publicity in a
company its
important.
Scrapping
Getting rid of
things which are
no longer useful or
wanted.
People don’t have
to scrap their
important
documents.
Service
To examine a
machine and
repair any faulty
parts.
The computers of
the office need a
new service today.
Warranties
Guarantees:
written promises to
repair or replace
products that
develop a fault.
In our company all
the electronic
products have
three years of
warranty.
Pictionary 1
5
Word Definition Example Picture
Outlets
Places of
business for
selling goods to
customers
(shops, stores,
kiosks, etc.)
In the united
States outlets are
full of people in
Black Friday.
Product mix
All the different
products,
brands and
items that a
company sells.
Actually our
company grows
and now we
have a big line
of product mix.
Retailers
Businesses that
sell goods or
merchandise to
individual
consumers.
Buy products in a
retailer store is
expensive.
Logo
A graphic
image or
symbol
specially
created to
identify a
company or a
product.
Each company
has a specific
logo that
represents them.
Packaging
Wrappers and
containers used
to enclose and
protect a
product.
The packaging
permit that we
recognize it.
Brand recognition
The extent to
which
consumers are
aware of a
brand, and
know its name.
The publicity of
each company
helps people to
brand
recognition.
Pictionary 2
6
Word Definition Example Picture
Shelves
Surfaces in a
store on which
goods are
displayed.
When in the
store moves
shelves are
difficult to fine
the products.
Market share
The sales of a
company
expressed as a
percentage of
total sales in a
given market.
The last year we
made a market
share of our new
juice.
Brand-switchers
Consumers who
buy various
competing
products rather
than being
loyal to a
particular
brand.
My mom is a
brand-switchers,
because she
never choose
the same
products
7
Word Definition Example Picture
Distribution channel
All the companies
or individuals
(‘middlemen’)
involved in moving
goods or services
from producers to
consumers.
Our company
has the best
distribution
channel in the
country.
Wholesaler
An intermediary
that stocks
manufacturers’
goods or
merchandise, and
sells it to retailers
and professional
buyers.
The wholesaler is
an important job,
because they sell
products.
Market segmentation
Dividing a market
into distinct groups
of buyers who have
different
requirements or
buying habits.
It is important to
make market
segmentation
before to start a
new business.
Product differentiation
Making a product
(appear to be)
different from similar
products offered by
other sellers, by
product
differences,
advertising,
packaging, etc.
The product
differentiation is
important for to
recognize our
products.
Market opportunities
Possibilities of filling
unsatisfied needs in
sectors in which a
company can
profitably produce
goods or services.
A good
businessman
always takes the
best market
opportunities.
Pictionary 3
8
Word Definition Example Picture
Market skimming
Setting a high
price for a new
product, to make
maximum
revenue before
competing
products appear
on the market.
We made a
market skimming
before to sell our
new product.
Sales representative
Someone who
contacts existing
and potential
customers, and
tries to persuade
them to buy
goods or services.
Our sales
representative
made an
important
negotiation the
last week.
Product features
The attributes or
characteristics of
a product, such
as size, shape,
quality, price,
reliability, etc.
Product features
makes a different
in the quality of
the products from
different
companies.
Price elasticity
The extent to
which supply or
demand (the
quantity
produced or
bought) of a
product responds
to changes of
price.
When a season
finishes the
clothing stores
have Price
elasticity.
Market penetration
The strategy of
setting a low
price to try to sell
a large volume
and increase
market share.
Apple is an
example of a
market
penetration.
9
Quality
Common Meanings of Quality:
1- Quality is fitness for use:
*Quality means the product or service does what it is intended to do.
*Poor quality of a product or service cost users if it doesn't do what it is supposed to
do.
2- Quality is meeting customer expectations:
*Quality is satisfying the customer.
*The customer defines quality.
*The customer perceives the quality of a product or service.
3- Quality is exceeding the customer expectations.
*Quality is the extent to which the customers or users believe the product or service
surpasses their needs and expectations.
*Quality is delighting the customer.
4- Quality is superiority to competitors: *Quality is how a company’s products and services compare to those of competitors or how they compare to those offered by the company in the past.
10
Products
A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted. Each product has a useful life after which it needs replacement, and a life cycle after which it has to be re-invented. In FMCG parlance, a brand can be revamped, re-launched or extended to make it more relevant to the segment and times, often keeping the product almost the same.
11
Marketing The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four ‘Ps’ of marketing are product, place, price and promotion. Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensure profitability.
12
PROOFREAD
ASSIGNMENTS
13
The Most Famous Hotels
in the World
