Cell Drive Family

Cell Drive

Cell Drive Functions

1. Back Up Battery

430 mAh/3.7v

2. USB Charger 3. Data Sync

4. Mass Storage (4 & 8 GB)

SpecificationsCharging Current/Voltage: 500mA/5vBattery Type: 430 mA/3.7v Li-ion, Li-PolymerProtection: Charging system of constant voltage with limited currentsHot Plug & ChargeHigh Transfer Rate: 23MB/sec(read), 12MB/sec(write)Interface: USB 1.1, USB 2.0Size: 29mm(w) x 81mm(l) x 15mm(h)Output Connection: Mini-USB, 3.5mm DC jack

Cell Drive charges mini or micro USB devices

General Information and Pricing

4 GB $49.958 GB $59.95

MSRP

Cellink ET

1. Back up Battery2. USB Charger3. Data Sync/Media Transfer4. Card Reader or Flash Drive

4-in-1 Power/Data Device

MSRP

$29.95

Current Product Family

Proposed Cell Drive Product Family

Universal Cell Drive (mini, micro, iPhone) with card reader and aux. power adapter, no adapters or bag supplied (design and tooling required)

Cellink provides a low cost version of Cell Drive to address commodity market for micro-USB

Micro-SD card reader

Mobile Phone MarketPHONE MAKER 3Q 2010

SALES (M)MARKET %

1. Nokia 117 28.2

2.Samsung 72 17.2

3. LG 28 6.6

4. Apple 14 3.2

5.RIM 12 2.9

6. Sony 10 2.5

7. Motorola 9 2.1

8. HTC 6 1.6

9. ZTE 6 1.4

10. Huawei 5 1.3

Others 138 33

TOTAL 417 100

REGION 2010 MKT %

Asia/Pacific 547 41

Western Europe 198 15

North America 190 14

Mid East/Africa 140 11

Latin America 127 10

East Europe 85 6

Japan 35 3

TOTAL 1322 100

Market facts:

4 Billion phones in use today1.3 Billion phones and 54 Million iPods sold in 20102010 market units sales grew 8% over 2009 for 1.3 Billion

Competition

Product Description

Backup

Battery

Cell

Charger

Data

Transfer

Data

storage

Auxiliar

y

adapter

s

Price

Comment

BrookstoneBackup Battery for Smartphones

(629162)yes no no no no $59.95

iPhone only

Brookstone 4-in-1 Charger for Electronics no yes no no no $39.95 iPhone only

Brookstone Backup Battery for iPhone yes no no no no $49.95 iPhone only

APC Mobil Power Pack yes no no no no $69.99 tips included

Duracell Instant USB Charger yes yes no no no $29.99  

Duracell Powerhouse USB charger yes yes no no no $39.95  

Kensington Portable Power yes yes no no no $39.00  

Xentris Xen Portable Engery (mod: 30-1106-05-

RS)yes yes no no no $39.99

tips included

Lenmar Portable Charger and Battery kit yes yes no no no $29.99 tips included

Macally 3 in 1 2G memory yes yes yes yes no $49.99 iPhone only

Technocel PowerPak yes yes no no no $49.99 charge via AC wall

Enercell DigiPower 2-in-1 battery charger yes yes no no no $49.99

usb charger

Powerstick Power and charge only yes yes no no no $49.95  

Powerstick power and mass storage (8G) yes yes no yes no $99.95  

Scorshe charge and sync, keychain size no yes yes no no $19.95 iPhone only

Scorshe charge adaptor no yes no no no $24.99 iPhone only

Scorshe Battery pack charger yes no no no no $29.99 iPhone only

Cell Drive 4 G memory included yes yes yes yes yes $49.95all cell phones &

iPhone/iPod

Sales Channels

General Channel Specific Comment

Major RetailBest Buy, Radio Shack,

Fry's, WalMart, etc

Very competitive; must have existing major distributor

relationship; high risk to adjust price or buy back

inventory; should have several different products and

SKU's; high commission (low margins)

Mid size and specialty retail

Drug stores (CVS, Walgreen

etc.); Airport retail; Office

supply (Staples, Office

Depot etc.)

Mid size distributor required; higher margins than with

major retail

Service ProvidersAT&T, Verizon, T-Mobile,

etc.Allow provider branding and/or licensing

Universities All Include school color and logo

Corporations AllInclude company logo for customer appreciation give a

way; employee sales

SLD Marketing e-commerce

sales All high margin; use third party logistics

Direct Response TV (DRTV) Eicoff, QVC, HSN Infomercial; fee is percentage of sales

Catalog and web sales

Brookstone, Herrington,

Cyberguys, WOOT! ;

Amazon, etc.

Requires large inventory on hand 

General Distributors ex. Wireless One Requires low selling price to distributor 

OEM branding ex. DigiPower Requires lowest selling price to distributor 

Media Comments/Reviews

Retail Vision 2009 -- “most innovative, never before seen technology”; “ Swiss Army knife of devices”

Dallas Morning News ( 2/4/11)--- “….the Cell Drive is as thin and light as any flash drive, but much more useful. It should be a standard accessory in your digital travel kit” Victor Godnez

Fort Worth Star Telegram (2/20/11) – “The Cell Drive falls into my favorite category; multifunctional. It does great of what is advertised to do along with much more” Gregg Ellman (syndicated; appeared in 25 other papers)

Gadling Magazine (2/7/11) – “After several weeks on the road with the Cell Drive I have to admit that it really is a smart little product… It is compact, and the price is low enough that it is easy to justify as one of those "must carry" gadgets. With its internal memory, you can carry copies of important files, or scans of your passport or other documents”.

PR Web (3/15/11) -- Cell Drive Granted USPTO Notice of Allowance for Battery Backup Invention; Multifunction Mobile Accessory Provides Power and Data Management in a Palm Size Device

Egen General Notes

Egen is a $25M Korean battery pack manufacturer; In business 7 years with three factories ( Korea, 2 China)

Staff is primarily ex-Samsung employees, with leading edge battery technology expertise.

Samsung is primary customer for cell phone and camera batteries Patents for Cell Drive

China ---- ZL 2008-2-0178667 Korea ---- 10-0734128 US ----- 12/075,406

Egen has partnered with SLD to co-develop and market other consumer electronic inventions not limited to Cell Drive technology

Egen has developed iPhone specific power solutions Egen and SLD have an exclusive (exception Japan) sales

arrangement as well as exclusive technical license for US patent for Cell Drive