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Celebration 21
21 – 28 October, 2021Adelaide Convention Centre Australia
Convention Partnership and Public Exhibition Prospectus
The National Rose Society of Australia Inc.
Incorporation Number: A38964 ABN: 53 573 448 716
8 August, 2017
WORLD ROSE CONVENTION COMING TO ADELAIDE
You are invited to join us in the beautiful City of Adelaide for the World Federation of Rose
Societies (WFRS) 19th World Rose Convention from October 21 - 28, 2021.
This Convention will be hosted by the National Rose Society of Australia Inc. with the support
of its five State Rose Societies, the Government of South Australia, the Adelaide City Council
and the Adelaide Convention Bureau. It will be held in the internationally acclaimed and
recently upgraded Adelaide Convention Centre. The WFRS was founded in 1968 and currently has 40 member countries representing around
100,000 people worldwide. The WFRS holds World Rose Conventions approximately every
three years. These generally attract between 450 and 650 registrants of which 70% or more
are foreigners. Australia, and Adelaide in particular, is renowned for all aspects of rose culture as our
climate provides ideal growing conditions. We have also held successful international rose
events including the 1967 Melbourne International Rose Conference (1170 delegates); the
8th WFRS World Convention in Sydney in 1988 (470 registrants) and the WFRS Regional
Convention in Adelaide in 2008 (350 participants). With nearly 3,500 members, the National
Rose Society of Australia is one of the most respected and successful societies of its kind
worldwide. The Convention Committee is also staging a large-scale public exhibition. This will
incorporate an indoor rose and green life exhibition and floral display with garden related
themes, held on October 23 and 24, 2021 (and possibly opening October 22) at the Adelaide
Convention Centre. We hope to attract 5,000 to 10,000 patrons to this garden and floral
spectacular. In summary, the 2021 WFRS World Rose Convention and associated public exhibition will be
an internationally significant event. We are offering the opportunity and an invitation to
participate by partnering with us and/or becoming an exhibitor. Our Professional Congress Organiser, All Occasions Group, will liaise with you to progress
this invitation which we believe offers a range of exciting opportunities to your organisation.
We look forward to your involvement. Kind Regards,
Kelvin Trimper Chairman 2021 WFRS World Rose Convention Committee
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At the World Rose Convention, Partners and Exhibitors will have access to between 450 and 650 attendees from countries which grow roses throughout the world. Forty of these countries are Members of the World Federation of Rose Societies (WFRS), the organisation responsible for the convention.
Over 70% of attendees are likely to be foreigners.
They and their Australian colleagues represent
professionals in the rose industry and amateur
rose enthusiasts. There are approximately 100,000
rose lovers who are members of Rose Societies,
globally. There are millions more in the world’s
population that enjoy gardening as a past time,
visiting gardens, watching gardening television
programs and reading about gardens. Garden
related activities have become the world’s most
popular pastime.
Delegates at the Convention will attend from a wide
range of backgrounds including:
• Rose breeding and rose production
• Administrators of Rose Societies
• Administrators of Municipal rose gardens
• Administrators and judges of International rose
trials
• Managers, owners and operators of small to
large rose gardens
• Book and newsletter editors and authors
• Horticultural media
• Floral artists
• Rose philatelic enthusiasts
• Flower and garden photographers
• Garden tour operators
• Rose enthusiasts
In addition, a large-scale indoor public exhibition
will be held in the Adelaide Convention Centre on
23 and 24 October 2021 and will feature roses and
other garden related displays. A national rose show
(Australian Rose Championships) and floral design
competition will be visually exciting.
Between 5,000 and 10,000 garden enthusiasts
from around Australia are expected to attend this
major rose and garden spectacular.
Partners and Exhibitors will have access to both
convention delegates and also those attending the
public exhibition.
There will be numerous opportunities to showcase
your products, services and technologies.
WHY PARTNER AND EXHIBIT
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The World Rose Convention will be held at the award winning Adelaide Convention Centre. The Adelaide Convention Centre is conveniently located in the heart of the city centre and nestled within the beauty of the Riverbank Precinct, surrounded by parklands and the River Torrens.
Close proximity to the medical hub,
entertainment, cultural and sport precinct,
the Centre is a short walk to international and
boutique hotels and accommodation. Public
transport, the Adelaide Railway Station and a
taxi rank are on our doorstep.
The international airport is just seven
kilometres from the Centre, making a quick
and economic taxi ride.
For all partnership and exhibition queries, or for any other convention
matter, please contact the convention organisers.
Sheila Woodhart
Partnership and Exhibition Manager
All Occasions Group
12 Stirling Street
THEBARTON SA 5031
P: (08) 8125 2216
CONVENTION VENUE
CONTACT US
Adelaide Convention CentreNorth TerraceADELAIDE SA 5000
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PLATINUM PARTNER$20,000 INC GST
Marketing and Promotion
• 2 pullup banners displayed throughout the
convention. Placement at the organiser’s
discretion
• Logo displayed on the convention website
with company profile and hyperlinked to your
company website
• Logo within convention Pocket Program
• Logo on all convention promotional material
including signage displayed at the venue
through the convention
• Logo within convention app
• Logo displayed on convention holding slides at
the convention
• Logo in press release
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country
• Acknowledgement as a Platinum Partner during
the convention
CONVENTION PARTNERSHIP PACKAGES
As a Platinum partner you will receive the following
entitlements:
Exhibition
• 2 x shell scheme exhibition booths (3x3m2) in a
prominent position. Should you have a custom
stand the equivalent floor space will be provided
• Carpeted flooring
• Fascia sign
• 4 x 150 watt spotlights
• 2 x standard power feed
Convention
• Optional trade table in convention foyer
Registration and Social Functions
• 2 x delegate registrations (includes all sessions,
morning and afternoon tea breaks, lunches,
access to exhibition and welcome reception)
• 4 x convention dinner tickets
• 2 reserved table at the convention dinner in a
prominent position
Disclaimer: Opportunity above is to host 1 table. Closer to the convention date a list of registered dinner guests will be provided. As a Platinum Partner you will have the opportunity to invite registered dinner guests to join the table. The convention organiser will manage this process on behalf of the Platinum Partner.
6
GOLD PARTNERS$15,000 INC GST
CONVENTION PARTNERSHIP PACKAGES
Marketing and Promotion
• Logo displayed on the convention website
with company profile and hyperlinked to your
company website
• Logo within convention app
• Logo within convention Pocket Program
• Logo on all convention promotional material
including signage displayed at the venue
through the convention
• Logo displayed on convention holding slides at
the convention
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country
• Acknowledgement as a Gold Partner during the
convention
As a Gold Partner of the convention you will receive
the following entitlements:
Exhibition
• 1 x shell scheme exhibition booth (3x3m2) in a
prominent position. Should you have a custom
stand the equivalent floor space will be provided
• Carpeted flooring
• Fascia sign
• 2 x 150 watt spotlights
• 1 x standard power feed
Convention
• Optional trade table in convention foyer
Registration and Social Functions
• 1 x delegate registration (includes all sessions,
morning and afternoon tea breaks, lunches,
access to exhibition and welcome reception)
• 2 x convention dinner ticket
• 1 reserved table at the convention dinner in a
prominent position
Disclaimer: Opportunity above is to host 1 table. Closer to the convention date a list of registered dinner guests will be provided. As a Platinum Partner you will have the opportunity to invite registered dinner guests to join the table. The convention organiser will manage this process on behalf of the Platinum Partner.
7
CONVENTION DINNER PARTNER $10,000 INC GST
The Convention Dinner Partner is an exclusive
opportunity. The Convention Dinner Partner will
receive the following entitlements:
Registration and Social Functions
• 1 x delegate registration (includes all sessions,
morning and afternoon tea breaks, lunches,
access to exhibition and welcome reception)
• 4 x convention dinner tickets
• 1 reserved table at the convention dinner in a
prominent position
Disclaimer: Opportunity above is to host 1 table. Closer to the convention date a list of registered dinner guests will be provided. As the Convention Dinner Partner you will have the opportunity to invite registered dinner guests to join the table. The convention organiser will manage this process on behalf of the Convention Dinner Partner.
Marketing and Promotion
• Opportunity to provide 4 pullup banners at the
convention dinner. Placement at the discretion
of the convention organisers
• Opportunity for company representative to
welcome and address guests (speech to be no
longer than 5 minutes)
• Opportunity to provide a video to be played
during the dinner (video to be no longer than 2
minutes)
• Logo printed on all menus
• Opportunity for partner to provide 1 promotional
item to be placed at each table setting. Item to
be supplied by the Convention Dinner Partner
• Logo displayed on the convention website and
hyperlinked to your company website
• Logo within convention app
• Logo displayed on convention holding slides at
the convention
• Logo within convention Pocket Program
• Logo displayed on the holding slide at the
convention dinner
• Acknowledgement as the Convention Dinner
Partner during the convention
WELCOME RECEPTION PARTNER $8,000 INC GST
The Welcome Reception Partner is an exclusive
opportunity. The Welcome Reception Partner will
receive the following entitlements:
Registration and Social Functions
• 1 x delegate registration (includes all sessions,
morning and afternoon tea breaks, lunches,
access to exhibition and welcome reception)
• 4 x additional welcome reception tickets
Marketing and Promotion
• Opportunity to provide 4 pullup banners at the
convention welcome reception. Placement at the
discretion of the convention organisers
• Opportunity for company representative to
welcome and address guests (speech to be no
longer than 5 minutes)
• Logo displayed on the convention website and
hyperlinked to your company website
• Logo within convention app
• Logo within convention Pocket Program
• Logo displayed on convention holding slides at
the convention
• Acknowledgement as the Welcome Reception
Partner during the convention
8
LOUNGE PARTNER$8,000 INC GST
The Lounge will be one of the focal points of
the Exhibition. On offer is a dedicated area that
includes furniture. The Lounge will be a great place
for delegates to network, relax and provide a unique
space to do business.
The Lounge Partner will receive the following
entitlements:
Exhibition
• Exclusive partnership and naming rights to the
Business Lounge with the opportunity to brand
the area and place collateral
Marketing and Promotion
• Logo within convention app
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country
• Acknowledgement as the Convention App
Partner during the convention
SPEAKER PRESENTATION PARTNERPRICE ON APPLICATION
As a Speaker Presentation Partner you will receive
the following entitlements:
Registration and Social Functions
• 1 x delegate registration (includes all sessions,
morning and afternoon tea breaks, lunches,
access to exhibition and welcome reception)
Marketing and Promotion
• Opportunity to provide 2 pullup banners to
be displayed during your partnered session.
Placement at the discretion of the convention
organisers
• Opportunity to provide a promotional item
to be distributed to delegates prior to the
session. Item to be approved by the convention
organisers
• Acknowledgement as the Speaker Presentation
Partner during the session
• Logo displayed on the convention website and
hyperlinked to your company website
• Acknowledgement within the convention
program (displayed on the website and within
the convention handbook)
• Logo within convention app
• Logo within convention Pocket Program
• Logo displayed on the holding slide during your
session
CONVENTION PARTNERSHIP PACKAGES
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LANYARD PARTNER $5,000 INC GST
This is an exclusive opportunity. The lanyard
partner will have the opportunity to provide your
own branded lanyards to the convention. Lanyards
will be worn by all participants of the convention
including delegates, partners and exhibitors. As the
lanyard partner your organisations logo will also
appear on every name badge card.
You will also receive:
• Logo displayed on the convention website and
hyperlinked to your company website
• Logo within convention app
BARISTA PARTNER$5,000 INC GST
The Barista Stand will be located within the
exhibition hall. Your partnership of the cart will
allow you to engage delegates by branding the area
with your signage. The cost of this partnership
package includes coffee machine hire, barista
(during advertised breaks) and cups. You have
the option to purchase branded coffee cups at an
additional cost.
The Barista Partner will receive the following
entitlements:
Marketing and Promotion
• 2 pullup banners displayed at the Barista area.
Placement at the organiser’s discretion.
• Logo displayed on the convention website
with company profile and hyperlinked to your
company website
• Logo within convention app
• Logo within convention Pocket Program
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country
• Acknowledgement as the Barista Partner during
the convention
CONVENTION APP PARTNER $5,000 INC GST
The Convention app will be in the hands of all
delegates. The app will be available on all iPhones,
android and mobile devices. The convention app
provides delegates with access to the program,
exhibitor listings and contacts and much more.
The Convention App Partner will receive the
following entitlements:
Marketing and Promotion
• Sole branding of the mobile event app
• Five (5) Messages (push notifications) during the
event to delegates who have downloaded the app
(wording messages to be supplied by partner)
• Logo displayed on the convention website
with company profile and hyperlinked to your
company website
• Logo within convention app
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country.
• Acknowledgement as the Convention App
Partner during the convention
10
DELEGATE SATCHEL PARTNER $5,000 INC GST
Each delegate attending the convention will receive
a satchel printed with your company logo that
will include the convention program and other
information. The satchel is a valued event souvenir,
which will be re-used by delegates long after the
convention.
Marketing and Promotion
• Sole branding of the delegate satchel
• Logo displayed on the convention website
with company profile and hyperlinked to your
company website
• Logo within convention app
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country.
• Acknowledgement as the Convention App
Partner during the convention
POCKET PROGRAM PARTNER$5,000 INC GST
This is a unique opportunity to reinforce (or
introduce) your brand to all delegates during the
convention. The Pocket Program is a valuable
reference tool which is used by all participants
during and after the Convention.
Marketing and Promotion
• Sole branding of the Pocket Program
• Logo displayed on the convention website
with company profile and hyperlinked to your
company website
• Logo within convention app
• Company Ad on the back cover of the pocket
program. Artwork supplied by Partner
• 1 x satchel insert, item to be approved by the
convention organisers
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country.
• Acknowledgement as the Convention App
Partner during the convention
CONVENTION PARTNERSHIP PACKAGES
11
SITE TOUR PARTNER $1,500 INC GST PER BUS ROUTE
As a Site Tour Partner you will receive the following
entitlements.
Registration and Social Functions
• 4 x registrations to the site tour
Marketing and Promotion
• Opportunity to provide 4 pullup banners.
Placement at the organiser’s discretion.
• Logo displayed on the coaches
• Opportunity to provide a demonstration
• Opportunity to distribute a promotional items to
delegates during your tour
• Opportunity for company representative to
welcome and briefly address delegates during
the tour
• Logo displayed on the convention website and
hyperlinked to your company website
• Logo within convention app
• Logo displayed on convention holding slides at
the convention
• Tour delegate list 10 days prior to the
convention and post convention. Delegate
data included will contain name, position,
organisation, state and country.
• Acknowledgement as a Tour Partner during the
convention
SATCHEL INSERT PARTNER $750 INC GST
Satchel Insert Partners of the Convention will
receive the following.
• 1 x satchel insert, item to be approved by the
convention organisers
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EXHIBITOR$4,400 INC GST
As an exhibitor of the Convention you will receive
the following.
Exhibition Booth
• 1 x shell scheme exhibition booth (3x3m2)
in a prominent position. Should you have a
custom stand the equivalent floor space will be
provided.
• Carpeted flooring
Registration and Social Functions
• 1 x Exhibition registration (includes morning
and afternoon tea breaks, lunches, access to
exhibition and welcome reception)
Promotion and Marketing
• Listed on the convention website and
hyperlinked to your company website
• Listed in convention app
• Listed in convention handbook
• Convention delegates list 10 days prior to
the convention and post convention. Delegate
data included will contain name, position,
organisation, state and country.
TRADE TABLE$2,200 INC GST
As a trade exhibitor of the Convention you will
receive the following.
Trade Table
• 1 x Trestle table
• 2 x Chair
Registration and Social Functions
• 1 x Exhibition registration (includes morning
and afternoon tea breaks, lunches, access to
exhibition and welcome reception)
Promotion and Marketing
• Listed on the convention website
• Listed in convention app
• Listed in convention handbook
***Floor plan to be developed closer to the event
PUBLIC EXHIBITION PACKAGES
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The Convention Committee is also staging a large-scale public exhibition. This will incorporate an indoor rose and green life exhibition and floral display with garden related themes, held on October 23 and 24, 2021 (and possibly opening October 22) at the Adelaide Convention Centre. We hope to attract 5,000 to 10,000 patrons to this garden and floral spectacular.
PLATINUM PARTNER $20,000
GOLD PARTNER $15,000
CONVENTION DINNER PARTNER $10,000
WELCOME RECEPTION PARTNER $8,000
LOUNGE PARTNER $8,000
SPEAKER PRESENTATION PARTNER $POA
LANYARD PARTNER $5,000
BARISTA PARTNER $5,000
CONVENTION APP PARTNER $5,000
DELEGATE SATCHEL PARTNER $5,000
POCKET PROGRAM PARTNER $5,000
SITE TOUR PARTNER (PER BUS ROUTE) $1,500
SATCHEL INSERT PARTNER $750
PARTNERSHIP PACKAGES (please tick preference)
EXHIBITOR $4,400 TRADE TABLE $2,200
PUBLIC EXHIBITION PACKAGES
I/ WE AGREE TO THE TERMS AND CONDITIONS SET OUT IN THIS CONVENTION PARTNERSHIP AND PUBLIC EXHIBITION PROSPECTUS
Signature Date
PLEASE RETURN THIS FORM TO: All Occasions Group A: 12 Stirling Street, Thebarton, SA 5031 E: [email protected] P: 08 8125 2200 F: 08 8125 2233
All prices are listed in AUD and include GST
PARTNERSHIP AND PUBLIC EXHIBITION APPLICATION FORM
2021 World Rose Convention
Phone number Fax number Mobile number
E-mail address
CONTACT PERSON*
First Name Surname
Organisation
Position
Address
Suburb State Country Postcode
*All correspondence will be directed to this person.