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Community Report 2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 www.health-first.org Health First Physician Referral 321.434.2300 Health First Nurse Advice Line (after-hours) 321.434.1800 Volunteer Services 321.799.7167 Cape Canaveral Hospital 321.434.8519 Holmes Regional Medical Center 321.434.8519 Palm Bay Community Hospital 321.952.0494 Hospice of Health First/Bright Star Employment Opportunities 866.448.4347 Health First Foundation 321.434.7353 Community Report 2006 Celebrate the Spirit of Giving

Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

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Page 1: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

Community Report 20066450 US Highway 1 Rockledge, FL 32955321.434.4333www.health-first.org

Health First Physician Referral321.434.2300

Health First Nurse Advice Line (after-hours)321.434.1800

Volunteer Services321.799.7167 Cape Canaveral Hospital321.434.8519 Holmes Regional Medical Center321.434.8519 Palm Bay Community Hospital321.952.0494 Hospice of Health First/Bright Star

Employment Opportunities866.448.4347

Health First Foundation321.434.7353

Community Report 2006

Celebrate the Spirit of Giving

Page 2: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

MESSAGE FROM THE PRESIDENT/CEO & CHAIRMANOur annual report to the community offers

an opportunity to share valuable information

about our accomplishments, goals, and

priorities, as well as about the people,

services, and facilities that set Health First

apart as more than a leading hospital

system and health plan.

The theme of this year’s report, Celebrate the Spirit

of Giving, reflects our record of giving back to the

Space Coast – our shared community – because,

after all, we believe good health is itself a gift.

More than a decade ago, in creating Health

First, we set out to ensure that our community’s

residents have access to the resources required

for good health. Transforming this mission into

a reality required community support, team-

work, and most importantly, a clear vision. As

part of this vision, we understand that good

health requires modern facilities equipped with

state of-the-art technologies, skilled healthcare

professionals delivering quality care, and a

network of support services that provides

necessary assistance and encouragement in

times of need.

As we work to deliver these ingredients for

good health, our community’s needs are

changing. And as a not-for-profit organization

accountable to all members of our community,

we change too, always striving to meet new

demands and developing programs that enable

us to give back.

This report is designed to provide you with

a better understanding of the Health First

philosophy, as well as offer information about

the many resources we’re proud to share with

the residents of Brevard County. As we continue

to lead the way for health care on Florida’s

Space Coast, we celebrate the spirit of giving –

to you, our community.

1

Sincerely,

Michael D. Means, FACHE

President & CEO, Health First

Nick Pellegrino

Chairman, Health First Board of Directors

OUR MISSIONThe mission of Health First is to improve

the health of individuals within our

communities through disease prevention,

health education, and the delivery of

quality healthcare services. Health First,

as a private, not-for-profit organization,

is community-based and governed, with

a commitment to the principles of

quality, value and service without regard

to financial status.

Page 3: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

Health First Board of Directors Nicholas E. Pellegrino, Chairman

William T. Brennan,Vice Chairman

Allen S. Henry, PhD,Treasurer

Russell E. Fischer, Secretary

Michael V. Gatto, Past Chairman

Brian J Bussen

Catherine A. Ford

Larry F. Garrison

A.Thomas Hollingsworth, PhD

Michael D. Means

Cape CanaveralHospital Board of TrusteesRussell E. Fischer, Chairman

Nicholas E. Pellegrino,Vice Chairman

Kevin Steele,Treasurer

Tony Hernandez III, Esq., Secretary

Robert L. Bashore, MD,

CCH Medical Staff President

Brian J Bussen

James E. Carter, MD

Judith A. George

George W. Lewis

Kevin Pruett

Jeffrey C. Stalnaker, MD

R. Roy Wright

Health FirstFoundation Board of DirectorsPatrick T. Biddix, Chairman

Dale Dettmer,Vice Chairman

Gene Bjerning,Treasurer

Evelyn Foster, Secretary

Wendy Brandon

Mike Chaplin

Debbie Cherin

Carl Coddington, Jr.

Linda Coleman

Catherine A. Ford

Larry F. Garrison

Pamela A. Gatto

Emmee Harmon-Hanna

Mark Hobbs

Rhonda Lee

Robert Mandel, MD

Gene McCarthy

Michael D. Means

Tibor Menyhart

Chris Norton

Patricia Pruitt

Charles Ragland

Turmy Lum Sieveking

John Stark

Kevin Steele

Nancy Taylor

Rick Theisen

Mindy Thompson

Jean Turner

Health First Health Plans Board of DirectorsRodney S. Ketcham, Chairman

Larry F. Garrison,Vice Chairman

Robert C. Galloway,Treasurer

Jerry Senne, Secretary

Andrew M.Atkinson, MD

Richard N. Baney, Jr., MD

William T. Brennan

Rosemary D. Laird, MD

Richard M. Levine, MD

Michael D. Means

Nicholas E. Pellegrino

Basil C.Theodotou, MD

Health FirstPhysicians Board of DirectorsRussell E. Fischer, Chairman

Larry F. Garrison,Vice President

A.Thomas Hollingsworth, PhD,

Treasurer

R. Roy Wright, Secretary

Brian J Bussen

Timothy P. Laird, MD

Gail Schuneman

Holmes RegionalMedical Center and Palm BayCommunity HospitalBoard of DirectorsCatherine A. Ford, Chairman

James C. Shaw, 1st Vice Chairman

A.Thomas Hollingsworth, PhD,

2nd Vice Chairman

William C. Potter, PhD,Treasurer

Martin W. Isenman, MD, Secretary

William T. Brennan

Harry L. Deffebach, PhD

Pamela A. Gatto

Christopher S. Kennedy

John McKinney, MD, HRMC

Medical Staff President

Vinay Mehindru, MD, PBCH

Medical Staff President

Gail Schuneman

Hospice of HealthFirst Board of DirectorsJohn Thistle, Chairman

Patricia Pruitt,Vice Chairman

Lou West, Secretary/Treasurer

Edward Andre

Stephen Batchelor

Michael Brownlie

Robert Bruckart

Madeline Childs

Sally S. Gray

Christopher S. Kennedy

Michael D. Means

Robin Petersen

R. Roy Wright

Leonor Zies, MD

Our Boards of Directors

3

On behalf of everyone at Health First, we extend a special thank-you to the members of ourBoards of Directors. Your hard work and continued support are essential to fulfilling our mission.

2

Our Team• 6,000-plus associates• 2,000-plus volunteers• 1,000-plus physicians on medical staffs

Hospitals• Cape Canaveral Hospital (150 beds)• Holmes Regional Medical Center (514 beds)• Palm Bay Community Hospital (60 beds; expanding to 100 beds)• Viera Hospital – opening 2009 (100 beds)

Health PlansThe region’s leading health plan offers a variety of healthinsurance options to commercial employers of all sizes. Inaddition, Health First Health Plans offers four MedicareAdvantage health plans, each with Medicare Part D prescription drug benefits. Combined, the plans providecoverage to more than 72,000 residents of Brevard andIndian River Counties.

PhysiciansThe Health First Physicians medical group includes more than60 physicians with offices located throughout the SpaceCoast region. Doctors with specialties including family

practice, neurosurgery, gynecology, plastic and reconstructivesurgery, geriatrics, radiology, general surgery, and othersaddress community needs and work in Health First’s hospitalEmergency Departments and Holmes Regional Trauma Center.

Additional Services & Facilities• Bright Star Center for Grieving Children & Families• East Central Florida Memory Clinic• First Flight• Health First Aging Institute• Health First Developmental Clinic• Health First Diagnostic Centers (Melbourne and

Merritt Island)• Health First Home Care• Health First Leeza’s Place• Health First Medical Equipment• Health First Medical Rehabilitation (Melbourne, Merritt

Island, Palm Bay, Suntree)• Health First Pain Management• Health First Private Duty• Health First Sleep Center• Health First Wound Management• Holmes Regional Trauma Center• Hospice of Health First• Pro-Health & Fitness Centers (Melbourne, Merritt Island,

Palm Bay, Viera – opening 2007)• William Childs Hospice House

Health First at a Glance

Celebrate the Spirit of Giving

Page 4: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

More than 2,000 volunteers provide valuable services to Health First’s three hospitals, the HealthFirst Diagnostic Centers, the Health FirstDevelopmental Clinic, Pro-Health & Fitness Centers,and Hospice of Health First, including the Bright StarCenter for Grieving Children & Families and the WilliamChilds Hospice House. For more information about volunteer opportunities, call 321.799.7167 at CapeCanaveral Hospital; 321.434.8519 for Holmes RegionalMedical Center and Palm Bay Community Hospital; or321.952.0494 for Hospice/Bright Star.

Health First Volunteers

Health First Community Report 2006

Health First’s “Wilma Warriors” enjoy their homecoming after helping South Florida hospitals hit hard by Hurricane Wilma last year.

54

GUIDED BY APHILOSOPHY OF GIVINGThe gift of good health begins with

extraordinary people dedicated to providing

quality care and promoting wellness. Whether

it’s physicians dedicated to treating patients or

support services for individuals and families,

Health First’s efforts have gone a long way

toward helping create a healthier community

for all. As a not-for-profit organization, we

believe these efforts – demonstrated by our

employees and community partners – will

lead to the long-term improvement of our

community’s health.

As our mission states, we are committed to

improving our neighbors’ health through

disease prevention and education, and by

delivering quality healthcare services,

without regard to financial status. We are

committed to giving back.

Celebrate the Spirit of Giving

Page 5: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

7

Have you ever wished your physician’s office wasopen evenings and on weekends? Finally, there’s anafter-hours source for personalized medical advice:Health First’s Nurse Advice Line.

Operational on weekdays after normal business hoursand weekends, this free, confidential resource isstaffed by registered nurses who will speak with you,evaluate your medical needs, and advise you basedon standardized national adult and pediatric healthguidelines. Next time you’re in need of after-hoursadvice, call 321.434.1800 and speak with a Health First nurse.

How many times have you asked the question,“know a good doctor?” Realizing the benefits of a well-informed physician referral, we created a free service that helps Brevard residents find the doctorwho’s right for them. When you access our physicianreferral service, a Health First professional will assistyou in choosing a doctor based on medical specialties,office locations, insurance coverage, and your personalpreferences. We’ll even help you schedule an appointment.Call our referral service today at 321.434.2300.

After-hours Nurse Advice

Free Physician Referrals

Health First offers...

Health First Community Report 20066

On any given day, you’ll find members of

our team contributing to this mission

through a number of Health First initiatives.

On-call physicians make home visits to

elderly patients through our special Care

Level Management program offered by

Health First Health Plans; our sponsorship of

Operation NOW helps prevent teen driving

deaths by instructing young drivers about

road safety; and the Brevard Health

Alliance – supported by Health First –

delivers quality health care to patients who

require financial assistance.

At Health First, our parallel goals to 1) improve

health and 2) give back to our community

guide everything we do. Reflected in all of our

programs and services – and accepted as

essential to the delivery of quality care by each

member of our team – these goals are woven

into the very fabric of Health First.

“Providing health care through our

hospitals, physicians, and health plans

barely scratches the surface of Health

First’s role in supporting Brevard

County’s good health. Beyond our

doors…through dozens of free programs

and affiliations with partners in

charitable care…we’re giving hope

and help that keep us all healthier.”

Larry F. Garrison Executive Vice President & COOHealth First

Celebrate the Spirit of Giving

Page 6: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

The loss of a parent or loved one can be a life-changingevent, especially for a child. For many of these children, the best gift is a simple one – a shoulder to lean on during this time of great need.

Recognizing the value and necessity of a support systemfor grieving children, Health First developed BrightStar, an innovative program located in Melbourne thatprovides support for kids ages three to 18 as they facethe loss of a loved one.

The Bright Star program’s team of professionals,counselors and volunteers facilitates support groupsand workshops, and operates a special camp designedjust for grieving children.

SPOTLIGHT:Bright StarA Shoulder forGrieving Children

John Thistle, Hospice of Health First Board Chairman, andLacie Morgan at Camp Bright Star.

9Health First Community Report 2006

LENDING SUPPORT IN TIMES OF NEEDQuality care requires more than exceptional

treatment for sick or injured patients. That’s

why Health First also offers support – support

for healthier bodies, support for healthier

minds, and support for healthier spirits – to

all members of our community. Through

unique programs, we provide assistance to

patients and families in need. In addition, we

educate and increase awareness about specific

diseases and health issues.

No matter the goals, the Health First mission

drives every program we offer. Some services

are geared to a particular audience, like the

Infant Developmental Clinic that provides

assessment and treatment to enhance the

development of newborn babies through

two years of age in a warm and nurturing

environment. Health First Leeza’s Place

is a resource center offering programs that

educate, empower, and energize both

caregivers and patients diagnosed with

memory disorders. Other services are available

to all members of our community, such as the

after-hours Nurse Advice Line, a free resource

set up to provide medical advice during

non-business hours.

We encourage you to take advantage of these

valuable resources. Doing so may lead to

your own good health.

“When I first decided to volunteer my time

to Bright Star, I was hopeful my efforts

would make a difference to these kids who

really needed extra emotional support.

After a few months, however, I realized

these kids had profound insights to share.

Yes, I was helping them, but they were

helping me, too. All children who are

hurting should attend Bright Star.”

8

Mary Eason Volunteer Bright Star Center for GrievingChildren & Families

Celebrate the Spirit of Giving

Page 7: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

“With the the state’s number one ranked

heart program, the region’s only trauma

center, and state of-the-art technology,

Holmes is the epicenter of the Space Coast’s

healthcare community. As such, we

recognize we have a responsibility to

keep pace with the changing needs of our

community, and this expansion does just

that – and more!”

Delivering high-quality care requires identifying and meetingthe dynamic needs of our growing community, includingthe improvement and expansion of our Health First services and facilities.

Currently, a $131 million expansion is underway at HolmesRegional Medical Center. Slated for completion in October2006, the new facilities will include a brand newEmergency Department and Trauma Center, an increasednumber of private rooms, and the new Heart Center.

The Heart Center will double the size of Holmes whileserving as home base for the Health First Heart Institute,a system-wide initiative that boasts the latest inpatient andoutpatient technology to be found anywhere in the region.

Holmes’ new 43,000-square-foot Emergency Departmentwill improve access to emergency care for the more than60,000 patients who pass through its doors each year.And, because more than half of Holmes’ emergencycases are heart-related, we’re situating the new

Emergency Department near our nationally-recognizedcardiac care center. By locating these services in closeproximity to each other, we will enhance the experiencefor patients and their families and visitors.

The Holmes expansion reflects Health First’s commitmentto ensuring Brevard County’s healthcare needs aremet…and exceeded.

Opening Doors to Exceptional Health Care

Health First Community Report 2006

The New Heart Centerat Holmes Regional Medical Center

10

Chris Finton, MDMedical Director of the Health FirstHeart Institute and Vice President ofMedical Affairs for Holmes RegionalMedical Center

Celebrate the Spirit of Giving

Page 8: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

Hope for Those WhoNeed it MostEnsuring medical care to all members of our communityis at the core of our commitment as a not-for-profithealthcare system. In 1991, Holmes Regional MedicalCenter provided the leadership and financial resourcesto establish H.O.P.E., a system of free clinics and mobilehealth teams providing critical medical care, medications,and access to 110 volunteer specialty physicians forthose who would otherwise go without. The individualsserved by H.O.P.E. through the last 15 years are notonly the homeless, but are also our neighbors andfriends who have fallen on hard times.

Our commitment to our community’s health furthermotivated Health First to explore model programs forexpanding critical health services and creating accessfor 70,000 uninsured individuals. The creation of theBrevard Health Alliance, our county’s only FederallyQualified Health Center, provides these members of

our community with a “medical home.” This entity isthe direct result of leadership, commitment, and thefinancial support of Health First. With our ongoing contribution of $3 million in cash and in-kind services,this newly created not-for-profit will ensure the availability of these critical services for years to come.

Since the creation of Brevard Health Alliance, 6,000patients have accessed more than $1 million in discounted medical care and $2 million in free wholesale-priced medications. Further, our network of specialtyphysicians has treated 2,000 patients free of charge.

Thanks to Brevard Health Alliance, everyone in our community has access to the care they need.

“The patients I treat at the Brevard Health

Alliance could not be more appreciative. I’m

proud I have chosen this program – and the

people it serves – as a

priority in my life.”

Danielle Boucher, MD Physician Volunteer

Brevard Health Alliance

SPOTLIGHT:Brevard HealthAlliance

13Health First Community Report 2006

GIVING BACK BEGINSWITH OUR PEOPLE

12

The 6,000-plus associates, 1,000-plus medical

staff and board members, and 2,000-plus

volunteers who make up the Health First team

stand on the front lines of our commitment to

give back. Generously caring for patients and

reaching out to our neighbors, their efforts

reveal the very heart of Health First’s mission.

In an effort to create opportunities for our

team members to give back, we’ve developed

a series of initiatives that encourage charitable

giving on the part of our employees.

Through these programs our associates

donate their time, professional skills, and in

some cases, their money – all in the name of

improving our community’s health.

Perhaps one of the best examples of our

employees’ generosity is the EAGLES program,

which stands for “Every Associate’s Gift

Leaves Everlasting Spirit.” This initiative,

which has helped raise $600,000 since its

inception, encourages associates from all

areas of Health First to contribute to

educational and fundraising efforts.

Celebrate the Spirit of Giving

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15

In fiscal year 2005, Health First:• Provided more than $125 million in charity care and

care for those unable to pay.• Assisted cancer patients with medications and cancer

treatments valued at $600,000 through our CancerAssistance Program.

• Gave more than 1,400 flu shots to members of thecommunity.

• Donated more than $100,000 in direct monetary support to other charitable organizations in our community.

• Provided support for Brevard Health Alliance exceeding $1.8 million.

Also during 2005, Health First associates:• Pledged more than $230,000 for local United

Way agencies.• Contributed more than $60,000 to the American Red

Cross to help victims of Hurricanes Katrina and Rita.• Participated in gift-giving to local Adopt-a-Family and

Brevard County Foster Children’s holiday programs.• Walked or jogged in fundraisers for the American

Cancer Society, American Heart Association, AmericanLung Association, Juvenile Diabetes Research

Foundation, Leukemia & Lymphoma Society, March of Dimes, and National Multiple Sclerosis Society,among others.

• Sent care packages for U.S. soldiers in the MiddleEast through the “Adopt-a-Soldier Shoebox Program.”

• Participated in medical missions in Central and South America.

• Donated more than $87,500 through our employee-giving program called EAGLES (Every Associate’s GiftLeaves Everlasting Spirit) that was used in 2005 to:- Print 15,000 domestic violence handbooks - Purchase glucose monitors and supplies for qualifying

patients with diabetes- Provide scholarships for children to attend the Bright

Star Camp (a program of Hospice of Health First forchildren who have suffered the loss of a loved one)

- Sponsor the “Life: Keep It Going Conference” and othertransplantation and donor awareness programs

- Produce the annual Tiger Team calendar promotingorgan and tissue donation

- Provide funds for transplant patients to attend theInternational Transplant Games

- Support the Center for Child Development- Support the William Childs Hospice House

Health First 2005 Community Benefits

It’s our family’s mission to provide healthcareservices that improve the health and wellbeing of the entire community, including thoseleast able to afford these services.

The 2006 EAGLES Steering Committee.

Health First Community Report 200614

“The generosity of our associates is inspiring.

Every day at work, they demonstrate deep

compassion and true excellence with their

patients and customers. Even more telling

are the substantial contributions to our

community they make on their own time.

They consistently go above and beyond by

generously sharing their time, their money,

and their hearts with those in need. All of

us in Brevard County are blessed by their

ability to positively transform lives, both

at work and throughout our community.”

Other giving initiatives arise as the needs of

our community change…and as our world

changes. Early last year, Health First associates

donated more than $32,000 in the name of

tsunami relief. Months later, several Health

First employees donated their time and

money to the relief efforts following

Hurricanes Katrina and Wilma. In the end,

our associates contributed more than $60,000

to storm relief.

These examples highlight how our associates

give back. However, our employees do their

part 24 hours a day, 365 days a year. It’s the

very nature of their profession. From laboratory

technicians in our hospitals and nurses at

our William Childs Hospice House, to

exercise specialists in our fitness centers, to

physicians who volunteer their time through

the Brevard Health Alliance, the people of

Health First give back every day.

Robert W. Suttles Vice President of Human Resources Health First

Celebrate the Spirit of Giving

Page 10: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

Keeping a Watchful Eye on Our Patients

For critical care patients in our hospitals, a life-savinggift is around-the-clock medical attention. To add anextra level of patient care, Health First implementedthe VitalWatch electronic intensive care unit (eICU®)program for each of our three hospitals in 2004.

Combining state of-the-art “telemedicine” technology,computer software, and 24/7 electronic monitoring,our board-certified critical care physicians and specialized nurses monitor up to 62 patients in theintensive care units (ICUs) from a central locationoutside the hospitals. By adding VitalWatch’s additional layer of care, patients receive critical medical attention when they need it.

Currently, all three of Health First’s intensive careunits – located at Cape Canaveral Hospital, HolmesRegional Medical Center, and Palm Bay CommunityHospital – utilize VitalWatch technology.

Since its opening in 2004, the VitalWatch program has resulted in a 30 percent reduction in ICU mortality.

eICU® is a registered trademark of VISICU, Inc.

SPOTLIGHT:

VitalWatch

17Health First Community Report 2006

For more than a decade, Health First has

focused on setting the standard for quality

health care on Florida’s Space Coast. In fact,

delivering the best care possible – to all

members of our community – is our

top priority.

In this pursuit, we equip our hospitals with

state of-the-art medical technology; we recruit

healthcare professionals who are among the

top leaders in their fields; and we work to

ensure our facilities are comfortable and

accessible to all members of our community.

Our ability to give quality care requires ongoing

investment in both our physical resources and

our human resources such as the VitalWatch

electronic intensive care unit (eICU®) program.

COMMITTED TO QUALITY…COMMITTED TO YOU

16

Hospice of Health First Volunteers Phyllis Conwell,Marge Turner, Wayne McLaughlin, Mary Oliver, and Nell Clavette.

Celebrate the Spirit of Giving

Page 11: Celebrate the Spirit of Giving - Health First · 2006. 10. 5. · Community Report2006 6450 US Highway 1 Rockledge, FL 32955 321.434.4333 Health First Physician Referral 321.434.2300

The Next Chapter in Health CareThere’s a new Health First health park on the horizon in Viera, one of the fastest growing regions inBrevard County. The initial phase of this state of-the-artcomplex is scheduled to open in December 2007 andwill include a 75,000-square-foot Pro-Health & FitnessCenter, diagnostic facilities, rehabilitation and urgentcare services, and an office building for physicians.

The second phase, tentatively slated for completion in 2009, will be home to Viera Hospital, which willinclude 100 beds, all-private rooms, a full-serviceEmergency Department, and additional office space forphysicians. In addition to expanding the capabilities ofHealth First, the complex will create hundreds of newjobs here in Brevard County.

The facility’s inland location will also provide a vitalshelter for patients displaced by hurricanes and othernatural disasters.

For more information, visit our website at www.vierahospitalnow.org.

Phase One

• Scheduled for completion in December 2007• Project will generate approximately 235 new jobs• Facilities will include: a fitness center, diagnostic

and rehabilitation services, urgent care, and a physicians’ office building

Phase Two

• Groundbreaking scheduled for 2007; opening scheduled for 2009

• Project will generate several hundred new jobs• Facilities will include: a hospital with 100 beds

(84 acute-care beds; all-private rooms),a full-service Emergency Department, and additional office space for physicians

SPOTLIGHT:Viera Health Park

19Health First Community Report 2006

In addition to programs like VitalWatch, during

the past year we invested millions of dollars

into a range of initiatives to improve Brevard

County’s healthcare infrastructure. From a

dramatic renovation and expansion of Holmes

Regional Medical Center, to the ongoing

improvement of our medical technology, our

dedication to meeting Brevard’s healthcare

needs – no matter how complex – sets us

apart as our community’s healthcare leader.

We are also working with other area

hospitals and the Brevard County Health

Department to form a Health Information

Network to support privacy-protected data

sharing. This initiative, which was made

possible by a grant from the Agency for

Health Care Administration, focuses on the

development of a web-based system that

will provide physicians and other healthcare

practitioners 24-hour electronic access to

a patient’s current medical information.

“Compassion is the basis for everything

we do. We are leaders in clinical

excellence, but we are people first – people

with a heart for serving others. There is

not a more personal, more intimate

service than health care. Our patients are

not diagnoses; they are mothers, fathers,

sons and daughters who we treat as if

they were our own. Our relationship with

our patients and the trust they place in

us is everything.”

18

Valerie Holloway Vice President of Customer ServiceHealth First

Celebrate the Spirit of Giving

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February 2006: Health FirstRanked Among the Nation’s Top100 Healthcare Networks

For the third consecutive year, Health First was rankedas one of the top 100 Integrated Healthcare Networks inthe U.S. by the Verispan IHN Rating System, thenation’s premier rating system for local and regionalnon-specialty, integrated healthcare networks. Ranked51st out of 566 facilities across the country, HealthFirst was evaluated on its performance, degree ofintegration, and critical success factors.

March 2006: Board Approves$68 Million Expansion Plan forPalm Bay Community Hospital

The hospital’s Board of Directors approved a $68 million expansion plan for Palm Bay CommunityHospital that will make it the largest construction project in that community’s history. The expansion, setfor completion in 2008, will more than double the sizeof the hospital and feature 40 new, all-private inpatient beds and an expanded EmergencyDepartment with 10 new observation beds.

April 2006: Health Plans Earn“Excellent” Rating

For the first time, Health First Health Plans earned an“Excellent” rating from the National Committee forQuality Assurance (NCQA) – the top distinctionawarded by the nation’s leading organization dedicatedto assuring quality in managedhealth care. This rating evaluateshealth plans in areas rangingfrom member services, to access,to quality care.

May 2006: Palm BayCommunity Hospital Wins VHALeadership Award

The 2006 VHA Leadership Award for ClinicalExcellence, awarded to Palm Bay Community Hospital,honors organizations that have differentiatedthemselves around national performance standardsthrough the implementation of Rapid Response Teams.

Hospital admissions...........................................39,590Births...................................................................3,093Emergency Department visits...........................119,173Trauma patients...................................................3,083Surgeries...........................................................20,917Medical staff members (physicians)......................1,070Health First Home Care visits.............................88,403Call Center calls answered............................1,010,406

Fiscal Year 2005Health First Totals

Our SupportersAs a not-for-profit organization, we rely on the generousbenefactors from the community who support our effortsthrough their time and/or financial contributions. To learnhow you can make a donation, call the Health FirstFoundation at 321.434.7353 or visit www.health-first.org.

Health First Community Report 2006

May 2005: Health First andAmerican Heart Association Join Forces

Health First presented the American Heart Associationwith $150,000 to save lives in Brevard Countythrough Automated External Defibrillator (AED) placement and training in public and business facilities throughout Brevard County.

September 2005: Growth in itsEmployee Campaign

United Way presented Health First with one of its highest campaign honors – a Campaign ExcellenceAward – for achieving significant growth in its employeecampaign initiated this month. Employees pledged $230,000, a 56 percent increase from the previous year.

October 2005: ExpandingHolmes: New Birth Suites Open

Holmes Regional Medical Center’s new Birth Suitesfeature 22 private, exquisitely appointed post-partum

rooms with views ofthe Indian River.Complemented byour NeonatalIntensive Care Unit(NICU), the unitboasts seven specialcare rooms, eightlabor/delivery rooms,two C-section rooms,and 14 nursery beds.

October 2005: Holmes RegionalMedical Center Ranked #1 inFlorida for Cardiac Services

According to a study released by HealthGrades, one ofthe nation’s leading providers of independent hospitalratings, Holmes Regional Medical Center and Palm BayCommunity Hospital ranked #1 in Florida and in thetop five percent nationally with multiple five-star ratings for clinical excellence in cardiac services.

November 2005: Cape CanaveralHospital Installs New CardiacCatheterization Suite

This new suite includes two procedure rooms with the most advanced digital imaging platform available.Also included is a four-bed recovery and holding area,with each bay featuring a customized computer thatallows the physician to review catheterization films with the patient and family members immediately following a procedure.

January 2006: Health First Offers Online Services

Health First became the first healthcare organization in Brevard County to offer full-service, electronic transactions over the Internet. In keeping with ourcommitment to making customer service a focus in2006, we implemented a new system that allows consumers to complete pre-registration, request outpatient scheduling, and pay their bills, all from the comfort of their home using the Internet.

2005-2006 Highlights

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Celebrate the Spirit of Giving