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-Fred R. David- -Wheelen and Hunger.
-Hill and Jones-
-Michael E. Porter-Chandler
-
Khalil(2002)
1.
2.
3.
(2003)
1. 2. 3. 4.
(2003)
1. 2. (effectiveness)
(efficiency)
berthCYTT(Turn around)
3.
4. Ex.MerskP&O15%
5. (Enterprise level) (Corporate Level)(Business Level)() (Functional level)
6.
1. (Enterprise level):
2. (Corporate Level)
:
3.(Functional level)
(Goals)(Objective)
Hill & Jones
1. 2. 3. 4. 5.
SWOT
1. 2.
3.
4.
1. (Strategy formulation) 2. (Strategy implementation) 3. (Strategy evaluation)
-Hill and Jones-
()
General
Envi
ronm
ent
General
Environment
Gen
eral
Environment
SocioculturalSociocultural
Global
Global
TechnologicalTechnological
Polit
ical/L
egal
Polit
ical/L
egal
Dem
ogra
phic
Dem
ogra
phic Econom
ic
Economic
IndustryIndustryEnvironmentEnvironment
Threat of new entrantsThreat of new entrantsPower of suppliersPower of suppliersPower of buyersPower of buyers
Product substitutesProduct substitutesIntensity of rivalryIntensity of rivalry
CompetitorCompetitorEnvironmentEnvironment
()
()
1.
2. 3.
Fred R. David
Wheelen and Hunger
1. (environmental scanning)2. (strategy formulation)3. (strategy implementation)4. (evaluation and
control)
Wheelen and Hunger
-Joel Ross and Michael Kami
-Charles Hill and Gareth Jones
-
40002223000
1800160BBC1000
192613
ACT ACT111Ceres Paragon TerminalsCPT261515140057U
12
0812NYKECT